The Floral CEO

As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.If you’re a florist who feels stretched thin, stuck in survival mode, or unsure what to focus on next, this episode will help you slow down, assess what truly worked in your business, and make smarter decisions for 2026.🌿 Why Reflection Matters More Than ResolutionsMost people wait for January 1st to “start fresh,” but research shows that nearly 90% of people abandon their goals within the first month. The difference between the 90% and the 10% who actually succeed isn’t motivation—it’s clarity.Reflection helps you:Identify what actually made you moneyRecognize what drained your energy (even if it brought in revenue)Stop repeating patterns that lead to burnoutBuild goals based on facts, not feelingsJeni shares why she doesn’t wait for a new year to start something—and how that mindset has helped her execute consistently in business.💐 What to Review in Your Floral Business Before Planning 2026In this episode, Jeni walks through the core reflection questions every florist should ask before setting new goals:1. What Actually Worked in 2025?Not just what you did—but what produced results.Which services brought in the most revenue?Which offerings were easiest to sell?Where did your best clients come from?2. What “Worked” But Didn’t Feel Good?Revenue alone doesn’t equal success.Which parts of your business raised your stress or cortisol?What made you feel reactive instead of in control?Which services felt heavy, draining, or misaligned?Jeni shares personal examples—like opting out of certain services (daily orders, funerals, high-reactivity work)—to illustrate how removing misaligned revenue streams created more peace and profitability.3. What Are You Doing Too Much Of?Many florists try to do everything:WeddingsDaily deliveriesFuneralsSubscriptionsCorporateWorkshopsHolidaysThis episode encourages you to step back and ask:“Do I really need to be checking every box to be successful?”Often, doing fewer things better is the key to growth.🌸 Aligning Profit With How You Want to FeelA major theme of this episode is that profit and emotional alignment must coexist.Jeni explains why it’s okay to:Opt out of services that don’t feel goodDouble down on offerings you truly enjoyBuild a business that supports your nervous system, not one that constantly spikes stressShe also emphasizes the importance of asking:What was my hourly rate for this service?Was the revenue worth the energy and time required?Do I want more of this in my life next year?✨ From Reflection to Intention: Planning for 2026This episode is also an invitation—to stop free-balling your way into another year and instead build a clear, intentional plan.Jeni shares why:Saying goals out loud builds accountabilityReflection creates momentumStrategy beats hustle every timeShe also introduces the January 5 Goal-Setting Party, where florists will:Reflect on 2025 with guided exercisesIdentify what to expand, refine, or releaseCreate an aligned, profitable vision for 2026Build a realistic plan to execute on it🌿 Key Takeaways From This EpisodeYou don’t need January 1st to make change—you need clarityNot all revenue is good revenueIf something works but feels terrible, it’s worth questioningFewer services + better focus often equals more profitReflection is the foundation of sustainable growthSuccessful florists plan with intention, not urgency🌸 Resources MentionedFloral CEO Mastermind – January focus on reflection, financials, and 2026 planning👉 Visit: http://floralceo.com/mastermindJanuary 5 Goal-Setting Party – Goal Setting Party Rock Your 2026 Planning💬 Final ThoughtYou don’t have to stay in survival mode.You don’t have to do everything.And you don’t have to carry parts of your business into 2026 that no longer serve you.Reflection isn’t about looking backward—it’s about creating space for something better.🎧 Listen to the full episode of the Floral CEO Podcast and start building a business that feels as good as it looks.

Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum.But here’s the truth: your life will probably never give you endless hours of quiet, focused time…And you don’t need it.In today’s minisode, we’re diving into Micro Momentum — the simple, doable, wildly effective approach that has helped me build my businesses, stay consistent, and keep moving forward even during the busiest, messiest seasons of life.Whether you’re a florist, a mother, running multiple businesses, navigating neurodivergence, or simply overwhelmed by your to-do list — micro momentum is how you create progress right now, not someday.💡 What You’ll Learn in This Episode✨ Why waiting for “big blocks of time” is secretly sabotaging your businessFlorists rarely get quiet 2-hour windows to be creative. Most of us are stitching our businesses together between school pickup, weddings, laundry, and everyday chaos.✨ How micro-momentum interrupts overwhelm and builds confidenceYour brain craves quick wins. Small steps generate dopamine, reduce decision-fatigue, and gently pull you out of paralysis.✨ Why micro-momentum is especially powerful for neurodivergent floristsBig tasks feel impossible. Small tasks feel doable. And doable creates consistency.✨ 10 micro-momentum tasks you can do TODAY (all under 5 minutes!)Perfect for florists who feel overwhelmed by marketing, admin, pricing, or content creation.✨ How micro-momentum rewires your identityLittle promises kept turn into self-trust — and self-trust creates unstoppable florists.✨ Your 24-hour Micro Momentum ChallengeA simple assignment to kickstart clarity, progress, and accountability immediately.🌼 Episode Highlights“Micro momentum is how real florists get things done — not perfection, not hours of silence, not magical bursts of motivation.”“Your success isn’t waiting for a better schedule. It’s waiting for one tiny step.”“Small actions interrupt overwhelm. Big actions often create it.”“If you want 2026 to be different, it starts with the small decisions you make today.”🔟 10 Micro Momentum Tasks Mentioned in the EpisodeAll under 3–5 minutes:Respond to one DMComment on three planners’ postsUpdate pricing on ONE itemRecord a 15-second BTS clipSave two trending audio clipsSend one follow-up emailOrganize one shelf or one bucketReview tagged images from one venueWrite three bullet points for a captionBrain dump tomorrow’s to-do listMicro momentum → real progress → real results.🌸 If You Loved This Episode…You’ll really love the Floral CEO Mastermind, where we build structure, strategy, confidence, and accountability into your business — and especially where we map out your 2026 goals in a doable, supportive, sustainable way.👉 Join the mastermind: http://floralceo.com/mastermind

In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.🌼 What You’ll Learn in This Episode💰 Why Paying Yourself Is a Real Success MetricAnd why "but I love what I do" is NOT a valid reason to under-earn.💸 The biggest lies florists tell themselves about moneyIncluding:“I’m reinvesting everything, so I just can’t pay myself yet.”“My perks count as income… right?”“I’ll start paying myself when the business grows more.”Spoiler: If there's no plan, growth won’t fix it.📊 How to Calculate the REAL Value of Your PerksCar, gas, phone, Internet, workshop supplies — they all add value, but they’re not a substitute for owner pay.A Florist-Friendly Breakdown of Profit FirstJeni walks through:The 5 accounts you need (plus 1 bonus account)The percentages most florists should useWhy owner’s compensation ≠ profitHow to stop relying on deposits to surviveWhat healthy margins actually look like for a floristThe #1 reason florists stay broke: impulse spending on inventory and flowers.And how Profit First removes temptation and creates discipline.Real numbers + real scenarios from Jeni’s businessIncluding:How she bought her company vanWhy she refuses to tap into depositsThe “book of porn” rule for decor + hard goodsHow she funds workshops without sacrificing payWhy women struggle to talk about money (and how to change that)This section alone will shift how you think about your worth.📉 Are you undercharging? Here’s how to know.(Don’t worry — this part is delivered with love AND honesty.)🌟 The emotional side of paying yourselfBecause money is math, but it’s also mindset.Key TakeawaysYou deserve to be paid well for the art, labor, leadership, and emotional load you carry.Perks are great — but they’re not a paycheck.Underpaying yourself is often a byproduct of underpricing.Profit First forces clarity, boundaries, and responsible growth.Your financial goals cannot stay vague — “I want to make $100k” means nothing until you define what part of that number is YOURS.A business is not sustainable if YOU are not being financially sustained.Resources MentionedProfit First by Mike Michalowicz (highly recommended!)Links to: https://a.co/d/57gwekB• The Floral CEO Mastermind (January = Money Month) floralceo.com/mastermind• Business Breakthrough Strategy Session with Jeni https://floralceo.myflodesk.com/businessbreakthroughWho This Episode Is ForFlorists who feel like they work nonstop but have little to show for itDesigners ready to price correctly (finally)Anyone who wants to grow revenue and take home more moneyCreative entrepreneurs who want financial confidenceFlorists in their first 1–5 years of business who want a healthier foundation

