People On Purpose®

Take a peek behind the curtain of the podcast’s brand-new direction that’s less “HR rulebook,” more “let’s talk about the wonderfully unpredictable humans running your business.” Kira shares the personal burnout story that cracked her leadership wide open, why mental health and real support systems aren’t optional, and what authentic leadership actually looks like when you stop white-knuckling through it.Kira’s story sets the tone for this new era and is an open invitation for returning listeners and fresh arrivals to buckle up and align with the honest, human-first conversations that will guide every episode from here on out.We're so glad you're along for this ride!

People On Purpose® Trailer

Sometimes the best move in business is pulling the plug on something that’s “working” (ugh lol)This episode is more personal than usual because I’m opening up about sunsetting our Set to Scale® membership. It’s a decision that didn’t come lightly, but one that brought me more clarity (and relief) than I expected in the chaos of it all.I’m sharing:Why a membership that looked profitable on paper wasn’t sustainable in real lifeThe mix of trauma, vulnerability, and strategy that pushed me to finally make the callWhat this shift means for how Paradigm is serving clients moving forward How you can think about your own offers when it’s time to pivot or let goIf you’ve ever had to retire an offer, or are staring down a decision you know you need to make, this one will definitely hit home.

Let's answer one of the most common (and complicated) leadership questions: Should I hire someone I’m friends with?I'm sharing hard-won lessons from client stories and my own team, including what makes these hires work…or crash and burn. Plus, a behind-the-scenes look at what being locked out of Instagram for a month taught me about boundaries, balance, and why your socials aren’t everything.Key Takeaways:Why hiring friends can work and when it absolutely doesn’tHow to tell someone you care about they’re not the right fitThe hiring rubric every founder needs to stay objectiveWhy your leadership style is the real dealbreakerSign up for our newsletter : https://the-paradigm.com/newsletter

In this episode, I’m joined by copywriter Andrea Shah for a conversation about messaging that works and feels like you. We’re talking about what drives buyers to say “yes,” how to balance fear-based marketing with real connection, and why your website copy matters just as much (if not more!) than your brand design.Andrea shares:How her career went from corporate translation gigs to website copy for creative business ownersWhy she chose the solo path instead of scaling a team and what she’s learned about leadership along the wayHow wedding pros (and any creative entrepreneur) can use buyer psychology to sell with empathy, not pressureTips for setting realistic timelines, booking clients on a waitlist, and handling slow seasons without panicHer two quick wins to improve your website copy today (it’s easier than you think)About Andrea ShahAndrea Shah is a conversion copywriter who helps wedding professionals and other creative business owners turn their websites into working sales tools. With a background in brand voice, website strategy, and buyer psychology, Andrea’s specialty is writing copy that feels personal, powerful, and clear. She’s a Diet Coke enthusiast, market research nerd, and firm believer that you don’t have to scale a team to build a successful business.Find and follow Andrea at andreashah.com and on Instagram & Threads at @andreashahcopy.

Pay and wages are hands-down one of the most confusing parts of hiring for the leaders we talk to. You’re not alone if you’ve found yourself wondering, why you can’t just cut a $500 check to your assistant at the end of a big project,This episode gets right to the point to clear the fog and give you a straight answer about the only two legal ways to pay an employee. This one’s short, sweet, and essential if you’re building a team.You’ll hear:💰 The only two legal ways to pay employees (and why “project pay” usually isn’t one of them)⚖️ When a flat rate might actually work and when it’s a compliance disaster📅 The payroll schedule I recommend to keep things simple, clean, and legal🧾 How to budget labor costs without accidentally breaking wage lawsLINKS MENTIONEDContact Paradigm: https://the-paradigm.com/contact

After coming off an inspiring in-person team retreat, I’m sharing the real markers of success inside a small business. This episode explores the culture-defining power of clearly communicating expectations, especially around one of the most misunderstood (and overused) buzzwords in business: flexibility. If you've ever wondered why your team isn't "getting it" or how to lead with more clarity, tune in to this episode!We cover:Why in-person connection still matters in remote teams (even in 2025)How “flexibility” can backfire when it’s not clearly definedThe one question every leader should ask to check the pulse of their cultureHow to identify what success actually looks like in a healthy team based on your valuesListen now and grab your free HR Self-Assessment to make sure your culture is built on solid ground.LINKS MENTIONEDHR Self Assessment: https://the-paradigm.com/hr-self-assessment

