Real Business Connections

Learn Speak Teach Episode #133 with Christene Marie.Many people live with regrets because they move through life unconsciously, operating on autopilot and relying on default patterns shaped in childhood. The more deeply we know ourselves, the clearer we become about what we truly want and the vision we hold for our lives and businesses.Knowing ourselves empowers us to tell stories that genuinely resonate, fostering authentic connections rooted in trust rather than manipulation.Joining us on the show is Christene Marie, a Brand Expert and Marketing Strategist, founder of The Knowing Agency, and host of The Knowing Podcast. Christene explores the power of truly knowing yourself and shares insights on how the energy around us can shape who we are and how we show up in the world.She shares a simple and powerful three-question framework to help you uncover and understand your true self. She also explains how truly knowing yourself can improve your business, strengthen relationships, and create more meaningful success.Finally, Christene introduces Vertical Alignment, a 20-minute guided ritual to help you connect with your Self, Soul, and Spirit before the day gets busy. Tune in for valuable insights.During this episode, you will learn about:[00:00] Trailer [02:27] Who Am I?[05:30] Why you should know yourself[12:45] The energy around us[15:09] 3-Question Framework[19:24] Authenticity vs Vulnerability[28:12] Breathwork Session[33:32] Impact on business[46:20] Vertical Alignment• Website: https://verticalalignment.com/[47:59] Partnering with AIKey Takeaways:  • Understanding who you are allows you to curate your life with intention and to move each day in alignment, not just with an awareness of who you are, but also with who you want to be. ~Christene Marie [04:49]• Real connection cannot exist without authenticity. ~Christene Marie [05:39]• Scars are proof that we have done the work needed to heal. ~Christene Marie [08:20]• We are the sum of the energy around us. ~Christene Marie [12:45]• Between stimulus and response, there is a choice. ~Viktor Frankl [14:17]• We have to understand our past to recognize how it shapes our present. ~Christene Marie [15:15]• Understanding our past gives clarity to the present. ~Christene Marie [17:56]• “We can’t be authentic without being present.” ~Christene Marie [20:12]• We measure success by looking backwards rather than looking forward. ~Christene Marie [26:42]• “The more work we do to know who we are, the clearer we become about what we want and what our vision is for our business.” ~Christene Marie [33:46]• 95% of our purchase decisions take place in the subconscious, where our emotions reside. ~Christene Marie [34:37]• The better we know ourselves, the more we can tell stories that genuinely resonate with our audience and build connections rooted in the authenticity of who we are, not manipulation. ~Christene Marie [34:42]People Mentioned and Other Resources:1. The Gap and The Gain: https://bit.ly/4gkz3Tn2. The Body Keeps the Score: https://bit.ly/4pnKdL83. Vertical Alignment: https://verticalalignment.com/Keep In Touch with Christene Marie:Website: https://www.theknowingagency.com/LinkedIn: https://www.linkedin.com/in/christenemarie/Instagram: https://www.instagram.com/christenemarie_/Facebook: https://www.facebook.com/christene.theknowingagency• Vertical Alignment: https://verticalalignment.com/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #132 with William Milliken.Have you considered how narrowing your niche could give your business a competitive edge? The more targeted your niche, the higher your chances of success.In today’s episode, we learn from William Milliken, the President & Co-Founder of Swoop Scoop®️, a dog waste removal company serving over 2,000 recurring clients. William shares the story behind his unique poop scoop business, revealing how a simple idea turned into a thriving enterprise.He dives into the practical aspects of the business, including waste management, service pricing, and navigating market competition. Moreover, he explores the unexpected “dark side” of poop scooping and addresses frequently asked questions. William also discusses the Poop Scoop Millionaire Community, revealing how he built a thriving network of like-minded entrepreneurs and the purpose behind connecting people in this unusual but profitable field. Additionally, he offers tips on how anyone can get started in this business.During this episode, you will learn about:[00:00] Trailer[01:10] Starting Poop Scoop[03:19] Waste Management[04:02] Pricing[07:35] Community[09:52] Competition[15:46] Horror Stories[19:25] Starting the Business[22:18] Website: https://scoopstart.com/[23:48] Learn more• YouTube: https://www.youtube.com/@Scoop-Start[26:24] FAQsKey Takeaways:  • “If you can explain what you do in one word, YouTube has no clue what you do.” ~Roger Wakefield [12:49]• The poop scoop business has a relatively low barrier to entry. A practical way to secure your first clients is by reaching out to friends and family or leveraging free buy/sell/trade groups on Facebook. ~William Milliken [19:38]• The more people you bring into your business community to provide value to your clients, the better off you’ll be. ~William Milliken [28:09]• The more niche your business is, the greater your chances of success. ~William Milliken [28:35]People Mentioned and Other Resources:1. Roger WakefieldKeep In Touch with William Milliken:Website: https://scoopstart.com/YouTube: https://www.youtube.com/@Scoop-StartFacebook: https://www.facebook.com/ScoopSpokaneInstagram: https://www.instagram.com/_swoopscoop/• Poop Scoop Millionaire Community: https://www.skool.com/poop-scoop-millionaire/about—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #131 with Austin Armstrong.How many followers do you have on Facebook?Would you like to grow your audience? If the answer is yes, this episode is for you.Ben Albert interviews content creation powerhouse Austin Armstrong, founder of Syllaby and a social media juggernaut with millions of followers across platforms like Facebook, YouTube, and Instagram.Austin shares his journey from MySpace marketer to modern-day AI entrepreneur, revealing how he built a massive online presence without burning out. He breaks down his secrets to prolific content production, from leveraging AI and delegation, to the viral tactics that keep his posts at the top of the feed.Ben and Austin also dive deep into thriving and surviving in the fast-paced world of social media, touching on everything from Facebook growth hacks and the evolution of content creation, to the democratization of AI tools like Syllaby. No matter where you are in your content creation journey, this episode is packed with practical advice, a behind-the-scenes look at viral strategies, and a refreshing, transparent discussion on balancing creativity, business, and well-being in the digital age.During this episode, you will learn about:[00:00] Trailer[01:25] Social media and time management[02:37] Season of growth[03:26] Burnout for entrepreneurs[09:26] Facebook strategy[12:42] Facebook text threads[15:58] Reposting top-performing posts[21:34] Facebook’s backgrounds[22:08] Check out Austin’s Facebook pagefacebook.com/Owwstin[22:49] MySpace versus Syllaby[27:46] Syllaby’s content quality[37:43] A sample of what Syllaby can do[39:45] 4th July videohttps://www.youtube.com/watch?v=qBragY66CPk&ab_channel=AncientHistoryFacts[42:55] Syllaby’s video feature[48:41] Attend AI Marketing World, Oct 9–11 in Frisco, Texas[50:06] AI Marketing World conference plan[53:07] Signature talk[54:41] Capitalizing on trolls[57:46] Support AustinKey Takeaways:  • One of the biggest lessons I learned in business is to not solely build the lead generation source around your personal brand. Because when you disappear, it doesn’t work anymore. ~ Austin Armstrong [06:37]• “Quantity leads to quality.” ~ Austin Armstrong [17:57]• “There’s always going to be a workaround that’s why marketers are the worst people on earth.” ~ Austin Armstrong [21:01]• At my agency, I treated every social media platform for a service-based business owner as a search engine. People are searching for information. ~ Austin Armstrong [28:15]• “I believe that anybody should be able to create content no matter where they’re at.” ~ Austin Armstrong [34:54]• That’s why I love AI, it democratizes the ability to get that idea out of your head and into the world. ~ Austin Armstrong [35:46]• “All information is repeated. People are just looking for the voice they resonate with.” ~ Austin Armstrong [36:59]• “It doesn’t matter how content is made, the viewers will decide if your content is good or not.” ~ Austin Armstrong [44:34]• If you’re able to deal with trolls (and not everyone can, I get it), you can manipulate them to get more engagement, which increases your chances of going viral. ~ Austin Armstrong [54:55]People Mentioned and Other Resources:1. Syllaby2. Five Insane Bible Facts3. The Entire History of 4th JulyKeep In Touch with Austin Armstrong:Website: https://austinarmstrong.ai/ X: https://x.com/SocialtyPro LinkedIn: https://www.linkedin.com/in/austinarmstrong90/ YouTube: https://www.youtube.com/@ancienthistoryvideos/f                 https://www.youtube.com/@socialtypro —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters Episode #25 with Cal Fussman.Mastering the art of interviewing goes beyond asking questions. It’s about building genuine connections and creating an atmosphere where guests feel encouraged to share their most authentic thoughts and experiences.In this exclusive “Ask Me Anything” episode from the GrowGetters Only community, we are honored to have Cal Fussman, an American journalist, host of the Big Questions Podcast, and author. Cal is also a writer-at-large for Esquire magazine, where he has interviewed influential figures who have made a global mark, including Kobe Bryant, Jeff Bezos, Richard Branson, Seth Godin, Clint Eastwood, Al Pacino, George Clooney, Leonardo DiCaprio, Tom Hanks, Bruce Springsteen, Dr. Dre, Quincy Jones, Woody Allen, Barbara Walters, Pelé, Yao Ming, Serena Williams, John Wooden, Muhammad Ali, and many others.Cal shares his journey of building meaningful connections and recounts the unforgettable story of his trip around the world. Moreover, he discusses practical tips for interview preparation, how to identify the crucial moments in every conversation, and the qualities that set great interviewers apart.Cal also opens up about his most memorable interview and explains why he interviews people and how it all began. Additionally, listeners learn how to overcome fear, build strong relationships with their audience, and create content that truly resonates. During this episode, you will learn about:[00:00] Introduction[01:46] Free community: weallgrowtogether.com[02:09] Join the GrowGetters community: https://growgettersonly.com/[03:46] Building deep connections[10:41] Current project[16:17] Are good interviewers born or made?[19:30] Interview preparation[24:28] Memorable interview[27:54] Traits of great interviewers[31:39] Why interview people?[38:15] Overcoming fear[45:18] Relationship with audience[49:47] Crucial bits in an interview[52:58] Book writing[58:00] Connect with Cal Fussman• Website: https://www.calfussman.com/[01:03:19] Artificial intelligence (AI)[01:05:46] CuriosityKey Takeaways:  • People who struggle with interviewing can become great interviewers if they put in the work. ~Cal Fussman [16:32]• The best questions make the person being asked just as curious about the answer as the person asking. ~Cal Fussman [23:58]• A good question can get you access to the most powerful person on earth. ~Cal Fussman [36:53]• If your story keeps readers curious to see what happens next, they’ll stay hooked until the very end. ~Cal Fussman [48:24]• An authentic story carries a human touch that AI can never replicate. ~Cal Fussman [01:05:02]People Mentioned and Other Resources:1. Larry King2. Lauren Hutton3. Oprah Winfrey4. Barbara Walters’5. Kobe Bryant6. Seth Godin7. Jake PaulKeep In Touch with Cal Fussman:Website: https://www.calfussman.com/LinkedIn: https://www.linkedin.com/in/calfussman/ Instagram: https://www.instagram.com/calfussman/Twitter: https://twitter.com/calfussmanBig Questions Podcast: https://www.calfussman.com/podcast—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #130 with Adrianne Hart.Imagine stepping on stage as a keynote speaker, your introduction perfectly planned with drones and paper airplanes, yet anxiety still creeps in. That’s exactly where Ben Albert found himself. But after just a few minutes of guided hypnosis with wellness hypnotist Adrianne Hart, his brilliant unconscious mind unlocked, and the tension melted away.In this mind-opening episode, Adrianne Hart joins Ben Albert to reveal the power of hypnosis. She shares her very first encounter with hypnosis and how it helped her sister overcome a fear of the dentist after a traumatic experience. Adrianne also talks about how hypnosis healed her back pain and why this powerful tool is essential for mental and physical well-being. To make it even more exciting, Adrianne performs a live content free hypnosis session on Ben during the show.Adrianne is a wellness hypnotist and the host of the podcast Get Well with Me, which features practical insights and content free hypnosis sessions anyone can benefit from. This episode is packed with insights, real experiences, and practical suggestions to help you tap into the hidden power of your own mind.During this episode, you will learn about:[00:00] Trailer[01:34] Benefits of hypnosis[05:47] Keynote speaking[08:57] Content free hypnosis[13:09] Hypnosis versus meditation[20:07] Adrianne hypnotizes Ben[28:10] Signs that you may need hypnosis[29:50] Connect with Adrianne HartBook a session: https://adriannehart.com/[31:03] Hypnosis suggestions by Adrianne[33:38] Hypnopompic and hypnagogic states[38:23] Reframing[40:21] Adrianne’s journey with hypnosis[46:31] Evolution of Adrianne's practice[50:37] Support AdrianneLeave a comment or review on her podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr6LYr [51:48] "Dissolving Sugar Cravings" guidehttps://open.spotify.com/episode/1KPG43hqwBDgiPdyCygB6D Key Takeaways:  • All hypnosis is consensual. It carries a sense of mystery because of its power but ultimately, it’s not hypnosis itself that’s powerful, it’s the power of your own mind. ~ Adrianne Hart [04:17]• There is no universal hypnosis experience, meaning there’s no way to do it wrong. ~ Adrianne Hart [04:46]• When the pain of staying the same is worse than the comfort of staying the same, that's the threshold. ~ Adrianne Hart [29:38]• “We’re healing according to our youthful blueprint.” ~ Adrianne Hart [32:39]• I learned early on that there are two ways to learn: the hard way, suffering through it yourself or the easy way of learning from someone else. ~ Adrianne Hart [39:25]• “If the problem is in the mind, so is the solution.” ~ Adrianne Hart [48:28]• In hypnosis, we say that the glue that holds trance together is rapport. ~ Adrianne Hart [49:07]People Mentioned and Other Resources:1. What is Relationship Marketing with Jessika PhilipsKeep In Touch with Adrianne Hart:Website: https://adriannehart.com/ Instagram: https://www.instagram.com/adrianneehart   Podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr            —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/

Learn Speak Teach Episode #129 with Erica Mallett.Between Kanye West and Ellen DeGeneres, who do you think is the most lovable celebrity? If you guessed Ellen, you’re wrong! If Ellen is truly as lovable as we think, why was it so easy to have her canceled- while Kanye, despite having done worse, seems uncancellable? That’s the power of contradictions.Erica Mallett sits with Ben for an eye-opening episode on the psychology behind contradictions and how they shape brands and public perception. Erica explains why contradictions make brands and people more lovable and even shares her own “Cringe Mountain” experiences.If you’re just starting out with your YouTube channel, Erica’s Theory of One channel should be on your subscription list. She has a genius way of presenting content that we can all learn from.During this episode, you will learn about:[00:00] Trailer[01:12] Kanye West[04:46] Kanye West vs. Ellen[09:08] The Real Business Connections brand[11:11] Becoming a category of one[11:50] The PDF framework by Erica[15:07] How to avoid going in the wrong direction with your brand[17:58] Erica’s Cringe Mountain[25:19] The view at the top of Cringe Mountain[30:41] What makes a celebrity so darn likable[36:26] Identifying your contradictions[38:45] Erica’s contradiction[41:48] Support Erica – Subscribe to the Theory of One YouTube channel: https://www.youtube.com/@theoryofone/[43:26] How Erica structures her videos[49:08] Levels and kinds of fameKey Takeaways:  • Imperfections are the point of a brand. We're at a point in culture where it’s not only desired to have imperfections, but it’s necessary to have them built into your brand. ~Erica Mallett [07:04]• “It’s important to be aware of your imperfections and then use them strategically in your brand.” ~ Erica Mallett [07:39]• If you can be a mirror for people and make them feel less alone, then you can build a brand and smash it. ~ Erica Mallett [10:14]• “The best way to attract your people is to have a set of beliefs.” ~ Erica Mallett [11:26]• A niche is important, but you also have to think about your emotional niche because everyone you meet naturally falls into one. ~ Erica Mallett [15:37]• “No one will ever look back from in front of you on Cringe Mountain and laugh at you for climbing behind them.” ~ Erica Mallett [26:07]People Mentioned and Other Resources:1. April Cluck2. Struthless3. Courage to be Disliked-Ichiro Kishimi and Fumitake Koga4. The Infinite Game by Simon Sinek 5. The Brand Gap-Marty Neumeyer Keep In Touch with Erica Mallett:YouTube: https://www.youtube.com/@theoryofone/  Instagram: https://www.instagram.com/erica_mallett/   Website:https://www.ericamallett.com/   —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Freestyle Rap Track Inspired By my top takeaways from The Vidfest Expo 2025. https://vidfestexpo.com/Freestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter+ https://suno.com/I HOPE TO SEE YOU IN 2026 AND BEYOND!-----Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/Lyrics:"One Drop At A Time"[Intro – Spoken] Yo — I’m Ben Albert. I attended VidFest in Atlanta, Georgia — hosted by Podfest Expo. Three days, packed rooms, pure game. Let me drop some of the coldest insight I picked up — No fluff, just facts. Let’s build.[Verse 1] Consistency crushes perfection — that’s law Don’t wait on the stars to align — just draw One post, one rhythm, one call Do it weekly, do it simply, watch it compound rawBatch work, that’s leverage in action Cut once, push three — that's traction No polish chase, no stalled reaction Just clean reps and compounding satisfactionThey trust what’s routine, not what's rare Skip a week, you reset that care Show up on time, even if it’s bare Even simple hits if you’re always there[Chorus] One drop at a time, let the rise be slow Keep pace, not pressure, let the compound grow Same day, same lane, let your face be known It ain’t luck — it’s rhythm in the bones One drop at a time, stack truth on track Keep it clear, keep it lean, keep them coming back Don’t need floods, just streams that stack That’s how trust moves faster than flash[Verse 2] Earn that click or the gem gets lost Your idea’s worth nothin’ if they scrollin’ past the cost That headline gotta cut through fog That image gotta speak like it’s backed by GodWrite five, kill four, keep one Make the first line hit like a loaded gun Pique that need, tease that run If the scroll don’t stop, then the value’s noneVisuals crisp, text tight Promise in the frame, punch in the bite If it don’t hook, then they don’t look twice So edit that title like you edit your life[Verse 3] Aim smart — speak narrow, not wide I ain’t chasing views, I’m searching for tribe One buyer, one step, one clear guide That’s how messages move and offers slideBig audience, small returns Wrong eyes ain’t the fire that burns But when the post hits who really yearns They don’t just like — they click, they learnThat CTA ain’t a maze, it’s a door No fluff, no maybe, no "read more" Just a straight path to what they came for One next step, not a metaphor[Bridge – Spoken + Fade into Flow] This right here… This ain’t about going viral It’s about going vital And VidFest showed me —You don’t gotta post more You just gotta post right At the right rhythm To the right person With the right message One drop at a time[Chorus – Repeat with Layered Emphasis] One drop at a time, let the rhythm talk Keep movin’ even when the numbers walk One step, one post, one solid block Keep building — let the slow drip rock One drop at a time, let the message breathe Write less, say more, plant deeper seeds No rush, just need, just speed That feels slow now but one day leads[Outro – Spoken] I’m Ben Albert. VidFest wasn’t just a conference — it was a blueprint. Consistency. Relevance. Precision. One piece at a time. That's the strategy. That's the sauce. Now go drop something worth clicking.

Learn Speak Teach Episode #128 with Mike Swenson.They say, “Hope for the best, but prepare for the worst.” But here’s reality: most businesses don’t. They operate without a crisis plan, and when trouble hits, they scramble to react instead of leading with confidence and communicating from one simple voice.In this episode, Ben Albert sits down with veteran crisis communications strategist Mike Swenson, a man with over 30 years of experience helping fast-growing brands and iconic organizations weather their toughest storms. Mike shares powerful real-life stories that will change the way you think about preparedness as a business or organization.For example, he recalls a 1990s case study involving Jack in the Box. The restaurant chain found itself in crisis due to one of its suppliers, but for the sake of its brand, the company had to take full accountability-illustrating the critical importance of owning the narrative during challenging times.Mike Swenson and Sam Meers host The Kansas City Marketing Legends podcast. They interviewiew the people who built the marketing community in Kansas. Mike also runs Crisis Trak as his service outlet. Listen to this episode and learn how to create a crisis plan that works when you need it most, from building your team and crafting crisis messages to communicating effectively during a crisis.During this episode, you will learn about:[00:00] Trailer[01:11] Crisis plans for businesses[02:14] Reactive vs. proactive in business[04:37] Crisis examples[08:00] Crisis track process[17:06] Accountability in crisis messaging[19:25] Jack in the Box case study[22:42] How Mike got into crisis management[28:24] Political crises[31:08] Filtering the noise[34:07] Mike’s most rewarding PR projects[41:06] Mike’s entrepreneurship journey[48:22] Steps to resisting crises[50:52] Connect with Mike SwensonWebsite: https://crisistrak.com/ LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Key Takeaways:  • “A crisis doesn’t have to be your fault to impact your business.” ~ Mike Swenson [06:05]• Filter out the noise so you can focus on what really matters. ~ Mike Swenson [29:00]• You can’t run a business long-term without facing a crisis at some point. ~ Mike Swenson [48:44]People Mentioned and Other Resources:1. Jack in the Box2. March of DimesKeep In Touch with Mike Swenson:Website: https://crisistrak.com/LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Podcast: https://www.kcmarketinglegends.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters Episode #24 with Stu Heinecke.Many professionals struggle to get the attention of high-value prospects who could open doors to transformative opportunities. Contact marketing offers bold and creative strategies that empower you to build meaningful connections and unlock new opportunities.Joining us in this exclusive “Ask Me Anything” episode from the GrowGetters Only community is Stu Heinecke, a Wall Street Journal cartoonist, Hall of Fame–nominated marketer, founder of Contact, a contact marketing agency, and cofounder of Cartoonists.org. Stu is also the author of bestselling books such as How to Get a Meeting with Anyone and How to Grow Your Business Like a Weed, among other acclaimed works.In this episode, Stu explores the concept of ‘Contact Marketing’ and shares real case studies highlighting its effectiveness in building connections. Additionally, he breaks down his unique “Weed Strategy” from his book How to Grow Your Business Like a Weed, offering actionable insights on growing your business with persistence and creativity.Stu also provides valuable advice for job seekers looking to improve their approach and stand out in today’s job market. He introduces his ‘Heinecke Window’ concept, explaining its importance and how he safeguards this innovative marketing tool.Finally, Stu explains how to demonstrate the ROI of Contact Marketing to companies and shares strategic approaches for reaching out without pitching, highlighting the best times and methods to build trust and open doors.During this episode, you will learn about:[00:00] Introduction[01:04] Free community: weallgrowtogether.com[01:25] Join the GrowGetters community: https://growgettersonly.com/[02:19] Contact Marketing[15:14] Weed Strategy[22:08] Job search tips[30:58] Heinecke Window[37:02] ROI in Contact Marketing[45:32] Reaching out without a pitch[48:55] Connect with Stu Heinecke• Website:https://stuheinecke.com/• LinkedIn: https://www.linkedin.com/in/stuheinecke/Key Takeaways:  • Contact marketing is the use of audacious and clever strategies to reach out to prospects who can transform your career and your life. ~Stu Heinecke [02:46]• When seeking a job, it’s important to stand out, embrace risks, and have fun with it. ~Stu Heinecke [23:12]• “You can tell a lot about a person just by looking at their Mavericks tickets.” ~Mark Cuban [40:47]• Contact marketing produces the highest response rates and ROI compared to other marketing strategies. ~Stu Heinecke [43:38]People Mentioned and Other Resources:1. How to Get a Meeting with Anyone: https://bit.ly/4lnfc6R2. How to Grow Your Business Like a Weed: https://bit.ly/45HjuS33. Get the Meeting!: https://bit.ly/4m8SmkXKeep In Touch with Stu Heinecke:Website: https://stuheinecke.com/LinkedIn: https://www.linkedin.com/in/stuheinecke/Facebook: https://www.facebook.com/stu.heinecke.1X: https://x.com/bystuheineckeInstagram: https://www.instagram.com/stuheinecke/YouTube: https://www.youtube.com/@stuheinecke8457—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #127 with Dr. Michelle Mazur.Watch the full episode on Youtube: https://youtu.be/uQyHWUf_zSQDoes marketing suck?For many experts, yes, it does! In this conversation, Dr. Michelle Mazur joins Ben Albert to unpack why so many experts struggle with marketing. Often, their deep knowledge and skill are overshadowed by louder, less qualified voices who are simply better communicators.Michelle explains that the core problem is not ability but communication. Experts tend to rely on their expertise to speak for itself, but in today’s noisy digital space, that’s rarely enough.Instead of pumping out generic “how-to” content (which Michelle says devalues expertise and makes you replaceable), she urges experts to craft opinion-based or diagnostic messaging grounded in their Three Word Rebellion, a powerful concept to communicate unique value and spark curiosity.She also emphasizes identifying your ideal clients, not just choosing a niche. Once you know who you serve, you can speak directly to their needs and create a clear path for them to work with you.Dr. Michelle Mazur is the founder and messaging strategist at Communications Rebel. Listen in to tap into her wisdom and expertise. Timestamp:[00:00] Introduction[01:50] The Overlooked Experts[08:19] Finding Your Specialty[12:26] Who Are Your Ideal Clients[14:47] Marketing vs. Messaging[16:17] Understanding the Three Word Rebellion Message[17:47] How to Create Your Marketing Rebellion Message[21:14] Polls[23:33] Making Marketing Suck Less[27:42] Sustainable Marketing[30:37] How-to Content[34:07] Defining Your Offer[35:54] How People Work with Michelle[38:05] Michelle’s Podcasts[39:26] The Evil Geniuses[46:03] The Pursuit of More[48:18] Manipulative Marketing[52:22] Connect with MichelleThe Market Like an Expert Seven Day Course: https://drmichellemazur.lpages.co/mle/ Key Takeaways: • Experts have a communication and marketing problem, because they are too good at what they do. ~ Dr. Michelle Mazur [02:39]• “You can't really rely on referrals. You never know when they're going to come.” ~ Dr. Michelle Mazur [04:30]• Experts have a lot of strengths that they bring to the table. ~ Dr. Michelle Mazur [05:37]• “Experts shouldn't be niche. They should specialize in the type of person they serve.” ~ Dr. Michelle Mazur [07:21]• “Give people a clear door to walk through and then once they're through, you can surprise and delight them with all the awesomeness that you have.” ~ Dr. Michelle Mazur [15:24]• “We have to get our ideas out of our head and onto paper. So that we can look at them more objectively to create our own three word rebellion.” ~ Dr. Michelle Mazur [19:03]• “How-to content, in my opinion, makes you replaceable because it doesn't have a viewpoint.” ~ Dr. Michelle Mazur [33:07]People Mentioned and Other Resources:1.Against the Rules with Michael Lewis: https://podcasts.apple.com/us/podcast/against-the-rules-with-michael-lewis/id1455379351   2.Moneyball: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818 3.Breakthrough Advertising by Eugene Schwartz: https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 4.Make Marketing Suck Less Podcast: https://drmichellemazur.com/blog 5.Duped: The Dark Side of Online Business: https://podcasts.apple.com/us/podcast/duped-the-dark-side-of-online-business/id1562877811\ Keep In Touch with Dr. Michelle Mazur:Website: https://drmichellemazur.lpages.co/mle/ LinkedIn: https://www.linkedin.com/in/drmichellemazur/ Instagram: https://www.instagram.com/drmichellemazur/    —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Freestyle Rap Track Inspired By my top takeaways from The Global Leadership Summit 2025http://rochesterwins.com/Freestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter+ https://suno.com/I HOPE TO SEE YOU IN 2026 AND BEYOND!-----Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/Lyrics:Intro Global Leadership Summit 2025, tuned in, mind sharper I watched from Roberts Wesleyan University in Rochester New York, surrounded by leaders Name’s Ben Albert, but this is bigger than me altogether Everyone wins when the leader gets betterVerse “Consistency plus faithfulness multiplied by time equals lasting impact” Keystone habits close the gap from intention to act Hit 212, steady heat, inputs track the stats Pick three, finish daily, let boring stackVerse Comparison breeds self doubt, don’t quit mid storm Finish, then decide, stay steady, reform Be an advantage to others, that’s leadership’s form Small faithful choices shape lives long termVerse Vision drift is real, re-anchor your mark Less shooting stars, be a lighthouse in the dark Name fear, reject the scroll that pulls you apart Reignite the why, let compassion startVerse “In today’s world, reading carefully is the new listening” “Writing clearly is the new empathy,” crisp and glistening Value visibly, get all voices in early positioning Choose the right channel, clarity over busyingVerse It’s not charity, it’s strategy, performance on high EARN it: establish safety, align, rally truth, now act, that’s why People don’t follow to-do lists, they follow a vision that flies Diverse teams capture markets, more profit, more wiseVerse Process over outcome, control what you can Self-discipline over feelings, that’s how you stand “Never waste a failing,” learn, improve the plan Be a champion daily, pride in the work of your handsVerse Everything rises and falls on leadership, check your pace Compass, clock, companions, legacy in place Be salt and light, take the high road with grace Leave more in people than for people, that’s the caseVerse Dream, plan, do, review, give permission to move Paper shrinks fear, write steps you’ll prove Hills pay the bills, hard things make you improve Hope takes work, keep your family in the grooveVerse Resilience has limits, ceiling hits, that’s true Kill grit gaslighting, “this season needs a new strategy” for you Meet core needs: confidence, choice, connection too “In the times that break us, we can uniquely remake us,” break throughOutro Global Leadership Summit 2025, I tuned in with purpose and peers I watched from Roberts Wesleyan University in Rochester New York, surrounded by leaders Everyone wins when the leader gets better, make that the lever Pick one habit, align your team, and bring the heat no one sees but everyone feels forever

Learn Speak Teach Episode #126 with Kelly O’Connor.Is college money a scam?In this episode, Ben Albert and Kelly O’Connor seek to elaborate the complexities of college pricing and financial aid. Kelly explains that college costs are not a scam but rather a business influenced by government policies and the FAFSA system, which inflates tuition through guaranteed loans.They discuss strategies to reduce college expenses, emphasizing the importance of ignoring sticker prices, targeting schools where the student is above average, and appealing financial aid offers. Kelly shares real-life examples and highlights his College Money Academy, which helps families navigate the financial aid process. Listen to learn more.Timestamp:[00:00] Introduction[07:40] Financial Planning for College Parents[09:16] Affordable college access explained[14:37] Choosing colleges: target affordability[18:13] Becoming a desirable student[22:59] Student aid index explained[27:01] Financial aid disparity highlighted[29:14] University tuition and aid dilemma[33:25] College admission strategy game[39:12] College money academy success story[43:28] College cost reduction strategies[46:44] Education savings breakthrough[48:29] Prioritize involvement over gradesKey Takeaways: • Once we understand the internal workings, it becomes a different ballgame in terms of how we can leverage a school for more money, and when we do, the results are drastic. ~ Kelly O’Connor [06:59]• "If you think just your grades and just your test scores are all you need, good luck." ~ Kelly O’Connor [21:09]• Expected Family Contribution is confusing, but the Student Aid Index isn’t. ~ Kelly O’Connor [23:45]• Take high school seriously. Do as well as you can. I mean, grades are important, but they aren’t the number one thing. It’s the quality of the kid. ~ Kelly O’Connor [48:30]• "If they say, 'We want two letters of recommendation,' do not send one and do not send four. More is not better." ~ Kelly O’Connor [50:02]People Mentioned and Other Resources:1. My Financial Caffeine Webinar: https://wealth.financialcaffeine.com/webinar-register Keep In Touch with Kelly O’Connor:Website: https://collegemoneyacademy.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #125 with Mark Schaefer.Are you a marketer worried that AI might take your job? If so, this episode is for you. Mark Schaefer and Ben Albert have an in-depth discussion on what it means to be audacious in today's fast-changing marketing world.Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. From his years of experience, Mark shares valuable advice on how to navigate disruptive marketing. He explains how marketers can stand out in a crowded digital space by embracing their creativity. The conversation also covers the fine line between sharing and oversharing, along with how marketers can stay authentic without losing professionalism.Mark also provides tips on incorporating authenticity into your social media strategy and offers a powerful message encouraging marketers to embrace change and become audacious.Timestamp:[00:00] Introduction [01:29] Liquid Death[05:13] Winning in an AI marketing world[06:47] How to become the signal above the noise[10:04] Effects of disruptive marketing[11:42] Standing out for small businesses[14:51] How to get people’s attention[18:41] QR codes in Mark’s book[23:14] What makes a podcast audacious[28:46] Keynote speaking[28:59] Sharing versus oversharing[33:13] Tactical strategic authenticity[34:57] Mark's love of water[37:15] Integrating strategic authenticity with social media[41:19] Mark’s inspiration to write books[46:08] A message to marketersKey Takeaways: • “Competent doesn't cut it. Boring doesn't cut it. That is ignorable, that is vulnerable, because AI can do that. We've got to do something that only humans can do.” ~ Mark Schaefer [04:34]• “Fear and boredom have just been normalized as a way of working.” ~ Mark Schaefer [12:52]• “Authenticity creates this expectation that, you know, if I'm not transparent, I should feel guilty about it.” ~ Mark Schaefer [31:24]• “I think to build a personal brand and to build trust, you can share glimpses of your life that let people know what you're like, what you value, and what you stand for.” ~ Mark Schaefer [31:45]• “The marketing world is boring. AI is probably making it more boring. That's your opportunity.” ~ Mark Schaefer [46:21]People Mentioned and Other Resources:1. Giant Spoon: https://giantspoon.com/ 2. Marketing Rebellion: https://businessesgrow.com/rebellion/ 3. Audacious: https://businessesgrow.com/audacious/  Keep In Touch with Mark Schaefer:LinkedIn: https://www.linkedin.com/in/markwschaefer/   Website: https://businessesgrow.com/ Instagram: https://www.instagram.com/markwschaefer/   

Real Hits #45: Flipping The Lid w/ Brian Bogert: How To Find Joy Through the Journey w/ Amberly Lago Check our Brian's Podcast "Flipping The Lid" here: http://flippingthelid.com/Flipping The Lid Show Notes:Finding joy isn’t about avoiding hardships but discovering light even in the darkest moments. We can find joy in the midst of struggles by shifting our perspective and embracing gratitude.In this episode, Brian Bogert sits down with Amberly Lago, a Top Influential Speaker, Global Top 1% Podcast Host, and the author of multiple best-selling books, including Joy Through the Journey. Her powerful message of resilience and transformation has been featured in Forbes, The TODAY Show, and The Doctors TV.Amberly was thriving in the fitness industry and excelling as a professional dancer when, suddenly, her world was turned upside down. A devastating motorcycle accident left her with life-altering injuries and a diagnosis of complex regional pain syndrome (CRPS), a chronic and debilitating condition that causes severe pain.In the episode, Amberly shares her story, from her life before the accident to the devastating motorcycle crash that changed everything. She also opens up about how she navigated pain and overcame an identity crisis.In addition, Amberly reflects on how she grappled with the loss of her former self and her journey toward healing and acceptance. Despite everything she has been through, she has found a way to find joy in life. Tune in to hear her inspiring story of resilience and the lessons she’s learned along the way.Timestamps:[[03:23] Who is Amberly Lago? [05:01] Public speaking [13:53] Creating deeper connections [20:16] Amberly’s health [27:04] Amberly’s experience with pain [31:50] Navigating pain [45:12] Amberly’s life before the accident [51:17] Amberly’s Motorcycle Accident [01:05:11] Overcoming identity crisis [01:10:38] Healing and acceptance [01:34:38] Joy Through the Journey: https://amberlylago.com/book/ [01:35:28] Finding joy [01:42:07] Legacy and impactKey Takeaways:  • When speaking to an audience, understand them and use their language to create a stronger connection. ~Amberly Lago [11:06]• We connect with people based on how accessible we make ourselves. ~Brian Bogert [13:53]• “The unavoidable precursor to change is acceptance.” ~Brian Bogert [34:07]• If life had no ups and downs, we wouldn’t be able to appreciate the joy and the good things life offers. ~Amberly Lago [43:30]• We are walking permission slips, inspiring others to love themselves and embrace acceptance. ~Amberly Lago [01:08:31]• “Addiction doesn’t discriminate.” ~Amberly Lago [01:10:23]• The more we open ourselves to others, the more we can impact them. ~Brian Bogert [01:47:25]People Mentioned and Other Resources:1. Joy Through the Journey: https://amberlylago.com/book/2. The Good Place: https://www.imdb.com/title/tt4955642/Keep In Touch with Amberly Lago:Website: https://amberlylago.com/X: https://x.com/amberlylagoLinkedIn: https://www.linkedin.com/in/amberlylago/Instagram: https://www.instagram.com/amberlylagomotivation/YouTube: https://www.youtube.com/channel/UC1PfuUb5fgT90e29aDKB6nQ—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

Real Talk with GrowGetters Episode #23 with David Rendall. Everyone has weaknesses, but we’re often taught to hide them in order to conform and maintain the status quo. But what if the very foundation of your success lies within the weakness you’ve been trying to conceal?In the right situations, your greatest weakness can become your greatest strength. By embracing and maximizing your Freak Factor, you can transform your life, work, and relationships in extraordinary ways.In this exclusive “Ask Me Anything” episode from the GrowGetters Only community, we hear from David Rendall, a keynote speaker and TEDx speaker. David is also the author of four books: The Freak Factor, The Freak Factor for Kids, The Four Factors of Effective Leadership, and Pink Goldfish 2.0.David introduces his “Freak Factor” concept, which has helped him succeed by leaning into what makes him unique. Moreover, he explains how to identify your Freak Factor and support others in their “freakiness.You’ll also learn the benefits of the Freak Factor assessment and why building your brand around who you truly are is more powerful than trying to fit in.During this episode, you will learn about:[00:45] Join the GrowGetters inner-circle: https://growgettersonly.com/[01:03] Free community: weallgrowtogether.com[02:54] Your flaws make you awesome[09:04] Freak Factor[16:51] Identifying your Freak Factor[27:12] Supporting people in their freakiness[38:20] Freak Factor assessment[46:46] Branding[54:47] Supporting young people[01:01:21] Clothes for tall peopleKey Takeaways:  • “We become successful when we find the right fit between who we are and what we do.” ~David Rendall [05:01]• “If you’re not willing to turn some people off with what you do, then you’re not turning anyone on.” ~David Rendall [14:20]• “If you’re not willing to push some people away, then you’re not pulling anybody close.” ~David Rendall [14:25]• Weaknesses become strengths in the right situations. ~David Rendall [31:24] • Building on your strengths unlocks exponential potential for growth and success, but focusing on weaknesses limits your true potential. ~David Rendall [42:20] • “You are not the problem. You are not the mistake. You are not broken. You are not weak. You are not failing. You simply need to find situations that match who you are. You don’t need to question your fundamental identity.” ~David Rendall [58:46] People Mentioned and Other Resources:1. Ilona Maher2. Post Malone - Yours3. Pink Goldfish: https://bit.ly/4eHNWi04. The Freak Factor: https://bit.ly/44iKxTi5. The Tall Book: https://bit.ly/4028DPs6. American Tall: https://americantall.com/7. Just Tall: https://justtall.com/Keep In Touch with David Rendall:Website: https://www.drendall.com/LinkedIn: https://www.linkedin.com/in/daverendall/Facebook: https://www.facebook.com/daverendallX: https://x.com/daverendall—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #124 with Serah D’Laine.Have you discovered your purpose? How big is your vision, and does it scare you? In this episode, Ben Albert sits down with the incredible Serah D'Laine, a former Hollywood actress turned transformational coach and branding expert, for an in-depth conversation on how to discover your purpose.Serah takes us through her transformation journey from being a Hollywood star to becoming a CEO, Business coach, and branding guru. She shares her personal evolution, branding with authenticity, and uncovering your deeper calling. She offers valuable insights that can help us transform our own lives.Listen and learn.During this episode, you will learn about:[01:24] Serah’s pivotal moment[03:54] Serah’s mermaid experience[08:03] How Serah started thinking bigger[15:56] Personal branding and authenticity[20:04] Honoring our deeper calling[25:16] Discovery phase in personal branding[26:29] Serah’s experience in Sedona[29:50] How to connect with a power greater than yourself[31:04] Finding your deeper purpose[39:24] How to turn your purpose into something tangible[42:54] How to get attention from people[44:21] The possibility virus[51:33] How to employ strategy[57:01] Serah’s proven NLP tools[59:18] Connect with SerahLinkedIn: https://www.linkedin.com/in/serahdlaine/Instagram: https://www.instagram.com/serahdlaine/Website: https://www.serahdlaine.com/[01:02:35] Closing thoughts with Serah D’LaineKey Takeaways: • You can be anything that you want in the world. If one thing doesn't happen the way you thought it would, you can reinvent yourself. ~ Serah D’Laine [07:07] • I fully believe in and support people wanting to make a difference, and using their influence to positively impact the world. ~ Serah D’Laine [09:40] • “Fame means absolutely nothing if you don't have something to say to inspire people by.” ~ Serah D’Laine [10:23] • If we're not innovating who we are as people, especially as women, what are we doing? ~ Serah D’Laine [13:59] • There’s this false narrative that creating a personal brand means you’re self-centered. That’s simply not true. ~ Serah D’Laine [17:43] • “There is no end destination, only constant evolution of self.” ~ Brian Bogert [23:11] • “If it's not working for where we're going, we need to be willing to change and mold.” ~ Serah D’Laine [39:01] • “People don't respond to the solution. They respond to the problem they know they have.” ~ Serah D’Laine [55:29] • All the smartest business leaders know that aside from strategy, it’s your inner game you need to master, because you’re often your own biggest obstacle. ~ Serah D’Laine [56:15]People Mentioned and Other Resources:1. Brian Bogert- https://brianbogert.com/ Keep In Touch with Serah D’Laine:LinkedIn: https://www.linkedin.com/in/serahdlaine/   Instagram: https://www.instagram.com/serahdlaine/  Website: https://www.serahdlaine.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #123 with Cameron Herold.When is the right time to hire a COO for your company?Ben Albert sits down with the legendary Cameron Herold, a business growth guru known for his expertise in building high-performance company cultures and the founder of COO Alliance. Cameron unpacks what makes the world’s best workplaces tick, revealing how “cult-like” cultures, when built right, can drive team alignment, energy, and extraordinary results.Cameron shares advice for businesses at every stage from solopreneurs just getting started to $50 million enterprises ready to scale. He also walks through practical hiring strategies, explains when to bring on that crucial second-in-command, and shares the morning routines that keep leaders at their peak.Grab your notebook and pen, you’ll want to take notes.During this episode, you will learn about:[01:25] How to start a cult-like company culture[02:59] Companies that Cameron has helped build culture in[04:25] Understanding the four corners of the jigsaw puzzle[04:57] The essence of core values[11:30] The importance of having clear vision statements[14:31] What it looks like when a company gets its vision wrong[17:58] How to find the best employees[19:11] The cost of a failed hire[21:44] When is the right time to hire a COO?[23:59] Cameron’s book, Second in Command[25:37] When businesses decide to bring in a COO[27:42] Hiring a COO for a $1 million company[28:37] Hiring a COO for a $50 million company[29:23] How to handle a $50 million company[30:11] How to access Cameron’s mentorshipLeadership program: https://investinyourleaders.com/YouTube: https://www.youtube.com/channel/UCVxhPgUCzGQQw0XuT9EeAFgPodcast: https://cooalliance.com/podcasts/[31:23] Cameron’s miracle morning[34:20] Cameron’s nomadic lifestyleKey Takeaways: • The best companies to work for on the planet have a vivid vision of what their company looks like, acts like, and feels like in the future and everybody can see what they're building. ~ Cameron Herold [04:05]• “My core purpose is to help entrepreneurs make their visions come true.” ~ Cameron Herold [06:55]• A vivid vision is a four- or five-page description of what your company looks like, acts like, and feels like three years in the future. ~ Cameron Herold [11:56]• “A lot of people will overpay to have average people.” ~ Cameron Herold [17:59]• If a COO was coming into your company, you wouldn’t be delegating anything to them. They would be telling you what needs to happen. ~ Cameron Herold [22:54]• The best employees are usually working somewhere, knocking the cover off the ball, working for a great company. Your job is to entice them into your company culture. ~ Cameron Herold [24:20]• The first key hire for every entrepreneur is to get an executive assistant or a fractional EA to take a bunch of the admin work off your plate freeing you up to do the stuff you’re really good at and love doing. ~ Cameron Herold [25:51]• “Whatever is in your vivid vision that you don’t have the time, energy, or skills to execute, hire someone who does, and you win.” ~ Cameron Herold [28:57]• “There’s not a single problem that exists inside your company that writing a check can’t solve.” ~ Cameron Herold [29:32]People Mentioned and Other Resources:1. Miracle Morning for Entrepreneurs: https://www.amazon.com/Miracle-Morning-Entrepreneurs-Elevate-BUSINESS/dp/19425891232. Double Double: https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/16083209953. A Little Bit Culty Podcast: https://alittlebitculty.com/ Keep In Touch with Cameron Herold:Podcast: https://www.youtube.com/@secondincommandpodcast  YouTube: https://cameronherold.com/watch-cameron/   COO Alliance Website: https://cooalliance.com/    Personal Website: https://cameronherold.com/   —

Freestyle Rap Track Inspired By Social Media Week Lima 2025Theme= MerakiFreestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter+ the contents of this article by Now Marketing Group: https://blog.nowmarketinggroup.com/top-takeaways-from-social-media-week-lima-2025+ https://suno.com/It is a reflection on the top insights we all had at Social Media Week Lima 2025 - https://sociallima.com/I HOPE TO SEE YOU IN 2026 AND BEYOND!-----Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/----Lyrics: “Meraki in Motion: Social Media Week Lima 2025”Jessika Suter sparked it — center stage, Heart in her voice, care on the page. "Serve before you sell, connections not clout. Delight, deliver, repeat — that's what it's about."Shawn Quintero brought abundance in stride, “Retrain the brain,” he said, “let expansion be your guide.”Ben Albert followed — different by design, “What makes you different, not just better — refine. There’s no key to success, it’s a combination lock. Be different and better, don’t wait for the clock. Who are your mentors? Your peers? Your crowd? What do they value? Speak it out loud. Be the center of gravity — pull them in close, With value that spreads from the thing you love most.”Mark and Jerry Suter spoke truth from the land, “Let the produce talk, let care guide your hand.”Tracy Phillips gave video its trust, “Testimonial truth is emotionally just.”Jamie Samples, with Makayla Boyd and Jaiden Jonston, Said: “Stick to who you are — that’s the real function.”Austin Armstrong dropped reels on demand, “Hook ‘em with value — take your stand.”Aleasha Bahr flipped the sales play, “Fit over force — that’s how we pay.”Michael Allison told us: break the mold, “Show up raw — let your values unfold.”Sarah Kelsey handwrote her brand, A gem built on gratitude, perfectly planned.Jena Stearns said: “Post with intent. Authenticity’s not just content — it’s how time’s spent.”Roger Wakefield on YouTube’s grind, “Fix what’s broke — leave no story behind.”Katie Brinkley voiced passion through pod, “Repurpose, reach, and speak what’s odd.”Jeff Howell brought the soul-vs-AI frame, “Stay human — your voice owns the name.”Marc Bowker gave willpower the mic, “Train your focus — like reps on a bike.”Jen Watson stacked tools with flair, “Capsho, Syllaby — scale everywhere.”Judi Fox: “First frame, grab the eye — Short-form scroll is how we fly.”Tony Does Ads said: “Raw sells best, Meta loves messy — forget the rest.”George Whitcher, commas gone, made it plain: “AI don’t create — it just mimics the brain.”Andy Pondillo dropped LinkedIn heat, “Tell your story — keep the ad discrete.”Keenya Kelly came TikTok strong, “Fifteen seconds — start with motion, not long.”Jeremy Vest said: “Confusion kills, Clarity rides — that’s where purpose fulfills.”Michael King closed with a truth that stuck: “Every ‘yes’ is a ‘no’ to what you truly trust.”We gathered in Lima — whole and alive, Meraki in motion, speakers in drive. Each voice a note, each moment a vibe — Meraki alive at Social Media Week Lima 2025.

Learn Speak Teach Episode #122 with Gloria Chou.Have your eyes been on a podcast you'd love to be featured on, but you're not sure how to make it happen? In this episode, PR expert Gloria Chou shares exactly how to stop sending fluffy pitches and start crafting ones that get a YES.Gloria introduces her CPR pitching framework, a method built on real world experience and thousands of conversations, aiming to help founders and small business owners craft pitches that resonate. From the importance of specificity and relevance, to why founders should sign off on their own pitches, this conversation is packed with actionable insights and some hard truths for anyone looking to get featured on podcasts or in the media.Let’s tap into some of Gloria’s  wisdom.During this episode, you will learn about:[02:07] Common pitch template[03:29] Ingredients for a good pitch[05:28] Email etiquette for pitching[06:42] How to send relevant pitches[07:07] Understanding Gloria’s CPR method[11:27] How to determine your area of genius[14:01] Dissecting a pitch[16:44] Send a screenshot[20:59] Gloria’s podcasthttps://www.gloriachoupr.com/podcast [22:48] Connect with Gloria and learn how to land a featureWebsite: https://www.gloriachoupr.com/ Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria Instagram: https://www.instagram.com/gloriachoupr LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/ [23:49] How to do better when starting out in PR[24:58] How to choose a podcast to feature on[26:45] Grab free resources from GloriaSignup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria Message “Ben” on Instagram: https://www.instagram.com/gloriachoupr Key Takeaways:  • “We're the gatekeepers of our audience's ears, so we need to know that it's about them and not about us.” ~Gloria Chou [07:11]• If you're thinking of hiring a company to do pitching for you, chances are they're not going to do as good of a job as you can do for yourself. ~  Gloria Chou [16:28]• “There’s no time like the present.” ~ Gloria Chou [24:18]• “The riches are in the niches.” ~ Gloria Chou [25:14]“I think we need to be comfortable with NO because otherwise, we're not going to get to YES.” ~ Gloria [24:59]Keep In Touch with Gloria Chou:Website: https://www.gloriachoupr.com/ Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria Instagram: https://www.instagram.com/gloriachoupr LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/  —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/