Why are new patient leads harder than ever to convert? Why do people click “request appointment” and then ignore the phone when you call them back? In this eye-opening first half of Lauryn’s conversation with marketing expert Ryan Rieder, they break down the real reasons behind today’s lead behavior—and why overwhelmed, distracted consumers require a completely different approach than what practices used even a few years ago. If you’ve ever felt confused by inconsistent lead follow-up or disappointed by low booking rates, this episode will finally make the data make sense.

Together, Lauryn and Ryan unpack the psychology of modern consumers, the impact of decision fatigue, why response timing matters more than most practices realize, and how AI voice agents are beginning to fill critical gaps in speed-to-lead and consistent follow-up. You’ll learn what’s actually normal for booking percentages, why even great front desk teams struggle, and how understanding human behavior is the first step toward better systems, better conversions, and a more predictable new-patient pipeline.

Key Takeaways:

• Modern consumers are overwhelmed—leading to inconsistent follow-through. Ryan Rieder explains how decision fatigue, content overload, and “start now, finish later” behavior impact every step of the new-patient process.
• Speed-to-lead dramatically increases conversion rates. Answering or calling back within 60 seconds can multiply booking chances, but most practices aren’t staffed to respond that quickly consistently.
• AI voice agents fill the timing and capacity gap. Early AI adoption is helping small practices match the responsiveness and follow-up systems previously only available to large organizations.
• Lead quality vs. lead quantity is often misunderstood. Without understanding human behavior and response patterns, practices misjudge what their booking numbers really mean—and what realistic expectations should be.

About the Guest:

Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably.

Follow Dr. Ryan: Website | YouTube | Instagram | Twitter 

DC Practice Growth Podcast: Apple | Spotify

Resources:

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65.

Follow Dr. Lauryn: Instagram | X | LinkedIn | Facebook

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