In this episode of the Lead Counsel Podcast, host Tom Tona sits down with Alabama personal injury attorney Hunter Garnett—also known as the "Cowboy Attorney"—for a powerful conversation on law, marketing, and scaling a law firm with integrity. As the founder of a thriving PI practice in Huntsville, Hunter shares the real story behind his rapid growth, client-first philosophy, and how he blends social media, community outreach, and good old-fashioned trial work into a blueprint for modern legal success.

Hunter discusses:

• Why real trial experience is still the best business strategy for personal injury lawyers

• His transition from associate to law firm owner and the elegance of a succession-based partnership

• Using TikTok and Facebook to land serious cases and create superfans

• The power of community-first marketing and how ponies, OB-GYNs, and school visits fuel client referrals

• The four pillars of sustainable law firm growth: top-of-funnel visibility, client communication, satisfaction, and results

• A deep dive on trust, authenticity, and how to attract your ideal client (and repel the rest)

This conversation is a masterclass in combining legal skill with marketing savvy and operational excellence. If you're building or scaling a law firm—especially in PI—this is a must-listen.

Featured Guests:

Hunter Garnett

Website: Garnett Patterson Injury Lawyers
LinkedIn: Hunter Garnett

Your Host:

Tom Tona
Founder & Managing Attorney, Tonalaw
Website: https://www.tonalaw.com
LinkedIn: Tom Tona
X: @NYPITrialGuy

This podcast is sponsored by TonaLaw.

TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.