If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.

Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”

This episode is your reminder that you are providing a service their clients actively need. You’re not selling a gimmick — you’re offering a solution.

And the simplest way to start building that relationship?

Thoughtful, consistent engagement on their content.
Not emojis. Not spammy comments. Not cold DMs.
Just genuine, human interaction that helps you stand out in a crowded industry.

Jeni walks you through:
✨ Why engagement works better than pitching
✨ The exact steps to thoughtfully interact with planners online
✨ How the algorithm can actually work for you
✨ What familiarity and name recognition can do to accelerate trust
✨ Why this strategy mirrors real-life networking (but is way less awkward)

You’ll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.

🌸 KEY TAKEAWAYS FOR FLORISTS

• Engagement is your digital handshake.

Thoughtful comments and story replies make you memorable, human, and familiar — all essential building blocks for trust.

• Planners pay attention to who shows up.

Their networks are small and curated. If they consistently see your name, you’re already halfway in the door.

• Familiarity breeds comfort… and comfort leads to referrals.

When they feel like they know you, they’re far more likely to send business your way.

• Micro-momentum = major results.

Five minutes of strategic engagement can move the needle more than hours of passive scrolling.

🌼 ACTION STEP FOR TODAY

Choose one planner you’d love to work with and do the following:

1️⃣ Follow them
2️⃣ Comment thoughtfully on 3 posts
3️⃣ Reply to 1 story
4️⃣ Share one of their posts with a thoughtful tag

One tiny step… repeated consistently… builds real relationships.

🌿 JOIN THE FLORAL CEO MASTERMIND

This month inside the Floral CEO Mastermind, we are diving deep into everything planners — how they think, how they choose vendors, how they communicate, what they expect, and how to earn a spot in their referral circle. If you want 2026 to look different, this is the room.

👉 http://FloralCEO.com/mastermind