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saas.unbound
saas.unbound
Author: Anna Nadeina
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© Anna Nadeina 2023
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saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.
At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.
They share their experiences, actionable insights, and mistakes to avoid.
Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.
saas.unbound is brought to you by saas.group
271 Episodes
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #5 of season 6, Anna Nadeina talks with Iliya Valchanov, founder of Juma, an AI workspace platform built for marketing teams to collaborate and create on-brand content.----------- Episode's Chapters -----------0:00 — Introduction & Background2:44 — The OpenAI Letter & Rebrand Trigger5:35 — The Power of Product Communities8:03 — Finding Product-Market Fit at $1M ARR9:22 — Choosing the Name: Just Marketing10:14 — The Vision: AI Marketing Super Agent13:46 — Data Analysis: The Killer Use Case27:19 — Impact on Growth & SEO32:02 — AI in Operations: Where to Draw the Line39:20 — Wins, Failures & Team Changes42:00 — Growth Hack: Analyzing Customer CallsIliya - https://www.linkedin.com/in/iliya-valchanov/ Juma - https://juma.ai/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 6, Anna nadeina talks with Edward Barrow, Co-Founder & CEO @ Cloud Capital, a Cloud Cost Management platform helping finance (CFOs) and engineering teams control, forecast, and optimize cloud spending, especially on AWS, by bridging financial and technical visibility.----------- Episode's Chapters -----------1:37 — Ed's Journey: From Bootstrap to VC-Backed SaaS6:48 — Post-Acquisition Life: M&A and Private Equity9:16 — Cloud Spend Benchmarks: 10-20% of Revenue12:10 — The Commitment Trap: Saving Money vs Taking Risk15:39 — AI's Impact on Cloud Economics20:11 — How Cloud Capital Works: Financial Risk Transfer29:28 — Building AI-Native: Wisdom Plus Automation34:01 — Partnership Strategy: Bottom-Up vs Top-Down41:49 — 20 Years of Lessons: Running at Brick Walls43:55 — Founder Hack: Walking MeetingsEd - https://www.linkedin.com/in/ebarrow/ Cloud Capital - https://www.cloudcapital.co/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #3 of season 6, Daniel Thulfaut, the Head of Product at saas.group talks with Arne Kittler, co-founder of Product at Heart, a conference for curious product people, and an experienced product management leader, building digital products & services for 25 years.----------- Episode's Chapters -----------0:05 — Introduction and Guest Welcome2:44 — The Power of Product Communities5:46 — Internal vs External Communities10:12 — Building Community at Xing13:05 — Community Rituals and Values15:39 — Scaling Challenges and Context26:19 — Community Formats and Co-Creation34:54 — Fractional Leadership Roles39:28 — When Part-Time Leadership Works44:13 — Managing Time and PrioritiesArne - https://www.linkedin.com/in/arnekittler/ Product at Heart - https://productatheart.com/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #2 of season 6, Anna Nadeina talks with Frank Lämmer, co-founder of fortrabbit, a managed, Platform as a Service (PaaS) cloud hosting provider specifically for PHP developers.----------- Episode's Chapters -----------0:05 — Introduction and Background1:37 — From Graffiti Artist to Tech Entrepreneur3:03 — Starting fortrabbit and Early Days5:49 — Developer-Focused Product Strategy8:00 — Brand Voice and Marketing Approach10:54 — Co-Founder Struggles and Departures14:11 — Market Challenges and Competition23:47 — Hiring Strategy and Team Building25:20 — Remote Work and International Hiring36:20 — Bootstrap vs VC Funding Philosophy44:59 — Lifestyle Entrepreneurship and Future PlansFrank - https://www.linkedin.com/in/franklaemmer/fortrabbit - https://www.fortrabbit.com/
