Brand Trust with Luz C. Gonzalez

In this episode, we'll be learning from Jenn Underwood (from FinGoal) about how companies with large data sets can use that aggregated data to make better marketing campaings. We'll be focus on how financial institutions can use transactional data to better know their customers, and subsequently surface the right offers and marketing campaigns. We are leaving the days of generic offers and marketing behind, and this episode will have you thinking of how you and your clients can use the data you have access to, to do better marketing.  FinGoal builds insights & analytics for trusted financial brands all predicated on better understanding their individual users on a human level. Find Jenn here: https://www.linkedin.com/in/jenn-underwood/  Learn more about FinGoal here: https://fingoal.com/ 

In this episode, we'll be learning from Damian Dayton, Chief Creative Officer of Creatably on how they've created a formula for insane growth through long-format social media videos. Creatably is a boutique agency that grows brands profitably, and focuses on video marketing to drive rapid growth. Creatably has 10X'd revenue for 8+ brands, garnered over 1B+ views through their creative ads, has created over $250M in revenue for their clients, and helped over 50+ companies grow. We'll discuss how your agency/company can create the Super-Bowl-commercial effect through the right creative assets, how to lower your costs on ads while improving conversions, discuss Creatably's Growth Playbook, learn about the emotional age of your brand, dig into the friction between brand and performance, and much more. You're in for a real treat!  Find Damian here: https://www.linkedin.com/in/damian-dayton-29a6b84/  Learn more about Creatably here: https://www.creatably.com/