The Story Power Marketing Show

Jim Goetz is a dedicated expert in human performance optimization, holding certifications as a chiropractor, physiotherapist, and strength and conditioning specialist through the NSCA, alongside numerous other credentials in the field. With a robust background in strength and conditioning, Jim has coached an impressive range of athletes, including high school wrestling champions, NCAA Division I football players, NFL and MLB professionals, Olympic athletes, and more. His philosophy centers on living as a champion in all aspects of life, giving 110% effort without excuses, and building success through consistent, disciplined habits.In this episode, he and Tom discuss how he used extra time to create The Keto Project film (now on Amazon Prime) and the book 600 Burgers in 30 Days, inspired by Supersize Me, in which he tested what happens when fast-food burgers are eaten without buns, fries, or soda. The experiment showed fascinating results that Goetz connects to “relentless habits,” emphasizing consistent, sometimes boring but often effective daily routines.DISCUSSED IN THIS EPISODE00:54 Episode And Guest03:11 Keto Project Origin05:36 600 Burgers Experiment08:30 Diet Takeaways12:25 Relentless Habits15:39 Rewarding Habits With Crypto19:46 Fits Token And Wearables22:51 App Status And Contact24:19 Final Advice And WrapFULL EPISODE VIDEOhttps://vimeo.com/1174349259CONNECT WITH JIMWebsite:functionised.com getfits.io temptationtoken.ioSocial Media:Instagram: @functionised Facebook: @functionised YouTube: @functionised X: realjimgoetz

Michael Hauge is a story expert, author and lecturer who helps writers, speakers, entrepreneurs and filmmakers grow their businesses by telling better stories.Michael has presented seminars, lectures and keynotes in person and online to more than 600,000 participants worldwide. As a Hollywood script consultant, he has worked on projects starring Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.In this episode, Michael shares his path from a childhood love of movies to teaching screenwriting, consulting on major films, and later applying movie storytelling principles to marketing. He and Tom discuss core business storytelling principles: how to create a “movie in the mind,” build empathy with a hero (often a client), prioritize emotion over data, and use structure to show transformation.DISCUSSED IN THIS EPISODE~00:55 Episode And Guest~02:03 Off Record Debate~03:17 Hollywood Origin Story~05:08 Breaking Into Screenwriting~07:14 Teaching And Publishing~08:14 Heroes Two Journeys~09:32 Will Smith Consulting~10:47 Internet Marketing Pivot~14:13 Business Story Principles~17:51 Emotion Over Data~20:14 Proof After Empathy~22:27 Story Beats the Pitch~23:03 Prospect Emotional Journey~24:26 Common Story Mistakes~25:47 Simple Six Step Structure~26:44 Visible Goals and Stakes~28:49 Inner Journey and Fear~31:59 Lawn Pride Metaphor~34:42 Aftermath Makes It Real~38:33 Where to Find Michael~40:16 Keep It Simple Fast~42:14 Final Wrap and ResourcesFULL EPISODE VIDEOhttps://vimeo.com/1172109599CONNECT WITH MICHAELWebsite:storymastery.comhollywoodstoryselling.comBooks: Storytelling Made Easy Selling Your Story in 60 Seconds20th Anniversary Edition of his classic book Writing Screenplays That Sell

Skip Wilson is an advertising luminary and the founder of DRAFT Media Partners, but his journey truly began as a storyteller at age 16. Starting his career as a copywriter, Skip learned early on that the most effective marketing isn't about "pitching and prodding"—it’s about human connection.Skip champions a "Draft Mentality," empowering leaders to stop guessing and start building predictable, science-backed marketing results through the power of connection.In this episode, he and Tom discuss how many business owners use a “spray and pray” approach, jumping between platforms without planning, execution, or iteration and then wrongly concluding the channels don’t work. Skip explains DRAFT’s Dynamic Response Advertising Forecast technology, which uses data and benchmarks (click-through rates, landing-page conversion rates, acquisition costs) to predict campaign outcomes, identify weak points, and optimize rather than abandon efforts. He distinguishes advertising (paid, specific message to a specific audience for a specific result) from broader marketing (brand choices and customer experience).Together they stress having follow-up systems before buying leads, noting paid ads’ advantages for testing messaging and overcoming declining organic reach, and how to avoid throwing in the towel by committing to a smart marketing strategy.DISCUSSED IN THIS EPISODE~02:20 Spray and Pray Trap~05:21 What Draft Means~07:15 Advertising as Science~10:02 Marketing vs Advertising~14:12 Leads Need Follow Up~17:49 Targeting and Messaging~19:32 Paid Ads for Testing~22:58 Organic vs Paid Reality~29:43 Where to Find Skip~33:04 Final Advice and WrapFULL EPISODE VIDEOhttps://vimeo.com/1170171998CONNECT WITH SKIPWebsite: https://draftmediapartners.com/Social MediaLinkedIn: https://www.linkedin.com/in/skipwilson/https://www.linkedin.com/company/draft-advertising/Facebook: https://www.facebook.com/draftadvertisingtechnologyX: https://twitter.com/DRAFTagencyInstagram: https://www.instagram.com/draftadvertising/YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ

Everett O'Keefe is a Wall Street Journal, USA Today, and International #1 bestselling author and the founder of Ignite Press, a hybrid publishing company that helps entrepreneurs, business leaders, and medical professionals grow their authority and revenue through publishing.His most recent solo book, The Power of the Published, explores how rapidly authoring and launching a book can transform a business — and a life. Over the years, Everett has helped create and launch more than 200 bestselling books for his clients. He speaks nationally on the power of publishing and is passionate about helping experts become the one who wrote the book — not just the one who read it.DISCUSSED IN THIS EPISODE[00:01:00] Why Authorship Still Commands AuthorityEven in a digital-first world, we revere authors. Everett explains why being introduced as “the author” instantly elevates your status — and why authorship still carries subconscious authority that no social media following can replicate.[00:03:00] The Rapid Writing AdvantageThe slowly written book rarely gets finished. Everett shares practical strategies to write quickly and effectively — including turning your most frequently asked client questions into ready-made chapters.[00:05:00] From Blog to Book (Without Reinventing the Wheel)If you’ve created content — blogs, emails, speeches, courses — you may already have a book sitting on your hard drive. Everett and Tom discuss how repurposing existing content dramatically reduces overwhelm and accelerates completion.[00:08:00] Using AI Without Selling Your SoulAI shouldn’t write your book — but it can absolutely help you refine it. Learn how to use AI as a brainstorming partner, organizer, and editor without sacrificing authenticity.[00:09:00] Traditional Publishing: The Hidden TradeoffsSpeed to market? Limited. Control? Minimal. Royalties? Slim. Everett explains why many authors feel like they’ve “sold their soul” under traditional publishing contracts — and what they wish they’d known beforehand.[00:13:00] Self-Publishing vs. Hybrid PublishingSelf-publishing gives you control — but also responsibility for every detail. Hybrid publishing offers professional execution without taking ownership of your intellectual property. Everett breaks down the differences and what to watch for.[00:17:00] The Truth About Amazon Bestseller LaunchesEverett shares the strategy behind creating a powerful, concentrated sales spike that can elevate a book to #1 status — and why integrity matters more than guarantees.[00:20:00] Stop Chasing Royalties — Start Leveraging AuthorityA book isn’t about making $9 per copy. It’s about generating $9,000 clients. Tom and Everett discuss why giving your book away strategically can be far more profitable than selling it.[00:24:00] The “Podcast Perk” StrategyEverett reveals how he uses a simple, memorable URL — mypodcastperk.com — to give away his entire book to podcast audiences, capture leads, and continue nurturing prospects long after the interview ends.[00:26:00] Don’t Be a Secret Agent AuthorToo many experts publish a book and then quietly move on. Everett explains why your book should be everywhere — in your bio, email signature, discovery calls, and every business conversation you have.[00:30:00] Own Your Intellectual PropertyFrom ISBN ownership to distribution control, Everett emphasizes the importance of owning your content and protecting your long-term flexibility.[00:31:00] The Unexpected Internal ShiftPublishing a book doesn’t just change your business — it changes you. Everett shares how seeing his name as a #1 bestseller altered his confidence, trajectory, and vision.FULL EPISODE VIDEOWatch the complete episode here:https://vimeo.com/1169545325?share=copy&fl=sv&fe=ciCONNECT WITH EVERETT O'KEEFEWebsite:https://www.ignitepress.us/Facebook:https://www.facebook.com/ignitepressLinkedIn (Everett O'Keefe):https://www.linkedin.com/in/everettokeefe/LinkedIn (Ignite Press):https://www.linkedin.com/company/ignite-pressInstagram:https://www.instagram.com/ignitepress.us/YouTube:https://www.youtube.com/@ignitepresspublishing

Sean Jordan is the President and Principal Investigator for the Research & Planning Group. As a 2009 graduate and current faculty member of the Master of Marketing Research (MMR) program at Southern Illinois University in Edwardsville (one of the only professional marketing research post-graduate programs offered in the nation), Sean is equipped with a wide array of quantitative and qualitative research techniques and possesses a number of skills that aid him in research design, data analysis and report presentation.In this episode, Sean explains the difference between quantitative research (numbers like averages and percentages) and qualitative research (listening to what people think and feel through interviews and focus groups), and how qualitative findings are put together by targeting the right participants, conducting about 20–30 interviews, and identifying common themes and illustrative stories.They also discuss how research insights can shape messaging and product strategy, how the internet has shifted research from paper/mail to digital and from in-person/phone to Zoom-based qualitative work, the power and risks in using AI to conduct meaningful research, and how observational research via online video can help you understand market needs.This episode is a treasure trove of information about how to research your target market effectively.DISCUSSED IN THIS EPISODE00:54 Meet Sean Jordan + Episode Topic: Research Your Way to Greater Profits02:22 Quantitative vs. Qualitative Research (Numbers vs. Listening)03:24 How Qual Interviews Work: Sample Size, Themes & Story “Marketing Fodder”05:52 Turning Insights into Taglines: Credit Union “Not a Bank, Better”06:17 Who Research Is For: Full-Service Agency Model + When It’s Worth the Cost08:20 DIY Research for Small Businesses: Customer Conversations + Better Surveys10:33 Act on Feedback: Steak-Off-the-Menu Story + Domino’s Research Comeback16:19 How the Internet Changed Research: Zoom, Speed, and Panel Fraud19:57 Beyond Interviews: Observational & Secondary Research (Reviews, Case Studies)22:54 AI in Research: Privacy Risks, Hallucinations & How to Use It Safely30:30 Where to Find Sean + Final Takeaways on Purpose-Driven Listening31:49 Wrap-Up: Reviews, Resources, and Closing CreditsFULL EPISODE VIDEOhttps://vimeo.com/1165967433CONNECT WITH SEANWebsite: https://www.researchplan.com; https://www.themarketinggateway.comSocial Media:LinkedIn: https://www.linkedin.com/in/seanjjordan/

Cybersecurity expert, good guy hacker, and private investigator Robert Siciliano delivers “straight talk” on safety and security, stripping away jargon to empower everyday protection. A bestselling author and CEO of Safr.Me, and head trainer at Protectnowllc.com he is a trusted commentator featured on CNN, Fox News, MSNBC, and the Today Show, decoding complex threats for mass audiences.Robert shares his journey from physical security to cybersecurity, providing insights on the evolution of cyber threats, the role of AI in scaled operations, and the emotional aspects that make individuals and businesses vulnerable. He outlines practical steps for both individuals and businesses to protect themselves from cyber threats. This episode is packed with actionable advice for anyone looking to enhance their cybersecurity measures.DISCUSSED IN THIS EPISODE00:56 Meet the Guest: Robert Siciliano01:45 Robert's Journey into Security03:55 The Shift to Cybersecurity05:28 The Evolution of Cyber Threats07:28 Human Blind Spots and Security12:56 The Reality of AI-Powered Scams19:47 The Rise of AI in Criminal Enterprises20:28 Real-Life Scams: The Hong Kong CFO Incident21:11 The Personal Impact of AI Scams22:24 Understanding the Psychology Behind Scams23:36 The Human Element in Cybercrime27:12 Protecting Yourself and Your Business29:27 Security Awareness and Appreciation32:31 Resources and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1163554222CONNECT WITH ROBERTWebsite: https://protectnowllc.com/Book: Identity Theft Privacy: Security Protection and Fraud Prevention: Your Guide to Protecting Yourself from Identity Theft and Computer Fraud

Brandon N. Towl is a marketing strategist, founder, self-described nerd and “Master of Questions.” After years of working closely with marketing teams, Brandon started noticing a deeper pattern: Many marketing teams were “spinning their wheels” because they were working from guesses. That realization led Brandon to launch Human Driven Understanding, a consultancy dedicated to deep customer interviews and pattern analysis, uncovering the real motivations, fears, language, and decision dynamics that rarely show up in dashboards or surveys.In this episode, he and Tom discuss the importance of asking better questions to understand what truly drives customer decisions. Brandon recounts his journey from clarifying complex ideas for B2B companies with his agency 'Words Have Impact,' to launching 'Human Driven Understanding,' a consultancy focused on deep customer interviews. They get into real-life success stories, demonstrating the tangible benefits of understanding a client's needs through direct communication.DISCUSSED IN THIS EPISODE00:58 Meet Brandon Towl: Marketing Strategist and Master of Questions02:50 Identifying and Solving Marketing Problems04:58 The Importance of Client Interviews11:55 Case Study: Law Firm Marketing Transformation16:02 Choosing the Right Marketing Channels22:06 Ideal Clients for Human Driven Understanding24:34 Final Thoughts and Contact Information26:36 Closing Remarks and Call to ActionFULL EPISODE VIDEOhttps://vimeo.com/1161303382CONNECT WITH BRANDONWebsite: hdunderstanding.com; wordshaveimpact.comLinkedIn: https://www.linkedin.com/in/brandontowl/

Danny Kirk is the serial founder of ReddiReach, a profitable marketing agency specializing in Reddit marketing, AI search and growth hacking strategies. He's revolutionizing how brands leverage Reddit for organic growth while optimizing for AI search platforms like ChatGPT and Claude. ReddiReach has served over 500 brands, startups and SMBs and helped achieve incredible results such as 9 figure exits.In this episode, he and Tom dive into Reddit's evolution as a marketing platform, its importance in AI training, and practical strategies for businesses to use Reddit effectively. Whether you're a product-based company or a professional service provider, you'll learn how to engage authentically on Reddit and get real results. Danny also shares tips on setting up an optimized Reddit profile and the critical importance of adhering to subreddit rules.DISCUSSED IN THIS EPISODE00:57 Meet Danny Kirk: Reddit Marketing Expert02:00 Understanding Reddit: A Unique Platform04:18 Reddit's Evolution as a Marketing Tool05:26 The Impact of AI on Reddit and Marketing06:42 Leveraging Reddit for Market Research and Brand Awareness13:36 Effective Reddit Marketing Strategies16:56 Navigating AI-Generated Content on Reddit21:54 The Risk of Automation on Personal Brands22:30 The Future of Platforms Flooded by Low-Quality Content22:51 Reddit's Market Forces and Incentives26:54 Practical Strategies for Service Providers on Reddit32:11 Optimizing Your Reddit Profile36:22 Engaging with Danny Kirk's Services38:34 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1159043603CONNECT WITH USWebsite: https://reddireach.com/ Social: https://www.linkedin.com/in/danielpkirk/

Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly.Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and Tom discuss Steve's book, 'PR That Works', which provides practical strategies and real-world case studies for PR professionals and business owners. Don't miss the valuable takeaways from this experienced PR veteran.DISCUSSED IN THIS EPISODE01:04 Meet Steve Turner: PR Expert02:21 Steve's Journey into PR05:43 Adapting to the Digital Age09:45 Leveraging Media Coverage12:17 The Value of Earned Media15:30 Insights from Steve's Book21:11 How to Connect with Journalists25:05 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1154541504CONNECT WITH STEVEWebsite: https://solomonturner.comSocial Media:LinkedIn: https://www.linkedin.com/in/steveturnerpr/Facebook:: https://www.facebook.com/steveturnerprInstagram: @rockstarpublicist-InstagramX: @steveturnerpr-X

Amos Balongo has been a corporate motivational speaking sensation since moving to the United States from Africa. He has presented at several leadership conferences and summits and traveled to over 32 countries motivating and transforming leaders with his message.In this episode, Amos shares his journey from Africa to the United States, his shift from management consulting to leadership coaching, and the pivotal role of effective communication in leadership. He and Tom discuss common communication mistakes leaders make, the importance of authenticity, and the power of storytelling. Amos also outlines his coaching processes and offers resources for improving communication skills. This episode is essential listening for anyone looking to enhance their leadership abilities through better communication.DISCUSSED IN THIS EPISODE01:03 Amos's Journey From Africa to Corporate Leadership04:33 The Importance of Effective Communication in Leadership06:07 Common Communication Mistakes Leaders Make07:01 The Power of Clarity and Simplicity in Messaging10:56 Developing Effective Communication Skills12:48 The Role of Authenticity in Leadership15:07 The Impact of Storytelling in Communication18:04 Amos's Coaching and Resources20:43 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1150499142CONNECT WITH AMOSWebsite: https://amosbalongo.com/Social Media:LinkednIn: https://www.linkedin.com/in/amosbalongo/Twitter/X: https://x.com/abalongoFacebook: https://www.facebook.com/amosbalongoYouTube: https://www.youtube.com/@AmosBalongoincInstragram: https://www.instagram.com/amosbalongoSpotify: https://open.spotify.com/show/46nGeoZTKCYOhrJh7Lfg42

David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates. Since 1993, he's written sales letters that have brought in as much as $40 million to one business. These days, his main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations.In this episode, David discusses his book The Persuasion Story Code and explains why short, simple persuasion stories are more powerful than lengthy, dramatic tales. He breaks down the six categories and 25 types of persuasion stories that can be used in marketing and sales to build trust, overcome objections, and close deals. He and Tom also touch on the role of AI in storytelling and how to train AI to write persuasive stories effectively.Tune in for a masterclass in copywriting.DISCUSSED IN THIS EPISODE~01:04 Introducing David Garfinkel: The Copywriting Master~03:19 The Power of Persuasion Stories~04:51 Understanding the Persuasion Story Code~07:59 The Impact of Short Stories in Business~15:35 Analyzing Famous Persuasion Stories~22:00 Finding Your Own Persuasion Stories~25:59 Understanding the Essence of a Story~27:02 Real-World Examples of Persuasion Stories~28:05 The Role of Subtlety in Storytelling~29:54 Dramatic Impact in Movies vs. Persuasion Stories~31:30 Effective Storytelling Techniques~36:01 The Power of Status in Persuasion~38:41 AI in Copywriting: Challenges and Strategies~42:03 The Limitations of AI in Creativity~43:15 Harnessing AI for Better Copywriting~50:06 Final Thoughts and ResourcesFULL EPISODE VIDEOhttps://vimeo.com/1145066407CONNECT WITH DAVIDBooks:The Persuasion Story Code: https://a.co/d/itWG12SBreakthrough Copywriting: https://a.co/d/7DfMgE1LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/

Neil Rogers is an author, speaker, and business leader with over 37 years of experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns.In this episode, Neil shares insights from his book 'Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar,' illustrating how his early experiences as a bartender shaped his success in business. He and Tom discuss the importance of systems and processes, the power of hospitality, and how connecting with clients on a personal level can drive business success. Neil emphasizes the significance of consistency, persistence, and tenacity in sales, providing actionable advice for anyone looking to transform their marketing and sales approach through the power of storytelling.DISCUSSED IN THIS EPISODE00:57 Meet Neil Rogers: From Bartender to Business Leader02:12 The Journey from Bartending to Business Success04:32 Applying Bartender Skills to Sales06:51 The Birth of 'Bar Tips' and Business Insights14:20 The Importance of Systems and Processes18:24 Applying Lifelong Principles18:55 Lessons from a Top Salesman21:08 Transitioning to a New Industry23:30 The Art of Tenacity in Sales24:01 Hospitality and Personal Connection31:07 Enhancing Customer Experience32:21 Conclusion and ResourcesFULL EPISODE VIDEOhttps://vimeo.com/1142599906CONNECT WITH NEILWebsites: rogmark.net positiveactivity.net Book: https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1LinkedIn: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22/

Jeff has more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. His direct mail fundraising appeals have been recognized with more than a dozen industry awards.In this episode, he and Tom cover the importance of making mail skimmable, emotionally engaging, and urgent, and touching on how these principles apply across political, nonprofit, and for-profit sectors, including real estate. They explore the importance of multi-channel strategies and integrating print with digital media to maximize impact.Whether you're a fundraiser or business owner, this episode is rich with timeless marketing wisdom.DISCUSSED IN THIS EPISODE01:02 Meet the Guest: Jeff Kruszyna Impressive Background02:50 The Power and Resurgence of Direct Mail05:17 Emotional Connection and Storytelling in Marketing11:44 Political Messaging: Simplifying Complex Issues22:01 Testing and Personalization in Direct Response26:40 Effective Calls to Action in Digital Marketing28:13 Transition to Real Estate Marketing28:43 Core Marketing Principles for Real Estate30:37 The Power of Direct Mail in Modern Marketing33:50 Integrating Multi-Channel Campaigns43:32 The Importance of Repetition in Marketing47:22 Conclusion and Contact InformationFULL EPISODE VIDEOhttps://vimeo.com/1138367733CONNECT WITH JEFFWebsite: https://www.jmkvictory.com/LinkedIn: linkedin.com/company/jmkvictory/ Twitter and Instagram: @JMKVictoryFacebook: facebook.com/jmkvictory

Doug is a brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, Daily Herald, MSN Money, Yahoo Finance, and the Seattle Times, along with authoring several #1 best selling books. He's also been featured on broadcast media including CBS & FOX News. He hosted his own show radio program, “The Real Estate Coach” to ABC’s powerhouse, WLS AM 890 radio in Chicago.Through his “future-proof” marketing and relationship-driven initiatives he works to give leaders "blue ocean" opportunities to expand their reach & impact.In this episode, Doug elaborates on how entrepreneurs and business leaders can avoid the trap of turning into 'white noise' by embedding human elements such as heart, experience, and responsibility into their machine-generated content. He and Tom explore the importance of personal branding, particularly when authoring a book, and in leveraging human connections to stand out in a crowded digital marketplace.DISCUSSED IN THIS EPISODE01:05 Meet Doug Crowe: Brand Specialist and Media Insider02:03 The Impact of AI on Content Creation04:09 Humanizing AI-Generated Content15:27 Doug Crow's Business and Services23:56 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1135913555CONNECT WITH DOUGWebsite: https://authoryourbrand.com/LinkedIn: https://www.linkedin.com/in/thedougcrowe/

Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate prospects and keep customers for life.DISCUSSED IN THIS EPISODE~00:57 Meet Vance Morris: From Disney Leader to Entrepreneur~03:10 The Importance of Standing Out in Marketing~06:14 Lessons from Disney: Systems and Processes~12:57 Customer Retention and the Power of Experience~15:03 The Cost of Acquiring vs. Retaining Customers~20:00 The Importance of Communication in Customer Experience~23:46 Vance Morris: Master of Storytelling and Email Marketing~23:58 Customer Support Failures and Basics~24:30 Creating Magical Customer Experiences~26:15 Translating Disney's Magic to Your Business~27:33 Handling Delays with Grace~31:12 The Power of Personal Touch~35:52 Implementing Systems for Success~38:43 Practical Steps to Wow Your Customers~40:48 Final Thoughts and Encouragement~43:50 Closing Remarks and Call to ActionFULL EPISODE VIDEOhttps://vimeo.com/1133717150CONNECT WITH VANCEWebsite: https://www.vancemorris.comService: https://www.deliverservicenow.comSocial Media:LinkedIn: https://www.linkedin.com/in/vancemorris/YouTube: https://www.youtube.com/@DeliverservicenowFacebook: https://www.facebook.com/vance.morris.9/

Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.DISCUSSED IN THIS EPISODE~00:57 Meet Hunter Hensley: Solving the Broke Leads Problem~02:03 Understanding the Core Principles of Sales~03:58 How Simple Check and Smart Form Work~08:04 Legal Considerations in Lead Qualification~12:57 Optimizing Ad Spend with Qualified Leads~18:17 Who Can Benefit from SimpleCheck?~20:35 Introducing SmartForm: A New Tool for Lead Capture~24:12 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1131169411CONNECT WITH HUNTERWebsite: www.simplecheck.com/smartformInstagram: instagram.com/officialhunterhensley

Dave Valentine built 10 businesses that have collectively driven over $1 billion in revenue for 1,200+ clients—including Fortune 100 giants like Target, Time Magazine, and American Express. He now leads a global agency from a house by a river in the mountains—complete with three waterfalls—where strategy meets serenity. Merging conscious capitalism with unconventional marketing, he guides businesses toward growth that’s not just exponential, but holistic.Dave faced a severe health scare at 29 due to excessive stress. This led him to make crucial lifestyle changes, including daily walks, meditation, and drinking more water. These changes not only improved his personal well-being but also exponentially grew his business. Dave discusses the importance of small, manageable steps in lifestyle changes and shares his current routines that help him maintain health and productivity. He and Tom highlight the power of balancing work and personal life for sustained business success.DISCUSSED IN THIS EPISODE00:57 Meet Dave Valentine: How He Scales Business Without Burnout02:13 Dave's Health Wake-Up Call and Lifestyle Changes05:43 Implementing Small Changes for Big Results10:23 Evolving Morning Routines and Personal Growth22:14 About Finch: Performance Marketing Agency26:15 The Importance of Rest and Work-Life Balance30:07 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1129409260CONNECT WITH DAVETikTok: https://www.tiktok.com/@thewizardmarketing

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions.Scott shares his expertise in marketing attribution and how to make sense of complex marketing data to drive ROI. He introduces the Five Forces System, a framework for turning messy data into clear decisions and optimizing ad spend effectively. The conversation touches on real use cases, AI's role in marketing attribution, and practical steps for business owners to measure and improve their marketing efforts.DISCUSSED IN THIS EPISODE00:57 Introducing Today's Guest: Scott Desgrosseilliers02:38 Understanding Marketing Attribution04:23 The Five Forces System Explained09:32 Setting Expectations and Measuring Outcomes15:45 Understanding the Importance of Financial Planning16:14 Subscription Models Beyond Software16:41 Projecting Lifetime Value and Conversion Rates17:44 Optimization Strategies for Marketing20:04 Leveraging AI for Marketing Attribution21:32 Identifying Red Flags in Your Business23:59 Practical Steps to Improve Attribution26:04 Final Thoughts and ResourcesFULL EPISODE VIDEOhttps://vimeo.com/1127168505CONNECT WITH SCOTTWebsite: https://WickedReports.comLinkedIn: https://www.linkedin.com/in/scottd71/

Glenn recently retired as the EVP and GM of NWS and the co-founder of Gap Wireless Inc., where he spent his career at the intersection of sales, marketing, and business leadership. With a proven track record in driving growth in the telecom and tech distribution industries, Glenn is also the author of Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career. He has now embarked on a new journey exploring new opportunities in areas such AI automation and Electric Power Generation.Glenn shares his extensive experience from his career in telecom and tech distribution industries to delve into his latest venture: AI-driven business efficiency. He and Tom discuss practical applications for AI in automating proposal responses, identifying new markets, and maximizing the potential of existing data.DISCUSSED IN THIS EPISODE~01:05 Meet Glenn Poulos: AI Expert and Author~02:22 The Impact of AI on Business Operations~05:13 Automating RFP Responses with AI~06:57 Ensuring AI Accuracy and Efficiency~14:58 Expanding Market Reach with AI~24:03 Glenn's Book and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1125090887CONNECT WITH GLENNWebsite: https://progusa.net/Free Book: https://glennpoulos.com/LinkedIn: https://www.linkedin.com/in/glennpoulos/

Jessie Fernández is a highly skilled marketing strategist with extensive experience working with brands across the United States, Europe, and Latin America. With expertise in branding, multichannel campaigns, and go-to-market strategies, Jessie has a solid foundation in media, print, and television and has been recognized as an award-winning professor of marketing in Honduras. Currently, Jessie works as a marketing coach and serves as the Marketing Director and Independent Strategist at Jessie Fernandez – Marketing Solutions.She and Tom discuss the importance of defining a brand, evaluating existing branding strategies, and the steps to take for those who have already launched their business but haven't focused on branding. Jesse also explains personal branding, especially for founders.DISCUSSED IN THIS EPISODE~01:03 Meet Jessie Fernandez: Marketing Strategist Extraordinaire~01:53 Defining a Bold Brand~04:32 Evaluating and Rebranding Your Business~10:09 Real-Life Branding Success Stories~17:43 The Importance of Personal Branding~19:44 How to Work with Jessie Fernandez~22:26 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1123120440CONNECT WITH JESSIELinkedIn: https://www.linkedin.com/in/soyjessiefernandez/