“I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and space where he connected and felt confident to focus on building his brand and a consultancy firm.

Steven’s journey started in the financial industry then moved to the cannabis space for more than a decade which he landed through LinkedIn. But while being employed, Steven explained that he always had this drive in him - the drive to want to do something more and write his own path.

Tune into this week’s episode about the transition from the corporate world to entrepreneurship and thought leadership, how he found the confidence to go out on his own and write his own path, and how he started building his own personal brand as himself, literally 

Quotes:

•  “I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence” (4:31-4:43 )
•  “Start now, right. Start now, and just find something you're passionate about, you want to be known for. And LinkedIn is a place.” (11:00-11:08 )
•  "This is much more powerful than just a lead generation tool or a 'find a job' tool, okay. There's a lot more to this platform." (13:39-13:47 )
•  “Once I started to show up and realize, I said, ‘Steve, you have more to talk about. And you have more to say. So you're going to have to say it.’ And then I started to talk about more stuff.” (18:43-18:45 )
• “I think, "As you build your personal brand, you're developing yourself as an individual. And really focusing on you and trying to give the best of you to the world." (19:01-19:11 )
•  “I've always known I had this inside, but for some reason, whether that was childhood, problems, or other different things, I suppressed it, right? But then also, which led to misery, which led to depression, which led to anxiety, which led to not a happy life. And as soon as I stopped suppressing all of that and started believing in myself more and being more of myself, things changed." (28:42-29:07 )
• “If you're going to go build a personal brand, and you're going to put yourself out there, you better damn well know who you are. And if you don't, you've got to do that work first, or at least be practicing that work, while you begin this journey." (31:50-32:04 )

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

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