The P2P Soapbox

While many healthcare organizations treat major gifts and peer-to-peer as separate fundraising channels, some forward-thinking institutions are discovering the power of integration. When these strategies work in harmony rather than competition, both programs can amplify each other's success and create deeper donor relationships.In this episode, Marcie Maxwell talks with Jamie Lamont, Vice President of Events at Sinai Health Foundation. With extensive experience in healthcare philanthropy, Jamie shares how Sinai has successfully bridged the traditional gap between major donor cultivation and community-driven fundraising, creating a collaborative approach that serves donors holistically.Jamie discusses how breaking down internal silos has transformed their fundraising outcomes, from event ideation through execution. She explores how peer-to-peer events provide invaluable insights into donor motivations and preferences, intelligence that enhances major gift strategies. The conversation reveals practical approaches for fostering genuine partnership between teams and ensuring all fundraising efforts ladder up to mission-driven priorities.Together, we'll explore:Strategic integration of peer-to-peer and major gifts within hospital philanthropy programsPractical collaboration methods from event planning through donor stewardship and relationship buildingLeveraging event insights to inform broader philanthropic strategy and enhance donor engagement across all giving levelsMentioned Linkshttps://www.sinaihealth.ca/foundation Stay Connected on LinkedInConnect with JamieConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:18) - Introducing Jamie Lamont (05:28) - The Sinai Health Portfolio (09:56) - The Major Gifts/P2P Approach (12:34) - Team Integration (20:40) - Linking Strategy to Priorities (24:32) - Advice for Engagement

When life-saving treatments transform a terminal diagnosis into a chronic condition, everything changes — including how communities fundraise. The peer-to-peer landscape isn't just evolving with technology and trends; it's being reshaped by the very success of the causes we support.In this episode, Marcie Maxwell talks with Robin Paterson, Senior Director of Special Events and Peer-to-Peer Campaigns at the Cystic Fibrosis Foundation. With nearly two decades of nonprofit experience, Robin shares how medical advances that have extended and improved lives for CF patients have fundamentally shifted community engagement, fundraising motivations, and program strategies.As CF patients live longer, healthier lives, their relationship with fundraising has evolved from urgent survival to long-term advocacy. Robin discusses how this transformation has influenced everything from campaign messaging to participant recruitment, and how her team is adapting to serve a community that includes thriving teens with CF — a generation that wasn't expected to exist.Together, we'll explore:How medical breakthroughs change fundraising psychology and community dynamicsStrategic approaches to messaging when your cause story evolves from crisis to hopePractical methods for engaging emerging demographics, including teen patients as active fundraisersMentioned LinksGreat Stridescff.orgStay Connected on LinkedInConnect with RobinConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:26) - Introducing Robin Paterson (05:08) - The Portfolio (08:04) - The Shifting Treatment Landscape (19:22) - Staffing (22:32) - Advice for Those on the Tipping Point (24:18) - Learn More

Leading a P2P campaign means managing multiple moving pieces—fundraisers with different experience levels, corporate partners with varying expectations and internal staff with diverse skill sets. But the most successful leaders know that underneath all this complexity lies a simple truth: understanding what drives each person is the key to keeping everyone aligned.In this episode, Marcie Maxwell talks with Javier Sanchez, Executive Director of the Dolphins Cancer Challenge. With over 20 years of experience spanning mass-participation sports, philanthropy, and entertainment, Sanchez has mastered the art of identifying different personas within his ecosystem and tailoring his approach to meet each group's specific needs.From uncovering hidden motivations in fundraisers to adapting leadership styles for different team members, Sanchez shares practical strategies for building stronger connections that translate into better outcomes. Whether you're supporting a cancer survivor taking on their first fundraising challenge or coaching your staff to have deeper conversations with participants, this conversation offers actionable insights for anyone leading mission-driven teams.Together, we'll explore:How to identify and support different personas across your fundraiser base, staff, and partner networkProven techniques for uncovering what truly motivates people—and coaching your team to do the samePractical strategies for adapting your leadership style to drive alignment across complex stakeholder groupsMentioned LinksDolphinscancerchallenge.comOn X, Instagram & FacebookStay Connected on LinkedInConnect with JavierConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (00:49) - Introducing Javier Sanchez (05:26) - About the Dolphins Cancer Challenge (06:56) - Managing Complexity (19:12) - Adapting a Leadership Style (22:12) - Learning What Drives a Staff (24:09) - Uncovering the Values Based Approach (32:00) - Learn More

Crisis fundraising operates on a different timeline than traditional campaigns. When disaster hits, organizations have a critical 24-hour window to mobilize resources and activate their networks. But what separates organizations that thrive in crisis from those that scramble?The difference lies in preparation—having systems, messages, and community relationships ready before the emergency unfolds. It's about building infrastructure that can pivot quickly while maintaining donor trust and emotional resonance throughout evolving circumstances.In this episode, Marcie Maxwell talks with Jessi Woomer, Director of Digital Fundraising for the American Red Cross. With ten years of experience leading national digital fundraising strategy, Jessi shares how organizations can prepare for crisis moments and deploy peer-to-peer strategies that turn urgency into sustainable support.Together, we'll explore:Why the first 24 hours of crisis response are make-or-break for fundraising successHow to build donor targeting strategies that balance local impact with broader community engagementPractical systems for transitioning from emergency response to long-term donor stewardshipMentioned LinksAmerican Red CrossStay Connected on LinkedInConnect with JessiConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:27) - Introducing Jessica Woomer (06:58) - Resources when Skies are Clear (15:07) - Messaging in Crisis (25:42) - Assessing Success (29:39) - Learn More... Get Involved!

There's a fundamental difference between inheriting a well-oiled P2P machine and building one from scratch. When you're tasked with creating systems, culture and infrastructure that need to scale alongside explosive organizational growth, you're not just managing programs - you're architecting the future.But here's what most people don't realize: the "builder’s mindset" isn't just about launching new initiatives. It's about thinking three steps ahead while solving today's problems. It's about maintaining the heart and soul of grassroots programs while constructing the professional backbone they need to thrive at scale.In this episode, Marcie Maxwell talks with Kayln Henkel, Chief Advancement Officer at the Parkinson's Foundation, who's made her career out of building sustainable fundraising programs from the ground up. As employee #44 at the Parkinson's Foundation, Kayln has had a front-row seat to the unique challenges that come with rapid growth - scaling from three walk events to 50+, navigating mergers, launching new program formats and preparing leadership for the kind of transformation that changes everything.Together, we'll explore:- Strategic staffing evolution and emerging P2P roles- Preparing leadership for growth through change management and ROI demonstration- Maintaining program culture while building scalable infrastructureMentioned Linksparkinson.org  movingdaywalk.org  parkinsonsrevolution.org Stay Connected on LinkedInConnect with KaylnConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:39) - Introducing Kayln Henkel (07:08) - Growing Up with the Organization (16:31) - Setting the Long-Term Vision (22:08) - Staffing (27:00) - Preparing the Team for Growth (31:50) - Learn More

In P2P fundraising, there can often be a disconnect between the excitement marketing generates and the direct recruitment strategies implemented by local field teams. The result? Frustrated participants, overwhelmed staff and missed opportunities to achieve participation goals and build lasting relationships with supporters.But what if marketing and recruitment worked hand-in-hand instead of in silos? What if the goal wasn't just filling the funnel, but ensuring every person who enters it has a meaningful experience?In this episode, Marcie Maxwell talks with Brandi Glover from Wounded Warrior Project, a Marketing Specialist who brings a unique perspective to P2P strategy. Having started as a fundraiser herself before moving into marketing, Brandi understands both sides of the equation—and why trust and alignment between these teams is critical for program success.We’ll also discuss:The crucial difference between marketing and recruitment—and why that distinction matters for program outcomesPractical strategies for balancing lead generation with sustainable participant experiencesHow to set field teams up for success when marketing campaigns exceed expectationsMentioned LinksWounded Warrior Project Carry Forward 5K Stay Connected on LinkedInConnect with BrandiConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (03:21) - Introducing Brandi Glover (05:48) - The P2P-Marketing Handshake (28:18) - Learn More

Marketers love to throw around terms like “share of voice” and “share of wallet” - ways to track how much attention or spending a brand commands. But in peer-to-peer fundraising, there’s a different kind of share that matters more.Growing your “share of community” is about going deeper with the people closest to your cause - the ones who feel seen, included and inspired to take part. It’s not about reaching everyone. It’s about prioritizing the people who already care.In this episode, Marcie Maxwell talks with Jonathan Harris and Christina Robinson from the AIDS Foundation Chicago, the duo behind Team To End AIDS (T2). Competing as a “small fish in a big pond”, T2 has carved out a distinct space in both a large metro market & the crowded endurance fundraising world by leading with accessibility and values instead of exclusivity. We’ll also dig into what it really takes to build a community-centered program, especially in the context of HIV advocacy.Together, we’ll explore:Why keeping fundraising minimums low (and removing maximums) creates a more inclusive experienceHow the endurance fundraising space is shifting - and where new opportunities are opening upPractical tips for smaller programs looking to grow and deepen participant connectionMentioned Linkswww.T2EA.orgOn Facebook & InstagramStay Connected on LinkedInConnect with JonathanConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:28) - Introducing Jonathan Harris & Christina Robinson (05:32) - How do you stand out? (09:20) - Shaping the Participant Experience (16:46) - Inclusivity (18:10) - The Rebound of the Endurance Space (22:28) - Growing Share of Community (28:06) - Learn More

Celebrity gossip magazines love to remind us: "Stars — they’re just like us!" And while the world of digital creators and streamers can feel like a distant universe, the truth is that these online personalities aren’t so different from the rest of us.As P2P fundraising increasingly intersects with the creator community, it’s easy to view streamers and influencers as fundamentally different from traditional participants. But while they may bring unique visions, massive reach, and unfamiliar platforms to the table, their core needs remain the same: support, motivation, impact, and authentic relationships.In this episode, P2PPF’s Marcie Maxwell chats with two nonprofit pros who’ve successfully navigated this space — Aimee Yrlas-Simpson, Chief Development Officer, and Angela Ridenour, Development Manager at the Immune Deficiency Foundation. IDF’s journey into the creator world began when they connected with global streamer Ironmouse, who also happens to be a member of the primary immunodeficiency community.Together, we’ll explore:The key differences and surprising similarities between content creators and traditional P2P fundraisersStrategies for cultivating relationships in a digital-first landscapeHow to build mutually beneficial, mission-aligned partnerships with content creatorsMentioned LinksPrimaryimmune.org https://primaryimmune.org/get-involved/raise-awareness-and-funds-idf/diy-gaming Plasmahero.org Stay Connected on LinkedInConnect with AimeeConnect with AngelaConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (05:59) - Launching Into Streaming

In the early days of peer-to-peer fundraising events, one of the fastest ways to grow a program was to launch events in new markets. But many organizations scaled back over time, whether due to strategic shifts or limited resources. So what happens when it’s time to grow again? How do you evaluate new opportunities and ensure long-term success?Expanding into a new market involves much more than adding a city to your event series. It requires significant lead time to build local relationships, experienced mentorship, and the right team in place with boots on the ground.In this episode, P2PPF’s Marcie Maxwell speaks with Cliff Whitlock, National Director of Ride to Defeat ALS at the ALS Association. Cliff shares how his team is expanding their growing ride series into new markets, the criteria they use to assess potential locations, and what it takes to launch successfully, from staff training to local engagement.You’ll also learn:Why local volunteer leadership is essentialStrategies for building credibility in new communitiesKey lessons learned from first-year hurdles and how to overcome themMentioned Linksals.org als.org/ridetodefeatals Stay Connected on LinkedInConnect with CliffConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:20) - Introducing Cliff Whitlock (04:30) - The Rides to Defeat ALS (10:45) - The Power of the Assessment (13:26) - Motivation (16:06) - Building Community in a New Location (30:00) - Learn More at ALS.org

In the P2P fundraising world, we often look to the spark of organic, supporter-led moments like the Ice Bucket Challenge as examples of what’s possible when passion meets purpose. But when lightning strikes, are you ready to catch it?This episode dives into one such moment: when four friends, Pat Morissey, Brendan Cusick, Peter Durso, and Scott Forman, decided to row 2,800 miles across the Pacific Ocean to raise funds for The Michael J. Fox Foundation For Parkinson’s Research. With the right support, strategic partnership and a community rallying behind them, their effort transformed into a powerful campaign that inspired the Parkinson’s community worldwide.Pat Morrissey, the first person with Parkinson’s to complete this journey, and Liz Deemer, Vice President of Community Fundraising at MJFF, join P2PPF’s Marcie Maxwell to share the behind-the-scenes story of Team Human Powered Potential—recipients of the 2025 Cash, Sweat & Tears Award—and the incredible impact of this campaign.In this episode, we’ll also explore:How to recognize and respond to bold, supporter-led fundraising opportunitiesWhat makes staff–fundraiser relationships thrive under high-stakes pressurePractical takeaways for activating your community in powerful and unexpected waysMentioned Linkswww.michaeljfox.orgwww.teamfox.org www.humanpoweredpotential.orgOn Instagram: @humanpoweredpotentialStay Connected on LinkedInConnect with LizConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:22) - Introducingt the Team (03:42) - Pat's Journey (10:53) - Liz's Journey (15:46) - The Story of the Numbers (28:30) - On the Water (33:57) - Organizational Challenges (37:28) - Advice for Professionals (42:14) - Learn More about MJFF

In the early days of the P2P industry, most nonprofits concentrated on one tentpole P2P event—typically a walk or cycling program—which allowed them to align staffing, branding, and resources around a single, large-scale initiative, focusing on broad market appeal. However, as the industry has evolved, so too has the need to diversify offerings—both to engage new audiences and to meet the changing expectations of existing supporters. Expanding into new events definitely comes with its own set of challenges—especially without a clear plan—but it also opens the door to exciting opportunities. With strong internal alignment, consistent branding, and a collaborative approach, building out a mix of P2P campaigns can spark innovation, boost engagement, and drive real growth.In this episode, P2PPF’s Marcie Maxwell is joined by Steve Merker, VP of Corporate and Community Partnerships at the Princess Margaret Cancer Foundation, Canada’s leading cancer fundraising organization, which was recently recognized as the 2025 Peer-to-Peer Professional Forum Organization Of The Year.  They explore how Princess Margaret expanded its peer-to-peer portfolio from two events to eight, the growing pains and opportunities that come with that kind of scale, and how collaboration, brand clarity and a strategic mindset have fueled their success.In this episode, we’ll also explore:Smart strategies for expanding your P2P event lineup without cannibalizing your audienceHow to foster internal alignment and reduce “turf wars” as your portfolio growsWays to create synergy across events while keeping each program’s identity strongMentioned LinksRide to Conquer CancerWalk to Conquer CancerRoad Hockey to Conquer CancerJourney to Conquer CancerNorthern Pass to Conquer CancerCricket to Conquer CancerStay Connected on LinkedInConnect with SteveConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:38) - Introducing Steve Merker (07:49) - The Spark of Expansion (11:38) - Navigating Challenges of Event Cross-over (16:13) - Branding (20:13) - Managing Complex Teams (22:56) - Advice for Growth (26:58) - Learn More

Peer-to-peer fundraising inherently involves a degree of vulnerability—sharing your personal story and hoping others will respond with support and donations. But what happens when the story is difficult to tell? When the cause itself is stigmatized? Or when you’re unsure how your loved ones will react?This week on the P2P Soapbox, Shannon Greene, representing Shatterproof, joins us to explore these critical questions. She sheds light on the distinct hurdles nonprofits tackling issues like substance use disorder face in peer-to-peer fundraising and beyond. Shannon shares actionable strategies for breaking through societal biases, fostering safe and welcoming event environments and building trust with donors.You’ll also hear insights on:Creating an engaging community experienceEquipping your staff with the tools and confidence needed to build meaningful connections and navigate stigma effectivelyUnderstanding a participant’s motivation and goals for their supportMentioned Linkshttps://www.shatterproof.org/http://shatterproofwalk.org/On Facebook (@ShatterproofHQ), X (@shatterproofHQ), and Instagram (@weareshatterproof).Stay Connected on LinkedInConnect with ShannonConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:34) - Introducing Shannon Greene (05:54) - About Shatterproof (07:30) - Shifting Approaches (15:30) - Getting Engaged, Feeling Safe (22:08) - Donor Trust (25:16) - Lessons Learned, Opportunities Ahead

The seasoned event fundraising professional knows that in-person events often bring unexpected challenges—whether it’s extreme weather, political unrest or medical emergencies.While these worst-case scenarios can take many forms, the key to navigating them successfully lies in two essential elements: a strong external communication plan and an internal strategy to support your team during what can already be a high-stress time.This week, Marcie Maxwell is joined by Ted McCartan of the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation. Ted shares the extraordinary story of how his team faced a cybersecurity attack just three days before one of their largest peer-to-peer fundraising events. Ted dives into how his team shifted into problem-solving mode, the immediate and long-term impact on their fundraising efforts and the lessons they learned through the ordeal.You’ll also hear insights on:Identifying alternate methods of communication.Harnessing the power of an empathetic and supportive community.Best practices for guiding and empowering your internal team during a crisis.Mentioned LinksLurie Children's Hospital of Chicago | Pediatric Medicine Stay Connected on LinkedInConnect with TedConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (00:59) - Introducing Ted McCartan (05:14) - About the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation Fundraising Programs (08:52) - The Cyber Security Breach (31:46) - Learn More

As many P2P programs strive to expand, organizations often grapple with a core question: should they focus resources on deepening engagement with current supporters or invest in acquiring new ones? The answer isn’t always one strategy over the other—it’s important to consider your mission’s scope. For causes that directly impact millions, investing in participant acquisition can also help drive broader awareness and connect more people to essential services and support. For missions affecting a smaller community, creating deeper connections and boosting engagement may be more effective.In today’s episode, Marcie Maxwell sits down with industry veteran Megan Gavin, Vice President of Field Campaign and Community Initiatives at the American Diabetes Association. They dive into how her team developed a strategic plan to drive exponential growth for their flagship P2P event, Step Out Walk, aiming to engage more of the 38 million people living with diabetes in the U.S.Tune in as they also discuss:- Using data to guide staff toward high-impact activities- Leveraging AI tools for lead generation- The critical role of effective event leadershipMentioned Linkswww.diabetes.org   On Facebook (@American Diabetes Association), X (@AmDiabetesAssn), and Instagram (@AmDiabetesAssn)Stay Connected on LinkedInConnect with MeganConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:24) - Introducing Megan Gavin (04:26) - Tour de Cure and Step Out for Work (07:45) - Building New Networks (10:22) - ROI on Marketing Investments (15:04) - Results (19:18) - Learn More

