DiscoverThe Story Power Marketing ShowHow To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)
How To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)

How To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)

Update: 2025-10-29
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Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.

In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.


DISCUSSED IN THIS EPISODE

~00:57  Meet Hunter Hensley: Solving the Broke Leads Problem

~02:03  Understanding the Core Principles of Sales

~03:58  How Simple Check and Smart Form Work

~08:04  Legal Considerations in Lead Qualification

~12:57  Optimizing Ad Spend with Qualified Leads

~18:17  Who Can Benefit from SimpleCheck?

~20:35  Introducing SmartForm: A New Tool for Lead Capture

~24:12  Conclusion and Final Thoughts


FULL EPISODE VIDEO

https://vimeo.com/1131169411


CONNECT WITH HUNTER

Website: www.simplecheck.com/smartform

Instagram: instagram.com/officialhunterhensley

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How To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)

How To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)

Tom Ruwitch