As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.

This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.

If you’re a florist who feels stretched thin, stuck in survival mode, or unsure what to focus on next, this episode will help you slow down, assess what truly worked in your business, and make smarter decisions for 2026.

🌿 Why Reflection Matters More Than Resolutions

Most people wait for January 1st to “start fresh,” but research shows that nearly 90% of people abandon their goals within the first month. The difference between the 90% and the 10% who actually succeed isn’t motivation—it’s clarity.

Reflection helps you:

• Identify what actually made you money
• Recognize what drained your energy (even if it brought in revenue)
• Stop repeating patterns that lead to burnout
• Build goals based on facts, not feelings

Jeni shares why she doesn’t wait for a new year to start something—and how that mindset has helped her execute consistently in business.

💐 What to Review in Your Floral Business Before Planning 2026

In this episode, Jeni walks through the core reflection questions every florist should ask before setting new goals:

1. What Actually Worked in 2025?

Not just what you did—but what produced results.

• Which services brought in the most revenue?
• Which offerings were easiest to sell?
• Where did your best clients come from?

2. What “Worked” But Didn’t Feel Good?

Revenue alone doesn’t equal success.

• Which parts of your business raised your stress or cortisol?
• What made you feel reactive instead of in control?
• Which services felt heavy, draining, or misaligned?

Jeni shares personal examples—like opting out of certain services (daily orders, funerals, high-reactivity work)—to illustrate how removing misaligned revenue streams created more peace and profitability.

3. What Are You Doing Too Much Of?

Many florists try to do everything:

• Weddings
• Daily deliveries
• Funerals
• Subscriptions
• Corporate
• Workshops
• Holidays

This episode encourages you to step back and ask:

“Do I really need to be checking every box to be successful?”

Often, doing fewer things better is the key to growth.

🌸 Aligning Profit With How You Want to Feel

A major theme of this episode is that profit and emotional alignment must coexist.

Jeni explains why it’s okay to:

• Opt out of services that don’t feel good
• Double down on offerings you truly enjoy
• Build a business that supports your nervous system, not one that constantly spikes stress

She also emphasizes the importance of asking:

• What was my hourly rate for this service?
• Was the revenue worth the energy and time required?
• Do I want more of this in my life next year?

✨ From Reflection to Intention: Planning for 2026

This episode is also an invitation—to stop free-balling your way into another year and instead build a clear, intentional plan.

Jeni shares why:

• Saying goals out loud builds accountability
• Reflection creates momentum
• Strategy beats hustle every time

She also introduces the January 5 Goal-Setting Party, where florists will:

• Reflect on 2025 with guided exercises
• Identify what to expand, refine, or release
• Create an aligned, profitable vision for 2026
• Build a realistic plan to execute on it

🌿 Key Takeaways From This Episode

• You don’t need January 1st to make change—you need clarity
• Not all revenue is good revenue
• If something works but feels terrible, it’s worth questioning
• Fewer services + better focus often equals more profit
• Reflection is the foundation of sustainable growth
• Successful florists plan with intention, not urgency

🌸 Resources Mentioned

• Floral CEO Mastermind – January focus on reflection, financials, and 2026 planning
  👉 Visit: http://floralceo.com/mastermind
• January 5 Goal-Setting Party – Goal Setting Party Rock Your 2026 Planning

💬 Final Thought

You don’t have to stay in survival mode.
You don’t have to do everything.
And you don’t have to carry parts of your business into 2026 that no longer serve you.

Reflection isn’t about looking backward—it’s about creating space for something better.

🎧 Listen to the full episode of the Floral CEO Podcast and start building a business that feels as good as it looks.