Have you ever stopped to question if your fundraising messaging is ethical? Despite our best intentions as professional fundraisers, it is crucial for us to recognize that certain traditional fundraising methods no longer hold up under scrutiny in 2023. In our efforts to showcase the serious need for donations with often sad, evocative imagery, we run the risk of contributing to a negative stereotype or, even worse, retraumatizing those we are trying to help. Or we paint a picture of perfect success stories, only to discount the very real challenges our organizations are trying to solve.  While facing financial targets, it can indeed be tempting to prioritize the preferences and desires of donors. However, it is crucial for us to pause and reflect on whether such prioritization is being done at the expense of our mission and the well-being of our community.In this rebroadcast from Season 1, P2PPF’s Marcie Maxwell sits down with Covenant House International’s Associate Vice President of Site Development, Meghan Coan, and Associate Vice President of Peer-to-Peer Fundraising.  Meghan and Colleen share a passion for ethical storytelling, which informs their work with their signature Sleep Out program. We sat down with them to discuss pivotal moments that triggered transformative change within their team and how they are reevaluating messaging and event experiences to ensure alignment with their mission of providing housing for youth facing homelessness.In today’s episode, we’ll explore:How Covenant House is continuously evaluating and evolving its fundraising events to ensure mission alignmentHow they are reframing their messaging and responding to feedback from supportersThe importance of respecting personal boundaries in storytellingMentioned LinksCovenant House InternationalSleep OutStay Connected on LinkedInConnect with MeghanConnect with ColleenConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:03) - Introducing Colleen Veldt and Meghan Coan (07:44) - Sleep Out at Covenant House (11:50) - Evaluating Ethics & Mission (23:55) - Ethical Storytelling (28:04) - The Public Response (32:10) - Learn More

One of the most pressing questions facing the peer-to-peer (P2P) fundraising industry is, "How do we better engage the next generation of fundraisers?"With each generational shift, it can be daunting to understand the motivations of the emerging group and adapt to their preferences. Gen Z and young Millennials, now aged 12 to 30, are no exception. Their expectations for transparency, community and social responsibility demand that P2P programs move beyond cookie-cutter fundraising approaches, focusing instead on building trust, fostering meaningful connections, and empowering personal autonomy.In this episode, Marcie Maxwell sits down with Laurie Benner, the Interim VP, Signature Programs at the Canadian Cancer Society, to chat about the organization’s fastest growing P2P campaign, Relay For Life Youth Program. Together, they discuss how and why the organization has placed a strategic emphasis on the Gen Z & Young Millennial demographic and dig into the unique lessons learned about youth volunteers, including communication preferences and messaging. This episode also covers:Building trust with youth volunteersHow to harness unique skills of unique volunteersIdentify the right staff partners to work with this demographicMentioned LinksRelay For Life CanadaCanadian Cancer SocietyInstagram: @YouthRelayStay Connected on LinkedInConnect with LaurieConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:21) - Introducing Laurie Benner at the Canadian Cancer Society (05:32) - Addressing the Youth Market (20:30) - Finding the Right Staff (23:24) - Learn More and Get Involved!

Champions of the peer-to-peer industry understand that P2P events go far beyond just fundraising, raising awareness or building community. For those directly affected by our causes, these events can provide a powerful outlet for emotional healing—a meaningful way to take action, mourn, celebrate and feel less isolated in their struggles.However, this critical component can often be overshadowed by broader fundraising and marketing strategies. In our efforts to design events that attract the widest possible audience, we can lose sight of creating experiences that truly center those most directly impacted.In this episode, Marcie Maxwell of P2PPF is joined by Chelsea Edwards, Senior Director of Peer-to-Peer Giving at the Colorectal Cancer Alliance, to discuss the recent transformation of the organization’s flagship event from the Undy Run to the Walk To End Colon Cancer. Together, they explore the motivations behind this shift and the strategic decision to redesign the event to better serve those diagnosed with colorectal cancer and their loved ones, rather than just the general public. Chelsea delves into how their new signature experience, “A Moment of Unsilence,” was developed and the profound impact it has had on the community.This episode also covers:Emotional healing as a cornerstone of P2P eventsSecuring buy-in from leadership and local communities for changeThe non-revenue benefits of P2P communitiesMentioned LinksColorectal Cancer AllianceStay Connected on LinkedInConnect with ChelseaConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:41) - Introducing Chelsea Edwards (06:36) - The Undie Run Transformation (14:06) - The Moment of Unsilence (22:24) - Training For Impact (30:54) - Get Involved

Expanding your peer-to-peer (P2P) portfolio is vital for long-term growth and sustainability. By diversifying P2P revenue streams, you can not only raise more funds but also attract new supporters, foster a more inclusive community, and reduce financial risk.The challenge often lies in determining the right timing and approach for expansion. Is your organization seeking to engage a specific audience? Are you planning to scale an existing program into new communities or introduce an entirely new initiative? Ultimately, successful expansion hinges on prioritizing the next right activity that aligns with your organization’s mission and goals.In this episode, P2PPF’s Marcie Maxwell sits down with Robyn Mendez, industry veteran and City of Hope’s Associate Vice President of Legacy and National Events. Robyn will share her team’s decision-making framework for expanding their signature Walk for Hope from a single-market event to a national footprint. We’ll dig into the importance of setting clear expectations, plus the budget and staffing implications of such a significant change.Additionally, this episode covers:The role of staff and volunteers when entering a new marketLessons learned from Year 1 of a strategic program expansionAlternate considerations for P2P portfolio growthMentioned LinksCity of HopeWalk for HopeOn Social: Facebook, X, YouTube, Instagram and LinkedInStay Connected on LinkedInConnect with RobynConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:45) - Introducing Robyn Mendez (05:32) - City of Hope Walk for Hope (13:34) - Expanding to New Markets (28:13) - How do you know when it's time to expand?

It's no exaggeration to say that livestreaming and influencer marketing have revolutionized both the entertainment industry and consumer behavior. With the advent of new technologies and the rise of content creators, many nonprofits are grappling with how to integrate these innovations into their fundraising efforts.While content creators present an exciting opportunity to reach new audiences for P2P fundraising, a closer look reveals that the fundamentals remain familiar. Streaming campaigns share core elements with traditional fundraising events—empowerment, inspiration, recognition, and calls to action. These campaigns demand the same level of engagement, resources, and support, even if they are delivered through different channels.In the episode, P2PPF’s Marcie Maxwell is joined by Andy Steig, Stand Up To Cancer’s Influencers & Gaming Community Director.  Andy will share stories of how his organization launched its influencer & streaming initiative in 2019 and how it has evolved over the past five years. Together, we’ll dig into strategies for recruiting and retaining content creators to support your mission, as well as how to build solid collaborations between influencers, brands and your nonprofit.Additionally, this episode covers:Building community among streamers & influencersHow to measure success within a streaming or influencer campaignTips for piloting your first streaming campaignMentioned LinksStand Up To CancerUp2Us campaignStay Connected on LinkedInConnect with AndyConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (03:17) - Introducing Andy Steig (05:58) - About Stand Up To Cancer (09:08) - Recruitment (14:47) - Retention (19:19) - Measuring Success (23:58) - Guidance (31:59) - Get Involved!

As peer-to-peer leaders, we dedicate considerable effort to planning events, building resources, and crafting communications—all aimed at inspiring our constituents to fundraise. Our systems are designed to facilitate mass participation.But what happens when an individual reaches out with their own ambitious fundraising goals, seeking to go above and beyond for your cause? If we handle these “lightning in a bottle” moments with care, they can offer profound opportunities for stewardship, storytelling, and mission-building.In the first episode of Season 3, P2PPF’s Marcie Maxwell is joined by Scott and Katy Freitag, recipients of the 2024 Cash, Sweat & Tears Award, presented at the 2024 Peer-to-Peer Professional Forum Conference in Philadelphia. With Scott cycling and Katy driving an RV, the couple recently completed an 11,000-mile bike journey across the U.S., raising funds for several organizations, including ZERO Prostate Cancer. We are also joined by their staff partner, Tracy Cameron, ZERO’s Upper Midwest Chapter Director.Scott and Katy will share stories from their journey, including how they stayed motivated, their proven best practices for fundraising, and what they sought in a charity partner. Tracy will discuss how the ZERO team supported their yearlong efforts and how they leveraged Scott and Katy’s story to advance their mission.Additionally, this episode will cover:Lessons for supporting exceptional fundraisersParallels between endurance challenges and fundraisingStrategies for sustaining momentum throughout a lengthy campaignMentioned LinksMiles For MoneyZERO Prostate CancerInstagram: @zeroprostatecancerStay Connected on LinkedInConnect with KatyConnect with TracyConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box