Claim OwnershipOwn Your Lane™ - Personal Branding & Personal PR for Women Experts
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© 2026 Own Your Lane™ - Personal Branding & Personal PR for Women Experts
Description
Own Your Lane™ is the podcast for established women experts and leaders who are ready to become recognized industry authorities and thought leaders.
Hosted by Michelle B. Griffin, personal brand and personal PR strategist who teaches you how to position your personal brand and build visible authority that gets you chosen for speaking, media, and podcast guesting, and now in AI search.
Each episode blends solo insights with guest conversations featuring accomplished women leaders and experts who've turned clarity and visibility into industry opportunities.
You'll learn how to:
- Articulate your unique value and personal brand foundation
- Build your profile & presence on LinkedIn & AI search platforms
- Position yourself for PR: media, speaking opportunities and thought leadership
- Confidently go from hidden expert to recognized industry authority
ABOUT YOUR HOST
Michelle B. Griffin is a personal brand + PR strategist on a mission to elevate more women experts into recognized authorities and thought leaders in their industries.
As the creator of The Recognition Roadmap™ framework and founder of the She's Visible™ movement, Michelle helps established women close the gap between how good they are and how known they are.
With a master's degree in PR and 20+ years in communications and brand strategy, Michelle has advised Fortune 500 executives and industry experts across sectors. Her work has been featured in Forbes, Entrepreneur, Inc., Success, and Authority magazines.
Michelle is a TEDx speaker and the author of Position Yourself and The LinkedIn® Branding Book and is the host of the Own Your Lane™ and The LinkedIn® Branding Show podcasts.
From college student to corporate leaders Michelle delivers keynotes and workshops on personal branding, visibility strategy, and thought leadership.and she is a regular podcast guest on thought leadership and professional visibility topics.
Through her She’s Visible.org women’s leadership program, Michelle helps close the recognition gap between established, visible expertise and next-level opportunities, ensuring professional women are noticed, known, and chosen for the work they do best.
When she's not helping women experts get recognized, you'll find Michelle walking and working out to 80s music, exploring new places, or hunting for the gluten-free treats on her travels.
CONNECT WITH MICHELLE B. GRIFFIN
Website: MichelleBGriffin.com
LinkedIn: Linkedin.com/in/michellebgriffin
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© Michelle B. Griffin | She's Visible.org | Own Your Lane™
110 Episodes
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Are you an aspiring “side brander?” That’s the term I’ve coined for someone who wants to pursue a passion project or calling while still working their job. In this week's episode, I interview Kate Volman, CEO of Floyd Coaching and author of Do What You Love, all about helping us take action and pursuing what lights us up even while working a full-time job. LEARN: > The seven myths stopping people from exploring their pursuits. > Why exploring your creative pursuits is the key to l...
Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand? Answer: In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power of live video to be discovered, noticed, and recognized on LinkedIn. Here latest book, "How to Feel More Comfortable on Camera" teache...
What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand? Answer: In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down in five easy steps with her Genius Operating System. Learn the 5 steps, why you should think of yourself as a visible lighthouse, and how to st...
Question? Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer: As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a clear, concise, and compelling self-introduction is. I introduced the 4As that can make your brand position...
Question Ever felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthew, a corporate veteran turned entrepreneur, shares his story of finding his authentic voice and leveraging it for his success. He explains h...
On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them? (Especially on LinkedIn when they don't exactly have what they do in their headlines?) Answer: Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them. FEATURED LISTENER: This week's audience question is f...
On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: How do I show up on video if: "I'm scared and/or not sure what to say." Answer: This is a question many of us face, especially me! Let's ask an expert: This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your brilliance and gets prospects pumped to do business with you. Zineb's signature "Golden Snippets" are exactly what you can d...
When is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late. This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist.℠ to get your burning personal branding questions answered and featured on the podcast. Learn the best time to start, what to consider, and best practices to get out there on LinkedIn to start putting yourself out there. LINKS...
How do you share your professional side with social media content? Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and start conversations with you? That’s the focus of this week’s personal brand therapy Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' content into your strategy, and how to leverage social proof to gain credibility. We'll also discuss the significance of incorporating a ...
Do you struggle with *how* personal is TOO personal for your comfort of putting yourself out there? Everyone says we need to show off more of our personal stories. But how do we draw the line? And what if I'm uncomfortable doing so? Is the fear of being too personal your roadblock? Good news, you don't have to be personal. In this week's personal branding therapy session, I'll share a better way. We'll explore my framework for the happy medium you need, plus the 7 questions to gauge i...
The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured. In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong. We Cover: Why the term is misleading and the word that's better suited. The Three Ps Mindset of personal branding to find your purpose, improve your skills and boost your professional opportunities. LINKS The Birth of Personal Branding, 1997 art...
In this week's personal banding therapy session, The Brand therapist℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding. Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understanding of your personality and strengths. The answers will help you to put together the puzzle pieces of your identity and build a personal brand tha...
Have you ever been stuck on how to define your niche for your expertise online business? If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you. Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and s...
We've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands. Why should anyone listen to me?What's the point, it's all been said beforeDoes the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week's personal brand therapy session is about the power and payoff of putting yourself out there (#PYOT) to craft an authority-focused personal...
After a year-long break, introducing The Brand Therapist℠ podcast, renamed, relaunched, and rebranded, and FINALLY here one year to the day of saying, #BRB (be right back) It was worth the wait, promise! In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked, and why it took longer than expected, We'll chat about the perils of perfectionism, procrastination, lazy habits, and complacency and why this one thing will steer you straight. I'l...
I'm excited to finally announce that I will be launching the new brand of my podcast soon. Tune in to this episode for more personal branding tips, more details about the new podcast, and more Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert....
How do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of what’s to come. Quotes: “You are going to put yourself out there and you should.” (2:29-2:32)...
“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how we can build a community. Chris is also a cyclist, and that’s how he realized the importance of a com...
“I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and space where he connected and felt confident to focus on building his brand and a consultancy firm. Steven’s journey started in the financial industry...
“It's not that you have to have so much experience, or someone amazing promoting you. You just need to know how,” explains Lisa Simone Richards, Visibility Strategist. Lisa works with coaches that are struggling to grow their audiences to get more exposure and visibility for their businesses. She teaches clients how to navigate the three mediums of content consumption, the ABCs of visibility, and the dos and don’ts of podcast pitches. Many entrepreneurs mistakenly think that they...
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