Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it’s keeping you stuck, and how to shift into imperfect, profitable action.

If you’ve ever caught yourself saying, “I’ll launch when…” or “I’ll post when it’s perfect,” this episode is your permission slip to stop waiting for the stars to align. You don’t need perfect branding, timing, or systems to grow — you just need the courage to take one imperfect step today.

💐 In This Episode, You’ll Learn:

• How perfectionism disguises itself as “preparation” or “high standards”
• Why “done is better than perfect” is your new business mantra
• The difference between progress and perfection in your floral business
• How to set time limits and boundaries to keep projects moving
• Why building your “messy action muscle” creates unstoppable momentum
• The mindset shift that frees you from people-pleasing and comparison

💡 Jen’s Key Strategies:

1. Adopt the “done is better than perfect” mindset.
2. Shift your focus from being perfect to making progress.
3. Set time limits on decisions — give yourself a deadline for “good enough.”
4. Celebrate messy action — track imperfect wins to rewire your brain for momentum.

🧠 Jen’s Quote to Remember:

“Perfectionism feels like protection, but it’s really procrastination in disguise.”

🌿 Mentioned in This Episode:

• The Floral CEO Mastermind – Jen’s signature coaching community for florists ready to scale their business, set boundaries, and take confident action.
  Join here ➡️ floralceo.com/mastermind

🌸 Connect with Jen:

Instagram → @‌thefloralceo
Website → http://www.thefloralceo.com