This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Jenny Hartley, Founder and Medical Director of Skin Synthesis (https://skinsynthesis.com/), to unpack what it really takes to build a safe, high-performing med spa that stands out. Drawing on nearly two decades in critical care before entering aesthetics, Jenny brings an unparalleled perspective on patient safety, complication preparedness, leadership, and delivering a Michelin-level patient experience.Whether you're an injector, practice owner, or growing team, this conversation reveals the systems, mindset, and habits that separate average med spas from truly exceptional ones.In this episode, we cover: ✅ Why patient safety is the foundation of every high-performing med spa ✅ What most practices overlook about vascular occlusions and how to prepare ✅ Essential protocols, supplies, and training every med spa should have in place ✅ How simulation labs and role-playing elevate injector competency ✅ What a “Michelin star” patient experience looks like in aesthetics ✅ The small, human touches that drive retention (handwritten cards, personalized follow-up, seamless handoffs) ✅ How to run 45-minute consultations that build trust and long-term relationships ✅ Treatment planning that educates without feeling salesy ✅ The balance between ethics, clinical excellence, and business growth ✅ How to lead and develop a high-performing team through communication, coaching, and culture ✅ Why secret shopping, hospitality training, and continuing education matter ✅ How to think about KPIs, P&Ls, and financial literacy as a medical provider ✅ What Jenny wants her brand to stand for 10 years from now—and how she’s building toward itThis episode is packed with practical guidance and mindset shifts for any med spa owner who wants to elevate patient care, strengthen their operations, and build a practice that’s safe, trusted, and unforgettable.About Jenny Hartley of Skin Synthesis (https://skinsynthesis.com/)Jenny Hartley is a board-certified acute care nurse practitioner and the Founder & Medical Director of Skin Synthesis in Seattle. Before entering aesthetics, she spent nearly 20 years in critical care—an experience that deeply informs her approach to patient safety, complication preparedness, and clinical excellence.She is one of Seattle’s most sought-after injectors, a trainer for the Allergan Medical Institute, and a nationally recognized educator on vascular occlusion management, simulation training, and creating high-performance aesthetic practices.Skin Synthesis offers vascular occlusion simulation labs, complication management protocols, and education for injectors and practice owners looking to level up their safety systems and patient experience.Resources from Jenny:https://skinsynthesis.com/Email to learn more about their courses: admin@skinsynthesis.com https://www.instagram.com/skinsynthesis/Books Mentioned:Unreasonable Hospitality: https://a.co/d/ikufFsUThe Energy Bus: https://a.co/d/83NfGfTTraction: https://a.co/d/gvD8ImxThe 5 Types of Wealth: https://a.co/d/7Y8tF17 Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing