Med Spa Success Strategies

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Pricing can make or break your practice. In this episode, I dive into how to price your services for maximum profitability without driving patients away or leaving appointment slots empty.Many consultants will tell you to “just charge more” or position yourself as a luxury provider, but the truth is more nuanced. There are real trade-offs, risks, and downsides to every pricing decision, and understanding them is critical if you want long-term success.In this video, you’ll learn:✅ Why competitive pricing can be just as effective as luxury pricing for many med spas✅ The advantages of premium price points, from staff retention to reinvestment and financial cushion✅ How to use entry-point offers to turn new patients into loyal, long-term clients✅ The two “buckets” of patients and how each one should influence your pricing strategy✅ Why raising prices gradually while testing demand is the safest path forward✅ How value perception and service quality impact your ability to charge moreUltimately, your pricing should balance profitability with patient retention. If the value you deliver is seen as greater than the price, patients will stay loyal, even if they pay more. But without the goods to back it up, raising prices too aggressively can cost you business.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I tackle one of the most common frustrations we hear from med spa owners: lead quality.If you’ve ever felt like your ad leads “aren’t great,” this conversation will shift your perspective. We break down why lead quality isn’t always the real problem, how to think about cost of acquisition and retention, and the trade-offs between patient volume and patient quality. Most importantly, you’ll learn how to sift through the dirt to find the gold and how to decide when it’s worth paying more for a better-quality patient.We cover…✅ Why lead quality complaints often miss the bigger picture✅ How to evaluate cost of acquisition vs. initial visit revenue vs. lifetime value✅ When it makes sense to optimize for volume (and why it often wins long term)✅ The trade-offs of chasing “higher quality” patients✅ Why discount-based strategies usually outperform prescreening✅ How in-office experience, upselling, and retention shape patient value✅ Real-world examples of promos that balance cost, quality, and retention✅ How reputation, reviews, and lead management directly impact outcomesIf you’ve ever questioned whether your ads are “working” or worried that your leads aren’t the right fit, this episode will help you zoom out, focus on the numbers that matter, and build a framework for profitable growth in your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleLooking for the best med spa marketing agency? In this video, you’ll learn exactly how to choose the right partner for your practice and how to audit your current provider to make sure you’re getting real results and ROI.Hiring a marketing agency is one of the biggest decisions you’ll make for your med spa. The wrong partner can drain your budget, while the right one can help you scale with confidence and predictable ROI.In this episode of Med Spa Success Strategies, we’re breaking down how to evaluate potential agencies or audit your current provider to ensure you’re getting the results you deserve.You’ll learn:✅ How to tell if case studies show real, attributable results (not just piggybacking on an already successful med spa)✅ The key metrics every agency should provide: lead cost, CAC, retention, and lifetime value✅ What to ask about best, worst, and average client results to cut through the hype✅ Why experience in the med spa niche matters (and how to spot when you’re the “test subject”)✅ How to dig into reviews and find red flags beyond surface-level testimonials✅ Questions to ask about delivery systems, account management, and communication style✅ Why price alone should never determine your choice (ROI is the real measure)✅ How core values, philosophies, and strategic depth reveal whether an agency has your best interest at heartWhether you’re considering switching providers or simply want confidence that your current agency is the right fit, this video gives you a clear framework for making smart, data-driven decisions.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleThink you can’t run Google Ads for Botox? That’s a common misconception, but it’s not true. In this episode, I explain exactly how med spas can legally and successfully advertise Botox on Google.You’ll learn:✅ Why Botox ads get flagged for trademark and pharmaceutical restrictions✅ How to work with Allergan to get the proper approvals for your account✅ What to expect once your ads are approved (and why they may still look limited in your dashboard)✅ Whether Facebook/Instagram or Google Ads should be your top priority for Botox marketing✅ Step-by-step guidance on getting your campaigns up and runningIf Botox is one of your core services, this episode gives you the clarity you need to diversify your ad strategy and avoid wasted effort trying to trick Google’s system.Download the Botox Google Ads Approval Checklist Here: https://go.medspamagicmarketing.com/botox-google-ads-approval-lpFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Botox sales are down 11% year over year, and Juvederm is down 20% globally. What does this mean for your med spa, and how should you respond?In this episode, I break down recent industry data, what it signals about consumer demand, and how med spa owners can adapt to tighter market conditions. While demand for aesthetics is still strong, competition is rising, and practices need to be more strategic than ever to capture their share of the market.In this video, you’ll learn:✅ Why month over month and year over year comparisons can be misleading✅ What a “smaller pie” means for your med spa’s growth potential✅ How to dial in your marketing, operations, and patient experience during slower cycles✅ Why retention and education matter more than ever in today’s market✅ How downturns create opportunities for stronger practices to grow market shareEven in a market downturn, med spas that focus on fundamentals such as messaging, positioning, pricing, service, and retention can not only survive but thrive. Watch now to learn how to keep your business strong, even when Botox sales are trending down.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Curious about the fastest-growing med spa services and which ones are just hype? In this episode, I put ChatGPT to the test, ranking trending wellness and aesthetics services by evidence, patient demand, and business feasibility.You’ll hear insights on treatments like cold plunge, IV drips, ozone therapy, salt rooms, and more, along with my take on which options have real staying power in the industry and which ones may not be worth the investment.I cover:✅ The #1 fastest-growing med spa service for 2025 and beyond✅ Services backed by strong science with high profitability potential✅ Overhyped treatments that are low-margin or DIY-friendly✅ Which wellness services pair best with aesthetics offerings✅ How to evaluate new trends before adding them to your service menuIf you want clarity on which med spa treatments can drive long-term growth and which ones could drain your resources, this episode gives you the insights you need to make smart decisions.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleWant to know how to make your med spa website your #1 sales rep? In this episode of Med Spa Success Strategies, we’re breaking down exactly how to turn your treatment pages into conversion machines that win more patients.Most med spa websites look great but function like digital brochures. If your site isn’t convincing patients to book with you over the competition, you’re leaving money on the table.We cover…✅ Why your med spa website should act like your best sales rep (not just an online brochure)✅ The critical elements every treatment page needs to convert visitors into booked consults✅ How to highlight trust, safety, credentials, and patient experience to stand out✅ Using video, audio, and personality to build “know, like, and trust” instantly✅ Why transparent pricing helps you win high-value patients (even at premium rates)✅ Leveraging reviews, before & afters, and testimonials at scale to boost credibility✅ Subtle strategies to differentiate your med spa and make patients choose you✅ How showcasing provider philosophy and in-office experience builds patient confidenceIf you want to double your website conversions without increasing ad spend, this episode shows you the exact steps to transform your med spa website into your most powerful sales tool.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule⁠In this episode, Ricky Shockley sits down with Dr. Brent and Angela Baldasare of Your Practice Solutions (⁠https://www.yourpractice.solutions⁠/), married entrepreneurs who have spent over 30 years building, scaling, and successfully exiting med spa and wellness businesses—all while raising a family and keeping their marriage thriving.Far from stumbling into success, Brent and Angela became lifelong students of communication, mindset, human behavior, and business systems. They transformed their lessons into the Power Couple Protocol, a framework designed to help entrepreneurial couples grow thriving practices without burning out or breaking their relationship.In this episode, we cover:✅ What it’s really like running a med spa with your spouse✅ Guardrails that protect both your marriage and your business✅ How to handle disagreements without derailing the practice✅ Scaling, selling, and starting the next chapter after private equity✅ Why clarity, structure, and communication are non-negotiables for couples in business✅ Lessons from 33 years of marriage and multiple successful businessesThis episode is packed with practical insights and hard-earned wisdom for married med spa owners and entrepreneurial couples who want to grow, scale, and succeed—without sacrificing their relationship along the way.About Dr. Brent and Angela Baldasare (⁠https://www.yourpractice.solutions/⁠)Brent and Angela are the creators of the Power Couple Protocol, a consulting and coaching framework designed for couples in business together. After scaling and selling their own aesthetics and wellness center to private equity, they now dedicate their time to helping other couples create thriving practices and marriages through their company Your Practice Solutions.Books/Podcasts Mentioned:- Affair-Proof Your Marriage: ⁠https://www.amazon.com/Affair-Proof-Your-Marriage-Understanding-Preventing/dp/0060929189⁠- A Return to Love: ⁠https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488⁠- The Power of Vulnerability: ⁠https://www.ted.com/talks/brene_brown_the_power_of_vulnerability⁠Recourses from Dr. Brent and Angela:https://www.yourpractice.solutions/Follow us on social media: ⁠https://www.instagram.com/medspamagicmarketing/⁠⁠https://www.linkedin.com/company/med-spa-magic-marketing/⁠⁠https://www.facebook.com/MedSpaMagicMarketing/⁠⁠https://www.tiktok.com/@medspamagicmarketing⁠ #MedSpaPodcast #MedSpaMarketing #MedSpaTips #MedSpaOwner #SmallBusinessGrowth #CouplesInBusiness #MarriedEntrepreneurs #MarriageAndBusiness

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Jon Mest, CEO of Just Reach Out and ChatRank (https://chatrank.ai/), to explore how med spas can stay visible and recommended in the age of AI search. From Wall Street data analyst to digital PR and AI ranking expert, Jon shares actionable insights for med spa owners navigating the shift toward AI-powered search tools like ChatGPT, Gemini, and Google Answers.In this episode, we cover:✅ How AI search is changing the way customers find med spas✅ Practical strategies to ensure your med spa is recommended by AI tools✅ Understanding your med spa’s visibility and rankings in AI chat models✅ Leveraging digital PR to earn press and backlinks that boost your search presence✅ Insights from Jon’s journey: building data products for Fortune 100 brands and founding multiple companies✅ How to combine technical know-how with human-centered marketing to grow your businessThis episode is packed with actionable advice for med spa and aesthetics practice owners looking to improve visibility, attract more clients, and stay ahead in the rapidly evolving AI search landscape.About Jon Mest of ChatRank (https://chatrank.ai/)Jon is a data scientist by training, a salesperson by accident, and loves working with customers more than any other part of his job. He's a highly technical person that can also speak to other humans, a trait that has helped him a ton in his career. Jon has worked as an analyst on Wall Street, built data products for Fortune 100 brands, and helped found multiple companies. Today, Jon is the CEO of Just Reach Out and CEO of ChatRank. Just Reach Out is a digital PR software that enables businesses to pitch the media (think traditional news, blogs, podcasts, and more) and try to earn press and ultimately backlinks for their sites. ChatRank is a tool that helps customers understand their visibility and rank in the AI chat models such as ChatGPT and Google AI AnswersRecourses from Jon: https://justreachout.io/https://chatrank.ai/https://www.linkedin.com/in/jonathanmest/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Should your med spa offer free consultations or charge for them? It’s a question that comes up often for practice owners.. In this episode, we break down the real pros and cons of both approaches and explain which one is most likely to support your patient acquisition goals.Whether you’re a new med spa trying to get more butts in seats or an established practice worried about no-shows and wasted time, this conversation is packed with insights to help you decide what strategy makes sense for your unique situation.In this video, you’ll learn:✅ Why offering free consults often leads to more conversions✅ When it makes sense to charge for consults (and when it doesn’t)✅ The impact of free vs. paid consultations on customer acquisition cost✅ How patient psychology plays a role in your booking strategy✅ Real-world data on show rates and appointment volume✅ What to do if you’re concerned about “cheapening your brand”At the end of the day, offering complimentary consultations isn’t just about being generous—it’s a smart move when you understand the data and how to structure the experience. This episode will help you evaluate your current approach and make an informed decision that supports your med spa’s growth.Check out our video on top strategies to prevent No-Shows: https://youtu.be/CRqmwXxcqS4?si=HQk1MahmPg4qwXtbFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Want to know the best med spa marketing strategies to lower CAC, increase patient bookings, and grow revenue? In this episode of Med Spa Success Strategies, we’re sharing 9 proven tactics that are delivering the biggest wins for established med spas right now.From Meta and Google Ads to competitive offer creation, retention systems, and reputation-based marketing, you’ll learn exactly what’s working in 2025 to attract high-value patients and keep them coming back.We cover…✅ Why Meta & Google Ads remain the most profitable channels for med spas✅ Injectables as the gateway to attract high-LTV patients and boost retention✅ Offer formulas that lower customer acquisition costs and fill your schedule fast✅ Sculptra’s rise (and filler’s decline) — where to put ad dollars now✅ Competitive research to make your offers stand out in crowded markets✅ Pricing strategies for weight loss, microneedling, and high-ticket devices✅ Patient retention tactics that increase lifetime value✅ Using reputation, team credentials, and provider photos to boost conversions✅ How to build loyalty to your practice, not just your providersIf you want to grow your med spa, increase profitability, and dominate your local market, this episode gives you the exact marketing playbook you need.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Dominique Waples‑Trefil, co‑founder of RESTOR Medical Spa (https://www.restormedicalspa.com), about how she scaled from a single-location practice to one of Colorado’s most respected multi-location med spa brands. From leaving her career as a prosecutor to building a membership-driven, culture-first company, Dominique shares a masterclass in leadership, hiring, and sustainable growth for med spa owners.In this episode, we cover:✅ The bold leap from law to launching a med spa in 2011✅ Early struggles: hiring mistakes, marketing missteps, and how she overcame them✅ Why memberships became RESTOR’s growth engine ✅ The hiring framework Dominique swears by (and how to attract true A‑players)✅ Building a leadership team to support multi-location expansion✅ How to create a culture of professionalism and accountability without micromanaging✅ What it takes to scale from one to multiple locations—systems, SOPs, and mindset shifts✅ How to train injectors and create a “bench” so you’re never caught short-staffed✅ Why Dominique isn’t afraid of provider turnover (and how to build loyalty to the brand, not just the individual)✅ Key lessons for owners looking to step out of the treatment room and into true CEO leadershipThis episode is packed with insights for established med spas looking to grow, scale, and build a team and culture that lasts.About Dominique Waples of RESTOR Medical Spa (https://www.restormedicalspa.com)Dominique is an entrepreneur, public speaker, and leader in the medical aesthetics industry. After years as a district attorney advocating for survivors of family violence, she pivoted into entrepreneurship, co-founding RESTOR Medical Spa with her sister in 2011.Today, RESTOR is a multi-location med spa and training academy committed to empowering women through aesthetics, functional medicine, and education. Dominique is passionate about value-led leadership, building high-performing teams, and helping other med spa owners navigate the challenges of growth and reinvention.Books mentioned:Crucial Conversations: https://www.amazon.com/Crucial-Conversations-Talking-Stakes-Second/dp/0071771328Who: Solve Your #1 Problem: https://www.amazon.com/Who-Geoff-Smart/dp/0345504194/ref=tmm_hrd_swatch_0RESTOR Academy: https://www.restormedicalspa.com/restor-academy/?srsltid=AfmBOoquuvrerETE_VvVpJ9ePOr6_Iot3Jw3nf9rS73MRIrYvUG63mnAFollow Dominique Waples‑Trefil:https://www.linkedin.com/in/dominique-waples-trefil/https://www.instagram.com/restormedicalspa/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn (https://www.keepwhatyouearn.com/medspas), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them understand their numbers, strengthen their cash flow, and build med spas that aren’t just profitable, but scalable assets.In this episode, we cover:✅ Shannon’s 5-Step Profitable Scaling Playbook for med spas✅ Why “offer profit” is the foundation of every healthy business✅ How to analyze treatment margins, and know when to adjust pricing✅ What an ideal operating profit looks like for a growing med spa✅ Simple ways to manage cash flow (and avoid constant stress over money)✅ How to increase customer lifetime value and recurring revenue✅ The steps to building enterprise value, even if you never plan to sell✅ Common money habits that separate thriving med spas from struggling ones✅ When (and how) debt can actually help you grow—and when it’s dangerousThis episode is packed with financial insight and practical advice for med spa owners who want to scale smart, keep more of what they earn, and turn their practices into thriving, long-term businesses.About Shannon Weinstein of Keep What You Earn (https://www.keepwhatyouearn.com/medspas)Shannon Weinstein is a fractional CFO for med spas and the host of the Keep What You Earn podcast. After 15 years in Big Four accounting and Fortune 50 finance, Shannon left corporate to help small business owners understand their numbers and grow profitability. Her mission? To translate the language of finance and prove that accountants can, in fact, have personality.When she’s not helping practice owners strengthen their businesses, Shannon is podcasting, teaching, and sharing her love for simplifying money management for entrepreneurs.Find out more about KWYE CFO services:Cash Flow Forecast Template: https://docs.google.com/spreadsheets/d/1Ols2mduGzaUqjP6-mL_ACdRW3HYm1GPKmi0amHiYDHA/viewWebsite: https://www.keepwhatyouearn.com/medspasPodcast: https://www.keepwhatyouearn.com/podcastInstagram Accounts: https://www.instagram.com/keepwhatyouearn/https://www.instagram.com/shannonkweinstein/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into what truly sets your med spa apart from the competition. We’ll break down the key differentiators you can embed into your marketing strategy to make your practice irresistible to prospects.Whether you’re running Facebook and Instagram ads, Google campaigns, or offline efforts, this episode offers actionable insights to help you stand out. We discuss how to identify the unique bells and whistles that not only differentiate your med spa but also make your offers irresistible to potential clients.We talk about...✅ What your competitors won’t or can’t say, and why that’s crucial for differentiation✅ How to incorporate meaningful reputational elements into your marketing✅ Why authority, credentials, and media features matter (and how to leverage them)✅ The importance of offering a unique, best-in-class treatment protocol✅ How to create a patient experience that builds long-term loyalty✅ Real-world examples of how to incorporate celebrity, influencer, and local personality endorsements✅ The power of exclusivity and creating a buzz-worthy brand✅ How to align your marketing strategy with your unique selling pointsIf you're ready to attract more clients and grow your med spa with a meaningful edge, this episode will show you how to craft your message and stand out in a crowded market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive deep into one of the biggest pain points we see with med spa marketing: misalignment between goals and strategy.The truth? You can’t have it all. Every marketing path comes with trade-offs, and this episode will help you pick your pain strategically, so you can align your ad spend, offers, and growth goals for real results.We break down the real decisions you face between patient volume, lead quality, ROI, and long-term revenue—and why clarity on your priorities is everything.We talk about...✅ Why marketing strategy is really about choosing your pain✅ The difference between short-term ROI vs. long-term revenue growth✅ When it makes sense to optimize for volume, and when it doesn’t✅ What happens when you prioritize patient quality over lead cost✅ The services that naturally lead to better retention (and which don’t)✅ Why injectables are the gateway to long-term profitability✅ Real-world examples of promo offers that actually perform✅ The importance of aligning your goals with your marketing tactics✅ Why discounting isn’t inherently bad—if you understand the math✅ How to evaluate your “effective customer acquisition cost”Whether you're trying to scale fast or build a more sustainable practice, this episode will help you understand the marketing matrix, pick your pain wisely, and grow with intention in 2025.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleDownload our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Thinking about buying a new med spa device? Before you invest thousands into the latest laser or machine, watch this video. We break down the most common mistakes med spa owners make when purchasing equipment and how to buy smarter by choosing only what you and your patients truly believe in.In this video, you’ll learn:✅ Why most devices aren’t effective lead generators✅ The real role lasers and devices should play in your med spa✅ Why patient satisfaction matters more than brand recognition✅ How to avoid wasting money on low-retention treatments✅ The one thing device reps won’t tell you about long-term ROI✅ When to treat a new machine as a supplement instead of a core service✅ How to align device purchases with actual client demand✅ What successful, acquisition-ready med spas do differently✅ The mindset shift that protects both profitability and peace of mindIf you’re tempted by shiny new tech or being pitched on the “next big thing,” this video will help you make smarter equipment decisions that support long-term growth and sustainability.Check out our interview with Ben Hernandez: https://youtu.be/pWtZjF2TOQY?si=QVnaN0H2UvyOCxZwFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Want clients to love your med spa, not just their provider? This video shares the exact strategies successful med spas use to build long-term client loyalty to the practice, not just the injector—so you can scale beyond a single provider and grow with confidence.In this video, you’ll learn:✅ Why provider-centric loyalty holds your business back from true scalability✅ How to create a signature treatment protocol that ensures consistency✅ The SOPs every med spa needs to deliver a repeatable experience✅ Hiring tips to ensure your team reflects your brand’s tone and energy✅ How to publicly communicate your training and standards to build trust✅ Why marketing the practice (not just the provider) is key to long-term growth✅ How emotional consistency impacts client retention✅ What systems and tech to use to make provider handoffs seamless✅ How to ensure clients feel cared for—no matter who they seeWhether you're growing to multiple locations or preparing for a future sale, this video gives you a proven framework for creating a scalable, consistent brand that clients trust—regardless of which provider they see.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). (⁠https://skytalegroup.com/⁠)In this episode, we cover:✅ What a “de-risked” med spa looks like and why it matters✅ Ideal service mix ratios and why 60% injectables is different than 60% weight loss✅ When multi-location expansion helps—or hurts—valuation✅ Common financial benchmarks: payroll, COGS, rent, marketing, and profitability✅ The real impact of provider loyalty vs. brand loyalty✅ Why recurring revenue models matter more than big-ticket one-offs✅ When and how to offer equity to key providers (and what to expect at sale)✅ The rise of wellness services and how to know if your market is ready✅ Qualitative factors that influence valuation: retention, team culture, and more✅ How to prepare your business—even years before you plan to sellThis episode is loaded with strategic insight and actionable advice for practice owners at every stage of growth. This will give you a clearer lens on how to maximize your med spa’s performance, reduce risk, and think like an investor.About Ben Hernandez of Skytale Group (https://skytalegroup.com/)Ben Hernandez is the CEO and Managing Director of Skytale Group, a leading advisory firm specializing in business strategy, M&A, and financial consulting for aesthetics and healthcare organizations. With a background in investment banking, hedge fund management, and healthcare consulting, Ben brings a unique blend of financial expertise and industry insight to every client relationship.He’s a trusted voice in the aesthetics space—frequently speaking at conferences and guiding founder-led practices through the complexities of scaling, valuation, and acquisition. Ben holds a BBA in Finance from Texas A&M and an MBA from SMU’s Cox School of Business. When he’s not advising top-performing practices, he enjoys endurance sports, family travel, and non-fiction reading.Contact Ben Hernandez:https://skytalegroup.com/https://www.instagram.com/skytalegroupllc/https://www.instagram.com/ben.skytale/https://www.linkedin.com/in/g-benjamin-hernandez-385a586/Ben.Hernandez@skytalegroup.comFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing.Download our FREE 2025 Social Media Guide for Med Spas: https://go.medspamagicmarketing.com/2025-social-media-guideIn this episode, Lauren and I dive deep into what actually works when it comes to organic social media marketing for med spas in 2025, and what’s just a distraction.We walk through a strategic framework you can use to align your social efforts with your business goals whether you’re managing it in-house or outsourcing to an agency.We cover:✅ Why your social strategy should focus on leads and existing patients, not just discovery✅ The content pillars that convert and retain (not just go viral)✅ Who should own the “social media hat” in your practice✅ The role of pinned posts, story highlights, and before/afters✅ A realistic platform prioritization (spoiler: Facebook and Instagram still win)✅ Common mistakes that hurt credibility and waste time✅ A weekly posting blueprint that you can actually follow✅ How to increase trust and booking conversions with the content you’re already posting✅ Why ads, not just organic, are essential for serious growthIf you’ve ever wondered what social media should actually be doing for your med spa, this episode is your no-fluff guide to making it count.For more social media advice, check out our interview with Chris Balbi: https://creators.spotify.com/pod/show/medspasuccessstrategies/episodes/Social-Media-Marketing-for-Med-Spas-Connect--Build-Loyalty--Interview-w-Chris-Balbi-e2t4t9h/a-abnc61eIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pricing, provider efficiency, team culture, and how to avoid the hidden pitfalls that lead to burnout and stagnation. With over 20 years of experience working internationally in top dermatology, plastic surgery, and med spa settings, Kirstie has seen firsthand what separates high-performing practices from those that struggle.In this episode, we cover...✅ Why many med spas struggle to justify premium pricing, and how to fix it✅ The real reason patients come back (hint: it’s not just results)✅ How to empower your team to handle discount requests and pricing objections✅ The importance of tracking both inventory and treatment data for growth✅ Why culture isn’t “low-hanging fruit” - and how it fuels retention and revenue✅ How leadership impacts burnout, team morale, and long-term success✅ Best practices for appointment times, provider consistency, and scaling without chaos✅ How to approach memberships, loyalty programs, and in-office events strategically✅ Why delegation, clear org charts, and job descriptions are crucial as you scaleThis episode is packed with powerful insights, operational clarity, and strategic advice for med spa owners ready to lead with confidence and build practices that thrive in any market.About Kirstie Jackson of AmSpa (https://americanmedspa.org/)Kirstie Jackson is the Director of Education at the American Med Spa Association, with over two decades of experience supporting aesthetic dermatology and plastic surgery practices across the U.S. and U.K. Her expertise spans business development, compliance, marketing, patient engagement, team leadership, and more. A former board member of the Association of Dermatology Administrators & Managers, Kirstie is passionate about helping med spas elevate their systems, culture, and profitability from the inside out.Follow Kirstie on social media:https://www.instagram.com/kirstie.aesthetics/https://www.linkedin.com/in/kirstie-jackson-5b8460a5/Learn more about the Women in Aesthetics Leadership Conference: https://americanmedspa.org/women-in-aestheticsFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing