Real Business Connections

Learn Speak Teach Episode #137 with Eric Jorgenson.Scribe Media, once a top name in the publishing world, fell from industry leader in 2021 to bankruptcy by May 2023. Its collapse left hundreds of employees and freelancers jobless, authors who had paid in full with nothing in return, and investors defrauded of millions.In this episode, Eric Jorgenson shares how he stepped in as CEO of Scribe Media during its most turbulent chapter and the ongoing journey to rebuild the company’s reputation, trust, and future.Eric breaks down Scribe’s carefully designed process that helps authors turn their ideas into published books. He also reveals the secret to selling a million copies and discusses the drawbacks of relying on AI for writing.Beyond Scribe, Eric talks about his book The Almanack of Naval Ravikant, the evolution of audiobooks, and his venture fund, Rolling Fun. Tune in for amazing insights!During this episode, you will learn about:[00:00] Trailer [00:49] The Lost episode[05:19] Scribe Collapse & Recovery[08:33] Becoming Scribe’s CEO[16:51] Book writing process[27:46] Selling a Million Copies[29:44] AI Tools[32:42] The Almanack of Naval Ravikant[35:14] Audiobooks[44:28] Venture fund• Website: https://www.rolling.fun/[51:28] Connect with Eric• Website: https://www.ejorgenson.com/• Podcast: https://www.ejorgenson.com/podcastKey Takeaways:• “Being particular with your customers is a massive advantage.” ~Eric Jorgenson [15:45]• “Almost every writer has experienced writer’s block, but no human being has ever experienced talker’s block.” ~Eric Jorgenson [17:46]• If you want to sell a million copies of a book, don’t try to sell a million copies in a category that has never sold a million. Instead, go to a category where a million copies are sold once every few years when there is a hit. ~Eric Jorgenson [27:46]• “You aren't advertising to a standing army; you are advertising to a moving parade." ~David Ogilvy [28:02]• AI writing tools deny writers the full experience of writing. ~Eric Jorgenson [30:34]• There is wisdom in the things you hear over and over again. ~Eric Jorgenson [34:20]• Most people are now audiobook consumers. ~Eric Jorgenson [36:22]• The best thing a human being can do is help another human being know more. ~Eric Jorgenson [43:18]• The acquisition of wisdom is a moral duty. ~Eric Jorgenson [43:22]People Mentioned and Other Resources:1. Tucker Max2. Timothy Ferriss3. David Ogilvy4. Elon Musk5. Peter Thiel6. The Almanack of Naval Ravikant: https://bit.ly/4pEb85P7. Scribe Collapse & Recovery: https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/Keep In Touch with Eric Jorgenson:Website (Company): https://scribemedia.com/Website (Personal): https://www.ejorgenson.com/Podcast: https://www.ejorgenson.com/podcastX: https://x.com/ericjorgenson—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/

Freestyle Rap Track Inspired By my top takeaways from The Bookthinkers Live 2025. https://www.bookthinkers.com/Freestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter+ https://suno.com/I HOPE TO SEE YOU IN 2026 AND BEYOND!-----Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/Lyrics:Title: "Voices from the Page" By Ben Albert, after attending Book Thinkers Live in Boston, MA[Intro – Spoken Flow] Ben Albert here. I attended Book Thinkers Live in Boston, Massachusetts. And here are my top takeaways…[Verse 1] I heard someone say, "I was addicted to achievement," Checked all the boxes, but lacked real agreement. They said, “I had success and I still felt empty,” A life full of gold but the soul felt gently — Tugged by a voice that whispered, you’re made for more, Purpose ain’t a goal, it’s a deeper core. A breakdown led to a breakthrough scene, Pain cracked open what ambition screened. So many folks in that room said the same, “I realized I was chasing someone else’s name.”[Hook – Chant Style] Show up every day, even when it hurts, Write through resistance, dig through the dirt. Clarity don’t come in the comfort zone, Truth lives loud when you’re all alone. Serve before scale, story before sell, If it don’t scare you, it might not compel. The story you’re scared to tell’s the one, That heals the most once the page is done.[Verse 2] They said “The book ain’t the biz — it’s just the start,” But without the model, your vision falls apart. “You don’t need a budget, you need a backbone,” Build that brand from the pain you own. Stop chasin’ viral, go build a lane, Consistency hits harder than a trending name. They said: “I used to chase the applause, Now I chase the impact, the mission, the cause.” Marketing ain’t magic — it’s a mirror you hold, Reflect who you are, not what gets sold. “Confidence is currency” — that hit deep, Some said they never felt enough to leap.[Bridge – Spoken Build] Steven Pressfield was in the air, I swear. Everybody talked about the war we wear. Resistance, fear, and showing up scared — But doing it anyway — that’s how legends are prepared. The pros show up, the rest delay, Discipline ain’t sexy, but it pays each day. Your muse don’t visit if you don’t do the work, You fight through doubt — that’s how breakthroughs lurk.[Verse 3] I heard: if you want clarity, speak more plain, Cut through fluff, stop playing the game. Don’t write for approval or clicks or likes, Write like your life’s on the line each night. The real flex? Serving with precision, Helping one soul — that’s real vision. Books don't blow up from fancy release, They grow from work that don’t ever cease.[Verse 4] This is for the reader, the one who's stuck, Who opens your book and finds their luck. They see your wounds and feel less alone, That’s the magic — that’s the tone. It’s not about being clever or known, It’s about being human in every zone. If one life shifts from your shared page, Then you just set the world ablaze.[Final Hook – Anthemic Chant] Write what hurts, not what trends, Your words got power, let the silence end. From breakdowns to breakthroughs, pain to page, This is your story — not a brand, it’s a stage. You don’t need permission, list, or praise, Just daily choices that compound days. Book was the start, but the legacy's flame, Is lit by the lines that outlive your name.

Real Talk with GrowGetters Episode #27 with Alex Sanfilippo.Many people struggle with podcasting, whether it is finding the right guests, conducting good interviews, or mastering the skills of hosting and guesting. The truth is, podcast success isn’t about luck. It takes strategy, preparation, and purpose. So what are the secrets behind successful podcasting?Discover the secrets in this exclusive “Ask Me Anything” episode from the GrowGetters Only community featuring Alex Sanfilippo, a podcaster and founder of PodMatch.com.In the episode, Alex shares the inspiration behind starting PodMatch, the innovative podcast booking service that automatically connects ideal hosts and guests for interviews. He also explores what makes a great interview and offers practical tips for balancing podcast guesting with your personal & professional life.In addition, Alex discusses the mistakes he made while building PodMatch, the most common mistakes people make in their profiles, and the best pre-episode onboarding practices for hosts.During this episode, you will learn about:[00:00] Introduction[01:11] Free community: weallgrowtogether.com[01:34] Join the GrowGetters community: https://growgettersonly.com/[02:57] PodMatch[11:27] Good Interviews[15:57] Podcast guesting[19:57] Host vs.Guest[24:54] Business Mistake[27:39] PodMatch: https://podmatch.com/free[38:12] Profile Mistakes[43:27] Pre-Episode Onboarding[47:31] Worst Interviews[50:06] Connect with Alex• Website: https://podmatch.com/freeKey Takeaways:  • The key to a successful podcast interview is thorough research and preparation to maximize synergy and connection. ~Alex Sanfilippo [12:24]• You become a better podcast host when you start being a podcast guest. ~Alex Sanfilippo [20:28]• Unspecific goals yield unspecific results. ~Alex Sanfilippo [30:21]People Mentioned and Other Resources:1. Seth Godin2. 21(movie): https://www.imdb.com/title/tt0478087/Keep In Touch with Alex Sanfilippo:Personal Website: https://alexsanfilippo.com/PodMatch Website: https://podmatch.com/PodPros Website: https://podpros.com/LinkedIn: https://www.linkedin.com/in/alexsanfilippo/Instagram: https://www.instagram.com/ajsanfilippo/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #136 with Ryan Koral.If your business isn’t leveraging video, you’re overlooking one of the biggest drivers of growth. Strategic video content has the power to captivate your audience, build trust, and drive real business results.In this episode, Ben Albert sits down with Ryan Koral, a filmmaker turned entrepreneur, podcast host, and coach who empowers creatives and business leaders to build thriving businesses. Ryan is also the Founder of Tell Studios, a creative agency dedicated to helping brands share their unique story through video that engages, inspires, and converts.Ryan shares his journey into filmmaking and highlights some of his most memorable projects, including a favorite that involved a kid organizing a massive underground party. He also reflects on how the COVID-19 pandemic impacted his business and why he chose to give it another chance after nearly walking away.In addition, Ryan dives into balancing creativity with business strategy and provides actionable advice for small businesses and personal brands beginning their video journey.P.S - You can listen to Ben on Ryan’s podcast, “Grow Your Video Business” here: https://www.studiosherpas.com/podcasts/grow-your-video-business-3/episodes/2149081538During this episode, you will learn about:[00:00] Trailer [02:49] Journey into Filmmaking[11:45] Favourite projects[16:01] Tell Studios: https://www.tellstudios.com/[17:57] COVID’s Impact on Tell Studios[20:30] Giving business another chance[25:09] Creativity & Business Strategy[33:12] Getting started with video[44:56] Connect with Ryan Koral• Website: https://ryankoral.com/• LinkedIn: https://www.linkedin.com/in/ryankoral/[45:57] Ben Albert on Grow Your Video Business Podcast• YouTube: https://www.youtube.com/watch?v=LFI6zWoXrZQ[46:11] Integration assignmentKey Takeaways:  • Your passion is what makes you come alive. ~Ryan Koral [15:12]• If you truly believe in how you help people, you owe it to your ideal clients to show up, because if you don’t, your competition will. ~Ryan Koral [33:22]• “Your mission is more important than your mug.” ~Ryan Koral [34:10]• You can’t improve your next video if you don’t shoot the first one. ~Ryan Koral [47:06]People Mentioned and Other Resources:1. MrBeastKeep In Touch with Ryan Koral:Website: https://ryankoral.com/LinkedIn: https://www.linkedin.com/in/ryankoral/Instagram: https://www.instagram.com/ryankoral/YouTube/Podcast: https://www.youtube.com/@GrowYourVideoBusiness/videos• Watch the video project he did with the kids: https://www.youtube.com/watch?v=7FxOyD7ZRVA&t=19s—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #135 with Megan Robinson.In this special episode, Megan Robinson and Ben break down the 4 types of connection — Fun, Manipulative, Deep, and Power. You're getting a rare, behind-the-scenes brainstorm with two minds riffing in real time. We don’t just talk about connection, we build it live — sharing examples, missteps, and frameworks that shift how you see relationships, influence, and leadership.Megan is the founder of E-Leader Experience, where she’s making leadership accessible to everyone, regardless of title or experience. We dig into why so many people get stuck in shallow or manipulative zones, and how to move into real connection — even when it’s uncomfortable.If you’re tired of surface-level relationships and want to lead with authenticity, this one’s for you.During this episode, you will learn about:[00:00] Trailer[02:17] E-Leader Experiencehttps://www.eleaderexperience.com/[02:48] We are all leaders[03:39] Building up leadership[04:23] Building connections and relationships[08:05] Real versus deep[11:51] The fun zone[14:29] Empty zone[17:07] Manipulative connections in corporate[20:45] Deep and manipulative zone[23:39] Danger zone[29:57] Utilizing influence[33:44] Power zone[35:10] Servant leadership[36:09] Coaching-style leadership[38:43] Qualities of a great leader[41:50] E-Leader Experience[43:41] Seeking leadership support[48:00] What’s Megan working on?Key Takeaways:  • "Real doesn't necessarily mean that it has to be deep." ~Megan Robinson [07:27]• The good or bad of manipulation doesn't necessarily matter if the behavior is manipulative. ~Megan Robinson [10:15]• If a leader can utilize coercive control, people do things that they never would have done on their own. ~Ben Albert [24:20]• "If you feel that you’ve finished developing, it's most likely something to reflect on a little bit." ~Megan Robinson [45:26]• Our mission is making leadership accessible for everyone, regardless of title, position, or experience. ~Megan Robinson [45:51]• "Title doesn't make you a leader." ~Megan Robinson [46:01]• "Leadership is influence." ~John Maxwell [46:18]People Mentioned and Other Resources:1. Article: The Connection ImperativeKeep In Touch with Megan Robinson:Website: https://www.eleaderexperience.com/ LinkedIn: https://www.linkedin.com/in/tritcak/ Podcast: https://www.eleaderexperience.com/podcast —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #134 with Naida Allen.Many of us spend our lives chasing things that don’t truly bring joy or fulfillment. In this episode, Naida Allen challenges us to pause and reflect: What do we really want from life, and what will genuinely make us feel fulfilled? By living in alignment with what makes you happy, you open the door to deeper fulfillment, greater longevity, and a healthier way of living.Naida shares her journey of discovering and embracing her uniqueness, showing how owning who you are can become a powerful foundation for success. Moreover, she explores the concept of living in alignment and explains how to recognize when your choices, actions, and goals are truly in sync with who you are.Gratitude, resilience, and peer support are also key themes in the episode. Naida highlights how gratitude keeps you centered and free from the trap of comparison, which she calls the greatest enemy of every entrepreneur and dreamer. She also emphasizes the importance of resilience and having a supportive community to help you navigate the challenges and stay on course toward your goals.During this episode, you will learn about:[00:00] Trailer [00:55] Love for Metal & Rock[02:09] Embracing her uniqueness[08:25] Living life in alignment[16:18] The power of gratitude[22:48] Resilience & peer support[35:07] Current Focus[37:05] Connect with Naida• LinkedIn: https://www.linkedin.com/in/naida-allen/• Instagram: https://www.instagram.com/thewriteway.uk/Key Takeaways:• “There is no right or wrong. You just have to figure out what’s right for you.” ~Naida Allen [07:22]• The comparison game is one you can never win. It’s the greatest enemy of every entrepreneur, every idea you want to pursue, and every dream you want to achieve. ~Naida Allen [11:58]• We compare ourselves to others because we’re not focused on where we are now. Instead, we’re always fixated on where we need to go. ~Naida Allen [14:38]• “It takes a village to grow a business.” ~Naida Allen [24:10]• “You are good enough now. You’re only getting better.” ~Ben Albert [40:01]People Mentioned and Other Resources:1. Leila Hormozi2. Concrete Jungle by Bad Omens: https://www.youtube.com/watch?v=o3xHEJZs7asKeep In Touch with Naida Allen:Website: https://thewriteway.my.canva.site/LinkedIn: https://www.linkedin.com/in/naida-allen/Instagram: https://www.instagram.com/thewriteway.uk/Book a discovery call: https://calendly.com/the-write-way/disco-call—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters Episode #26 with Roger Wakefield.Is your business on YouTube? If not, you’re missing one of the biggest growth opportunities on the world’s second-largest search engine. YouTube provides a platform to build your brand, reach a wider audience, and engage them effectively.Today’s exclusive “Ask Me Anything” episode from the GrowGetters Only community features Roger Wakefield, better known as The Expert Plumber on YouTube. Roger is a licensed Master Plumber with over 40 years of experience and is the face of the largest plumbing channel on YouTube, with over 600,000 subscribers and 100 million views.Roger shares his journey from a regular plumber to becoming YouTube’s #1 plumbing expert. He reveals the secrets behind his success, including how to grow an audience, keep viewers engaged, and build a trusted online presence.Roger also offers practical advice for creators, encouraging them to start now and improve along the way rather than waiting for perfection. Moreover, he gives a glimpse into what it’s like to work alongside his son.Whether you’re a tradesperson, a content creator, or an entrepreneur building a brand, there’s something in here for you.During this episode, you will learn about:[00:00] Introduction[01:27] Free community: weallgrowtogether.com[02:00] Join the GrowGetters community: https://growgettersonly.com/[02:35] YouTube’s #1 Plumber[07:42] YouTube Journey[10:35] Biggest lesson[16:11] Secret to YouTube Success[20:13] Podcast: https://www.youtube.com/@TheTradeTalksLive[25:56] Keeping your audience[26:16] Spanish channel[33:27] Don’t wait for perfect[35:02] LinkedIn strategy[43:00] Working with son [47:30] Recommended reading[52:07] Support Roger• YouTube: https://www.youtube.com/@RogerWakefieldKey Takeaways:  • Every business should have a YouTube channel. ~Roger Wakefield [03:04]• YouTube is the world’s second-largest search engine. ~Roger Wakefield [05:55]• The secret to reaching your goals lies in implementing what you already know. ~Roger Wakefield [08:32]• Growth comes from learning one thing that makes you better and implementing it. ~Roger Wakefield [10:23]• If you put out great content and provide value, people will keep coming back. ~Roger Wakefield [25:57]• Don’t worry about what’s in front of you; worry about what’s around the corner that you can’t see. ~Roger Wakefield [43:28]• Don’t tell me I can’t afford it; tell me what I’ve got to do to be able to afford it. ~Roger Wakefield [48:51]• “Whatever your mind can conceive and believe, you can achieve. ~Roger Wakefield [50:11]People Mentioned and Other Resources:1. AutoPod: https://www.autopod.fm/2. Think and Grow Rich: https://bit.ly/3HhMJlj3. Rich Dad Poor Dad: https://bit.ly/4mRHRT2Keep In Touch with Roger Wakefield:Website: https://rogerwakefield.com/TikTok: https://www.tiktok.com/@therogerwakefieldLinkedIn: https://www.linkedin.com/in/rogerwakefield/Instagram: https://www.instagram.com/therogerwakefield\Facebook: https://www.facebook.com/TheRogerWakefieldYouTube: https://www.youtube.com/@RogerWakefieldReddit: https://www.reddit.com/r/RogerWakefieldPosts—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #133 with Christene Marie.Many people live with regrets because they move through life unconsciously, operating on autopilot and relying on default patterns shaped in childhood. The more deeply we know ourselves, the clearer we become about what we truly want and the vision we hold for our lives and businesses.Knowing ourselves empowers us to tell stories that genuinely resonate, fostering authentic connections rooted in trust rather than manipulation.Joining us on the show is Christene Marie, a Brand Expert and Marketing Strategist, founder of The Knowing Agency, and host of The Knowing Podcast. Christene explores the power of truly knowing yourself and shares insights on how the energy around us can shape who we are and how we show up in the world.She shares a simple and powerful three-question framework to help you uncover and understand your true self. She also explains how truly knowing yourself can improve your business, strengthen relationships, and create more meaningful success.Finally, Christene introduces Vertical Alignment, a 20-minute guided ritual to help you connect with your Self, Soul, and Spirit before the day gets busy. Tune in for valuable insights.During this episode, you will learn about:[00:00] Trailer [02:27] Who Am I?[05:30] Why you should know yourself[12:45] The energy around us[15:09] 3-Question Framework[19:24] Authenticity vs Vulnerability[28:12] Breathwork Session[33:32] Impact on business[46:20] Vertical Alignment• Website: https://verticalalignment.com/[47:59] Partnering with AIKey Takeaways:  • Understanding who you are allows you to curate your life with intention and to move each day in alignment, not just with an awareness of who you are, but also with who you want to be. ~Christene Marie [04:49]• Real connection cannot exist without authenticity. ~Christene Marie [05:39]• Scars are proof that we have done the work needed to heal. ~Christene Marie [08:20]• We are the sum of the energy around us. ~Christene Marie [12:45]• Between stimulus and response, there is a choice. ~Viktor Frankl [14:17]• We have to understand our past to recognize how it shapes our present. ~Christene Marie [15:15]• Understanding our past gives clarity to the present. ~Christene Marie [17:56]• “We can’t be authentic without being present.” ~Christene Marie [20:12]• We measure success by looking backwards rather than looking forward. ~Christene Marie [26:42]• “The more work we do to know who we are, the clearer we become about what we want and what our vision is for our business.” ~Christene Marie [33:46]• 95% of our purchase decisions take place in the subconscious, where our emotions reside. ~Christene Marie [34:37]• The better we know ourselves, the more we can tell stories that genuinely resonate with our audience and build connections rooted in the authenticity of who we are, not manipulation. ~Christene Marie [34:42]People Mentioned and Other Resources:1. The Gap and The Gain: https://bit.ly/4gkz3Tn2. The Body Keeps the Score: https://bit.ly/4pnKdL83. Vertical Alignment: https://verticalalignment.com/Keep In Touch with Christene Marie:Website: https://www.theknowingagency.com/LinkedIn: https://www.linkedin.com/in/christenemarie/Instagram: https://www.instagram.com/christenemarie_/Facebook: https://www.facebook.com/christene.theknowingagency• Vertical Alignment: https://verticalalignment.com/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #132 with William Milliken.Have you considered how narrowing your niche could give your business a competitive edge? The more targeted your niche, the higher your chances of success.In today’s episode, we learn from William Milliken, the President & Co-Founder of Swoop Scoop®️, a dog waste removal company serving over 2,000 recurring clients. William shares the story behind his unique poop scoop business, revealing how a simple idea turned into a thriving enterprise.He dives into the practical aspects of the business, including waste management, service pricing, and navigating market competition. Moreover, he explores the unexpected “dark side” of poop scooping and addresses frequently asked questions. William also discusses the Poop Scoop Millionaire Community, revealing how he built a thriving network of like-minded entrepreneurs and the purpose behind connecting people in this unusual but profitable field. Additionally, he offers tips on how anyone can get started in this business.During this episode, you will learn about:[00:00] Trailer[01:10] Starting Poop Scoop[03:19] Waste Management[04:02] Pricing[07:35] Community[09:52] Competition[15:46] Horror Stories[19:25] Starting the Business[22:18] Website: https://scoopstart.com/[23:48] Learn more• YouTube: https://www.youtube.com/@Scoop-Start[26:24] FAQsKey Takeaways:  • “If you can explain what you do in one word, YouTube has no clue what you do.” ~Roger Wakefield [12:49]• The poop scoop business has a relatively low barrier to entry. A practical way to secure your first clients is by reaching out to friends and family or leveraging free buy/sell/trade groups on Facebook. ~William Milliken [19:38]• The more people you bring into your business community to provide value to your clients, the better off you’ll be. ~William Milliken [28:09]• The more niche your business is, the greater your chances of success. ~William Milliken [28:35]People Mentioned and Other Resources:1. Roger WakefieldKeep In Touch with William Milliken:Website: https://scoopstart.com/YouTube: https://www.youtube.com/@Scoop-StartFacebook: https://www.facebook.com/ScoopSpokaneInstagram: https://www.instagram.com/_swoopscoop/• Poop Scoop Millionaire Community: https://www.skool.com/poop-scoop-millionaire/about—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #131 with Austin Armstrong.How many followers do you have on Facebook?Would you like to grow your audience? If the answer is yes, this episode is for you.Ben Albert interviews content creation powerhouse Austin Armstrong, founder of Syllaby and a social media juggernaut with millions of followers across platforms like Facebook, YouTube, and Instagram.Austin shares his journey from MySpace marketer to modern-day AI entrepreneur, revealing how he built a massive online presence without burning out. He breaks down his secrets to prolific content production, from leveraging AI and delegation, to the viral tactics that keep his posts at the top of the feed.Ben and Austin also dive deep into thriving and surviving in the fast-paced world of social media, touching on everything from Facebook growth hacks and the evolution of content creation, to the democratization of AI tools like Syllaby. No matter where you are in your content creation journey, this episode is packed with practical advice, a behind-the-scenes look at viral strategies, and a refreshing, transparent discussion on balancing creativity, business, and well-being in the digital age.During this episode, you will learn about:[00:00] Trailer[01:25] Social media and time management[02:37] Season of growth[03:26] Burnout for entrepreneurs[09:26] Facebook strategy[12:42] Facebook text threads[15:58] Reposting top-performing posts[21:34] Facebook’s backgrounds[22:08] Check out Austin’s Facebook pagefacebook.com/Owwstin[22:49] MySpace versus Syllaby[27:46] Syllaby’s content quality[37:43] A sample of what Syllaby can do[39:45] 4th July videohttps://www.youtube.com/watch?v=qBragY66CPk&ab_channel=AncientHistoryFacts[42:55] Syllaby’s video feature[48:41] Attend AI Marketing World, Oct 9–11 in Frisco, Texas[50:06] AI Marketing World conference plan[53:07] Signature talk[54:41] Capitalizing on trolls[57:46] Support AustinKey Takeaways:  • One of the biggest lessons I learned in business is to not solely build the lead generation source around your personal brand. Because when you disappear, it doesn’t work anymore. ~ Austin Armstrong [06:37]• “Quantity leads to quality.” ~ Austin Armstrong [17:57]• “There’s always going to be a workaround that’s why marketers are the worst people on earth.” ~ Austin Armstrong [21:01]• At my agency, I treated every social media platform for a service-based business owner as a search engine. People are searching for information. ~ Austin Armstrong [28:15]• “I believe that anybody should be able to create content no matter where they’re at.” ~ Austin Armstrong [34:54]• That’s why I love AI, it democratizes the ability to get that idea out of your head and into the world. ~ Austin Armstrong [35:46]• “All information is repeated. People are just looking for the voice they resonate with.” ~ Austin Armstrong [36:59]• “It doesn’t matter how content is made, the viewers will decide if your content is good or not.” ~ Austin Armstrong [44:34]• If you’re able to deal with trolls (and not everyone can, I get it), you can manipulate them to get more engagement, which increases your chances of going viral. ~ Austin Armstrong [54:55]People Mentioned and Other Resources:1. Syllaby2. Five Insane Bible Facts3. The Entire History of 4th JulyKeep In Touch with Austin Armstrong:Website: https://austinarmstrong.ai/ X: https://x.com/SocialtyPro LinkedIn: https://www.linkedin.com/in/austinarmstrong90/ YouTube: https://www.youtube.com/@ancienthistoryvideos/f                 https://www.youtube.com/@socialtypro —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters Episode #25 with Cal Fussman.Mastering the art of interviewing goes beyond asking questions. It’s about building genuine connections and creating an atmosphere where guests feel encouraged to share their most authentic thoughts and experiences.In this exclusive “Ask Me Anything” episode from the GrowGetters Only community, we are honored to have Cal Fussman, an American journalist, host of the Big Questions Podcast, and author. Cal is also a writer-at-large for Esquire magazine, where he has interviewed influential figures who have made a global mark, including Kobe Bryant, Jeff Bezos, Richard Branson, Seth Godin, Clint Eastwood, Al Pacino, George Clooney, Leonardo DiCaprio, Tom Hanks, Bruce Springsteen, Dr. Dre, Quincy Jones, Woody Allen, Barbara Walters, Pelé, Yao Ming, Serena Williams, John Wooden, Muhammad Ali, and many others.Cal shares his journey of building meaningful connections and recounts the unforgettable story of his trip around the world. Moreover, he discusses practical tips for interview preparation, how to identify the crucial moments in every conversation, and the qualities that set great interviewers apart.Cal also opens up about his most memorable interview and explains why he interviews people and how it all began. Additionally, listeners learn how to overcome fear, build strong relationships with their audience, and create content that truly resonates. During this episode, you will learn about:[00:00] Introduction[01:46] Free community: weallgrowtogether.com[02:09] Join the GrowGetters community: https://growgettersonly.com/[03:46] Building deep connections[10:41] Current project[16:17] Are good interviewers born or made?[19:30] Interview preparation[24:28] Memorable interview[27:54] Traits of great interviewers[31:39] Why interview people?[38:15] Overcoming fear[45:18] Relationship with audience[49:47] Crucial bits in an interview[52:58] Book writing[58:00] Connect with Cal Fussman• Website: https://www.calfussman.com/[01:03:19] Artificial intelligence (AI)[01:05:46] CuriosityKey Takeaways:  • People who struggle with interviewing can become great interviewers if they put in the work. ~Cal Fussman [16:32]• The best questions make the person being asked just as curious about the answer as the person asking. ~Cal Fussman [23:58]• A good question can get you access to the most powerful person on earth. ~Cal Fussman [36:53]• If your story keeps readers curious to see what happens next, they’ll stay hooked until the very end. ~Cal Fussman [48:24]• An authentic story carries a human touch that AI can never replicate. ~Cal Fussman [01:05:02]People Mentioned and Other Resources:1. Larry King2. Lauren Hutton3. Oprah Winfrey4. Barbara Walters’5. Kobe Bryant6. Seth Godin7. Jake PaulKeep In Touch with Cal Fussman:Website: https://www.calfussman.com/LinkedIn: https://www.linkedin.com/in/calfussman/ Instagram: https://www.instagram.com/calfussman/Twitter: https://twitter.com/calfussmanBig Questions Podcast: https://www.calfussman.com/podcast—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #130 with Adrianne Hart.Imagine stepping on stage as a keynote speaker, your introduction perfectly planned with drones and paper airplanes, yet anxiety still creeps in. That’s exactly where Ben Albert found himself. But after just a few minutes of guided hypnosis with wellness hypnotist Adrianne Hart, his brilliant unconscious mind unlocked, and the tension melted away.In this mind-opening episode, Adrianne Hart joins Ben Albert to reveal the power of hypnosis. She shares her very first encounter with hypnosis and how it helped her sister overcome a fear of the dentist after a traumatic experience. Adrianne also talks about how hypnosis healed her back pain and why this powerful tool is essential for mental and physical well-being. To make it even more exciting, Adrianne performs a live content free hypnosis session on Ben during the show.Adrianne is a wellness hypnotist and the host of the podcast Get Well with Me, which features practical insights and content free hypnosis sessions anyone can benefit from. This episode is packed with insights, real experiences, and practical suggestions to help you tap into the hidden power of your own mind.During this episode, you will learn about:[00:00] Trailer[01:34] Benefits of hypnosis[05:47] Keynote speaking[08:57] Content free hypnosis[13:09] Hypnosis versus meditation[20:07] Adrianne hypnotizes Ben[28:10] Signs that you may need hypnosis[29:50] Connect with Adrianne HartBook a session: https://adriannehart.com/[31:03] Hypnosis suggestions by Adrianne[33:38] Hypnopompic and hypnagogic states[38:23] Reframing[40:21] Adrianne’s journey with hypnosis[46:31] Evolution of Adrianne's practice[50:37] Support AdrianneLeave a comment or review on her podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr6LYr [51:48] "Dissolving Sugar Cravings" guidehttps://open.spotify.com/episode/1KPG43hqwBDgiPdyCygB6D Key Takeaways:  • All hypnosis is consensual. It carries a sense of mystery because of its power but ultimately, it’s not hypnosis itself that’s powerful, it’s the power of your own mind. ~ Adrianne Hart [04:17]• There is no universal hypnosis experience, meaning there’s no way to do it wrong. ~ Adrianne Hart [04:46]• When the pain of staying the same is worse than the comfort of staying the same, that's the threshold. ~ Adrianne Hart [29:38]• “We’re healing according to our youthful blueprint.” ~ Adrianne Hart [32:39]• I learned early on that there are two ways to learn: the hard way, suffering through it yourself or the easy way of learning from someone else. ~ Adrianne Hart [39:25]• “If the problem is in the mind, so is the solution.” ~ Adrianne Hart [48:28]• In hypnosis, we say that the glue that holds trance together is rapport. ~ Adrianne Hart [49:07]People Mentioned and Other Resources:1. What is Relationship Marketing with Jessika PhilipsKeep In Touch with Adrianne Hart:Website: https://adriannehart.com/ Instagram: https://www.instagram.com/adrianneehart   Podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr            —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/

Learn Speak Teach Episode #129 with Erica Mallett.Between Kanye West and Ellen DeGeneres, who do you think is the most lovable celebrity? If you guessed Ellen, you’re wrong! If Ellen is truly as lovable as we think, why was it so easy to have her canceled- while Kanye, despite having done worse, seems uncancellable? That’s the power of contradictions.Erica Mallett sits with Ben for an eye-opening episode on the psychology behind contradictions and how they shape brands and public perception. Erica explains why contradictions make brands and people more lovable and even shares her own “Cringe Mountain” experiences.If you’re just starting out with your YouTube channel, Erica’s Theory of One channel should be on your subscription list. She has a genius way of presenting content that we can all learn from.During this episode, you will learn about:[00:00] Trailer[01:12] Kanye West[04:46] Kanye West vs. Ellen[09:08] The Real Business Connections brand[11:11] Becoming a category of one[11:50] The PDF framework by Erica[15:07] How to avoid going in the wrong direction with your brand[17:58] Erica’s Cringe Mountain[25:19] The view at the top of Cringe Mountain[30:41] What makes a celebrity so darn likable[36:26] Identifying your contradictions[38:45] Erica’s contradiction[41:48] Support Erica – Subscribe to the Theory of One YouTube channel: https://www.youtube.com/@theoryofone/[43:26] How Erica structures her videos[49:08] Levels and kinds of fameKey Takeaways:  • Imperfections are the point of a brand. We're at a point in culture where it’s not only desired to have imperfections, but it’s necessary to have them built into your brand. ~Erica Mallett [07:04]• “It’s important to be aware of your imperfections and then use them strategically in your brand.” ~ Erica Mallett [07:39]• If you can be a mirror for people and make them feel less alone, then you can build a brand and smash it. ~ Erica Mallett [10:14]• “The best way to attract your people is to have a set of beliefs.” ~ Erica Mallett [11:26]• A niche is important, but you also have to think about your emotional niche because everyone you meet naturally falls into one. ~ Erica Mallett [15:37]• “No one will ever look back from in front of you on Cringe Mountain and laugh at you for climbing behind them.” ~ Erica Mallett [26:07]People Mentioned and Other Resources:1. April Cluck2. Struthless3. Courage to be Disliked-Ichiro Kishimi and Fumitake Koga4. The Infinite Game by Simon Sinek 5. The Brand Gap-Marty Neumeyer Keep In Touch with Erica Mallett:YouTube: https://www.youtube.com/@theoryofone/  Instagram: https://www.instagram.com/erica_mallett/   Website:https://www.ericamallett.com/   —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Freestyle Rap Track Inspired By my top takeaways from The Vidfest Expo 2025. https://vidfestexpo.com/Freestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter+ https://suno.com/I HOPE TO SEE YOU IN 2026 AND BEYOND!-----Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/Lyrics:"One Drop At A Time"[Intro – Spoken] Yo — I’m Ben Albert. I attended VidFest in Atlanta, Georgia — hosted by Podfest Expo. Three days, packed rooms, pure game. Let me drop some of the coldest insight I picked up — No fluff, just facts. Let’s build.[Verse 1] Consistency crushes perfection — that’s law Don’t wait on the stars to align — just draw One post, one rhythm, one call Do it weekly, do it simply, watch it compound rawBatch work, that’s leverage in action Cut once, push three — that's traction No polish chase, no stalled reaction Just clean reps and compounding satisfactionThey trust what’s routine, not what's rare Skip a week, you reset that care Show up on time, even if it’s bare Even simple hits if you’re always there[Chorus] One drop at a time, let the rise be slow Keep pace, not pressure, let the compound grow Same day, same lane, let your face be known It ain’t luck — it’s rhythm in the bones One drop at a time, stack truth on track Keep it clear, keep it lean, keep them coming back Don’t need floods, just streams that stack That’s how trust moves faster than flash[Verse 2] Earn that click or the gem gets lost Your idea’s worth nothin’ if they scrollin’ past the cost That headline gotta cut through fog That image gotta speak like it’s backed by GodWrite five, kill four, keep one Make the first line hit like a loaded gun Pique that need, tease that run If the scroll don’t stop, then the value’s noneVisuals crisp, text tight Promise in the frame, punch in the bite If it don’t hook, then they don’t look twice So edit that title like you edit your life[Verse 3] Aim smart — speak narrow, not wide I ain’t chasing views, I’m searching for tribe One buyer, one step, one clear guide That’s how messages move and offers slideBig audience, small returns Wrong eyes ain’t the fire that burns But when the post hits who really yearns They don’t just like — they click, they learnThat CTA ain’t a maze, it’s a door No fluff, no maybe, no "read more" Just a straight path to what they came for One next step, not a metaphor[Bridge – Spoken + Fade into Flow] This right here… This ain’t about going viral It’s about going vital And VidFest showed me —You don’t gotta post more You just gotta post right At the right rhythm To the right person With the right message One drop at a time[Chorus – Repeat with Layered Emphasis] One drop at a time, let the rhythm talk Keep movin’ even when the numbers walk One step, one post, one solid block Keep building — let the slow drip rock One drop at a time, let the message breathe Write less, say more, plant deeper seeds No rush, just need, just speed That feels slow now but one day leads[Outro – Spoken] I’m Ben Albert. VidFest wasn’t just a conference — it was a blueprint. Consistency. Relevance. Precision. One piece at a time. That's the strategy. That's the sauce. Now go drop something worth clicking.

Learn Speak Teach Episode #128 with Mike Swenson.They say, “Hope for the best, but prepare for the worst.” But here’s reality: most businesses don’t. They operate without a crisis plan, and when trouble hits, they scramble to react instead of leading with confidence and communicating from one simple voice.In this episode, Ben Albert sits down with veteran crisis communications strategist Mike Swenson, a man with over 30 years of experience helping fast-growing brands and iconic organizations weather their toughest storms. Mike shares powerful real-life stories that will change the way you think about preparedness as a business or organization.For example, he recalls a 1990s case study involving Jack in the Box. The restaurant chain found itself in crisis due to one of its suppliers, but for the sake of its brand, the company had to take full accountability-illustrating the critical importance of owning the narrative during challenging times.Mike Swenson and Sam Meers host The Kansas City Marketing Legends podcast. They interviewiew the people who built the marketing community in Kansas. Mike also runs Crisis Trak as his service outlet. Listen to this episode and learn how to create a crisis plan that works when you need it most, from building your team and crafting crisis messages to communicating effectively during a crisis.During this episode, you will learn about:[00:00] Trailer[01:11] Crisis plans for businesses[02:14] Reactive vs. proactive in business[04:37] Crisis examples[08:00] Crisis track process[17:06] Accountability in crisis messaging[19:25] Jack in the Box case study[22:42] How Mike got into crisis management[28:24] Political crises[31:08] Filtering the noise[34:07] Mike’s most rewarding PR projects[41:06] Mike’s entrepreneurship journey[48:22] Steps to resisting crises[50:52] Connect with Mike SwensonWebsite: https://crisistrak.com/ LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Key Takeaways:  • “A crisis doesn’t have to be your fault to impact your business.” ~ Mike Swenson [06:05]• Filter out the noise so you can focus on what really matters. ~ Mike Swenson [29:00]• You can’t run a business long-term without facing a crisis at some point. ~ Mike Swenson [48:44]People Mentioned and Other Resources:1. Jack in the Box2. March of DimesKeep In Touch with Mike Swenson:Website: https://crisistrak.com/LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Podcast: https://www.kcmarketinglegends.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters Episode #24 with Stu Heinecke.Many professionals struggle to get the attention of high-value prospects who could open doors to transformative opportunities. Contact marketing offers bold and creative strategies that empower you to build meaningful connections and unlock new opportunities.Joining us in this exclusive “Ask Me Anything” episode from the GrowGetters Only community is Stu Heinecke, a Wall Street Journal cartoonist, Hall of Fame–nominated marketer, founder of Contact, a contact marketing agency, and cofounder of Cartoonists.org. Stu is also the author of bestselling books such as How to Get a Meeting with Anyone and How to Grow Your Business Like a Weed, among other acclaimed works.In this episode, Stu explores the concept of ‘Contact Marketing’ and shares real case studies highlighting its effectiveness in building connections. Additionally, he breaks down his unique “Weed Strategy” from his book How to Grow Your Business Like a Weed, offering actionable insights on growing your business with persistence and creativity.Stu also provides valuable advice for job seekers looking to improve their approach and stand out in today’s job market. He introduces his ‘Heinecke Window’ concept, explaining its importance and how he safeguards this innovative marketing tool.Finally, Stu explains how to demonstrate the ROI of Contact Marketing to companies and shares strategic approaches for reaching out without pitching, highlighting the best times and methods to build trust and open doors.During this episode, you will learn about:[00:00] Introduction[01:04] Free community: weallgrowtogether.com[01:25] Join the GrowGetters community: https://growgettersonly.com/[02:19] Contact Marketing[15:14] Weed Strategy[22:08] Job search tips[30:58] Heinecke Window[37:02] ROI in Contact Marketing[45:32] Reaching out without a pitch[48:55] Connect with Stu Heinecke• Website:https://stuheinecke.com/• LinkedIn: https://www.linkedin.com/in/stuheinecke/Key Takeaways:  • Contact marketing is the use of audacious and clever strategies to reach out to prospects who can transform your career and your life. ~Stu Heinecke [02:46]• When seeking a job, it’s important to stand out, embrace risks, and have fun with it. ~Stu Heinecke [23:12]• “You can tell a lot about a person just by looking at their Mavericks tickets.” ~Mark Cuban [40:47]• Contact marketing produces the highest response rates and ROI compared to other marketing strategies. ~Stu Heinecke [43:38]People Mentioned and Other Resources:1. How to Get a Meeting with Anyone: https://bit.ly/4lnfc6R2. How to Grow Your Business Like a Weed: https://bit.ly/45HjuS33. Get the Meeting!: https://bit.ly/4m8SmkXKeep In Touch with Stu Heinecke:Website: https://stuheinecke.com/LinkedIn: https://www.linkedin.com/in/stuheinecke/Facebook: https://www.facebook.com/stu.heinecke.1X: https://x.com/bystuheineckeInstagram: https://www.instagram.com/stuheinecke/YouTube: https://www.youtube.com/@stuheinecke8457—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #127 with Dr. Michelle Mazur.Watch the full episode on Youtube: https://youtu.be/uQyHWUf_zSQDoes marketing suck?For many experts, yes, it does! In this conversation, Dr. Michelle Mazur joins Ben Albert to unpack why so many experts struggle with marketing. Often, their deep knowledge and skill are overshadowed by louder, less qualified voices who are simply better communicators.Michelle explains that the core problem is not ability but communication. Experts tend to rely on their expertise to speak for itself, but in today’s noisy digital space, that’s rarely enough.Instead of pumping out generic “how-to” content (which Michelle says devalues expertise and makes you replaceable), she urges experts to craft opinion-based or diagnostic messaging grounded in their Three Word Rebellion, a powerful concept to communicate unique value and spark curiosity.She also emphasizes identifying your ideal clients, not just choosing a niche. Once you know who you serve, you can speak directly to their needs and create a clear path for them to work with you.Dr. Michelle Mazur is the founder and messaging strategist at Communications Rebel. Listen in to tap into her wisdom and expertise. Timestamp:[00:00] Introduction[01:50] The Overlooked Experts[08:19] Finding Your Specialty[12:26] Who Are Your Ideal Clients[14:47] Marketing vs. Messaging[16:17] Understanding the Three Word Rebellion Message[17:47] How to Create Your Marketing Rebellion Message[21:14] Polls[23:33] Making Marketing Suck Less[27:42] Sustainable Marketing[30:37] How-to Content[34:07] Defining Your Offer[35:54] How People Work with Michelle[38:05] Michelle’s Podcasts[39:26] The Evil Geniuses[46:03] The Pursuit of More[48:18] Manipulative Marketing[52:22] Connect with MichelleThe Market Like an Expert Seven Day Course: https://drmichellemazur.lpages.co/mle/ Key Takeaways: • Experts have a communication and marketing problem, because they are too good at what they do. ~ Dr. Michelle Mazur [02:39]• “You can't really rely on referrals. You never know when they're going to come.” ~ Dr. Michelle Mazur [04:30]• Experts have a lot of strengths that they bring to the table. ~ Dr. Michelle Mazur [05:37]• “Experts shouldn't be niche. They should specialize in the type of person they serve.” ~ Dr. Michelle Mazur [07:21]• “Give people a clear door to walk through and then once they're through, you can surprise and delight them with all the awesomeness that you have.” ~ Dr. Michelle Mazur [15:24]• “We have to get our ideas out of our head and onto paper. So that we can look at them more objectively to create our own three word rebellion.” ~ Dr. Michelle Mazur [19:03]• “How-to content, in my opinion, makes you replaceable because it doesn't have a viewpoint.” ~ Dr. Michelle Mazur [33:07]People Mentioned and Other Resources:1.Against the Rules with Michael Lewis: https://podcasts.apple.com/us/podcast/against-the-rules-with-michael-lewis/id1455379351   2.Moneyball: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818 3.Breakthrough Advertising by Eugene Schwartz: https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 4.Make Marketing Suck Less Podcast: https://drmichellemazur.com/blog 5.Duped: The Dark Side of Online Business: https://podcasts.apple.com/us/podcast/duped-the-dark-side-of-online-business/id1562877811\ Keep In Touch with Dr. Michelle Mazur:Website: https://drmichellemazur.lpages.co/mle/ LinkedIn: https://www.linkedin.com/in/drmichellemazur/ Instagram: https://www.instagram.com/drmichellemazur/    —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Freestyle Rap Track Inspired By my top takeaways from The Global Leadership Summit 2025http://rochesterwins.com/Freestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter+ https://suno.com/I HOPE TO SEE YOU IN 2026 AND BEYOND!-----Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/Lyrics:Intro Global Leadership Summit 2025, tuned in, mind sharper I watched from Roberts Wesleyan University in Rochester New York, surrounded by leaders Name’s Ben Albert, but this is bigger than me altogether Everyone wins when the leader gets betterVerse “Consistency plus faithfulness multiplied by time equals lasting impact” Keystone habits close the gap from intention to act Hit 212, steady heat, inputs track the stats Pick three, finish daily, let boring stackVerse Comparison breeds self doubt, don’t quit mid storm Finish, then decide, stay steady, reform Be an advantage to others, that’s leadership’s form Small faithful choices shape lives long termVerse Vision drift is real, re-anchor your mark Less shooting stars, be a lighthouse in the dark Name fear, reject the scroll that pulls you apart Reignite the why, let compassion startVerse “In today’s world, reading carefully is the new listening” “Writing clearly is the new empathy,” crisp and glistening Value visibly, get all voices in early positioning Choose the right channel, clarity over busyingVerse It’s not charity, it’s strategy, performance on high EARN it: establish safety, align, rally truth, now act, that’s why People don’t follow to-do lists, they follow a vision that flies Diverse teams capture markets, more profit, more wiseVerse Process over outcome, control what you can Self-discipline over feelings, that’s how you stand “Never waste a failing,” learn, improve the plan Be a champion daily, pride in the work of your handsVerse Everything rises and falls on leadership, check your pace Compass, clock, companions, legacy in place Be salt and light, take the high road with grace Leave more in people than for people, that’s the caseVerse Dream, plan, do, review, give permission to move Paper shrinks fear, write steps you’ll prove Hills pay the bills, hard things make you improve Hope takes work, keep your family in the grooveVerse Resilience has limits, ceiling hits, that’s true Kill grit gaslighting, “this season needs a new strategy” for you Meet core needs: confidence, choice, connection too “In the times that break us, we can uniquely remake us,” break throughOutro Global Leadership Summit 2025, I tuned in with purpose and peers I watched from Roberts Wesleyan University in Rochester New York, surrounded by leaders Everyone wins when the leader gets better, make that the lever Pick one habit, align your team, and bring the heat no one sees but everyone feels forever

Learn Speak Teach Episode #126 with Kelly O’Connor.Is college money a scam?In this episode, Ben Albert and Kelly O’Connor seek to elaborate the complexities of college pricing and financial aid. Kelly explains that college costs are not a scam but rather a business influenced by government policies and the FAFSA system, which inflates tuition through guaranteed loans.They discuss strategies to reduce college expenses, emphasizing the importance of ignoring sticker prices, targeting schools where the student is above average, and appealing financial aid offers. Kelly shares real-life examples and highlights his College Money Academy, which helps families navigate the financial aid process. Listen to learn more.Timestamp:[00:00] Introduction[07:40] Financial Planning for College Parents[09:16] Affordable college access explained[14:37] Choosing colleges: target affordability[18:13] Becoming a desirable student[22:59] Student aid index explained[27:01] Financial aid disparity highlighted[29:14] University tuition and aid dilemma[33:25] College admission strategy game[39:12] College money academy success story[43:28] College cost reduction strategies[46:44] Education savings breakthrough[48:29] Prioritize involvement over gradesKey Takeaways: • Once we understand the internal workings, it becomes a different ballgame in terms of how we can leverage a school for more money, and when we do, the results are drastic. ~ Kelly O’Connor [06:59]• "If you think just your grades and just your test scores are all you need, good luck." ~ Kelly O’Connor [21:09]• Expected Family Contribution is confusing, but the Student Aid Index isn’t. ~ Kelly O’Connor [23:45]• Take high school seriously. Do as well as you can. I mean, grades are important, but they aren’t the number one thing. It’s the quality of the kid. ~ Kelly O’Connor [48:30]• "If they say, 'We want two letters of recommendation,' do not send one and do not send four. More is not better." ~ Kelly O’Connor [50:02]People Mentioned and Other Resources:1. My Financial Caffeine Webinar: https://wealth.financialcaffeine.com/webinar-register Keep In Touch with Kelly O’Connor:Website: https://collegemoneyacademy.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #125 with Mark Schaefer.Are you a marketer worried that AI might take your job? If so, this episode is for you. Mark Schaefer and Ben Albert have an in-depth discussion on what it means to be audacious in today's fast-changing marketing world.Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. From his years of experience, Mark shares valuable advice on how to navigate disruptive marketing. He explains how marketers can stand out in a crowded digital space by embracing their creativity. The conversation also covers the fine line between sharing and oversharing, along with how marketers can stay authentic without losing professionalism.Mark also provides tips on incorporating authenticity into your social media strategy and offers a powerful message encouraging marketers to embrace change and become audacious.Timestamp:[00:00] Introduction [01:29] Liquid Death[05:13] Winning in an AI marketing world[06:47] How to become the signal above the noise[10:04] Effects of disruptive marketing[11:42] Standing out for small businesses[14:51] How to get people’s attention[18:41] QR codes in Mark’s book[23:14] What makes a podcast audacious[28:46] Keynote speaking[28:59] Sharing versus oversharing[33:13] Tactical strategic authenticity[34:57] Mark's love of water[37:15] Integrating strategic authenticity with social media[41:19] Mark’s inspiration to write books[46:08] A message to marketersKey Takeaways: • “Competent doesn't cut it. Boring doesn't cut it. That is ignorable, that is vulnerable, because AI can do that. We've got to do something that only humans can do.” ~ Mark Schaefer [04:34]• “Fear and boredom have just been normalized as a way of working.” ~ Mark Schaefer [12:52]• “Authenticity creates this expectation that, you know, if I'm not transparent, I should feel guilty about it.” ~ Mark Schaefer [31:24]• “I think to build a personal brand and to build trust, you can share glimpses of your life that let people know what you're like, what you value, and what you stand for.” ~ Mark Schaefer [31:45]• “The marketing world is boring. AI is probably making it more boring. That's your opportunity.” ~ Mark Schaefer [46:21]People Mentioned and Other Resources:1. Giant Spoon: https://giantspoon.com/ 2. Marketing Rebellion: https://businessesgrow.com/rebellion/ 3. Audacious: https://businessesgrow.com/audacious/  Keep In Touch with Mark Schaefer:LinkedIn: https://www.linkedin.com/in/markwschaefer/   Website: https://businessesgrow.com/ Instagram: https://www.instagram.com/markwschaefer/