Lead Counsel

What does it actually take to scale a law firm to eight figures and beyond without breaking your culture, your team, or yourself In this special mashup episode of The Lead Counsel Podcast, Tom Tona sits down with three proven law firm leaders who have built, rebuilt, and scaled high performing firms. This episode distills powerful insights from Seth Price, Christopher Nicolaysen, and Michelle Dellino on leadership, marketing, operations, intake systems, data driven growth, and building a scalable law firm with strong culture and profitability. If you are a law firm owner, managing partner, or growth focused attorney trying to move from seven figures to eight figures, this episode is a masterclass in what actually works. Key Topics Covered Scaling a law firm with strong culture and core values The golden trio of law firm growth including marketing, intake, and operations Why non lawyer operations leadership is critical to scale How to avoid hiring mistakes that destroy culture Building core values that actually drive hiring and firing decisions Law firm customer service as your most powerful marketing advantage Avoiding micromanagement and empowering your team Delegating to elevate and firing yourself from the wrong seat The difference between managing and leading Why deep focus thinking time is the real work of a CEO Referral based growth strategies before spending on marketing Systemizing your law firm operations for sustainable growth Building intake teams that close more cases Using KPIs, dashboards, and financial literacy to drive scale When to hire HR and operational leadership How data, systems, and people determine your growth ceiling Seth Price breaks down the fundamentals of scaling including the importance of marketing strategy, answering the phone effectively, and building strong operational leadership. He shares how culture must be reinforced through repetition, hiring filters, and leadership modeling. Christopher Nicolaysen dives deep into client experience, communication systems, and why great customer service is still the most underutilized growth lever in personal injury law. He explains how autonomy and trust unlock team performance and why micromanagement reflects leadership insecurity. Michelle Dellino shares her journey of scaling to sixteen attorneys in ten years, including hard lessons on growing too fast without infrastructure, the importance of EOS implementation, firing yourself from the managing attorney role, building dashboards and KPIs, systemizing intake, and making key leadership hires earlier. This episode is essential listening for attorneys serious about law firm growth, operational excellence, intake optimization, and sustainable profitability. Whether you are building your first million dollar firm or pushing toward eight figures, the principles discussed here will help you scale without losing your culture, your clients, or your vision.   Featured Guests: Seth PriceManaging Partner at Price Benowitz LLP Website: Price Benowitz LLP LinkedIn:  Seth Price Christopher Nicolaysen CEO, Springs Law Group Website: Springs Law Group LinkedIn:  Christopher Nicolaysen Michelle Dellino Website: Dellino Family Law Group TikTok: @seattledivorcelawyer Email: michelle@dellinolaw.com   Your Host: Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this high energy episode of the Lead Counsel Podcast, Tom Tona sits down with Lee Rudin, founder of Rudin Law in New Orleans, to break down one of the most disruptive personal injury branding strategies in the country. Lee launched his firm in June 2023 and quickly built traction with a bold message that cuts through the noise in an overcrowded personal injury market: Stop Being Polite and Get Rude. But this episode goes far beyond clever marketing. Tom and Lee unpack what it really takes to build and scale a modern plaintiff law firm in 2026. From paid social media strategy and intake systems to ethics compliance, infrastructure, AI tools, offshore staffing, and political threats to plaintiff rights, this conversation is a masterclass in business minded lawyering. If you are a personal injury attorney, law firm owner, or entrepreneur looking to grow your firm without sacrificing integrity, this episode delivers practical insight and real world experience from two operators who are actively building. Key Highlights Personal Injury Branding That Breaks Through Lee explains how the Get Rude brand was born and why aggressive, authentic branding works in plaintiff personal injury law. He shares how merchandise, social media skits, and bold messaging drive engagement and build real brand recognition in competitive markets like New Orleans. Paid Social Media for Law Firms Tom and Lee discuss why organic reach is effectively dead and why law firms must treat social media as a pay to play channel. They cover boosted posts, brand building versus direct response marketing, and how to use platforms like Instagram, Facebook, YouTube, and TikTok to stay top of mind with potential clients. Stop Competing with Other Lawyers The real competition is not the firm across town. It is the insurance industry and the political forces pushing tort reform. This episode dives into how insurance companies use messaging playbooks to influence public perception and why plaintiff lawyers must control the narrative. Scaling a Personal Injury Law Firm the Right Way Lee shares how he built a 14 person team with a strong mix of onshore and offshore staff. He breaks down the importance of intake training, AI call auditing tools, virtual staffing, and investing in infrastructure before pouring money into marketing. Avoiding the Leaky Bucket Spending tens of thousands on advertising is wasted if intake is not properly trained. Lee explains how he uses intake consultants and AI auditing to maximize signed retainers and protect return on marketing investment. Ethics and Aggressive Marketing Bold does not mean reckless. Tom and Lee discuss advertising ethics, compliance, avoiding misleading claims, and why every scaling firm should budget for an ethics attorney. Marketing without compliance is a fast track to losing your license. Masterminds, Mentorship, and Ego The conversation explores the danger of ego in law firm ownership, the value of mastermind groups, and why many lawyers struggle to scale because their identity is tied to the name on the door. Family, Balance, and the Real Why Both attorneys share how building a law firm must align with family priorities. Scaling without intentional balance leads to burnout and broken relationships. Sustainable growth requires clarity of purpose. Featured Guests: Lee RudinFounding Attorney, Rudin Law Website: https://www.getrude.com/ LinkedIn:  Lee Rudin Instagram:  @getrudelaw Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this powerful redo episode of the Lead Counsel Podcast, host Tom Tona sits down with Rilee Harrison, personal injury attorney at Cain Injury Lawyers in Oklahoma, to unpack the mindset, systems, and branding strategies that are helping him generate over 250 personal injury cases organically and build a scalable, client first law practice. Rilee shares how failing the bar exam the first time became the defining moment of his career. Instead of quitting, he built discipline, structure, and a relentless work ethic that now drives his success in trial work, business development, and firm growth. This episode is a masterclass in resilience, law firm marketing, social media for lawyers, associate to partner growth, and how to align personal values with firm leadership. If you are a personal injury lawyer, law firm owner, or ambitious associate looking to grow your book of business, build a referral network, or scale a modern law firm without sacrificing integrity, this episode is for you. Key Highlights Overcoming adversity in the legal profession and how failing the bar exam shaped a winning mindset How Rilee generated more than 250 personal injury cases organically through social media and networking The difference between business to business marketing and consumer facing legal advertising How to use Twitter X, LinkedIn, and local bar involvement to build a national referral network Why authenticity and personal brand are critical for lawyers in a competitive market Building trust with law firm owners as an associate and positioning yourself for long term leadership How Cain Injury Lawyers is scaling with alignment on vision, mission, and core values The importance of putting clients first in every decision and how that fuels long term growth Practical advice for young lawyers navigating private equity consolidation, tort reform, and a changing legal landscape Books every trial lawyer and law firm owner should read to sharpen trial skills and business acumen This conversation goes deep into the business of law, trial strategy, branding for lawyers, associate development, and law firm leadership. It is a must listen for anyone serious about building a high performance personal injury practice.   Featured Guests: Rilee HarrisonPersonal Injury Trial Attorney at Cain Law Office Website: https://cainlaw-okc.com/ LinkedIn:  Rilee Harrison X:  Barred and Bearded Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

This episode of the Lead Counsel Podcast builds directly on the previous full length conversation with Patrick Wilson of Atticus, offering additional insights, reflections, and high impact takeaways for law firm owners who want to scale without losing control of their lives or their values. Host Tom Tona continues the conversation with longtime friend and trusted law firm business coach Patrick Wilson, one of the longest standing coaches at Atticus. Together, they dive deeper into the real difference between coaching and consulting, why accountability is the missing ingredient for most law firms, and how personal injury lawyers are uniquely positioned to build powerful, profitable, and principled businesses. This episode is especially valuable for personal injury lawyers, small firm owners, and entrepreneurial attorneys who feel stuck practicing law instead of running a business. Patrick explains why law school fails to prepare attorneys for business ownership, why most lawyers procrastinate on management and marketing, and how structured coaching creates urgency where there are no natural deadlines. Listeners will hear a practical breakdown of why coaching works, how accountability drives action, and why business growth requires clarity around identity, passion, and talent. Patrick also shares his most recommended business books for attorneys at every stage and explains why principle based thinking beats trendy tactics and quick fixes. This popcorn episode reinforces the themes from the previous episode with Patrick Wilson and expands on how law firm owners can move faster, make better decisions, and build sustainable practices that serve both clients and families. Key Highlights The real difference between a coach and a consultant and why great advisors often do both Why accountability is the single biggest driver of growth for law firm owners How coaching fills the massive business education gap left by law school Why personal injury lawyers are the most entrepreneurial practice area How identity clarity leads to faster and higher quality business decisions Why most lawyers neglect marketing, hiring, and leadership until it hurts Patrick Wilson's top business book recommendations for attorneys How coaching improves not just law firms but marriages, parenting, and life outside the office Featured Guests: Patrick WilsonSr. Management Consultant at Atticus  Website: https://atticusadvantage.com/ LinkedIn:  Patrick Wilson Email Patrick: patrickw@atticusadvantage.com Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonaLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this high-impact episode of the Lead Counsel Podcast, host Tom Tona sits down with Oklahoma City personal injury lawyer Rilee Harrison—also known as "Barred and Bearded" on social media—to unpack the real formula behind modern legal marketing. From growing a loyal online following to generating over 250 cases organically without a single dollar spent on ads, Rilee shares a playbook for young lawyers, firm owners, and rainmakers alike. Together, Tom and Rilee explore how authenticity, values, and consistency are the cornerstones of lasting success in today's competitive legal landscape. You'll hear why Rilee believes you can't afford not to market, how a drunk driving accident shifted his career path, and how his partnership at Cain Law grew from digital influence to community leadership. This episode is a must-listen for lawyers looking to scale impact, align with mission-driven partners, or tap into referral-driven growth through smart personal branding. Key Highlights: Rilee's journey from a bar exam setback to becoming one of the most referred lawyers in Oklahoma. The 3-platform social strategy that generated 250+ cases organically. Why your "why" matters: how life experiences fuel authentic legal marketing. The secret to consistent referral business and rainmaking without ads. How to blend traditional networking with digital visibility for national reach. Advice to young lawyers: master a skill, be indispensable, and don't chase fast success. Community-building wins: backpacks, coat drives, and creating meaningful local impact. Why core values—like "client first"—must be lived out, not posted on walls. The growing influence of private equity in legal, and what it means for young attorneys. Featured Guests: Rilee HarrisonPersonal Injury Trial Attorney at Cain Law Office Website: https://cainlaw-okc.com/ LinkedIn:  Rilee Harrison X:  Barred and Bearded Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this powerhouse episode of the Lead Counsel Podcast, host Tom Tona, founder and managing attorney of TonaLaw, sits down with nationally recognized settlement planning expert Michelle Fuller, founder of the Michigan Law Center. Michelle unpacks the critical yet often overlooked dangers that law firms face at the end of litigation—when settlement funds are distributed. Known for her expertise in special needs settlement planning, qualified settlement funds (QSFs), and public benefits protection, Michelle reveals how a poorly handled distribution can lead to liability landmines, client dissatisfaction, and even the unraveling of successful verdicts. This conversation is a must-listen for plaintiff attorneys, trial lawyers, and law firm leaders handling catastrophic injury, mass tort, and medical malpractice cases. Key Highlights: What is the "danger zone" post-verdict and why law firms must pay attention How to use Qualified Settlement Funds (QSFs) to protect clients and reduce tax burdens The real risk of placing settlement funds into your firm's IOLTA account How to prevent clients from losing government benefits such as Medicaid, SSI, and Section 8 Strategies to avoid the "lottery effect" where clients mismanage lump sum payouts When and why to involve a settlement planner early in the litigation process How to properly handle Medicare Set-Asides (MSAs) and why they matter more than you think Why family members should not act as trustees in special needs situations The "ticking time bomb" every trial lawyer should know about when handling special needs settlements 🌐 Tools to bulletproof your law firm from future liability This episode arms you with actionable insights to protect both your firm and your clients, helping you scale your practice ethically, efficiently, and with impact. Featured Guests: Michele FullerFounder, Michigan Law Center.   Website: Michigan Law Center, PLLC The Architected Settlement Law Group LinkedIn:  Michelle Fuller Your Host: Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this power-packed episode of the Lead Counsel Podcast, host Tom Tona sits down with Darren Wurz, certified financial planner, author of The Lawyer Millionaire, and founder of Lawyer Millionaire® Wealth Advisors. Together, they dive deep into financial strategies specifically designed for law firm owners, offering a roadmap to build lasting wealth, exit strategically, and secure long-term freedom. Episode Highlights: Why law firm owners must think like CEOs to truly scale and grow wealth The truth about insurance: risk mitigation vs. wealth-building myths Index funds, tax-loss harvesting, and the mechanics of efficient investing Smart tax planning strategies for law firm owners, including Roth conversions and structured fee arrangements The realities of law firm succession and the danger of owner dependency How to start investing early, even with just $10K or less Personal financial philosophies from both Tom and Darren—practical, humble, and effective Real-life money stories from attorneys and what they can teach you about financial independence Whether you're a solo practitioner just starting out or an established firm owner eyeing succession, this episode will give you actionable insight to enhance your financial life and law practice. Featured Guest: Darren Wurz Founder of Lawyer Millionaire® Wealth Advisors   🌐 Lawyer Millionaire® Wealth Advisors 🔗 Monty Cain on LinkedIn Book: The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence Podcast: The Lawyer Millionaire Podcast Your Host: Tom Tona Founder & Managing Attorney, TonaLaw 🌐 www.tonalaw.com 🔗 Thomas Tona on LinkedIn  X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this powerhouse episode of Lead Counsel, host Tom Tona, founder and managing attorney at TonaLaw, sits down with Monty Cain, founder of Cain Law Office in Oklahoma, for a deep dive into what it really takes to scale a personal injury law firm in today's hyper-competitive legal landscape. Monty Cain's journey is anything but ordinary. Starting his legal career at age 36 and launching his own firm at 52, Monty has grown Cane Law from a one-assistant outfit to a thriving PI powerhouse with 12 attorneys and over 50 staff across three offices. He shares the pivotal moments and strategies that fueled this meteoric rise — from mastering brain injury litigation to redefining trucking law in Oklahoma through precedent-setting Supreme Court victories. This episode covers: How Monty grew his firm by 600 percent in four years The power of investing in attorney education and sending trial lawyers to national conferences Why mastering brain injury medicine gave his firm a competitive edge The real impact of going to trial versus settling, and why litigation is a growth strategy How embracing EOS/Fireproof systems is helping transition Kane Law into a data-driven, scalable enterprise Why hiring slow is a mistake and how to use data to forecast staffing needs Tips on building client experience systems that scale — from intake to settlement The importance of strategic marketing, SEO accountability, and using brand-first advertising like their new "In Pain, Call Cain" campaign How private equity and hedge funds are reshaping the PI landscape and what smaller firms can do to compete For law firm owners, PI litigators, and legal entrepreneurs, this episode delivers practical, actionable insight on growing a firm with heart, systems, and serious results. Featured Guest: Monty Cain Owner and Managing Attorney, Cain Law 📧 monty@cainlaw-okc.com 🌐 www.cainlaw-okc.com 📞 (405) 759-7400 🔗 Monty Cain on LinkedIn Your Host: Tom Tona Founder & Managing Attorney, TonaLaw 🌐 www.tonalaw.com 🔗 Thomas Tona on LinkedIn  X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this powerful episode of Lead Counsel, host Tom Tona sits down with Atlanta-based personal injury attorney Rachel Green of Rachel Green Injury Law to explore how she's rewriting the rules of modern legal practice—while globe-trotting across 35 countries by the age of 35. From hiking erupting volcanoes to closing cases across continents, Rachel's life and law firm philosophy challenge the outdated norms of what it means to be a lawyer in today's fast-evolving world. You'll hear how Rachel seamlessly integrates travel with her client-centered firm operations using tools like Case Status, maintains a thriving litigation practice, and still finds time for global masterminds, cultural deep dives, and building a lifestyle by design. Her mantra: you don't have to choose between your passion and your profession. Key Highlights: The inspiration behind Rachel's 35-by-35 travel goal and how it impacts her legal perspective Her top five countries for travel, food, and inspiration Building a boutique personal injury practice focused on client experience and communication How masterminds and peer networks accelerated her firm's growth Why modern law firm leadership must include empathy, flexibility, and automation How unlimited vacation and global exposure strengthen team loyalty and client satisfaction The software Rachel uses to keep clients informed 24/7, even while abroad Whether you're a solo attorney, law firm leader, or entrepreneurial spirit, this conversation is packed with insights on scaling a law firm while honoring your personal values and lifestyle goals. Featured Guest: Rachel GreenPersonal Injury Attorney at Rachel Green Injury LawWebsite: Bank on GreenLinkedIn: Rachel Green Instagram: @bankongreen Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this high-impact episode of Lead Counsel, host Tom Tona welcomes digital marketing powerhouse Jason Hennessey, founder of Hennessey Digital. This episode is essential listening for law firm owners, marketers, and legal entrepreneurs navigating the seismic shifts in legal SEO, digital marketing, and AI integration. Jason shares his journey from his first SEO presentation in 2008 to scaling Hennessey Digital into one of the top marketing agencies in the legal space and ultimately selling it to private equity. He and Tom explore the current wave of mergers and acquisitions sweeping the legal industry and what it means for solo practitioners and midsize firms alike. Highlights Include: How the December Google algorithm update disrupted legal SEO The real impact of AI on SEO and why "Search Everywhere Optimization" is the new standard Why character, transparency, and long-term relationships still win in digital marketing Best practices to future-proof your firm's digital presence How to optimize for ChatGPT and Google at the same time What most law firms still get wrong about digital strategy The importance of personal branding for attorneys in 2026 and beyond Behind-the-scenes of Jason's Lamborghini purchase and what it says about values, success, and family Whether you're pulling 50+ cases a month or building your firm from scratch, Jason and Tom break down the critical moves you need to make to stay competitive in today's fast-moving legal marketing environment. Featured Guest: Jason HennesyLinkedIn: Jason Hennessey Website: https://www.jasonhennessey.com/ Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this impactful episode of the Lead Counsel Podcast, host Tom Tona speaks with Elise Buie, founder of the Elise Buie Family Law Group in Washington, and her Client Hospitality Coordinator, Mackenzie Corbin. Together, they unpack how a family law firm can deliver a white-glove, client-first experience in one of the most emotionally challenging legal fields. From Remote Firm to Legal Spa Elise shares her journey of growing a fully remote law firm over the past decade and how she embedded "unreasonable hospitality" into the firm's DNA. Inspired by Will Guidara's book of the same name, Elise discusses how operationalizing care and empathy can be a business advantage—and a human imperative. Creating the Role of Client Hospitality Coordinator Mackenzie Corbin's role is rare and innovative in the legal space. With a background in mental health, probation services, and funeral care, Mackenzie brings deep emotional intelligence to her non-billable role. Her focus? Active listening, rapid client feedback loops, personalized support, and helping clients feel seen and heard throughout their legal journey. Key Takeaways and Highlights: How unreasonable hospitality drives client satisfaction, retention, and referrals. Why Elise operationalized kindness and empathy as key performance indicators (KPIs) at her firm. The measurable impact on business: A drop in accounts receivable from $350k to $40k, increased referrals, and dramatic client satisfaction. The role of empathy and active listening in building law firm culture. How to scale client care through structure, training, and leadership modeling. This episode is a must-listen for firm owners, operations managers, and attorneys who want to move beyond check-the-box client service and deliver transformative legal experiences. Featured Guests from Elise Buie Family Law Group: Elise BuieFounder / Chief Executive Officer (CEO)LinkedIn: Elise Buie Website: Elise Buie Family Law Group Mackenzie CorbinClient Hospitality CoordinatorLinkedIn: Mackenzie Corbin Website: Elise Buie Family Law Group Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

This special popcorn episode of the Lead Counsel Podcast features highlights from two previous powerhouse conversations with Chris Earley, a leading personal injury attorney and founder of the Earley Law Group in Massachusetts. Hosted by Tom Tona, founder and Managing Attorney at TonaLaw, this condensed episode captures the rawest, most inspiring moments from Chris's deeply personal story — one that reveals how trauma, risk-taking, and purposeful leadership can radically reshape your life and your law firm. Chris shares how growing up in a challenging environment gave him what he now considers his greatest asset: resilience. By embracing his past and doing the internal work required to grow, Chris has built not only a thriving law firm but also a healthy culture focused on team-first leadership. He discusses how vision blockers, trauma, and anger can become invisible walls in a legal career — and how to tear them down for good. Key Highlights: Discover how internal transformation drives law firm success Learn why emotional self-awareness is critical for leadership in law Get actionable insights on culture-driven legal practice management Understand the difference between being a lawyer and being a law firm owner Hear how Chris took big risks to build a firm rooted in compassion, clarity, and consistency Perfect for attorneys, legal entrepreneurs, and law firm leaders looking to scale impactfully Whether you're battling burnout, struggling with vision, or just looking for inspiration to run your law firm differently, this episode is packed with golden takeaways. This is a Popcorn Episode, a format we use to surface and spotlight the most potent insights from previous episodes. You'll hear the best moments from our earlier interviews with Chris Earley, now remixed for even deeper impact.   Featured Guest: Chris EarleyWebsite: Boston Personal Injury Attorneys - Earley Law Group Injury AttorneysLinkedIn: Christopher Earley Book: Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fullfillment and Success Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

This popcorn episode is a curated highlight reel from our earlier full-length conversation with Craig Goldenfarb, the founder and CEO of Gold Law and the visionary behind the Seven Figure Attorney Summit. In this rapid-fire format, we revisit Craig's most powerful insights on law firm growth, leadership, marketing, and mindset — condensed for maximum impact. Host Tom Tona of Tonalaw guides listeners through some of the most valuable takeaways from Craig's journey to building an eight-figure legal business. If you're a law firm owner looking to grow, systematize, and lead with purpose, this episode is your blueprint. You'll hear Craig break down: The decision between staying a practitioner or becoming a true CEO Why middle management is a law firm's hidden growth engine Delegation as a strategic imperative, not a luxury The importance of a CEO-focused job description to scale effectively Craig's 10 percent rule for personal growth, inspired by top performers His data-driven approach to digital marketing and client acquisition The five KPIs he considers mission-critical for business decisions Client retention strategies that convert happy clients into referral sources How to push past fear and embrace the next stage of growth Whether you missed the original episode or want a concentrated dose of wisdom, this popcorn edition delivers the goods. Featured Guests: Craig Goldenfarb Website:  GOLDLAW Personal Injury Lawyers Seven Figure Attorney Summit LinkedIn: Craig Goldenfarb Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this high-impact episode of the Lead Counsel Podcast, host Tom Tona sits down with Marco Brown, founder of Brown Family Law, to reveal the unfiltered truth behind expanding a law firm across state lines. From dominating divorce law in Utah to launching a second office in Arizona, Marco shares battle-tested strategies, painful missteps, and the operational secrets that every law firm owner needs to hear before scaling. This episode delivers deep business and legal value, including: Why Arizona was the smart first move for multi-state growth How to reverse-engineer a $75M vision into tactical milestones The critical role of geographic proximity and market selection Marketing failures and how to adjust quickly for high-quality lead gen Regulatory hacks: ABS structures, ethics consults, and advertising pitfalls The true cost of underestimating team building and recruiting Why your paralegal is more important than your attorney at launch Operational structures that support scale (EOS, pods, C-suite hires) What Google doesn't tell you about launching in new states Lessons in culture-setting, leadership travel cadence, and long-term vision Whether you're a firm owner preparing for growth, a managing partner contemplating national presence, or a solo looking to learn from others' mistakes, this episode is your blueprint to multi-state expansion done right. Featured Guests: Marco Brown Website: Marco Brown LinkedIn: Marco Brown Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this deeply moving episode of the Lead Counsel Podcast, host Tom Tona, founder and managing attorney of TonaLaw, sits down with Steven Eichenblatt, personal injury attorney and author of Pretend They are Dead. This powerful conversation explores the raw human experiences of abandonment, childhood trauma, adoption, generational cycles, and emotional healing. Steve shares the inspiration behind his memoir, which chronicles his life growing up in a blended family full of chaos, his abandonment by his biological father, and the shocking, real-life twist that brought him face to face with the man who left him — as the sole witness to a devastating car crash. In recounting these life-altering moments, Steve and Tom uncover how the stories we tell ourselves can define our lives — until we dare to challenge them. From Steve's honest reflections on therapy, parenting, divorce, and emotional survival, to Tom's personal parallels with adoption and breaking generational trauma, this episode resonates with lawyers and non-lawyers alike. It's about vulnerability, truth, and how personal evolution can lead to both professional growth and deeper empathy in the practice of law. Whether you're a family law attorney, personal injury lawyer, or someone who's navigating your own path to healing, this is an essential listen. Episode Highlights: Why Steve wrote Pretend They are Dead and how it helped him confront a lifetime of trauma How personal pain can make you a more compassionate attorney The unique impact of adoption, both from the adopted and adoptive family perspectives Why vulnerability is a strength in the legal profession What it means to stop the cycle of generational trauma Behind the scenes: The letter that changed everything between father and son Why Pretend They are Dead is a must-read for family law practitioners Featured Guests: Steven Eichenblatt Book: Pretend they are Dead Website: Steven Scott Eichenblatt Page & Eichenblatt LinkedIn: Steven Eichenblatt Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this episode of the Lead Counsel Podcast, host Tom Tona sits down with Alabama personal injury attorney Hunter Garnett—also known as the "Cowboy Attorney"—for a powerful conversation on law, marketing, and scaling a law firm with integrity. As the founder of a thriving PI practice in Huntsville, Hunter shares the real story behind his rapid growth, client-first philosophy, and how he blends social media, community outreach, and good old-fashioned trial work into a blueprint for modern legal success. Hunter discusses: Why real trial experience is still the best business strategy for personal injury lawyers His transition from associate to law firm owner and the elegance of a succession-based partnership Using TikTok and Facebook to land serious cases and create superfans The power of community-first marketing and how ponies, OB-GYNs, and school visits fuel client referrals The four pillars of sustainable law firm growth: top-of-funnel visibility, client communication, satisfaction, and results A deep dive on trust, authenticity, and how to attract your ideal client (and repel the rest) This conversation is a masterclass in combining legal skill with marketing savvy and operational excellence. If you're building or scaling a law firm—especially in PI—this is a must-listen. Featured Guests: Hunter Garnett Website: Garnett Patterson Injury Lawyers LinkedIn: Hunter Garnett Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this powerful episode of the Lead Counsel Podcast, host Tom Tona of TonaLaw sits down with settlement architect and attorney Michele Fuller to unpack one of the most overlooked risks in personal injury litigation: what happens after the settlement check is cut. Michele, founder of The Architected Settlement Law Group, returns to the show to deliver a masterclass on how proactive planning transforms a settlement from a short-term payout into long-term justice. Whether it's integrating special needs trusts, Medicare Set-Asides (MSAs), or navigating complex lien resolution, Michele shows how trial lawyers can protect their clients — and themselves — from devastating consequences. From catastrophic injury recoveries to the intricacies of Medicaid and Medicare eligibility, Michele shares war stories, essential frameworks, and the "ticking time bombs" that lie hidden in poorly planned settlements. This episode is essential listening for trial attorneys, litigation teams, and any firm that has ever handled a life-altering case. Key Highlights: Why every PI attorney needs a "settlement architect" for large recoveries When MSAs are required and when best practices demand them anyway How special needs trusts preserve government benefits and stretch financial outcomes The IRS pitfalls of large interest payments from long-term appeals — and how to avoid them How qualified settlement funds (QSFs) provide breathing room for lien resolution Why estate planning expertise is non-negotiable in catastrophic injury cases The rise of state-level aggression on Medicaid lien recovery Lessons from the Flint Water Crisis and a $600M mass tort What goes into selecting a professional trustee — and why family is usually a mistake Michelle's unique nonprofit designed to fulfill the promises made in complex settlements Actionable tips to future-proof your client advocacy — and your legal practice Michele and Tom dig into real-life case examples, practical strategies, and what every firm should be doing today to optimize outcomes for clients while reducing post-settlement liability. Featured Guests: Michele Fuller Website: Michigan Law Center, PLLC The Architected Settlement Law Group LinkedIn:  Michelle Fuller Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this transformative episode of the Lead Counsel Podcast, host Tom Tona welcomes immigration attorney, entrepreneur, and visionary law firm founder Elizabeth Garvish of Garvish Immigration Law Group. Tune in as they dive deep into what it really means to run a law firm with love, lead with intention, and build a thriving legal practice while living abroad. Recently relocating her family to Madrid, Elizabeth shares her incredible journey of stepping into the unknown to pursue a lifelong dream—all while continuing to lead her firm remotely. She and Tom explore topics including: The shift from fear to love as a leadership principle in law and life Building a culture-first law firm focused on happiness and authenticity How meditation, mindfulness, and EO (Entrepreneurs' Organization) changed her approach to entrepreneurship The importance of surrender, self-awareness, and energy alignment for business success How she is disrupting the legal industry with her mission to create "The Happiest Law Firm in America" Elizabeth opens up about building a team aligned with values, replacing a major corporate client, and embracing the "figure it out" mindset that has guided her through challenges and international transitions. If you're a lawyer, entrepreneur, or leader ready to build a business that reflects your highest self—this episode is your blueprint. Highlights Include: Elizabeth's journey to Madrid and managing an international law firm The emotional and practical shifts in leading with intention and energy Running an immigration practice with purpose in challenging political climates How meditation and Joe Dispenza's teachings shaped her business decisions Creating deep client impact through vibration, presence, and positivity The future of law as a human-centered, high-vibration profession Featured Guests: Elizabeth Garvish Website: Garvish Immigration Law Group, LLC LinkedIn:Elizabeth Garvish Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this high-impact roundtable episode of the Lead Counsel Podcast, host Tom Tona, founder of TonaLaw, is joined by industry experts Ed Alexander, John Hawkins, and Daniel Feiman to tackle the complexities of succession planning for law firms. This is a must-listen for any lawyer, managing partner, or legal entrepreneur considering how to exit their practice, acquire another firm, or prepare for unexpected transitions. This final installment of The New Succession Planning series is a deep dive into the practical, legal, financial, and emotional aspects of transitioning ownership. The panel answers top questions submitted by law firm owners nationwide, including timing, financing, equity structures, tax planning, and how to ensure clients and staff remain onboard during and after a transition. What You'll Learn in This Episode: Why the best time to start succession planning is now—not five years from retirement Strategic use of SBA financing and alternatives like private capital Legal structures for partner buy-ins, equity splits, and minimizing tax risk Disability vs. life insurance and what happens if a key partner is uninsurable How to structure buyout agreements to protect your firm and your family Ethical client communication and PR strategies for law firm sales or successions Avoiding "brain surgery firm" pitfalls where everything relies on one partner Systems vs. relationships: What determines valuation in modern firm acquisitions How to keep your practice scalable, sellable, and valuable True stories of firm transitions gone right—and wrong Whether you're an attorney nearing retirement, a rising leader inside a firm, or a lawyer looking to scale through acquisition, this episode delivers tactical insights and real-world experience from some of the legal industry's most trusted succession experts. Featured Guests: Jonathan Hawkins Website: Law Firm GC LinkedIn: Jonathan Hawkins Daniel Feiman Website: Build It Backwards LinkedIn: Daniel Feiman Books on Amazon: Daniel Feiman Ed Alexander Website: Alexander Business Law LinkedIn: Ed Alexander Books on Amazon: Ed Alexander Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this powerful episode of the Lead Counsel Podcast, host Tom Tona of TonaLaw sits down with three of the top minds in law firm succession planning: Jonathan Hawkins, Daniel Feiman, and Ed Alexander. Together, they unpack the real-world strategies behind buying, scaling, and successfully exiting law firms. Whether you're a solo practitioner wondering if your firm has value, or a multi-state operator eyeing your next acquisition, this episode dives deep into the hard numbers, proven frameworks, and candid advice that can make or break a succession plan. Key Highlights: The difference between a tactical acquisition (buying a book of business) and a strategic acquisition (buying a footprint, brand, or growth machine) How to value goodwill in a law firm acquisition, and why cash flow is king The truth about SBA financing for firms under $5 million, and how structure affects deal viability Common deal killers: unrealistic expectations, ego, and lack of planning Why every firm owner should plan for succession—even if they're not ready to exit Lessons from real deals, and how successful founders transition out without regret Featured Guests: Jonathan Hawkins Website: Law Firm GC LinkedIn: Jonathan Hawkins Daniel Feiman Website: Build It Backwards LinkedIn: Daniel Feiman Books on Amazon: Daniel Feiman Ed Alexander Website: Alexander Business Law LinkedIn: Ed Alexander Books on Amazon: Ed Alexander Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.