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #1 of season 6, Anna Nadeina talks with Geoff Roberts, co-founder of Outseta. ----------- Episode's Chapters -----------0:52 — Introduction and AI's Impact on SaaS2:15 — Outseta's Core Platform and Market Position6:21 — Innovation Speed and Strategic Direction8:15 — 2025 SaaS M&A Market Shifts & The Rise of AI10:51 — Evaluating Strategic Opportunities15:09 — Competitive Advantages and AI Integration20:21 — Customer Service Philosophy26:15 — Support Model and Team Structure32:34 — Equity Ownership and Hiring Approach38:34 — Growth Strategies and SEO Evolution45:08 — Wins, Challenges, and Future FocusGeoff - https://www.linkedin.com/in/geoffrobertsmarketing/Outseta - https://www.outseta.com/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #50 of season 5, Anna Nadeina talks with Tim Schumacher, founder of saas.group, serial acquirer, buying profitable SaaS businesses to take them even further.----------- Episode's Chapters -----------0:06 — Welcome & Podcast Introduction1:13 — What is SaaS Group? Business Model Explained4:45 — Life After Acquisition: Founder Experience7:05 — 2025 SaaS M&A Market Shifts & The Rise of AI10:00 — Recent Acquisitions: Surprises & Strategy14:47 — Experimenting Beyond B2B: Hardware & B2C Moves18:42 — AI’s Impact: Internal Changes & Hackathons23:45 — Adapting to AI: Change Management & Team Enablement28:36 — Go-To-Market Challenges & Why Most Deals Get Rejected34:16 — How SaaS Group Assesses Companies & Advice for Sellers41:06 — Investing vs. Acquiring: Different Approaches & Closing ThoughtsTim - https://www.linkedin.com/in/timschumacher/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #49 of season 5, Anna Nadeina talks with Mike, founder of Upvoty and CopyPaste Lab. ----------- Episode's Chapters -----------0:00 — Introduction and Welcome1:17 — From High School Dropout to Agency Owner6:13 — Building Vindy: The First Million Dollar Product13:32 — Validating Upvote: From Landing Page to Product22:02 — The Role of AI in Solo Entrepreneurship32:26 — Building and Scaling with a Lean Team40:56 — The Solopreneur Mindset and Community49:50 — Copy Paste Lab: The Product Studio Strategy55:32 — Biggest Wins and Failures: Narrowing Your Audience1:01:34 — Growth Hacks: Slack Communities and Keyword MonitoringMike - https://www.linkedin.com/in/mikestrives/Upvoty - https://upvoty.com/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #48 of season 5, Anna Nadeina talks with Bernard, co-founder of Clearscope, an AI-driven SEO content optimization tool.----------- Episode's Chapters -----------0:00 — Introduction and Welcome0:17 — Bernard's SEO Journey: From Growth Hacker to Clearscope Founder1:09 — The AI Revolution: How ChatGPT Changed Everything1:56 — AI-Generated Content: Should You Use It?3:32 — Reddit Manipulation and Modern SEO Tactics4:27 — Content Health: Why Fresh Content Matters for AI6:02 — Understanding AI Web Searches and Entity Analysis7:42 — Content Chunks: Optimizing for AI Understanding8:42 — Clear Scope's Rebrand: Becoming a Discoverability Platform10:03 — Actionable Framework: How to Rank in AI Search11:02 — Biggest Wins, Lessons Learned, and Future of SEOBernard - https://www.linkedin.com/in/bernardjhuang/ Clearscope - https://www.clearscope.io/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
aas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #47 of season 5, Anna Nadeina talks with Vova, founder of Freemius, an all-in-one platform for payments, subscriptions, and taxes, helping you sell software globally while focusing on building great products.----------- Episode's Chapters -----------0:00 — Introduction to Freemium and Vova1:47 — Origin Story: From Side Project to Business4:40 — Early Customer Acquisition Challenges9:36 — Evolution of Pricing Strategy14:08 — Recent Pricing Changes and Growth Model22:12 — Building and Nurturing the Community31:01 — Hiring Strategy and Team Building39:29 — Expanding Beyond WordPress46:05 — Implementing AI in Business Operations57:27 — Biggest Wins and Lessons LearnedVova Feldman - https://www.linkedin.com/in/vovafeldman/Freemius - https://freemius.comSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #45 of season 5, Anna Nadeina talks with Todd, founder of Prerender, one of the first brands we acquired at saas.group and now also a founder of LandingSite.ai, AI-Generated Websites For Every Industry.--------------Episode's Chapters----------------0:00 — Welcome to Sauce and Bound Podcast0:46 — Todd's Background and Early Career2:52 — The Birth of Pre-Render5:24 — Growing Pre-Render as a Solo Founder7:33 — The SaaS Group Acquisition9:56 — Transitioning to Landing Site.ai21:35 — Working with AI and Code Generation41:24 — Landing Site's Growth and Success44:45 — Bootstrapping an AI Company49:20 — Startup Psychology and Growth HacksTodd - https://www.linkedin.com/in/tohooper/ Langing Site - https://www.landingsite.ai/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #46 of season 5, Anna Nadeina talks with Alex, CEO and Founder of Competera, a pricing platform helping retailers increase their revenue. ----------- Episode's Chapters ----------- 00:00 - Meet Alex: From Medical Engineering to AI 02:33 - The Birth of Compra: Early Challenges and Innovations 07:47 - Navigating Enterprise Sales and AI Integration 10:13 - Overcoming API Roadblocks and Pivoting Strategies 15:18 - AI in Enterprise: Adoption and Challenges 30:02 - Discussing Pricing Strategies for Enterprise Customers 31:25 - Understanding Customer Acquisition Costs 32:51 - The Importance of Customer Feedback and Pricing Adjustments 37:26 - Challenges and Learnings in Enterprise Sales 39:40 - The Role of M&A Advisors and Strategic Partnerships 43:54 - Balancing Work and Life as a Founder Alex - https://www.linkedin.com/in/alexhalkin/ Competera - https://competera.ai/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #44 of season 5, Anna Nadeina talks with Adam, founder of UXpilot, Building New Era of Product Design.--------------Episode's Chapters----------------0:00—Introduction & Welcome1:08—Adam's Background in Product Design1:54—Origins of UX Pilot4:00—Early Development Challenges5:20—Current Features & Product Focus8:37—AI's Impact on Design Jobs12:01—Competition & Market Differentiation14:58—Marketing Strategy & Brand Awareness19:49—Team Structure & Growth23:16—Working with AI Technology26:50—Biggest Wins & Lessons LearnedAdam - https://www.linkedin.com/in/adamfard/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #43 of season 5, Anna Nadeina talks with Juan Ignacio, the founder of L40, M&A advisory for founders, and Pavel, Head of M&A from saas.group, covering both buyer and seller sides of the deal.--------------Episode's Chapters----------------0:00—Introductions & Backgrounds5:37—Journey to M&A and SaaS Group13:29—Common Founder Questions21:05—Valuation and Buyer Types32:49—Approaching Buyers & Offers43:59—Deal Structures & Exit Planning56:17—Preparation for Sale1:03:18—Red Flags & Buyer/Seller Fit1:14:09—Due Diligence Deep Dive1:29:56—AI, Valuations, and Market Trends1:41:57—Final Advice & How to ConnectJuan - https://www.linkedin.com/in/jigarciab/ Pavel - https://www.linkedin.com/in/pavelprokofiev/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #42 of season 5, Anna Nadeina talks with Matt, CEO of Qwist, a full-stack Open Finance platform, connecting third-party providers with financial data and services.--------------Episode's Chapters----------------0:00—Introduction to Bound Podcast1:14—Background and Journey to Quest2:34—Initial Skepticism of Open Banking3:46—Merging Two Businesses: The Car Analogy4:36—Technical Complexity in Banking Integration5:48—Transforming the Business Model7:01—Simplifying Customer Solutions8:19—Moving Beyond Technical Excellence10:00—Managing Post-Merger Integration50:42—The Importance of Commercial TeamsMatt - https://www.linkedin.com/in/mattcolebourne/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #41 of season 5, Anna Nadeina talks with Mike Hill, bootstrapper and serial entrepreneur, co-founder of products like Curator.io, Frill.co, Juuno.co, Flook.co, and Anycamp.--------------Episode's Chapters----------------0:00—Introduction and background1:59—Building stuff and starting micro startups4:01—Limitations of managing multiple businesses5:27—Discussion on AI and its limitations7:04—The future of SaaS and bootstrapping8:33—Team composition and hiring approach10:26—Product strategy and market selection45:16—Biggest wins and failures51:37—Growth hacks and final adviceMike - https://www.linkedin.com/in/mymatemike/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #40 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses. --------------Episode's Chapters---------------- 0:05 — Introduction and welcome 0:53 — Benjamin's background in engineering 2:37 — Competing with larger AI companies 4:12 — Marketing strategy and challenges 6:16 — Product positioning and customer segments 9:07 — Growth channels and Microsoft store 17:59 — Small team operations and AI automation 27:52 — Managing AI hallucinations 34:55 — Company wins and failures 40:43 — Final advice for founders Benjamin - https://www.linkedin.com/in/benjamin-spinola-691250a8/ SlidesGPT - https://slidesgpt.com Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #35 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses.--------------Episode's Chapters----------------00:06 — Introduction and background02:14 — Initial contact and acquisition offer03:36 — How the deal started05:00 — Due diligence process06:33 — Lack of buyer due diligence07:52 — Data room and documentation requirements09:54 — Technical due diligence32:59 — Why the deal fell through41:37 — Current business status and future plans44:12 — Founder advice and lessons learnedJoran - https://www.linkedin.com/in/b2b-saas-growth/?originalSubdomain=nlSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #38 of season 5, Anna Nadeina talks with Jordan Crawford, founder of Blueprint, modern GTM playbooks for early-stage startups.--------------Episode's Chapters----------------00:00 — Introduction & Welcome00:35 — Meet Jordan & Blueprint01:33 — The Power of Messaging at Scale04:14 — Types of Campaign Messages: PQS & PVP11:28 — Deep Dive: Rewardful’s Use Cases18:22 — Building the Ideal Customer Profile26:07 — Data Sources & Market Research32:06 — Affiliate Intelligence & Poachability41:21 — Scaling Campaigns & Value-First Outreach50:58 — Pre vs. Post Product-Market Fit Strategies56:52 — Closing Thoughts & Next StepsJordan - https://www.linkedin.com/in/jordancrawford/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37 of season 5, Tim Heicks talks with Dave Boyce, EVP Product at Winning by Design, a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth.--------------Episode's Chapters----------------0:00 - Introduction and Guest Background1:11 - Early Days in SaaS and Entrepreneurship3:13 - Evolution of PLG and Enterprise Software6:13 - Joining Winning by Design9:11 - Writing the PLG Book for the Masses12:19 - Consulting and Value Add for Companies16:00 - New Perspectives on PLG and Freemium23:06 - AI's Impact on GTM and Human Touch31:16 - AI Search and the Future of Discovery36:03 - Evaluating Companies for AcquisitionDave - https://www.linkedin.com/in/boycedave/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #36 of season 5, Anna Nadeina talks with Vitaly, founder of ReviewsOnMyWebsite & TextNinja.--------------Episode's Chapters----------------0:00 - Introduction2:51 - Building Reviews 5:47 - Target Audience and ICP8:45 - The Story Behind the Brand12:25 - White Label Partnership Strategy17:01 - Building Text Ninja28:19 - Growth Strategy and Marketing Channels33:30 - Implementing AI Features38:35 - Biggest Lessons LearnedVitaly - https://www.linkedin.com/in/vitalymotuz/ ReviewsOnMyWebsite - https://reviewsonmywebsite.com/TextNinja - https://textninja.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796