If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”This episode is your reminder that you are providing a service their clients actively need. You’re not selling a gimmick — you’re offering a solution.And the simplest way to start building that relationship?Thoughtful, consistent engagement on their content.Not emojis. Not spammy comments. Not cold DMs.Just genuine, human interaction that helps you stand out in a crowded industry.Jeni walks you through:✨ Why engagement works better than pitching✨ The exact steps to thoughtfully interact with planners online✨ How the algorithm can actually work for you✨ What familiarity and name recognition can do to accelerate trust✨ Why this strategy mirrors real-life networking (but is way less awkward)You’ll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.🌸 KEY TAKEAWAYS FOR FLORISTSEngagement is your digital handshake.Thoughtful comments and story replies make you memorable, human, and familiar — all essential building blocks for trust.Planners pay attention to who shows up.Their networks are small and curated. If they consistently see your name, you’re already halfway in the door.Familiarity breeds comfort… and comfort leads to referrals.When they feel like they know you, they’re far more likely to send business your way.Micro-momentum = major results.Five minutes of strategic engagement can move the needle more than hours of passive scrolling.🌼 ACTION STEP FOR TODAYChoose one planner you’d love to work with and do the following:1️⃣ Follow them2️⃣ Comment thoughtfully on 3 posts3️⃣ Reply to 1 story4️⃣ Share one of their posts with a thoughtful tagOne tiny step… repeated consistently… builds real relationships.🌿 JOIN THE FLORAL CEO MASTERMINDThis month inside the Floral CEO Mastermind, we are diving deep into everything planners — how they think, how they choose vendors, how they communicate, what they expect, and how to earn a spot in their referral circle. If you want 2026 to look different, this is the room.👉 http://FloralCEO.com/mastermind

In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.Jeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks’ notice, five weddings from a single planner relationship in one season, and hundreds of thousands of dollars in annual revenue directly tied to her planner network.In this episode, you’ll learn how planners actually work behind the scenes, the different types of planners florists should be targeting, what content attracts planners, and how to build genuine relationships that lead to consistent bookings.What You’ll Learn in This Episode🌿 1. The Type of Planners Florists Should Be Working WithJeni breaks down the categories of planners — and why you shouldn’t only think “weddings”:Wedding plannersCorporate event plannersBar & Bat Mitzvah plannersCultural wedding plannersEvent decorators & party plannersNiche planners (design-led, experiential, luxury, etc.)Each type brings its own high-revenue, high-frequency, and high-opportunity client base.🌿 2. Why Planners Are the #1 Referral Source for FloristsPlanners attract the clients who need your services — and they send you warm leads who:Already trust themFollow their vendor recommendationsAre aligned with your style and pricingTend to book faster and smootherJeni shares real examples, like a $40k corporate event booked within 2 weeks simply because a planner already trusted her.🌿 3. How to Attract the Right PlannersYour Instagram and online presence matter more than ever. Learn how to:Use evergreen content to show you do weddings, corporate, cultural, or mitzvahsMake your email easy to find (planners hate contact forms)Position yourself as in-demandMake planners want to follow and remember you🌿 4. How to Build Relationships That Actually Lead to ReferralsInside this episode, Jeni gives actionable steps:Follow the planners you want to work withEngage strategically (not spammy)Comment with intentionCreate content that signals your specialtyBuild name recognition before you ever meet in personGet your face on video so planners feel like they already know youThese real relationship-building practices have been foundational in Jeni’s business — and can completely transform yours too.🌿 5. The Math That Florists Forget AboutJust 5 planners……who each do 30 weddings a year……sending you just 3 of their weddings…= 15 weddings booked without cold marketing.This is why planners are the growth strategy most florists overlook.🌿 6. What We’re Covering in the Floral CEO Mastermind This MonthThis episode sets the stage for a deep-dive month inside the Mastermind, including:Understanding the different types of plannersHow planners communicate with clients and vendorsHow to pitch yourselfHow to network without feeling awkwardBuilding confidence around planner partnershipsLive coaching & hot seatsReal scripts and real strategies to use immediatelyIf you want 2026 to be the year you finally stop saying “next year will be my year,” this is the month you want to be in the room.

You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity.Instead of getting lost in kitten videos and wainscoting reels (relatable 😂), Jeni walks you through exactly what she taps, checks, posts, and saves so Instagram starts working for your business, not just stealing your time.In this episode, you’ll learn:What the 10-minute marketing routine actually looks likeHow Jeni uses bath time to knock out meaningful IG tasks without it feeling heavy.The first place she taps every time she opens the appWhy your heart/notifications tab is the most powerful starting point for building relationships.How she turns a simple “follow” into a networking opportunityThe quick DM script she used with a Rochester planner and why that tiny touch matters.Why you must check your DM requests tabAnd how ignoring it means you’re probably missing tagged stories and photographer shout-outs.Her system for saving & using trending audio without wasting timeHow she builds a little “music toolbox” and turns it into easy 7–9 second reels.The “short reels clips” folder that makes content creation fastHow batching small video clips lets her create a reel in about 3 minutes.What evergreen content is and why every florist needs itExamples of posts that can be reused anytime (like “How to inquire,” a la carte info, full-service weddings, etc.).How to turn Stories into a simple traffic funnelUsing saved graphics + Notes app links to quickly get people from IG to your website or inquiry form.Why 10 focused minutes beats 60 distracted minutesHow doing this routine 5x a week is basically almost an hour of intentional marketing without it feeling overwhelming.Simple 10-Minute Routine (Recap)In your 10 minutes, aim to:Check notifications (heart tab)Reply to commentsFollow back relevant accounts (especially planners & venues)Send a quick thank-you DM when someone follows youCheck DMs + RequestsAccept tags from photographers & vendorsShare tagged Stories to your own StoryReply to any genuine inquiries or connectionsSave inspiration & audioScroll a few reels with intentionSave songs you like or that are trending for future useCreate or post a quick reel or StoryUse your short reels clips folder to drag in 1–3 clipsPair with a saved audio, add simple text, and post or save as draftShare one piece of evergreen content to StoriesExample: “Now booking 2026 weddings – inquire here”Grab link from your Notes app and add the link sticker

In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.”Spoiler:Lack of discipline isn’t what’s holding you back — misaligned identity and missing strategy are.Jeni shares how our bodies cling tightly to old identities, why change feels like danger, and how trying to bulldoze your way into new habits with sheer willpower is the reason most goals collapse.Instead, she walks through the exact process she’s used in her own life to rebuild her identity — from quitting a 1600-calorie-a-day Mountain Dew habit, to losing weight, to becoming someone who actually likes working out, to managing a family, a farm, and a business without constant overwhelm.Inside this episode you’ll hear:🌼 Why discipline feels so freaking hardOur bodies are wired to protect old identity patterns — even the unhealthy ones.🌼 How to shift your identity without self-punishmentWhat it really takes to become a healthier, stronger, more organized version of yourself.🌼 The “staggered change” method— The baby-step strategy Jeni uses with EVERYTHING (from caffeine to CrossFit).— Why going “0 to 100” always backfires.— How to make change feel safe and sustainable.🌼 Real-life examples:— The slow transition from Mountain Dew to Diet Mountain Dew to baby cans.— What happened the day she thought she was having a heart attack.— How she became someone who lifts weights, shovels, moves wheelbarrows, and wrangles farm animals without needing help.— The systems she uses to run her business without living in reaction mode.🌼 Why strategy beats discipline every timeAnd how simple planning (weekly mapping, Calendly, pre-deciding meals, accountability partners) can completely transform your life and business.🌼 What most florists get wrong about goal-setting…and why shiny-object syndrome keeps so many wedding pros from actually moving forward.🌼 A sneak peek into the upcoming Floral CEO MastermindNext month: All things wedding plannersJanuary: building your 2026 business planPlus an honest look at what’s actually working in your business vs. what just feels good in the moment.🌺 Perfect for anyone who is…Tired of “trying harder” and getting nowhereOver the guilt and shame of “not being disciplined”Ready to create a sustainable identity-based changeA florist or creative entrepreneur juggling way too muchReady to build systems that support the life + business they want

Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, four-step framework for having hard conversations without spiraling into anger, passive-aggressiveness, or resentment. After witnessing multiple conflict blowups in a single week, she wanted to share the exact method she personally uses (and teaches) to approach conflict with clarity and compassion.Most people avoid conflict because they’re afraid of how the other person will react. But conflict doesn’t have to be chaotic or destructive. In fact, when handled well, it can strengthen relationships, clean up misunderstandings, and create a healthier foundation in both your personal life and your business.Jeni walks you through:✨ The 4-Step Conflict FrameworkLead with how you feltWhy starting with your emotional experience (not accusations) sets the tone for a productive conversation.Share the behavior or situation you observedHow to frame what happened without blaming, attacking, or assuming intent.Invite their perspectiveThe importance of listening, seeking clarity, and truly hearing how they understood the situation.Collaborate on “How can this feel good for both of us?”The step most people skip—and why it’s the actual key to resolution and long-term trust.Jeni also shares insights on:The exhaustion of carrying angerWhy passive aggression (hello, Minnesota!) doesn’t get you anywhereWhen conflict patterns show you it’s time to walk away from a relationshipThe importance of emotional self-regulation, especially as a leaderThe only two things you ever truly have control over in a conflict: how you feel and how you reactThis episode is an invitation to hold your power, speak honestly, and build relationships based on truth—not assumption. Whether you’re navigating conflict with a client, coworker, partner, or friend, this simple process will help you approach the conversation with confidence and compassion.

