Your Project Shepherd Construction Podcast

Most builders don’t fail because they’re bad at construction — they fail because no one ever taught them how to run a business.In this episode of The Your Project Shepherd Podcast, Curtis Lawson is joined by Kurt Hegetschweiler, international builder coach and author of Million Dollar Builder 2.0, to unpack why so many builders stay busy, stressed, and underpaid despite years of experience.Kurt shares hard-earned insights from coaching thousands of builders worldwide, breaking down the leadership, financial, and systems mistakes that quietly erode profit and create burnout.This conversation is especially relevant for custom home builders, remodelers, and residential contractors who want better margins, stronger cash flow, and more control over their businesses.What You'll Learn in this EpisodeWhy your construction business will never outgrow your leadershipThe hidden cost of free estimates and rushed pricingThe difference between markup, margin, and real profitabilityWhy chasing more work often creates more problemsHow pre-construction systems prevent downstream chaosWhy specialization leads to consistency and higher marginsThe mindset shift required to move from tradesperson to business ownerAbout the GuestKurt Hegetschweiler is an international construction business coach and the author of Million Dollar Builder 2.0. He helps builders implement proven systems that improve profit, cash flow, workflow, and leadership — without working longer hours.Who This Episode is ForResidential homebuildersCustom home builders and remodelersContractors transitioning from trades to ownershipBuilders stuck at the same revenue year after yearOwners experiencing stress, burnout, or financial unpredictability

Running a construction business isn’t just about building houses—it’s about ownership, discipline, and making decisions when nobody’s coming to save you.In this episode of The Your Project Shepherd Podcast, Curtis Lawson sits down with longtime friend and custom homebuilder Chris Ferqueron for an honest, builder-to-builder conversation about what it actually takes to survive—and succeed—in construction.Chris shares his journey from running pizza shops that never shut down, to finding stability, pride, and long-term fulfillment in building homes. Along the way, he breaks down the real lessons most builders only learn the hard way: why fear can be a powerful motivator, how organization becomes a competitive advantage, and why simply doing what you say you’re going to do separates great builders from everyone else.This episode isn’t theory or hype. It’s a real conversation about:Why ownership mindset matters more than talentHow discipline and execution drive long-term successWhat production builders actually track—and why it mattersWhy many builders fail when they move into higher-end workHow trust, organization, and follow-through shape client experienceWhy building homes is personal—and why that responsibility mattersIf you’re a homebuilder, remodeler, or construction business owner who feels the weight of responsibility every day, this episode will resonate. It’s about survival, growth, craftsmanship, and choosing to build a business—and a life—you can stand behind.

One year after the California Palisades wildfires, the rebuilding is still unfolding—and the lessons for builders are just beginning to surface.In this episode, Curtis Lawson sits down with Los Angeles builder Chris Ferqueron to reflect on the fires, the aftermath, and how major disasters permanently change the homebuilding industry. From evolving building codes to shifting expectations around resilience, this conversation explores what builders need to understand before the next disaster hits.You’ll hear practical, real-world insights on:How disasters drive building code changesWhy risk is often underestimated in residential constructionWhat resilient design really means beyond complianceThe challenges of rebuilding in post-disaster environmentsHow builders can better protect clients—and themselves—long termThis episode is for builders, remodelers, and construction professionals who want to think beyond short-term fixes and understand the bigger picture of building in a world where extreme events are becoming more common.

Jobsite theft and liability are real challenges for builders — but smart security can make all the difference. In this episode of Your Project Shepherd, Curtis sits down with Alan Martinez, Director of Business Development at Datasmart Home Technologies and Duncan Security, to discuss innovative ways to protect your projects. Alan shares how solar-powered camera systems help builders prevent theft, reduce liability, and bring peace of mind to every jobsite. From real-life incidents to proactive risk management strategies, this episode offers must-know insights for anyone in the construction industry.

Prefab architect Rame Hruska, co-founder of Intexture Architects and Aura Dwellings and Hospitality, joins host Curtis Lawson to demystify ADUs and modular homes — what they are, how they’re built, and why they’re reshaping construction timelines and quality standards. Rame breaks down inspections (state vs. city), MEP coordination, WUI fire-zone and coastal windstorm requirements, and how factory precision cuts waste and boosts consistency. Learn how Intexture integrates design and manufacturing to deliver high-end modular ADUs and custom homes efficiently. A must-listen for builders, designers, and architects exploring off-site innovation.

In this episode of Your Project Shepherd, host Curtis Lawson shares the story of the home that nearly broke his business — and the mental health lessons every builder and homeowner can learn from it. Curtis breaks down the hidden costs of poor systems, “slippage,” and burnout in construction, then outlines five transformative steps: preconstruction agreements, transparency, strong processes, communication, and empathy. Whether you’re a builder, architect, or homeowner, this episode offers real-world insights to protect your profits and your peace of mind.

In this solo episode of Your Project Shepherd, host Curtis Lawson unpacks the hidden costs of construction that no budget accounts for: stress, burnout, and anxiety. Curtis explores how builders face unreliable trades, constant financial pressure, and client demands—while homeowners ride an emotional roller coaster from excitement to regret. These challenges aren’t separate—they’re two sides of the same coin. If you’re a builder, architect, or homeowner, this episode shines a light on why projects derail and why trust often breaks down. Tune in as Curtis sets the stage for practical solutions in the next episode.

In this solo episode of Your Project Shepherd, Curtis Lawson dives into why “winging it” in construction is a recipe for disaster. Using a luxury fence in River Oaks, TX as an example, Curtis unpacks the hidden risks of vague plans, poor alignment, and lack of detail in design. He explains how homeowners, builders, and architects can prevent disputes, avoid costly mistakes, and ensure projects stay on track. From pre-construction planning to selecting the right builder, this episode delivers actionable insights for anyone in residential construction. Learn how details protect your project—and your reputation.

In this episode of the Your Project Shepherd podcast, host Curtis Lawson sits down with Dan Bawden, owner of Legal Eagle Contractors and a nationally recognized expert in Universal Design. They explore how smart, adaptable design goes beyond ADA standards to create homes that work for everyone—today and in the future. From zero-step entries and intuitive kitchens to safe, stylish bathrooms and elevator-ready layouts, Dan shares practical tips that add value, safety, and beauty to any project. Whether you’re a homeowner, builder, or designer, this episode will change how you think about remodeling and new construction.

In this short but powerful episode of the Your Project Shepherd podcast, Curtis Lawson shares a real-world lesson every builder, architect, and designer needs to hear: “stick to your process and win more projects”. In this episode, Curtis shares how his process saved a client from making a costly mistake. From bid comparisons to educating homeowners on scope and budget, this episode shows how consistency builds trust and credibility. Whether you’re a builder or design professional, these insights will help you win better clients and avoid painful missteps.

In this episode of the Your Project Shepherd podcast, Curtis Lawson sits down with Brinn Miracle, owner of Architangent, to explore the intersection of branding, architecture, and design. Brinn shares how the “Why of Design” helps business owners and design professionals uncover their deeper purpose, clarify their niche, and create spaces that tell authentic stories. From connecting emotionally with clients to building long-term brand equity, this conversation is packed with insights for builders, architects, and designers looking to differentiate themselves and attract the right clients. Discover why branding must come before design.

In this episode of the Your Project Shepherd podcast, Curtis Lawson sits down with Chris Bolio of Alair Homes to unpack why preconstruction agreements are the hidden key to successful builds. Chris explains how investing in planning upfront saves homeowners, architects, and builders from costly mistakes, scope surprises, and broken trust down the road. From budgeting and timelines to uncovering hidden “gotchas,” Chris shares real-world lessons that reshape how professionals approach construction projects. If you’re a builder, remodeler, architect, or homeowner looking to avoid budget blowouts and create smoother projects, this episode is packed with insights you can’t afford to miss.

In this episode of the Your Project Shepherd podcast, Curtis Lawson shares a hard-earned $3M lesson about the dangers of breaking your own process. Curtis opens up about losing a luxury home renovation project — and how skipping key steps, rushing timelines, and letting others take control can cost more than just revenue. You’ll learn why sticking to a proven pre-construction process is critical, how to spot red flags early, and the costly risks of bending to client or partner pressure. Perfect for builders, remodelers, and business leaders looking to protect profit and reputation in high-stakes projects.

In this solo episode of the Your Project Shepherd podcast, Francis Ramos, Media & Marketing Manager at Crafted Custom Homes and Podcast producer, shares a step-by-step guide to getting started with social media marketing for builders and designers. Discover why social media is more than just trends—it’s a powerful, free marketing tool that works while you sleep. Francis breaks down platform choices, how to post without being a "content creator," and how to build trust with clients online. Whether you're overwhelmed or unsure where to start, this episode gives you the confidence to grow your business through authentic, consistent content.

Most builders lose leads not because of bad work—but because of bad words. In this episode of Your Project Shepherd, Curtis Lawson sits down with Lauren Jefferson, co-founder of FocusCopy, to uncover how strategic messaging can transform your entire client journey. From fixing broken communication systems to using storytelling to build trust, Lauren shares the exact framework builders need to attract better clients, boost referrals, and stop ghosting in its tracks. If you're tired of feeling invisible online or losing clients after the first call, this conversation is your playbook for better copy and better conversions.

In this episode of Your Project Shepherd, Curtis Lawson sits down with Bob Peterson—Second Vice Chairman of NAHB and founder of Associates in Building and Design. With over 40 years of experience, Bob shares the journey from building homes in Colorado to leading one of the most influential construction organizations in the U.S. Learn how to build a company that can thrive without you, the role of national advocacy, and what younger builders need to succeed in today’s market. If you're in residential construction, remodeling, or leadership—this episode is packed with practical, hard-earned wisdom.

In this episode of Your Project Shepherd, luxury homebuilder Erin Stetzer shares what it really takes to scale from small remodels to $10M+ homes—without sacrificing your family, your sanity, or your standards. Erin breaks down the critical systems, mindset shifts, and team dynamics required to deliver high-end projects. Whether you're a builder, architect, or designer, this conversation offers practical insights on project management, trade relationships, and avoiding burnout while growing in the residential construction industry. Don’t miss Erin’s advice on how to grow with intention and lead with integrity.

In this episode of Your Project Shepherd, we sit down with remodeling business coach Kyle Hunt of Remodelers On The Rise to uncover why skilled remodelers still struggle with profitability, time management, and burnout. Kyle shares proven strategies for mastering financials, sales, marketing, and leadership—so you can stop running your business in survival mode and start building with confidence. Whether you're new to remodeling or a seasoned pro, this episode delivers high-impact coaching to help you fix the holes in your business and reclaim your life.

Builders are great at building—but not always at documenting. In this solo episode of Your Project Shepherd, Curtis Lawson dives into why so many construction professionals struggle with paperwork, recordkeeping, and documentation—and why that puts your business at risk. From missed change orders to legal issues and frustrated clients, Curtis shares real-world insights and practical solutions. Learn how to improve your systems, use construction technology more effectively, and build better habits that protect your company. Whether you're a builder, remodeler, or project manager, this episode is a must-listen for anyone ready to tighten up their back-office game.

In this solo episode of Your Project Shepherd, we explore the three types of “superhuman vision” every great builder needs: 3D vision, X-ray vision, and long-range vision. Learn how to visualize complex assemblies, anticipate hidden issues in remodeling, and plan ahead to avoid costly mistakes down the road. Whether you’re building new or remodeling old, this episode will help sharpen your project foresight and improve communication with clients, trades, and your team. Packed with real-world examples and expert advice, this is a must-listen for builders, remodelers, and project managers aiming to level up their execution.