Med Spa Success Strategies

Welcome to Part 1 of our 2026 Med Spa Marketing & Growth Series. This year’s series is a complete refresh of the frameworks, strategies, and systems we’ve seen drive real, measurable growth for med spas in today’s increasingly competitive landscape.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks through how patients actually choose a med spa and what you need in place to consistently win that decision.In this series, we break down:✅ How to position your med spa so prospects choose you over nearby competitors✅ The core marketing and growth frameworks we’re using in 2026✅ What actually drives ROI and where most med spas misallocate marketing spend✅ How ads, offers, reputation, and patient experience work together✅ Why retention is the real growth multiplier in aestheticsThis episode introduces the foundational framework that everything else in the series builds on, including exposure, validation, and removing friction in the booking process. You’ll also learn why great marketing cannot compensate for weak patient experience, and how reviews, pricing, and branding influence buying decisions more than most owners realize.Whether you’re scaling an established med spa or tightening up your marketing strategy for the year ahead, this series is designed to give you clarity, direction, and a plan you can actually execute. Be sure to subscribe so you don’t miss the next episode, where we break down pricing, discounting, and how those decisions directly impact new patient acquisition and long-term growth.If you want to download the free audit and planning resources referenced in this episode, visit:https://medspamarketing.com/2026Chapters:00:00 Intro to the 2026 Med Spa Marketing Series02:45 What’s Changed in Med Spa Marketing for 202604:40 Why Reviews and Patient Experience Matter More Than Ever08:30 How Clients Actually Choose a Med Spa11:15 The EVA Framework: Exposure, Validation, Affirmation15:20 Winning the Validation Process Against Competitors18:50 Pricing, Convenience, and Decision Tie-Breakers21:55 Removing Friction and Driving Bookings23:00 Action Items and What’s Next in the SeriesFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Stop losing med spa clients to the "Validation Phase." In this episode, we’re diving deep into Google reviews for med spas and why your star rating is only half the story. Most owners think that as long as they are above a 4.7 or so, they are "fine." The reality? Your potential patients are doing a deep dive into your reputation the moment they hit "submit" on your lead form. If they find a red flag, they ghost you—and you’ll never even know why.We discuss the EVA Framework and how to master review management for med spas to ensure that once a lead finds you, they actually show up for their appointment.What You’ll Learn in This Episode:✅ The Psychology of the "Validation Phase": Why leads search for your worst reviews first and what they are looking for when they find them.✅ The ROI of a Refund: Why spending $500 to "make it right" with a difficult client is often the most profitable marketing move you can make.✅ Proactive Solicitation: How to use favor-based language and text-based links to ensure your best clients are the loudest voices on your profile.✅ Non-Combative Responses: The exact way to respond to a 1-star review so that future clients trust you more, not less.✅ The Internal Mirror: How to use your Google reviews as a diagnostic tool for your med spa’s internal operations.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleTimestamps:00:00 – Why Google reviews matter more than you think01:54 – The “Validation Phase” of the EVA Framework04:54 – How people actually read reviews (sort by lowest)08:51 – The real risk of negative reviews21:54 – Is it worth refunding a bad client?32:51 – The one-week reputation challengeFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Allen Lewis, Co-Owner and Operations Lead of Just Injected (https://www.justinjected.com/) and Cryo-X (https://cryo-x.com/) , to explore how business synergy, partnerships, and patient experience work together to drive sustainable growth in a med spa.This conversation breaks down the operational and strategic decisions that help med spa owners build alignment across marketing, operations, leadership, and patient care. From lead management and project prioritization to partnerships, profitability, and patient satisfaction, Allen shares practical insights on how med spa owners can create systems that support both growth and long-term retention.In this episode, we cover:✅ How business synergy impacts growth and patient experience in a med spa✅ The operational responsibilities that often get overlooked as practices scale✅ Why fast lead response plays a critical role in patient satisfaction✅ How partnerships and referrals support sustainable med spa growth✅ How to prioritize projects and initiatives without creating bottlenecks✅ Practical ways med spa owners can use AI to improve efficiency and decision-making✅ How to think about profitability, margins, and true service costs✅ Frameworks for evaluating new equipment, services, and debt✅ Lessons from integrating wellness and aesthetics under one med spa ecosystem✅ Leadership principles for managing teams while maintaining culture and accountability✅ Why documentation, personalization, and experience matter as practices growThis episode is packed with real-world insights for med spa owners who want their operations, marketing, and patient experience working together to build a stronger, more resilient practice.About Allen of Just Injected (https://www.justinjected.com/) and Cryo-X (https://cryo-x.com/)Allen Lewis is the Co-Owner and Operations Lead of Just Injected, a Dallas-based med spa founded by his wife, Nurse Practitioner Justine Lewis, and Cryo-X, a wellness and recovery business. With a background in accounting and more than a decade of experience in corporate operations and risk management at Amazon—where he rose from Analyst to Senior Manager and led a 50-person organization—Allen brings a data-driven, systems-oriented approach to med spa ownership.He oversees business strategy, operations, finance, and growth initiatives across both businesses, focusing on scalability, profitability, partnerships, and patient experience. Allen is the strategic engine behind expanding service offerings, streamlining day-to-day operations, and navigating the complexities of multi-business ownership.Allen transitioned from the corporate world into entrepreneurship in the aesthetics and wellness space in early 2025, acquiring and expanding Cryo-X while continuing to scale Just Injected alongside his wife. He specializes in helping med spa owners align strong clinical care with smart business execution to drive sustainable growth without burnout.Keep up with Allen's med spas on social media:https://www.instagram.com/thecryox/https://www.instagram.com/just_injected_/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMed spa growth often comes down to one uncomfortable question: are you competing on price or reputation? In this episode, I break down how pricing actually functions as a scalable growth lever for med spas, why even successful multi-location practices use aggressive front-end pricing, and why reputation and patient experience are much harder to scale through marketing alone, especially for boutique and early-stage practices.You will learn:✅ Why price is the easiest and most scalable growth lever for med spas✅ The three factors that influence patient purchasing decisions: price, reputation, and convenience✅ Why reputation and patient experience must be built one-to-one and cannot fully scale through marketing✅ How larger med spas use pricing to attract new patients at scale✅ When front-end pricing makes sense for new patient acquisition✅ Why avoiding price competition can slow med spa growth✅ How to combine competitive entry offers with premium in-office experiences✅ A practical framework for balancing price, brand, and long-term patient retentionIf you are a med spa owner trying to grow without racing to the bottom on price, or struggling to attract new patients while protecting your brand, this episode will help you rethink how pricing fits into your overall growth strategy. This framework applies whether you are a boutique med spa, scaling to multiple locations, or planning your marketing and pricing strategy for long-term success.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Heading into 2026, most med spa owners are asking the same question: "What should I focus on right now to stay busy, protect cash flow, and grow next year?" In this episode, Ricky and Lauren break down practical marketing “quick wins”, how to think about marketing as an investment (not an expense), and how to use remarketing + boosted content to build momentum in your local market.This is a tactical, end-of-year checklist-style episode designed to help you fill the schedule, improve your SEO + Google Business Profile, strengthen retention, and create more know-like-trust deposits that make future patients choose your practice.We cover…✅ Quick wins for med spa marketing in 2026 (what to do now)✅ How to use SMS blasts to re-engage your existing patient list✅ Why tox offers consistently win for retention and schedule filling✅ When “tox + bonus” offers work (and when they don’t)✅ Retention promos + segmentation (bringing back Botox, filler, weight loss, and lapsed patients)✅ On-page SEO quick fixes: service + city page titles, headings, and dedicated service pages✅ Why you should embed simple cell phone videos on service pages to boost conversions✅ How to improve your website calls-to-action + add lead capture forms (for “not ready to book” traffic)✅ Google Business Profile updates that increase calls and clicks (photos, services, and visibility)✅ A better way to ask for Google reviews (and how to get past reviews updated)✅ Why marketing budget cuts can hurt revenue if your ROI is working✅ How to use boosted posts + remarketing to build local trust and long-term demandIf you’re a med spa owner who wants more booked consults, lower CAC, stronger retention, and better ROI, this episode gives you a clear plan you can execute heading into the new year.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMed spa advertising works best when the strategy is built around performance, not assumptions. The right ad format, the right service, and the right offer structure can make or break your results.In this episode, I break down how to think about image vs video ads for med spas, why some services simply do not belong in paid advertising, and how small, unexpected bonus ideas can dramatically improve patient experience and long-term loyalty.You will learn:✅ The real differences between static image ads and video ads for med spas✅ Why static image ads are often more consistent, while video ads have higher upside and higher risk✅ How to decide when video ads are worth testing and when they are not✅ What NOT to advertise for your med spa, even if the offer looks great✅ Why certain services fail in the ad space due to simple math and economics✅ How advertising the wrong services can quietly drain your budget✅ A simple bonus strategy inspired by Five Guys that can increase perceived value and loyalty✅ How to create unexpected wins for patients without discounting or hurting marginsIf you are running ads or thinking about starting, this episode will help you avoid costly mistakes, choose the right ad formats, and build smarter offers that actually work. This framework applies whether you manage your ads in-house or work with an agency as you plan your med spa advertising for 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIn this episode, Ricky sits down with Shannon Simmons, Founder of Fit for Profit (https://fitforprofit.com/), to unpack the financial shift every med spa owner needs to make in order to build a profitable, sustainable practice.Shannon works exclusively with fitness, wellness, and med spa owners to help them improve cash flow, increase profitability, and reduce financial stress. In this conversation, she breaks down why many practices look successful on the outside but still struggle behind the scenes and how to fix it.This episode goes beyond numbers and accounting. It explores the systems, behaviors, and mindset shifts that help med spa owners move from constantly reacting to money to confidently leading their business.In this episode, we cover: ✅ The financial shift every med spa owner needs to make to become sustainably profitable ✅ Why revenue growth does not automatically mean profit ✅ The three-legged stool of a financially fit med spa: clients, team, and owner ✅ How the Profit First system helps owners pay themselves and control expenses ✅ The money beliefs that quietly sabotage profitability ✅ How to price services confidently instead of copying competitors ✅ The difference between a bookkeeper and an embodied CFO ✅ Where expenses creep out of control and how to rein them back in ✅ How to plan for big purchases like lasers, equipment, and new services ✅ Smart ways to think about debt, leverage, and financial risk ✅ Why profit is not greed and is what allows your practice to thrive long term ✅ One simple habit every owner can start today to improve profitabilityThis episode is packed with practical financial guidance and mindset shifts for med spa owners who want to stop guessing, reduce stress, and build a business that truly supports their life and team.About Shannon Simmons of Fit for Profit (https://fitforprofit.com/)Shannon Simmons is the Founder of Fit for Profit, a financial coaching and consulting firm that has helped fitness and wellness businesses since 2008. She has been a Profit First Professional at the mastery level since 2014 and has focused exclusively on serving health, wellness, and med spa owners since 2016.Shannon and her team help business owners build financially sound, sustainably profitable companies by improving cash flow, creating healthy financial systems, and shifting how owners think about money. Their work allows clients to grow with confidence, reduce stress, and create more freedom both in their businesses and their lives.Learn more and access resources from Fit for Profit at:https://fitforprofit.com/medspasuccesshttps://www.linkedin.com/in/shannonsimmonsffp/https://www.instagram.com/fit4profit/https://www.facebook.com/fit4profit/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa’s marketing truly aligned with your business goals, or are you accidentally creating a disconnect between what you want and what your marketing is designed to deliver? In this episode of Med Spa Success Strategies, we’re breaking down one of the biggest strategic decisions practice owners face:Should you optimize for short-term profit or long-term growth?Most med spas want both, but the truth is that different marketing strategies pull you in different directions. Understanding these trade-offs and aligning them with your business goals, team capacity, and risk tolerance is the key to scaling predictably and profitably.In this episode, you’ll learn:✅ The difference between short-term profitability and long-term revenue growth✅ Why some campaigns produce big initial profit but don’t build a strong future client base✅ How discount-driven, high-volume strategies affect client quality and CAC✅ When to prioritize quantity versus quality of patients✅ How your providers’ strengths, retention skills, and experience impact the right strategy✅ Why some services such as injectables are better for long-term growth than others✅ How to align marketing with provider availability, business timing, and growth trajectory✅ The hidden risks such as provider burnout, low-quality patients, and negative reviews✅ How to choose the right strategy for 2026 based on your current stage and goalsWhether you're an established practice with full provider schedules or you're growing a new injector or aesthetician, this episode will help you make smarter marketing decisions that support the future you’re trying to build.If you want more clarity, better alignment, and stronger results from your marketing in 2026, this deep dive will be a game-changer for your practice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Jenny Hartley, Founder and Medical Director of Skin Synthesis (https://skinsynthesis.com/), to unpack what it really takes to build a safe, high-performing med spa that stands out. Drawing on nearly two decades in critical care before entering aesthetics, Jenny brings an unparalleled perspective on patient safety, complication preparedness, leadership, and delivering a Michelin-level patient experience.Whether you're an injector, practice owner, or growing team, this conversation reveals the systems, mindset, and habits that separate average med spas from truly exceptional ones.In this episode, we cover: ✅ Why patient safety is the foundation of every high-performing med spa ✅ What most practices overlook about vascular occlusions and how to prepare ✅ Essential protocols, supplies, and training every med spa should have in place ✅ How simulation labs and role-playing elevate injector competency ✅ What a “Michelin star” patient experience looks like in aesthetics ✅ The small, human touches that drive retention (handwritten cards, personalized follow-up, seamless handoffs) ✅ How to run 45-minute consultations that build trust and long-term relationships ✅ Treatment planning that educates without feeling salesy ✅ The balance between ethics, clinical excellence, and business growth ✅ How to lead and develop a high-performing team through communication, coaching, and culture ✅ Why secret shopping, hospitality training, and continuing education matter ✅ How to think about KPIs, P&Ls, and financial literacy as a medical provider ✅ What Jenny wants her brand to stand for 10 years from now—and how she’s building toward itThis episode is packed with practical guidance and mindset shifts for any med spa owner who wants to elevate patient care, strengthen their operations, and build a practice that’s safe, trusted, and unforgettable.About Jenny Hartley of Skin Synthesis (https://skinsynthesis.com/)Jenny Hartley is a board-certified acute care nurse practitioner and the Founder & Medical Director of Skin Synthesis in Seattle. Before entering aesthetics, she spent nearly 20 years in critical care—an experience that deeply informs her approach to patient safety, complication preparedness, and clinical excellence.She is one of Seattle’s most sought-after injectors, a trainer for the Allergan Medical Institute, and a nationally recognized educator on vascular occlusion management, simulation training, and creating high-performance aesthetic practices.Skin Synthesis offers vascular occlusion simulation labs, complication management protocols, and education for injectors and practice owners looking to level up their safety systems and patient experience.Resources from Jenny:https://skinsynthesis.com/Email to learn more about their courses: admin@skinsynthesis.com https://www.instagram.com/skinsynthesis/Books Mentioned:Unreasonable Hospitality: https://a.co/d/ikufFsUThe Energy Bus: https://a.co/d/83NfGfTTraction: https://a.co/d/gvD8ImxThe 5 Types of Wealth: https://a.co/d/7Y8tF17 Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Corey Beale, former Chief Growth Officer and investor at MD Aesthetics, early HubSpot leader, and current Chief Revenue Officer at CorralData (https://corraldata.com/). Corey shares what it really takes to scale, systemize, and eventually sell a med spa in today’s competitive landscape.Corey brings a rare operator and investor perspective. He has spent nearly 20 years in the SaaS world building high-performing sales teams, scaling companies from startup to IPO, and leading go-to-market strategy. He later entered the aesthetics industry as an operator, helped MD Aesthetics expand through multiple acquisitions, and played a key role in the group’s successful PE exit. In this conversation, he breaks down the systems, processes, and data strategies that fuel sustainable growth for med spa owners.If you're a med spa or aesthetics practice owner who wants to expand, improve profitability, or prepare for an eventual exit, this episode is packed with tactical insights.In this episode, we cover:✅ How to scale a med spa using SaaS-inspired systems including funnels, KPIs, SOPs, and documentation✅ The inside story of MD Aesthetics’ multi-location expansion and how to integrate acquisitions successfully✅ What private equity firms look for when valuing and acquiring med spas✅ The risks of opening a second location without a proven operational playbook✅ How to maintain consistency across providers and locations through training programs, checklists, and brand standards✅ The importance of rebooking and reactivation systems and why most practices overlook this revenue✅ Underrated marketing channels such as themed events, partnerships, and VIP nights✅ Service mix strategy including injectables, lasers, wellness services, and which trends are most profitable long term✅ Why PE roll-ups in aesthetics continue to accelerate and how this affects independent practices✅ How to use data to make profitable decisions and how Corral Data helps bring together EMR, CRM, ads, payroll, and financial dataThis episode offers a blueprint for med spa owners who want to operate more effectively, understand their numbers, and position their business for meaningful growth.About Corey Beale of CorralData (https://corraldata.com/)Corey is a seasoned sales and revenue executive with deep experience scaling SaaS, FinTech, and AI-powered companies from startup through IPO. After a decade at HubSpot and nearly 20 years in software leadership, he became an investor and Chief Growth Officer at MD Aesthetics where he helped lead the brand through rapid expansion and a successful private equity acquisition.Corey now serves as the Chief Revenue Officer at Corral Data, a HIPAA-compliant analytics platform that unifies EMR, CRM, ads, financials, and payroll into a single source of truth for aesthetics and wellness practices. Corral Data powers many of the leading PE-backed med spa groups and high-growth multi-location practices.Book a Demo with CorralData: https://corraldata.com/book-a-demo/Follow Corey on LinkedIn: https://www.linkedin.com/in/coreybeale/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing with co-host Lauren Nettles.In this episode, Lauren and I rapid-fire through several real-world growth levers we're talking about with clients right now. We cover membership models that actually work, how branding impacts the age demographic you attract, and smart promo strategies for existing patients. We also dig into the numbers behind why some services are great for advertising and others usually are not.You'll hear why certain membership structures create predictable recurring revenue while others fall flat, how colors and design influence who walks through your door, and why injectables almost always make the best front-end offer when you're spending money on ads. We also discuss subscription fatigue, how to position memberships so patients want to enroll, and why lead management and follow-up are still some of the biggest drivers of med spa growth.We cover:✅ Membership models that work (and the ones that don’t), including how "bank your bucks" programs outperform freebies✅ How brand and design impact who you attract, including how colors and office photos skew your demographic younger or older✅ Holiday and seasonal promos for existing patients, plus how to build a yearly promo calendar✅ Why injectables are usually the best ad-front offer based on acquisition cost and long-term revenue potential✅ Sales and conversion best practices, including how sloppy text conversations and weak follow-up kill ROI✅ Pricing, discounting and patient behavior, plus how to avoid training patients to only buy during sales✅ Team alignment and incentives, especially for whoever manages your leads and books appointmentsIf you want your med spa to attract the right patients, build predictable recurring revenue, and stop leaving money on the table with ineffective promos or poor follow-up, this episode will give you a practical framework you can use right away.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIf you want to elevate your med spa into a true luxury experience, this episode walks you through seven powerful strategies to help you differentiate your practice, create stronger perceived value, and increase client retention in an increasingly competitive market.The med spa industry is growing, but in many areas the number of competitors is increasing faster than the demand for services. That means your client experience has to be memorable, premium, and consistent. Clients have more options than ever, and they will choose the provider who offers the best overall experience, not just the best price.In this episode of Med Spa Success Strategies, you will learn:• The importance of the first few seconds inside your med spa and how environment, scent, and atmosphere influence trust• How a signature scent creates brand memory and enhances your luxury feel• The impact of greeting clients by name and how to implement this even in busy practices• How elevated snacks, beverages, and small hospitality details enhance perceived value• Personalized luxury moments such as handwritten cards, curated welcome bags, birthdays, and treatment anniversaries• How to create magazine cover level aesthetics without overspending• High touchpoint communication strategies including welcome videos, provider follow ups, and authentic check ins• How to design surprise and delight moments that clients will share online• Smart ways to incorporate VIP or membership level perks without creating barriers for non members• Why the true foundation of a luxury experience comes down to elite people, elite processes, and passing the real world “smell test” in every client interactionIf you want to stand out in a crowded market, these strategies will help you create a world class client experience that increases loyalty, improves retention, and makes your med spa the obvious choice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on lowering their cost per lead, improving efficiency, and squeezing more performance out of their current ad budget. But the truth is simple: if your numbers are already good, the fastest way to grow your med spa is to spend more.In this episode, we explain why aggressive ad spend, not endless optimization, is the single biggest driver of new patient growth, revenue, and long-term scale.You’ll learn:✅ Why efficiency alone cannot create major growth for your med spa✅ What happens when you increase spend, even if your cost per acquisition rises✅ The real meaning of diminishing returns and why they matter less than you think✅ How top-performing med spas use higher ad budgets to massively outpace others✅ Why quantity has a quality of its own when it comes to advertising✅ When it makes sense to scale your ad spend aggressively✅ How to think about ROI, CAC, and revenue in a way that leads to faster growthIf your med spa wants more patients, more revenue, and more momentum, this episode explains why the answer is not more optimization. The answer is more investment. Learn how to scale smarter, spend strategically, and unlock the level of growth your practice is capable of.Download our FREE ROI calculator and test this out for yourself! https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into a fundamental economic principle: the Law of Demand. We discuss how it directly dictates the effectiveness of your med spa marketing strategy, especially when attracting clients for high-ticket services.We discuss the critical trade-off between client volume and client quality and how to strike a profitable balance without burning out your providers. You'll learn why low-cost offers are the most efficient way to generate opportunities and build the essential trust required for expensive treatment packages.We cover...