Centering Your Fundraisers’ Needs In Your P2P Communication With World Vision USA’s Lyndsey Deane Ratchford
Description
In the world of peer-to-peer fundraising, endurance events present a distinct set of challenges and opportunities. These events typically entail a much longer engagement window, offering both the chance to cultivate enduring relationships with participants and the hurdle of sustaining their involvement over an extended period of time.
For many participants, the commitment required—both physically and in fundraising—can be daunting, especially for first-timers. As nonprofits, it's easy to focus our communication solely on fundraising goals and our mission, but in doing so, we may overlook a crucial aspect: supporting the individual athlete in their personal journey.
In this episode, P2PPF’s Marcie Maxwell is joined by World Vision USA’s Lyndsey Deane Ratchford. They delve into the significance of crafting a fundraiser communication journey that revolves around the needs and motivations of their runners and discuss how these overarching concepts can translate into a comprehensive multi-channel messaging strategy.
In this episode, we’ll also explore:
- The value of creating custom messaging strategies for different demographic audiences
- The power of vulnerability & empathy in peer-to-peer relationships
- How to help your team prioritize participant-centric communication
Mentioned Links
Stay Connected on LinkedIn
Connect with LyndseyConnect with Marcie
Connect with the Peer-to-Peer Professional Forum
United States