Let’s talk about how I’m using AI in my business and my personal life to make things easier without losing the heart, ethics, or human-centered focus of my work. I’m sharing the tools I use, the workflows that save me HOURS each week, and some surprising ways AI has helped me make decisions, manage my health, and even stay emotionally regulated.If you’ve been feeling weird about using AI or wondering how to do it without turning into a walking ChatGPT regurgitator...Tune in for:How I use AI to turn longform content (like client calls or podcasts) into social-ready content Why it’s my secret weapon for remembering client details and cutting down on call prepThe surprising way I use AI to help me stay on track with health goalsHow ChatGPT helps me rewrite emotionally-charged emails so I can respond with clarityWhy I believe you can (and should) use AI and still be an ethical, values-driven human (with a healthy dose of skepticism)Links Mentioned:Sign up for our upcoming free training "How Not to Get Sued" https://the-paradigm.com/how-not-to-get-sued Take Our HR Self-Assessment: https://the-paradigm.com/hr-self-assessment Last week’s convo with Sam VanderWielen: https://podcasts.apple.com/us/podcast/ep-106-how-to-grow-without-losing-yourself-with-sam/id1661939979?i=1000703739144 

What if your business was the least interesting thing about you? In this episode, Kira sits down with legal educator and author Sam Vander Wielen to talk about building a life-first business…one that can weather anything, from grief to burnout to the chaos of online entrepreneurship. They cover everything from crisis-proofing your systems to writing a book deal-worthy proposal and ignoring the internet gurus. Whether you're scaling or just starting out, this is your reminder that simpler can be smarter.In this episode, you'll hear:How Sam built an $8M biz around one offerWhy your passion doesn’t have to be your productCrisis-proofing your business The anti-guru way to grow your businessThe truth about personal branding vs. personal identityWhy When I Start My Business, I’ll Be Happy is the book we all needed in business schoolLinks MentionedSam’s Book: When I Start My Business, I’ll Be Happy https://www.samvanderwielen.com/book/ Ultimate Bundle®: https://www.samvanderwielen.com/the-ultimate-bundle/ Sam’s Podcast: On Your Terms https://www.samvanderwielen.com/podcast/ Follow Sam on Instagram: @samvanderwielen

We made it to Q2, but not without some bruises. In this solo episode, Kira shares her raw, honest take on what Q1 of 2025 taught her as a founder, leader, and business owner navigating through uncertainty (and yes, a two-star review). From finding stability in chaos to staying agile in how we serve, this episode is full of hard-earned lessons and powerful reminders for anyone leading a team right now.Whether you’re riding high or barely hanging on, this one’s for you.In this episode, you’ll hear:Why your team doesn’t need a perfect leader – just a steady oneWhat one bad review taught Kira about accountability, growth, and protecting your team’s confidenceThe leadership trait people are craving more than ever in uncertain timesWhy agility beats rigidity when it comes to offers, org charts, and internal opsA new HR self-assessment tool designed to show you what you don’t know about compliance (and why that’s not your fault)Listen now to hear Kira’s hot takes, honest confessions, and real talk about leading in today’s landscape.LINKS MENTIONEDDon’t forget to grab the HR Self-Assessment Tool and DM Kira your score! The-paradigmHR Self Assessment For Small Businesses

In this episode, I’m diving into all things HR in the wedding and events world—because let’s be real, planning dreamy days doesn’t mean your backend operations should be a nightmare. We’re talking about some of the most common missteps pros make when it comes to classifying employees, setting up pay structures, and building a team culture that actually works. I’m breaking down the legal stuff in a way that doesn’t make your eyes glaze over—and sharing how to make HR work for your business (not against it).What You’ll Learn ✨ The HR headaches that are way too common in the wedding and events industry ⚖️ Why getting employee vs. contractor classification right really matters 💸 How your pay structure should support both your business goals and your team 🌿 The kind of culture that helps your team thrive (and keeps you out of legal hot water) 📋 Why HR should feel like support, not red tape 🔍 How an HR self-assessment can shine a light on your blind spots 💬 The power of community and ongoing education in staying ahead of the curveWhether you’re running a solo operation or managing a growing team, this episode will help you make smarter, more confident decisions about the people side of your business.