In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content.If you’re working a full-time job, raising kids, managing a household, and building a floral business on top of it all… this episode is going to feel like a deep exhale.Because the truth is:Marketing doesn’t require perfection.It requires consistency.I’ll walk you through the simple, realistic marketing system I teach florists who are stretched thin — a 10-minute routine that actually moves the needle. You’ll learn what to post, how often, and what truly matters when time is limited.This isn’t strategy for the “perfect” business owner with unlimited hours.This is for you — the real person doing real life while building something incredible.✨ In This Episode, We Cover:Why marketing feels overwhelming when you’re short on timeThe myth of “needing to be perfect” to show up onlineWhat clients actually need to see from you (it’s only 3 things)The easiest content to create when you’re exhaustedHow to stay visible in 10 minutes a dayWhy messy, imperfect content often performs betterHow posting in the margins of your life still builds massive momentumA simple weekly marketing commitment you can actually stick to💡 Key TakeawaysVisibility > perfection. People hire florists they see regularly.Your real life is marketable. It builds trust, relatability, and connection.10 minutes is enough when you focus on the right things.Consistency compounds — even small actions move your business forward.You don’t need a content calendar to grow. You need a presence.📌 Your Action Step This WeekCommit to just 10 minutes of marketing three times this week.Post something simple. Engage with your audience.That’s it — and it’s enough.

If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need.In today’s episode, I’m walking you through a simple, accessible 5-minute overwhelm reset—a grounding process I use whenever my brain feels like it has 47 tabs open and none of them are loading. Whether the kids need you, the orders are piling up, your phone won’t stop dinging, or you’re juggling life, business, and everything in between… this reset is for you.This isn’t an hour-long retreat, a full spa day, or a perfectly quiet house. This is something you can do right now in the middle of the chaos—while driving, designing, hiding in your pantry, or between client emails.🌸 In This Episode, You’ll Learn:1. The Importance of Interrupting the SpiralWhy overwhelm doesn’t mean you’re failing—and why the first step is not doing more, it’s doing nothing. You’ll hear how pausing and breathing create instant space when your brain feels overloaded.2. Why Everything Feeling Important Is a Red FlagWe talk about how to separate real urgency from false urgency, and how to identify the one thing that actually matters right now (not tomorrow, not next week, not during wedding season… right now).3. How to Get Out of Fix-It Mode and Into ClarityWomen especially tend to jump straight into fixing, solving, and carrying everything. You’ll learn how sorting your thoughts brings calm and restores control.4. The Power of Micro MomentumInstead of tackling the whole task, we break it down to the smallest next step—the step your brain can do when it’s overwhelmed. One reply, one boundary, one recipe, one breath.5. Why You Deserve Space (Even When It Feels Impossible)We talk about the mental load of business + motherhood + life and why taking five minutes isn’t indulgent—it's responsible.Sometimes the reset is what prevents the blowup, the regret, or the exhaustion.6. What It Means to Show Up Grounded, Not PerfectYour business doesn't need a perfect version of you. It needs a grounded one. And grounding doesn’t require an hour-long process—it takes five minutes of presence.🌱 Who This Episode Is For:Florists who feel overwhelmed or stretched too thinMoms balancing business, family, and lifeCreatives who struggle to pause before reactingAnyone whose brain feels “buffering” all day longEntrepreneurs who jump into fix-it mode instead of giving themselves space💛 Takeaway MomentYou are not behind.You are not failing.You are simply carrying a lot.Even the strongest florists need a reset.This 5-minute process helps you pause, breathe, simplify, and come back to your work—and your life—with a calmer, more grounded energy.🌼 Links Mentioned:👉 Join the Floral CEO Mastermind – Build structure, profitability, and breathing room so overwhelm becomes the exception, not the rule.The Floral CEO Mastermindfloralceo.com

In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going?Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections on gratitude from her farm life, and the deep reminder that micro momentum—those small, consistent actions—are what truly move your business forward.This episode is for the florists, creatives, and entrepreneurs who feel like they’re spinning their wheels. It’s a mix of honest talk, practical mindset shifts, and tough-love encouragement to do it anyways.You’ll hear:Why “trying” is actually winningHow micro momentum builds unstoppable growthThe difference between grace and excusesThe power of believing your success is inevitableWhy you must choose the “hard” that moves you forwardA gentle reminder: you don’t need a perfect season to grow a beautiful businessBecause no matter how hard it feels — you’re still building something beautiful. 🌸

In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We’ve been told that doing something we love and making money from it can’t coexist. But that couldn’t be further from the truth.Jeni shares why it’s time to unlearn the mindset that “busy equals successful” and start building floral businesses that are sustainable, profitable, and joy-giving. She opens up about how shifting her focus toward profit created more freedom in her business — fewer weddings, higher margins, and more creativity.You’ll walk away from this episode with a fresh perspective on money, mindset, and the true purpose of profit in your floral business.🌷 In This Episode, You’ll Learn:Why florists often feel guilty about wanting to make moneyHow the industry glorifies overworking and underchargingWhat it really means when your business isn’t profitableHow Jeni redefined success and created space by working smarter, not harderThree new ways to think about profit:Profit = Purpose SustainedProfit = Paying YourselfProfit = The Power to Choose💡 Key Quote:“You can’t pour from an empty vase — and profit is what keeps it full.”🌿 Resources Mentioned:The Floral CEO Mastermind — Join Jeni and other florists for mentorship, pricing strategy, and growth support: http://floralceo.com/mastermindDM Jeni on Instagram: @‌thefloral.ceo to chat about your pricing or profit struggles✨ If You Loved This Episode:Subscribe to The Floral CEO wherever you listen to podcastsLeave a review to help other florists find the showScreenshot and share your favorite takeaway on Instagram — tag @‌floral.ceo so Jeni can cheer you on!

In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours.💡 You’ll learn:Why installations can completely change your business revenueHow to develop creative concepts that set you apartThe mechanics, materials, and confidence needed to execute big ideasHow to price correctly so you never resent your work againWhy documentation is the key to attracting your next dream clientFrom understanding structure and weight to pitching premium clients and documenting your art — this episode gives you the real talk and the roadmap to elevate your floral design business.👉 Plus, Jeni shares how the Floral CEO Mastermind can help you build confidence, strengthen your pricing, and make 2026 your breakthrough year. - https://www.floralceo.com/mastermind🎧 Listen now and start building installations that wow your clients and your bank account.

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.com/mastermind. This video is a must-watch for florists looking to streamline their workflow and enhance their offerings.00:00 Introduction to Floral Installations00:27 Breaking Down the Installation Process01:49 Calculating Costs and Pricing03:15 Estimating Flower Quantities05:44 Finalizing Retail Prices10:39 Advanced Tips and Upcoming Trainings12:29 Conclusion and Further Learning Opportunities

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well.From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this episode gives voice to the quiet exhaustion so many of us feel but rarely talk about.Jeni reminds listeners that “done is better than perfect”, that it’s okay to take up space, and that your business can grow slowly and still be deeply successful. This isn’t about hustle culture — it’s about building a business that works with your life, not against it.🧠 Key Takeaways1️⃣ Done Is Better Than PerfectPerfectionism is one of the biggest thieves of peace for creative business owners. Jeni shares how releasing the pressure to make everything perfect — every bouquet, email, post, or plan — can actually free you to show up more consistently and authentically.2️⃣ You Deserve SpaceYou can’t pour from an empty vase. Whether it’s taking a walk alone, setting boundaries with clients, or saying no to something that doesn’t fit this season of life, space isn’t indulgent — it’s essential to creativity and sustainability.3️⃣ Redefining SuccessYou don’t have to chase six figures or viral posts to be “doing it right.” Maybe success for you looks like profitability and presence — serving your clients beautifully and still being home for bedtime.4️⃣ Balancing Relevance and RestThe floral industry moves fast. It’s easy to feel like you’re falling behind if you’re not constantly posting, producing, or booking. Jeni talks about how to stay visible and relevant without losing your peace — and how consistency doesn’t have to mean constant output.5️⃣ The Real Weight of the Mental LoadEven when things look effortless from the outside, every business owner is quietly carrying an endless checklist in their mind — from meal planning to marketing strategy. Jeni normalizes the exhaustion and offers gentle encouragement for anyone who feels unseen in that effort.🔗 Listen + Connect🎧 Listen now wherever you get your podcasts.📸 Follow Jeni on Instagram: @‌thefloralceo💌 Learn more at http://thefloralceo.com

Being busy doesn’t mean you’re successful — it just means you’re tired.In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings.She dives into:💐 Why tracking your expenses is a non-negotiable part of being a floral CEO💸 The hidden costs that steal your profit — delivery, teardown, and labor🌿 How underpricing keeps you working harder for less✨ Why smart systems (not spreadsheets) build sustainable successIf you’ve ever finished wedding season exhausted and wondering where the money went, this episode is your wake-up call.🎧 Tune in to The Floral CEO and learn how to stop being busy and start being profitable.

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?”Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan.Jeni shares:🌸 The first step every florist must take before trying to grow — knowing your actual revenue.💸 Why your business can look “busy” but still be unprofitable.🌿 The marketing strategies that actually move the needle (and the ones that waste your time).🪞How to audit your client sources, track your ROI, and double down on what’s working.👭 Why support, systems, and boundaries are essential if you want to grow sustainably.Whether you’re dreaming of leaving your 9–5 or ready to take your floral business from 100k to 200k, this episode gives you the roadmap (and the mindset) to make it happen.🎧 Listen now and start mapping out your wheel of success.

Your business runs on flowers — but it thrives on communication.In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing.If you’ve ever felt ghosted, overwhelmed, or unsure how to guide a client through your process, this one’s for you. I’m walking you through how to identify red flags, set boundaries, and make your communication work for you (not drain your energy).🌸 You’ll learn:What an equal energy exchange looks like — and how to spot time-wasters earlyWhy you shouldn’t meet too soon (and how Zoom saves hours)How to set pricing expectations upfront to avoid ghostingThe importance of clear timelines and next stepsHow to confidently explain your process without sounding pushyThese five tweaks can completely change your booking rate — and your confidence.🎧 Listen to The Floral CEO Podcast wherever you get your podcasts.👉 Join the Floral CEO Mastermind for templates, systems, and support at http://floralceo.com/mastermind

After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way.In this episode of The Floral CEO Podcast, I’m sharing 10 of the biggest lessons I’ve learned from running a wedding floral business at scale — the mistakes, mindset shifts, and must-dos that have shaped me as a florist, business owner, and coach.Whether you’re in your first season or your fifteenth, these lessons will help you protect your time, charge your worth, and create more space for creativity and growth.🌿 In this episode:Why you always need a cushion of time (and the chaos that happens when you don’t)How undercharging leads to resentment and burnoutThe real ROI behind styled shoots and “marketing opportunities”Why you need more help than you think — and what that actually meansThe power of creative rest in avoiding burnoutHow to analyze your time by ROI, not effortWhy coaching and community change everything for growth-minded florists✨ Plus: The behind-the-scenes chaos of a $26K wedding week gone sideways — and how it reminded me of every lesson I’m sharing here.🎧 Tune in and tag me with your biggest takeaway: @‌thefloralceo

In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships.Using real-world examples from two Minnesota venues (including her favorite, Essence Event Center), Jen shares exactly how she approaches styled shoots strategically — turning them into open houses that build vendor connections, attract ideal clients, and generate lasting content for your portfolio.Whether you’re a florist just starting to collaborate with venues or a seasoned designer looking to refine your approach, this episode will help you stop saying yes to unpaid, unstrategic shoots — and start saying yes to smart exposure that grows your business.🌸 What You’ll Learn:How to turn a styled shoot into a revenue-generating open houseWhy collaboration with venues is the key to getting on preferred vendor listsHow to politely ask for cost-sharing or compensation for your flowersSmart strategies for using silks or drieds to save on flower costsThe creative mindset shift that helps you design for inspiration, not obligationWhy you should only participate when there’s clear marketing and visibility ROIHow to pitch venues on ideas that benefit both of you — and land future bookings💡 Key Takeaways:Don’t just show up with flowers — show up with strategy.Styled shoots can be powerful marketing tools when leveraged the right way.Exposure is great, but exposure that converts to clients and connections is better.You can (and should!) ask for money, trades, or shared costs — your time has value.Creativity can coexist with boundaries — know when to say no.🎧 Perfect For:Floral designers, wedding pros, and creative entrepreneurs who want to make smarter marketing decisions — and ensure every petal, partnership, and post leads to growth.