She Slays the Day with Dr. Lauryn Brunclik

In part two of this powerful conversation, Dr. Lauryn and Kiera Dent go beyond burnout to talk about what comes after fixing your business finances—how to build true wealth, create freedom, and stop trading every hour for income. Picking up where last week left off, they dive deep into the realities of money, marriage, and mindset in healthcare ownership.Together, they discuss the “spender vs. saver” dynamic in relationships, how to align your financial goals with your partner, and why discipline and simplicity are the keys to long-term security. Lauryn shares how she diversified her income through real estate, crypto, and personal branding, while Kiera outlines her step-by-step system for mapping financial freedom levels—from survival to abundance. If you’ve ever wondered how to actually buy back your time as a healthcare entrepreneur, this is your roadmap.Key Takeaways:Make the money, keep the money. Profit margins are just the start—wealth comes from disciplined saving, investing, and resisting lifestyle creep.Balance spender vs. saver energy. Success in business and marriage requires clear financial communication and shared vision, not control or guilt.Diversify your income streams. Lauryn shares how adding digital products, real estate, and crypto created freedom beyond her clinic.Buy back your time. Hiring leadership like a Director of Operations and learning to delegate are key to scaling and reclaiming your energy.Reinvent yourself every 7–12 years. Growth requires embracing change instead of fighting it—career reinvention is part of a healthy, evolving life.About the Guest:Kiera Dent is the CEO and founder of The Dental A Team, where she and her team consult with hundreds of dental practices nationwide. Drawing on her experience in nearly every role within a dental office, Kiera helps teams streamline systems, elevate accountability, and boost profitability while still living their best lives. Her mission is to positively transform the structure and culture of dental practices, empowering providers and teams to achieve greater success with less stress.Listen to The Dental A Team: Spotify | AppleFollow Kiera: Instagram Check out all things The Dental A TeamResources:Join Callan Faulkner's Automate to Accelerate: The Only Proven System to Transform Hire-First Founders into AI Architects and Build Lean, Profitable Businesses That Scale Without BloatGrow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th)Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join

Why are so many healthcare providers burned out, overworked, and underpaid—despite dedicating their lives to helping others? In part one of this powerful two-part conversation, Dr. Lauryn sits down with Kiera Dent, CEO and founder of The Dental A Team, to uncover the root causes of financial and emotional burnout across chiropractic, dentistry, and other healthcare professions. Together, they dig into why so many doctors feel “broke,” overwhelmed, and disconnected from their purpose, and what needs to change in how we approach business and balance in the healthcare world.Lauryn and Kiera dive deep into the shared challenges facing modern clinicians: massive student debt, a lack of business training, and the generational shift in what work-life balance really means. They discuss how to identify where burnout truly comes from, why profit margins matter more than ever, and how to reclaim your sense of purpose without sacrificing success. Whether you’re a chiropractor, dentist, or any healthcare entrepreneur—this conversation will remind you that you’re not alone and help you start rewriting your professional story.Key Takeaways:Burnout isn’t just emotional—it’s financial. Many healthcare professionals are struggling because their businesses lack healthy profit margins and sustainable structures.Generational shifts are reshaping success. Millennials and Gen Z are rejecting outdated scripts of overwork and redefining what true balance and fulfillment look like in healthcare.Business is business—even in healthcare. Doctors need to learn core entrepreneurial and leadership skills to thrive, not just survive, in private practice.You’re not alone. Whether you’re a dentist, chiropractor, or vet, the struggles of burnout, money stress, and purpose fatigue are universal—and solvable.About the Guest:Kiera Dent is the CEO and founder of The Dental A Team, where she and her team consult with hundreds of dental practices nationwide. Drawing on her experience in nearly every role within a dental office, Kiera helps teams streamline systems, elevate accountability, and boost profitability while still living their best lives. Her mission is to positively transform the structure and culture of dental practices, empowering providers and teams to achieve greater success with less stress.Listen to The Dental A Team: Spotify | AppleFollow Kiera: Instagram Check out all things The Dental A TeamResources:Grow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th)Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2...

Ever wonder how to turn everyday spending into free flights, hotel stays, or business perks? In this from the vault episode, Dr. Lauryn and Kirby revisit one of the most popular conversations from the archives—how they maximize credit card points and rewards in both business and life.While loyalty programs often feel like they’re designed to benefit the companies behind them, Lauryn and Kirby reveal how to flip the script. You’ll hear their strategies for using points responsibly, the cards and services that offer the best return, how they track it all, and the real benefits they’ve experienced—like snagging first-class flights to Tokyo. Whether you’re new to the points game or looking to level up your approach, this replay offers timeless insights to help you get more out of the money you’re already spending.The two recommended resources Kirby references throughout are The Points Guy and Nerd Wallet, check them out to start your own deep dive into the world of rewards!Cards and Programs referenced throughout this episode:Personal Platinum Amex | Business Platinum Amex | Personal Delta Reserve Amex | Business Delta Reserve Amex | Marriott Bonvoy AMEX | IHG Select | Chase Marriott CardResources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookMentioned in...

Is it too late to start investing in crypto—or is now the perfect time? In this episode, Dr. Lauryn sits down with Dr. Hans Boateng, also known as The Investing Tutor, to break down everything you need to know about Bitcoin, blockchain, and building wealth in the digital economy. Whether you’ve been intimidated by crypto or simply don’t know where to start, this conversation will give you the clarity and confidence to take action.Together, they dive into the history of Bitcoin, why blockchain technology is revolutionary, and the mindset you need to approach crypto as a long-term wealth strategy. Dr. Hans explains how to build a portfolio, the importance of security and wallets, and why government adoption signals massive growth ahead. If you’ve ever wondered how digital assets fit into your financial future, this episode is your beginner’s guide to crypto.Key TakeawaysIt’s still early for crypto. We’re in the equivalent of the internet’s “dial-up stage,” meaning massive growth and adoption is still ahead.Bitcoin is the foundation. Allocate the majority of your portfolio to Bitcoin, with smaller percentages in Ethereum, Solana, or other assets for growth potential.Never sell Bitcoin. Like prime real estate, Bitcoin should be held long term—you can even borrow against it without selling.Crypto is going mainstream. From government adoption to integration into retirement accounts, digital assets are quickly becoming part of the global financial system.About the GuestDr. Hans Boateng, widely known as The Investing Tutor, climbed the ladder of financial success from the bottom 10% to the top 1%. With an MBA, a doctorate degree, and over a decade of experience in finance and investing, he has tutored more than 50,000 individuals worldwide. Originally from Ghana, West Africa, Dr. Hans is passionate about addressing the lack of investment literacy in immigrant and minority households. Featured in Bloomberg and Business Insider, he is a trusted voice in personal finance, wealth building, and crypto education.Learn more about Dr. Hans Generational Wealth Plus ProgramFollow Dr. Hans: Instagram | Facebook | XResources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram |

Is insurance really helping your practice grow—or holding it back? In this solo episode, Dr. Lauryn gets real about the hidden costs of staying in-network and why so many practice owners eventually face the hard choice of whether to go out of network. She shares personal lessons from running a clinic for 15 years, including a decade fully out of network, and reveals the freedoms and challenges that come with that shift.From the fear of audits to the problem of razor-thin margins, Lauryn dives into why leaving insurance isn’t always about profitability at first—but why it often becomes essential for long-term sustainability. Whether you’re considering dropping one payer or going fully cash-based, this episode will give you clarity, encouragement, and the real numbers to weigh before making the leap.Key TakeawaysGoing out of network can protect clinics from the constant threat of audits and unexpected clawbacks while giving owners more freedom to run care their way.Profitability depends on clear margins, not just patient volume—many providers unknowingly operate at a loss with certain insurance contracts.Transitioning out of insurance doesn’t have to be all or nothing; dropping one or two problematic payers can be a smart first step.Cash-based practices attract more engaged patients, but require strong scripts and systems to handle objections and sustain growth.Resources:The ONE thing every provider needs to launch online! Join the FREE Brand Catalyst Webinar on Friday September 19th at 1pm cst, register now!Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookMentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLALearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job BoardHolistic Marketing Huba...

Is blogging really dead—or is it the missing link in your content strategy? In this episode, Dr. Lauryn uncovers why blogging is far from obsolete and how it can fuel your marketing, establish authority, and attract the right clients. If you’ve been wondering whether to invest your time in blogs versus podcasts, reels, or newsletters, this conversation will reshape how you think about long-form content.Ashley DiBiase, founder of Dash of Social, joins Lauryn to explain how blogging fits into the “content trifecta” alongside social media and email marketing. They break down how to choose the right topics, avoid common mistakes, leverage SEO, repurpose content, and create posts that actually convert. Whether you’re a brick-and-mortar practice owner or building a personal brand, this episode will show you how to make blogging a powerhouse in your marketing plan.Key Takeaways:Blogging boosts SEO, builds thought leadership, and drives traffic to your website, where conversions happen.Repurposing blog content into emails and social posts creates a streamlined, efficient marketing strategy.Storytelling and authenticity in blog posts help humanize your brand and connect with your audience.Consistency matters: publishing even one blog a month can increase visibility and establish authority.About the Guest:Ashley DiBiase is the founder of Dash of Social, a content marketing agency that helps small businesses and tech startups grow through social media, blogging, and email marketing. A TEDx speaker and 40 Under 40 honoree, Ashley has been recognized as a leading social media strategist and serves on several nonprofit boards. Through her agency, she partners closely with clients to build value-driven strategies that boost visibility, foster community, and establish thought leadership.Find all things Dash of SocialFollow Ashley: Instagram | LinkedIn Resources:The ONE thing every provider needs to launch online! Join the FREE Brand Catalyst Webinar on Friday September 19th at 1pm central, register now!Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram |

Why do so many chiropractors push for higher patient volume, only to find themselves burned out and financially unstable? In this episode, Dr. Lauryn sits down with Dr. Carly Swift to uncover the truth behind practice profitability and why focusing on numbers alone often leads to disaster. Carly’s story of near-bankruptcy, followed by a complete financial turnaround, will challenge you to rethink what success in practice ownership really looks like.Together, Lauryn and Carly dive into the myths that keep chiropractors stuck in survival mode, the emotional roadblocks around budgeting, and the power of setting prices that reflect your true value. Carly shares how she shifted from people-pleasing decisions to data-driven strategies, building a more sustainable and thriving clinic in the process. If you’ve ever felt like you’re working harder but not seeing the financial results you deserve, this conversation is your wake-up call.Key Takeaways:Profitability is not about volume—it’s about knowing your numbers and pricing your services correctly.Budgeting isn’t restrictive; it’s a roadmap that protects your practice and reveals hidden opportunities.Transparency around money stories and financial missteps can empower chiropractors to build healthier businesses.Shifting from people-pleasing to data-driven decisions is the key to long-term sustainability and freedom.About the Guest:Dr. Carly Swift is a chiropractor, entrepreneur, and budgeting coach dedicated to helping holistic practitioners take control of their finances. After building a successful practice and nearly losing everything to a failed expansion, Carly discovered the importance of budgeting, profitability, and data-driven decision-making. Now, she empowers wellness entrepreneurs to stop undercharging, set sustainable prices, and run businesses that can truly serve their communities for the long haul.Get Carly’s FREE budget sheet to help your business find profitabilityFollow Carly on InstagramResources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook#PracticeProfitability #ChiropracticSuccess #ChiropracticBusiness #MoneyMindset...

Is LinkedIn really the hidden goldmine for healthcare professionals? In this high-energy conversation, Dr. Lauryn sits down with LinkedIn and digital marketing expert Joe Apfelbaum to uncover how healthcare providers can turn connections into clients, referrals, and opportunities. If you’ve ever dismissed LinkedIn as just “nerds in suits,” this episode will flip that belief on its head.Together, they dive into how to strategically use LinkedIn to attract high-value clients, build authentic professional relationships, and open doors to speaking engagements, corporate wellness partnerships, and community influence. Joe also breaks down how AI is transforming networking and content creation, offering practical strategies to save time while staying authentic. Whether you’re looking to grow your practice, expand your influence, or simply stop leaving money on the table, this episode will show you why LinkedIn should be part of your growth plan.Key Takeaways:LinkedIn as a growth engine: Discover why LinkedIn is one of the most powerful yet underutilized platforms for healthcare professionals and entrepreneurs to generate high-value clients and referrals.Networking with intention: Learn Joe’s approach to building authentic relationships online through greeting, feeding, and meeting — without feeling “salesy” or sleazy.AI for business development: See how artificial intelligence tools can streamline LinkedIn activity, from crafting posts in your own voice to automating engagement, without losing the human touch.Shifting your mindset: Understand why treating LinkedIn like a virtual BNI group or networking event can open the door to bigger opportunities, from corporate wellness talks to six-figure growth.About the Guest:Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency ranked on the Inc. 5000 list. A LinkedIn strategist, speaker, and author of High Energy Networking and High Energy Marketing, Joe has trained thousands of professionals on how to leverage LinkedIn and AI to grow their businesses. When he’s not helping entrepreneurs scale, he’s rollerblading, rapping, or spending time with his five children in New Jersey.Where will you find and connect with Joe? LinkedIn of course! Joelinkedin.com Send “Demo” to 9738418868 and you’ll get a demo of Joe’s technologyResources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X |

What happens when you step outside your own platform and share your story with a new audience? In this episode, Dr. Lauryn flips the script and takes the guest seat on the Best Practices podcast, hosted by Dr. Allen Miner and Dr. Brian Capra of the Ultimate Achiever’s Club. Lauryn opens up about the real struggles behind building a thriving clinic, the resentment and burnout that can creep in, and the surprising path that led her to create a second career in personal branding.Together they explore the phases of practice growth, why “new girl energy” eventually fades, and how repetition, leadership, and systems are the true backbone of scaling. Lauryn also shares how her podcast and online presence have transformed into a powerful business of their own, providing a blueprint for chiropractors and healthcare professionals looking to expand beyond the walls of their practice. Whether you’re navigating burnout, craving variety, or dreaming bigger, this candid conversation will leave you rethinking what’s possible.Key Takeaways:Burnout vs. Resentment: Lauryn explains why many chiropractors don’t just “burn out” but actually grow resentful of their businesses when growth plateaus.The Power of Systems and Repetition: Scaling a business requires consistent systems and leadership, not one-time inspiration.Beyond the Clinic Walls: Personal branding and online business can become powerful revenue streams and sources of fulfillment outside of patient care.About the Guests:The Best Practices podcast is hosted by Dr. Allen Miner and Dr. Brian Capra, leaders of the Ultimate Achiever’s Club (UAC). UAC is a community of high-performing chiropractors and entrepreneurs committed to building practices, businesses, and lives of impact. Through coaching, collaboration, and candid conversations, Dr. Miner and Dr. Capra share proven strategies and highlight voices in the profession who are redefining what’s possible.Resources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookMentioned in this episode:Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro MatchmakersGo from surviving to thriving...

What if your business could be more profitable, less stressful, and give you back hours of your life each week—without sacrificing quality or service? In this episode, Dr. Lauryn sits down with serial entrepreneur and chiropractic powerhouse Dr. Elise Rigney to break down her signature Rewire Method—a proven framework for streamlining operations, boosting margins, and creating more freedom as a business owner.Together, they explore how to identify hidden payroll bloat, leverage virtual assistants and AI, negotiate expenses like a pro, and innovate in ways that keep your business recession-proof. Whether you run a practice, a small business, or an online brand, this conversation will equip you with the mindset shifts and tactical steps to run leaner, smarter, and more profitably—while reclaiming your time and energy.Key Takeaways:Optimize Profit Margins: Learn how to audit your expenses, identify unnecessary costs, and negotiate better deals to keep more of your revenue.Leverage VAs and AI: Discover how outsourcing to skilled virtual assistants and using AI tools can reduce payroll strain while boosting productivity.Rewire Method Framework: Understand Dr. Rigney’s step-by-step process for streamlining operations, innovating your business model, and enhancing retention.Freedom Through Systems: See how building efficient systems frees up time for higher-level strategy, personal passions, and living life on your terms.Guest Bio:Dr. Elise Rigney is a serial entrepreneur, chiropractor, and business strategist dedicated to helping small business owners create profitable, scalable companies without burning out. As the owner of four chiropractic clinics in Colorado, a seasoned consultant, and the creator of the Rewire Method, she blends real-world experience with practical systems to help entrepreneurs streamline operations, boost margins, and reclaim their time. Dr. Rigney also invests in startups through venture capital partnerships and is passionate about empowering other business owners to achieve financial and personal freedom.Turn economic uncertainty into strategic advantage: get The REWIRE Method now! Follow Elise: Instagram | LinkedIn | FacebookResources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: a...

What happens when AI sparks excitement in you as a business owner—but confusion, fear, or resistance in your team? In this solo episode, Dr. Lauryn dives into the art of bringing your staff along with you in the AI revolution, without losing trust or momentum. If you're wondering how to talk to your team about using AI without sparking panic or pushback, this episode is a must-listen.Lauryn breaks down exactly why understanding and communicating the why behind AI adoption is more critical than ever, especially in small business and healthcare settings. You'll learn the four types of employee mindsets when it comes to AI, how to introduce it without sparking fear of irrelevance, and practical exercises to help your staff fall in love with AI in both their personal and professional lives. This is about more than tools—it's a culture shift.Key Takeaways:AI is not the future—it’s the present. Lauryn explains why clinic owners must lead from the front in adopting AI and how ignoring it puts your practice at risk.Not all resistance is bad—it’s often fear. Understanding your team’s mindset and addressing fears of irrelevance or incompetence can prevent turnover and foster growth.Sell the benefit personally first, professionally second. One of Lauryn’s top strategies is helping your team fall in love with AI in their personal life first—then bringing that excitement into the workplace.This is a culture shift, not a tech upgrade. Lauryn offers language, tools, and real examples to build a workplace culture that embraces AI with empathy and enthusiasm.Resources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookMentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLAGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareHolistic Marketing HubHolistic Marketing HubLearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!a...

Why do people say one thing and do another? Why do some ads flop while others go viral? In this episode, Dr. Lauryn sits down with behavioral marketing expert Nancy Harhut to explore the science behind how people actually make decisions—and how marketers can ethically influence those instincts to boost attention, engagement, and conversions.Nancy shares decades of experience blending behavioral science with marketing strategy, revealing practical tools that business owners and service providers can use right now. You'll learn about eye magnet words that increase clicks, why the word “free” still works wonders, how to use social proof and authority to build trust, and why loss aversion might be your best sales tool. Whether you’re a clinic owner, entrepreneur, or content creator, this conversation is packed with actionable insights to improve your messaging and get better results.Key Takeaways:Behavioral marketing leverages subconscious decision-making. Up to 95% of decisions are made in the subconscious mind—using behavioral prompts can dramatically improve ad performance and message retention.Certain words have proven psychological impact. Words like “you,” “free,” “new,” and “alert” are eye magnets that instinctively capture attention and drive engagement across email, print, and social media.Use social proof and authority to build trust. Testimonials, certifications, and credibility signals reduce uncertainty and help potential clients feel confident choosing your service or product.Loss aversion is more powerful than gain. Framing your offer in terms of what someone could lose (vs. what they’ll gain) can double response rates and increase urgency in decision-making.About the Guest:Nancy Harhut is the Co-Founder and Chief Creative Officer of HBT Marketing, where she helps brands apply behavioral science to increase marketing performance. With a background as a top-ranked creative director, Nancy has led successful campaigns for major global clients and was named a Top 10 Digital Marketer by the Online Marketing Institute. She’s spoken at hundreds of industry conferences worldwide and is the author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Nancy’s work focuses on making marketing smarter by understanding how people really think and act.Buy Nancy’s Book: Using Behavioral Science in MarketingFollow Nancy: LinkedIn | Instagram Resources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Don’t miss the upcoming Cash Cow Webinar: A Free Masterclass on How to Systemize, Profit, and Lead Without Being the Bottleneck. Happening twice, on July 29th and 30th, register for FREE today!Join The Uncharted Collective: A Membership for Healthcare Professionals to...

Is AI starting to feel like one more overwhelming thing on your already packed to-do list? You're not alone—and you're not behind. In this empowering episode, Dr. Lauryn sits down with AI strategist Marnie Wills to cut through the noise and help you understand exactly how AI can support your business without stealing your soul (or sanity). Whether you’re curious, skeptical, or somewhere in between, this conversation is for you.Marnie shares her journey from PE teacher to multi-business founder to AI trainer, and how adopting an “AI-first mindset” transformed her work, her time, and her impact. They dive into practical use cases for healthcare providers, how to overcome the initial mental block with AI tools, and why adding your personal expertise to AI is the secret weapon most people miss. This episode is a masterclass in starting small, staying human, and scaling smart.Key Takeaways:AI is your second brain—not your replacement. Marnie explains how to collaborate with AI to enhance decision-making, automate repetitive tasks, and amplify your expertise, not erase it.Strategy beats tech skills every time. You don’t need to be “techie” to use AI effectively—you need intention, clarity, and the right mindset. Learn how to shift from overwhelm to opportunity.Customization is the key to authenticity. Plug-and-play prompts won’t cut it anymore. Marnie shows why creating tailored AI assistants can elevate your content, marketing, and operations.The future belongs to leaders who adapt. From courses to client communications, Marnie reveals how industries are changing—and how healthcare providers can evolve without losing their humanity.About the Guest:Marnie Wills is an AI trainer, speaker, and strategy consultant helping business owners adopt an “AI-first” mindset to scale sustainably. After two decades as a teacher and entrepreneur, she transitioned into tech by combining her passion for systems, automation, and impact. Marnie now leads workshops and trainings around the world, empowering people to customize AI tools for their unique businesses—without needing a tech background.Find all of Marnie’s resources and ways to work with her here.Follow Marnie: LinkedIn | Instagram Resources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Don’t miss the upcoming Cash Cow Webinar: A Free Masterclass on How to Systemize, Profit, and Lead Without Being the Bottleneck. Happening twice, on July 29th and 30th, register for FREE today!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow

What if feeling stuck isn’t a dead end—but a sign it’s time to pivot? Whether you’re a burned-out employee, an entrepreneur itching for your next move, or a leader unsure how to support your team, this episode is for you. Dr. Lauryn sits down with career and leadership strategist Kimberly Brown to talk about what to do when the spark fades and your work life starts to feel more draining than fulfilling.They unpack how to navigate career crossroads with clarity and strategy—from knowing when it's time to leave, to reigniting passion through personal branding and leadership development. Kimberly shares how rest seasons can fuel future hustle, why building a career that creates opportunities is essential, and how practice owners can empower their teams without losing control. If you’ve ever thought “this can’t be it,” tune in for a refreshing, practical guide to your next best move.Key Takeaways:Burnout vs. Boredom: Learn how to distinguish true burnout from professional boredom—and why recognizing the difference can change your career trajectory.Strategic Career Pivots: Kimberly offers actionable advice on when to stay, when to go, and how to transition with purpose—not panic.Empowering Leadership: For clinic owners, this episode reveals how to foster autonomy in your team while creating space for their personal brands to grow.Seasons of Hustle and Rest: Understand why hustle isn’t toxic, rest isn’t lazy, and both are essential in building a sustainable, fulfilling career.Guest Bio:Kimberly Brown is a globally recognized career and leadership strategist, bestselling author, and keynote speaker. As the founder and CEO of Brown Leadership, she helps mid-career and senior professionals elevate their brands, navigate transitions, and lead with confidence. Her bestselling book Next Move, Best Move and her podcast Your Next Move have empowered thousands to take control of their careers with clarity and purpose.Find all things Kimberly Brown including her freebie’s and newsletters!Follow Kimberly on InstagramGet Kimberly’s book, Next Move Best MoveResources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Founder’s pricing spots are going fast, secure yours today!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | a...

What does it actually take to deliver a compelling keynote—and get paid for it? If you’ve ever said “yes” to a speaking opportunity and then immediately panicked about what to say, this episode is for you. Dr. Lauryn sits down with keynote architect Andrew Chesnutt to unpack how to craft a powerful talk that creates real impact—and real business results. Whether you're dreaming of big stages or just want to clearly communicate your message, this conversation will give you the roadmap.Together, they explore Andrew’s step-by-step framework for building a keynote from scratch, why your message matters more than your delivery, and how to avoid the common mistakes that kill momentum on stage. They also cover how to repurpose keynotes into social media and podcast content, why “authority by proximity” is your secret weapon, and how to turn your personal story into your most powerful sales tool.Key TakeawaysStructure Beats Spontaneity: A successful keynote follows a proven structure—from a strong hook to clear teaching points and a memorable close. Andrew outlines the blueprint for building a compelling talk that works every time.Find Your Unique Message: The best speakers aren’t trying to say everything—they’re focused on one mission, one audience, and one clear call to action. Andrew explains how to niche down without losing impact.Authority by Proximity Works: Sharing the stage or podcast mic with respected voices instantly elevates your own credibility. Learn how to use interviews, speaking, and podcasting as tools for building trust.Start Before You’re Ready: Most entrepreneurs wait too long to speak. Andrew shares why you don’t need a fancy bio to start—just a clear purpose and the willingness to get on stage.About the GuestAndrew Chesnutt is the founder of The Authority Forge, where he helps entrepreneurs, coaches, and experts turn their voice into influence through keynotes and podcasting. With nearly two decades of experience in the learning industry and a background in tech, Andrew has helped build two seven-figure businesses. Today, he’s focused on helping 100,000 entrepreneurs craft messages that matter and deliver talks that convert. He’s also the host of Hustle and Grind, a podcast exploring the origin stories of real entrepreneurs.Interested in working with Andrew? Check out The Authority ForgeEmail Andrew directly: andrew@theauthorityforge.comFollow Andrew: LinkedIn | Instagram Resources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Founder’s pricing spots are going fast, secure yours today!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: a

What if tying your self-worth to metrics is the real problem with goal setting? In this solo segment, Dr. Lauryn challenges the obsession with numbers-based goals and explores how validation through data can backfire.She shares a healthier, more mindful approach—asking why you chose that number in the first place, and offering alternatives that focus on effort, intention, and systems over outcome.Listen to the full episode: Spotify | AppleResources:Join the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

Do you know your Human Design? You'll probably want to know what you are while listening to this episode, so use this link to find out!What if the key to avoiding burnout and working in true alignment isn’t another productivity hack—but understanding your human design type? In this eye-opening episode, Dr. Lauryn welcomes human design expert Mel McSherry to explore how our energetic blueprints can radically reshape how we rest, lead, and grow our businesses. Whether you’ve never looked up your chart or you’ve got it memorized, this conversation will shift how you think about your work rhythm and your team’s.Together, they break down how each human design type—Generators, Projectors, Manifestors, Manifesting Generators, and Reflectors—approaches energy cycles, productivity, and leadership. Mel shares actionable ways to prevent burnout, create more sustainable team dynamics, and make decisions that feel aligned instead of forced. If you’ve ever struggled with rest guilt or felt out of sync in your business, this one’s for you.Key Takeaways:Human design reveals your unique energy cycle, showing when to push and when to rest to avoid burnout and maximize productivity.Each design type functions differently in business, and understanding those differences can improve both solo work and team leadership.Transparent leadership rooted in self-awareness allows business owners to align their communication, delegation, and decision-making with their true energetic strengths.Rest doesn’t always mean stillness, especially for types like Manifesting Generators—it may look like switching tasks or channeling energy elsewhere.About the Guest:Mel McSherry is an international business guide, speaker, and Human Design expert who helps entrepreneurs and leaders create success on their own terms. With over 13 years of entrepreneurial experience, she blends practical strategy with energetic alignment to help her clients work less and make more. Mel’s signature approach integrates Human Design into business coaching, helping individuals better understand how they’re designed to operate, lead, and thrive—without the hustle.Follow Mel: Instagram Work with Mel: Human Design Starter PackResources:Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekJoin the waitlist for Multipassionate EntrepreneurFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up

Is the term "mental health" doing more harm than good? In this segment, David Bidler challenges how we talk about wellness, arguing for a shift toward “brain health”—a term that empowers proactive growth instead of labeling illness.From dopamine deficits to algorithm-driven anxiety, David unpacks the physiological and psychological toll of our tech-filled lives—and offers a path forward rooted in clarity, autonomy, and actual health.Listen to the full episode: Spotify | AppleFollow Dr. David: Instagram | FacebookResources:Join the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

What if the only thing standing between you and the next level of your life wasn’t strategy—but belief? In this electric crossover episode, Dr. Lauryn shares the mic with Dr. Jessica Emery, host of The Happy CEO, for a raw, empowering conversation on what it really takes to break free from the traditional healthcare mold and step into something more. Whether you’re a chiropractor, dentist, or any kind of provider, this is your permission slip to think bigger.Together, Lauryn and Jessica unpack the mindset shifts required to build a personal brand, create new income streams, and expand your identity beyond your degree. They explore why hustle isn’t always bad, how to balance masculine and feminine energy in business, and why fear keeps so many providers stuck. If you’ve ever felt called to something more but didn’t know how to start, this episode is your blueprint.Key Takeaways:Mindset is the Foundation of Expansion: Healthcare providers often operate from a place of scarcity and fear, but growth begins when you believe you're capable of more than your credentials or clinical role.You Are the Brand: Personal branding is no longer optional—especially in 2025. Lauryn and Jessica explain how your authenticity, energy, and story are the most powerful tools for building trust and expanding your influence.Freedom Requires Strategy and Self-Work: From building multiple income streams to understanding your human design, providers need both business systems and personal insight to avoid burnout and scale sustainably.Start Before You’re Ready: The path to success isn’t about waiting for the right time—it’s about creating space, investing in yourself, and stepping into rooms that expand your vision.About the Guest: Dr. Jessica Emery is a multi-passionate entrepreneur, brand strategist, and former cosmetic dentist who has successfully built multiple seven-figure businesses. After founding and scaling Sugar Fix Dental Loft in Chicago, she transitioned into coaching and content creation, helping healthcare professionals grow magnetic personal brands through her company, Happy CEO. Known for her vibrant energy and signature blend of mindset and marketing, Jessica now empowers women to live boldly, create impact, and turn their dream lives into reality.Follow Jessica: Website | Instagram Listen to Happy CEO: Spotify | AppleResources:Join the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn |

Is hustle culture really the enemy—or are we just missing the point of what it means to grow? In this segment, business strategist Racheal Cook reframes the conversation around early career grind, arguing that what we truly need isn’t more hustle—it’s mastery.Through the lens of music, sports, and entrepreneurship, Racheal shares how practicing with intention leads to long-term excellence, not burnout. Whether you’re just starting out or in a season of scaling, this is your reminder that success takes time, nuance, and skill—and you can’t outsource the foundation.Listen to the full episode: Spotify | AppleLearn more about CEO CollectiveListen to Promote Yourself to CEO: Spotify | Apple Follow Racheal: LinkedIn | InstagramResources:Join the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.