Come gab with two pop-culture junkies with unhealthy celeb gossip addictions and an alarming depth of knowledge in HR and legal drama as we deep-dive into one of Hollywood’s juiciest legal cases.Kelli Jones and I are serving up the piping hot tea on the Blake Lively vs. Justin Baldoni case. We're breaking down the details we can’t stop obsessing over and the surprisingly relatable lessons small business owners can steal from it. Long story short: there’s more to learn here than just who sent the cringiest late-night texts…About Kelli Jones Kelli is a lawyer, passive income strategist, and digital entrepreneur with equal parts dreamer and doer. She ditched her 9-7 for her own law firm in 2020 and never looked back. Kelli traded working all the time for a job she hated in a toxic environment to build a brand of her own to help entrepreneurs stop dreading the legal and start taking it seriously.

This week, I’m diving into my journey towards hiring an assistant (mistakes were made) and how I intentionally created their role to sidestep the pitfalls I’ve fallen into before.My 2025 “word of the year” and how it’s guiding my decisions this year;Two key tips from the business book that I now swear by; Mistakes made and lessons learned on the path to hiring the right kind of assistant (aka not a VA!)Some of the ways that my role and approach to business has already changed for the better after just one month of having an assistant LINKS MENTIONED:Sign up for our newsletter to receive updates on all the new laws and rollbacks in this new political climate, and how they may impact your small business.Sign up here: https://the-paradigm.com/newsletter 

This one is for the entrepreneurs who are ready to get off the roller coaster.In this episode, Kira reflects on her journey through 2024 and sets the stage for 2025 and how her word of the year for 2024 drove her takeaways from the year, which had more ups and downs than usual.We discuss: the challenges Kira faced in her business, the importance of community and relationships, how innovation can stem from curiosity, and Kira emphasizes the value of personal development and the lessons learned from navigating the ups and downs of entrepreneurship, ultimately looking forward to a more connected year ahead.For information about Fractional HR for your small business, please visit https://www.the-paradigm.com or to connect further with Kira, reach out via instagram at https://www.instagram.com/theparadigmm

We did it! We’ve hit the big 1-0-0! In what was originally planned to be a celebratory episode, we’re talking about something a little heavier, because we know it's been on a lot of your minds right now. And that is...How to manage your team’s post-election stress and shaky team dynamics - especially when politics aren’t part of your company culture. No matter what side of the aisle you sit on, this episode offers actionable advice on setting boundaries, aligning values with culture, and creating environments where tough conversations lead to growth - not tension. We also unpack why avoiding conflict isn’t the answer and how focusing on shared values can serve as a bridge during divisive times.So click play and celebrate 100 episodes of learning, leading, and leveling up with us! 🎉LINKS MENTIONEDDiscover your people leadership style and unlock your management potential: https://the-paradigm.com/quiz Learn more about our signature management and leadership training program, People on Purpose: https://the-paradigm.com/people-on-purpose 

Kira chats with Adrienna McDermott, founder of Ava and the Bee, about what it takes to build a successful wedding industry business. Adrienna shares about her journey from solopreneur to running a full-blown marketing agency – and the lessons she learned along the way about scaling with intention and why treating your people right is the right way to grow your business.Whether you're a wedding pro or just someone who loves a good entrepreneurial success story, this episode is full of insights, laughs, and relatable moments.Links MentionedFind Ava & The Bee and all their incredible resources at: https://avaandthebee.com/

Ever wondered if social media is actually making a difference in your business, or if it’s just another time suck? 🤔 In today’s episode of On The Up & Up, we answer this question with Emma Tessler, founder of Ninety-Five Media. Emma’s been in the social media game since back when Instagram was all filtered food pics and sepia sunsets (we’ve come so far!). She’s seen firsthand how social has evolved from an afterthought to a make-or-break marketing tool, and she’s here to spill all the tea.If you’re a small business owner feeling overwhelmed by the ever-changing social media landscape, this episode is your guide. We cover:How social media influences 74% of buyers’ decisions (yep, that many!), making it a key player in your business’s success.What she thinks about the advice floating around saying, “You can totally scale your business without social media.” (Spoiler alert: She has thoughts).How to build a seamless brand experience on social media while still keeping it personal and relatable.The evolution of social media marketing and how it’s changing the way small businesses create content in 2024.The #1 key performance indicator Instagram looks at for their algorithm – so you know where to focus your energy for max impact.Her advice for founders who are ready to transition their social presence from “It’s just me!” to a full-blown company brand now that they’ve got a team backing them up.Her take as an agency owner on building, managing, and leading a team.Whether you’re thinking about transitioning from a personal brand to a company presence or figuring out how to streamline your content creation, this episode offers tangible tips, like:Leveraging trending content your way.Using Instagram DMs as a powerful sales tool (hint: there’s more money in your DMs than you might think!).If you want to level up your social game and align your brand for 2025, this episode is packed with strategies you can start using now!Links MentionedExplore Ninety Five Media’s services, sign up for their value-packed newsletter, and get into their free “Master Your Marketing” course: https://ninetyfivemedia.co/ Follow Ninety Five Media on IG @ninety.five.media Tune into the Ninety Five Media Podcast, Stop Scrolling Start Scaling: https://ninetyfivemedia.co/category/podcast/

Did you know the average business owner wastes 250 hours a year on tasks that could be automated? Today’s guest, Rachael Mueller, Fractional COO & Systems Expert, is here to help you reclaim that time. She’s an organization fanatic and aims to make herself obsolete for her clients by setting up sustainable systems, tools, and automations so your business runs smoothly – without needing constant oversight.PLUS, since this *is* an HR podcast, we talk about how operations experts can stay independent without risking compliance classification issues (think: good contracts, defined scope, solid boundaries). And for the business owners listening, this is your reminder to make sure you’re treating your working relationships with external experts the right way to keep things above board.Tune in to learn how processes, tools, and automations can make you fall in love with your business again!Links Mentioned: Connect with Rachael on IG: @hay.rachaelRachael’s Website: https://heyrachael.com/

I always tell you to hire based on the role, not just the person you want... but today, I’m eating my words! At least I’m an honest hypocrite 😉In this episode, I’m excited to introduce you to Ashley Mina, our newest team member at Paradigm. The moment I met Ashley, I knew we had to work together, so I created a whole new department just for her! (I know, do as I say, not as I do!)Ashley’s here to share her insider insights about recruiting for small businesses. We got into:My fears around creating a whole new service and departmentAshley’s transition from high-volume corporate recruiting to small business recruitingBalancing a “sales mindset” with a quality candidate experienceWhy small businesses should prioritize the candidate experience while hiringTrends Ashley is seeing in candidates applying to our clients’ small businesses vs. corporate rolesThe perks of using an external recruiter and hiring tips for DIY-ersRed and green flags in job descriptionsAshley’s advice for building diverse teams, even if you don’t come from a diverse backgroundTune in to hear all of Ashley’s insider tips, why she’s such an amazing fit for our team, and how she can help yours! Links Mentioned:Episode 82: Are These 5 Biases In Hiring Sabotaging Your Dream Team? https://podcasts.apple.com/us/podcast/ep-82-are-these-5-biases-in-hiring-sabotaging-your-dream-team/id1661939979?i=1000661034302 Find Ashley’s online: Your Work Wife Ashley (https://www.yourworkwifeashley.com/) Follow Ashley IG at @yourworkwifeashley Interested in our recruiting services? Learn more here! https://the-paradigm.com/recruiting 

Leadership is one of the biggest responsibilities you’ll take on in your career. But when you nail it, you don’t have to do it all yourself. You can actually hand off some of those people management duties to someone else (hello, delegation!).As long as you’ve set your future leaders up for success first. That’s what today’s episode is all about: laying the groundwork so you can confidently pass the torch.We’re giving practice advice about:✨ What to look for when identifying future leaders✨ How to keep your company culture intact when someone else steps up✨ The must-haves before delegating any team managementTune in now!Links Mentioned: If you’re catching this before 9/30/24, you’ve still got time to save $200 and lock in exclusive access to mentorship, coaching, and community inside People On Purpose. This is our signature management and leadership training program, and it won’t be available in this format or price until next year, so don’t miss out!https://the-paradigm.com/people-on-purpose