✅ The Law of Demand and the inverse relationship between service price and client response rate.✅ Why services like injectables are often the best "gateway drug" to your med spa.✅The difference between using marketing to generate a sale versus creating an opportunity.✅ The "Sift Through the Dirt to Find the Gold" Strategy: Why maximizing low-cost client volume can lead to the best long-term revenue.✅How to manage the trade-offs in client quality, retention, and provider frustration when running deep discount offers.✅ The financial framework: How to maximize opportunities at a break-even point on the initial visit.✅ Red flags that signal your low-cost offers are failing (and the common fix that isn't marketing).✅ Why communication and explaining the "why" to your providers is crucial for internal buy-in.If your goal is to sell more of those $3,000+ packages, you can't rely solely on ads. This episode provides the framework for using strategically priced introductory offers to develop relationships, build trust, and turn first-time visitors into high-value, retained clients for your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Gina Graziano, founder of The Med Spa Matchmaker (https://www.themedspamatchmaker.com/) and a highly respected strategic advisor to med spas, growth-stage practices, and private equity groups across the aesthetics industry.Gina brings over a decade of experience across brand development, practice operations, sales strategy, and provider performance. In this conversation, Ricky and Gina break down what truly makes a med spa stand out in an increasingly crowded market and why branding, consultation style, and pricing clarity are the biggest differentiators today.Together, they explore how to attract the right patients, communicate your philosophy confidently, build trust during the consultation, and retain clients long-term without feeling “salesy.”In this episode, we cover:✅ How to define a clear brand point of view that attracts the right patients✅ Why the riches are in the niches (and how to niche without limiting growth)✅ Creating messaging and social content that actually feels memorable✅ The role of the consultation in trust-building and patient decision-making✅ How to talk about pricing transparently to avoid sticker shock✅ Why sales in a med spa should feel like education, not pressure✅ The 3.5x injector profitability benchmark every owner must know✅ How to design memberships and packages patients understand and value✅ Seasonality patterns in med spas and how to plan for them strategically✅ Why device-buying timing matters (and how to avoid end-of-year mistakes)About Gina Graziano (https://www.themedspamatchmaker.com/)Gina is the founder of The Med Spa Matchmaker, where she helps new and established med spas develop strong brand identities, operational systems, profitable pricing models, and cohesive treatment offerings. Gina is also a sought-after advisor to private equity and investment groups evaluating and scaling aesthetics practices.Follow Gina on Instagram (free consultation in her bio): https://www.instagram.com/medspa_matchmaker/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on getting more leads, but the real difference maker is how many of those leads actually book. In this episode, we dig into the truth about med spa conversion rates, why some campaigns convert at 15% while others struggle at 5%, and what small shifts can triple your patient growth.You’ll learn:✅ Why “bad leads” are not always the problem with Facebook and Instagram ads✅ How Facebook’s algorithm floods prospects with competitor offers after they click your ad✅ What separates high-performing med spas from those that cannot close leads✅ The three key factors every patient weighs before booking (reputation, convenience, price)✅ How to make your med spa the clear and compelling choice in a crowded marketIf your med spa ads are getting clicks but not appointments, this episode will show you how to close the gap, convert more of your leads into loyal patients, and maximize your ad ROI.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into the critical paradox facing med spa owners: The trade-off between maximizing initial visit revenue and securing long-term client Lifetime Value (LTV). We break down why aggressive cross-selling or upselling, while tempting, can lead to patient sticker shock, erode trust, and ultimately hurt your retention numbers and profitability.We explore how to grow your med spa by shifting your focus from a transactional sale to a transparent, educational approach. This ensures patients feel comfortable with their investment and are eager to return.We cover…✅ The true cost of forcing sales and how it manifests in poor client retention.✅ Why understanding your local market's budget (median household income) is non-negotiable for setting realistic revenue goals.✅ How to implement a layered, educational blueprint for treatment planning that lets clients "self-sort" based on their comfort level.✅ The dangers of incentivizing providers based on financial outcomes versus actions that build long-term patient trust.✅ How to adhere to your minimum viable treatment standards (e.g., minimum units) without seeming pushy.✅ The case for prioritizing patient long-term financial comfort over your short-term sales goals for maximum LTV.If your med spa is struggling to convert satisfied first-time patients into loyal, repeat clients, this episode gives you the blueprint for a sales process that aligns your business goals perfectly with your patients' best interests.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California’s most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how the business grew from humble beginnings into a leading aesthetics destination, diving into rebranding, patient experience, community engagement, and the team culture that keeps their reputation strong year after year.In this episode, we cover:✅ Starting small and scaling strategically as demand grows✅ Choosing new services based on patient demand and clinical data✅ Maintaining consistent results across multiple providers✅ Building a front-desk team that drives retention and referrals✅ The art and execution of a successful rebrand✅ Balancing creativity, consistency, and connection in marketing✅ Community engagement strategies that build real loyalty✅ Designing promotions and memberships that make financial sense✅ Hiring for culture fit and long-term growth✅ How strong leadership and team culture sustain reputationAbout the Guests:Kiley DiLeo, Chief Creative Officer and founding team member, has led the evolution of brand identity, patient experience, and creative direction since the beginning.Kate Tomalas, Chief Marketing Officer, brings years of cross-industry marketing expertise and a data-driven approach to branding, operations, and patient engagement. Together, they have shaped a standout brand built on trust, consistency, and authentic connection.Follow Seaside Skincare on Instagram:https://www.instagram.com/seaside_skincare/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa stuck in the "good" zone but you're striving for greatness? You're not alone. Many practice owners hit a plateau, unsure of how to level up. In this episode of Med Spa Success Strategies, we’re diving into seven essential strategies that will help you take your med spa from good to great, creating long-term success and momentum.Running a med spa involves more than offering great services. It’s about refining leadership, operations, and culture to ensure consistent growth. This episode is packed with actionable insights, inspired by Jim Collins’ principles, that will empower you to build a stronger, more efficient practice.You will learn:✅ How level 5 leadership can transform your med spa✅ Why hiring for heart and discipline is the key to a great team✅ The importance of confronting the facts and tracking your numbers✅ How to focus on your sweet spot for profitability✅ Why clear systems and SOPs lead to business freedom✅ How to use technology to accelerate your practice’s growth✅ How the flywheel effect creates unstoppable momentum for your med spaWhether you're just starting out or looking to scale your multi-location practice, this episode will guide you on the path to greatness, helping you build a business that thrives, not just survives.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleDr. Alex Roher, founder of SD Botox (https://sdbotox.com/), joins Ricky Shockley on the Med Spa Success Strategies Podcast to share his journey from practicing anesthesiologist to CEO of a multi-location med spa and wellness brand.In this conversation, Dr. Roher breaks down how he scaled his business from a one-room operation to multiple thriving locations across two states, covering leadership, delegation, KPIs, acquisitions, and the mindset required to grow beyond the treatment chair.In this episode, we cover:✅ The transition from provider to CEO and how to unbrand yourself to scale✅ Why med spas plateau and how to break through with leadership and delegation✅ Building strong teams and culture across multiple locations✅ Key KPIs to track: revenue per hour, Botox waste, and 4-month retention✅ When to hire a COO and how to manage admin overhead✅ Turning Botox clients into wellness clients through HRT and weight-loss programs✅ Freestanding vs. hybrid models and why separation drives success✅ Managing growth and acquisitions✅ The “halo effect” strategy: being the face without being the bottleneck✅ Balancing business growth with family, travel, and mental clarity✅ Leadership mindset: risk tolerance, reframing failure, and learning through iteration✅ How vacations and downtime can spark creativity and new ideasAbout Dr. Alex Roher of SD Botox (https://sdbotox.com/)Dr. Roher is a board-certified anesthesiologist and aesthetics entrepreneur with multiple clinics across California and Texas. Beyond injectables, he focuses on patient optimization through hormone therapy, GLP-1 weight management, and full-spectrum wellness.He also leads Aesthetic Training Academy, a hands-on injector training program designed to help medical professionals enter the aesthetics field with confidence.Follow Dr. Roher on social media:https://www.instagram.com/dralexnosebest/https://www.tiktok.com/@dralexnosebesthttps://www.linkedin.com/in/dr-alex-roher-md-27624413b/Aesthetic Training Academy: https://aesthetictrainingacademy.com/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing