Ep. 112 Sunsetting a Core Offer & Saying Goodbye to Set To Scale
Update: 2025-09-10
Description
Sometimes the best move in business is pulling the plug on something that’s “working” (ugh lol)
This episode is more personal than usual because I’m opening up about sunsetting our Set to Scale® membership. It’s a decision that didn’t come lightly, but one that brought me more clarity (and relief) than I expected in the chaos of it all.
I’m sharing:
- Why a membership that looked profitable on paper wasn’t sustainable in real life
- The mix of trauma, vulnerability, and strategy that pushed me to finally make the call
- What this shift means for how Paradigm is serving clients moving forward
- How you can think about your own offers when it’s time to pivot or let go
If you’ve ever had to retire an offer, or are staring down a decision you know you need to make, this one will definitely hit home.
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