Claim OwnershipAs A Creator - Interviews with Content Creators
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© Charlotte Trecartin
Description
Welcome to "As A Creator" - the podcast that dives deep into the minds of top TikTok and Instagram creators. Join me as I interview the top content creators on social media. From influencers, to small business owners, to UGC creators, I talk to anyone who has a winning strategy. I unlock their secrets, explore their stories, and reveal the strategies behind their success. Get inspired, gain insights, and unleash your own creative potential. Tune in now!
Hosted by Charlotte Trecartin
Hosted by Charlotte Trecartin
37 Episodes
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Abby Rosilier, the founder of Abby Rose Cases, shares her journey of starting a successful phone case business and growing her social media presence on platforms like TikTok and Instagram.
She discusses the strategies she used to create viral TikTok videos, the importance of posting consistently, and the effectiveness of TikTok Live for boosting sales.
Abby also talks about the challenges of editing long TikTok videos and the benefits of switching to a business TikTok account. She shares her plans for the future of her business and offers tips for small business owners and TikTok users.
This episode is sponsored by CHARCHARMS
00:00 Introduction and Recording Instructions
01:20 Starting Abby Rose Cases and Getting into TikTok
03:53 Growing on Instagram and TikTok
06:13 Creating Viral TikTok Videos
08:36 Experimenting with Different Types of TikTok Content
11:44 Posting Frequency and Repurposing Content
15:16 Utilizing TikTok Live for Sales
18:10 Using Games and Interactive Elements in TikTok Lives
20:37 Growth Tools: Viral Content, TikTok Lives, and Followers
22:25 Editing Long TikTok Videos
23:46 Switching to a Business TikTok Account
25:22 The Role of TikTok Shop in Sales
26:41 Expanding the Business and Future Plans
30:42 Tips for Small Business Owners and TikTok Users
In this conversation I interview Cheyenne Brink, who owns Brink Management, a TikTok Talent Management company!
Overview of our conversation:
00:00 Introduction and Background
01:35 Getting Started in the Industry
06:07 Building a Talent Roster
07:38 Identifying Potential in Content Creators
10:42 Leaning into Virality
13:14 Growth and Sustainability in the Creator Space
15:26 Reaching a Sustainable Income
17:44 Financial Considerations for Creators
19:06 Income of Influencers
20:47 Opportunities for Full-Time Creators
22:45 When to Get an Agent or Management Company
24:33 Outreach and Inbound Management
26:53 Unfilled Niches in the Creator Space
29:24 Content Creators Discussing Sobriety
30:24 Niche Management Agencies
33:06 The Need for Niche Agents
34:55 Creating Specialized Management Companies
Connect with Charlotte Trecartin on LinkedIn, and follow As A Creator on Instagram
This week we talk to SIMJI, the creator behind the very viral TikTok page @simjiofficial. In this episode we cover her story of how she started the account, what she did to grow the page, and how she monetizes it.
SIMJI also gives some of her tips & best practices for being a successful content creator. Even though she makes rugs on the internet, the basics of being a content creator apply to anyone.
This podcast is of course sponsored by the absolute cutest product ever, which I will link right here if you dare to see it.
Also, I apologize there was no intro this week because I was sick. Back to normal episodes next week!
Cheers :)
In this conversation, Julia, a successful TikTok creator (@freebiesandmore) with over a million followers, shares her journey and insights into leveraging TikTok Shop for income.
She started on social media as a couponer and gradually transitioned to TikTok, where she experienced rapid growth. Julia discusses the importance of consistency, finding a niche, and understanding your audience.
She also shares her strategies for choosing products to promote on TikTok Shop and negotiating brand deals. Julia believes that TikTok Shop is the future and offers valuable tips for creators looking to monetize their TikTok content.Takeaways
This podcast has the CUTEST sponsor, you might be shocked when you click this link.
00:00 Introduction and Background
03:06 Starting on Social Media
06:18 Transition to TikTok
11:44 Becoming a Full-Time Creator
15:12 Income Sources: Brand Deals and TikTok Shop
18:46 Choosing Products for TikTok Shop
22:09 Working with Brands and Negotiating Deals
24:47 The Future of TikTok Shop
30:18 Tips for Linking TikTok Shop Products
Follow @AsACreator on Instagram
In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability.
Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives.
Working with Influencer Managers and Talent Agencies
Collaboration with Marketing Teams
Tips for Building an Influencer Strategy
Integrating UGC in Marketing Mix
Balancing Brand Voice and UGC
Giving Direction for UGC Campaigns
Educating and Empowering Influencers
Providing Direction and Ideas for Content
Challenges and Unexpected Results
Future Trends in Influencer Marketing
Connect with Sarah Grosz
This episode has the CUTEST sponsor EVER! Only click if you like cute things.
Follow As A Creator
Connect with Sarah on Instagram & LinkedIn
This conversation with Austin Maxwell delves into monetizing social media and the strategies for building a Facebook travel page business with his wife Courtney.
He emphasizes the commitment to daily content and the importance of providing value first. We share our motivation and time management strategies and offer advice for getting started on social media!
This Episode is Sponsored by THE CUTEST Thing EVERR . Your bestie, mom, daughter or auntie will love it.
Our Conversation:
Monetizing Social Media
Building a Business as a Couple
Commitment to Daily Content
Starting on TikTok and Repurposing Content
Motivation and Time Management
Providing Value First
Creating Controversial Content
Building an Audience for Financial Freedom
Workflow and Motivation
Finding Inspiration in Comments
Advice for Getting Started on Social Media
In this conversation, Austin Maxwell discusses the importance of delegation and the early success of his business on TikTok. Austin also emphasizes the value of TikTok for revenue generation and the expansion to other social media platforms.
He talks about the effectiveness of a brand ambassador program in recruiting young and talented individuals.
Additionally, he discusses the organization of content creation and the importance of giving creative freedom to the social media manager.
This Episode Is Sponsored by CHARCHARMS! The Cutest Things Ever
Follow Kanga Coolers on Instagram, TikTok & LinkedIn
Introduction and Delegation
Discovering TikTok
Early Success on TikTok
Team Effort and Time Constraints
Value of TikTok for Revenue Generation
Expanding to Other Social Media Platforms
Recruiting through Brand Ambassador Program
Creating a Brand Ambassador Program
Organizing Content Creation
Giving Creative Freedom to Social Media Manager Delegation as a Founder
Managing Brand Perception
Embracing Opinions and Building Relationships
Different Brand Voices on Different Channels
Sharing Mistakes and Wins
Taking Advantage of Opportunities
This episode makes me want to be an Amazon Fashion Influencer SOOO badly!
Denise broke it down for us. How she makes content, how she makes money, and how much she makes from her Amazon Affiliate links... *hint* (it's a lot). This was an awesome conversion and I know I learned a ton.
One of the biggest takeaways, is how she relies on SEO for people to find her videos. She breaks down her SEO/hashtag strategy and why it works.
The only thing not fashionable about Denise, is that she doesn't have any CharCharms (yet). Go shop CharCharms at CharCharms.com.
Follow Denise on all her platforms here
Follow As A Creator on all platforms here
If you know content creators, you know Kate. Kate is the girl behind the throwback videos on her account, @itskatesteinburg.
In this episode, we talked about her story, signing with an agency, and making the decision to leave her full time job at Ulta to work as a TikTok creator.
This episode is sponsored by CharCharms! CharCharms is the HOTTEST gift for 2023, shop accessories at CharCharms.com.
Follow Kate on her platforms here.
Follow As A Creator on all platforms here.
This conversation with Michael is awesome!
He is our first cooking creator guest on the show, and he also does high quality content! Very different from the "iphone only" content creators.
In this episode talked about Michael's story, how he films content consistently & how he monetizes his content.
Enjoy episode 24!
Follow Michael on Instagram
Follow As A Creator on Instagram
Shop CharCharms Water Bottle Accessories
Today we talked to foodies Catherine & Lizzie Everett from @HotTakesDailyOfficial
In this episode, we go over their story to growing their platform to 100,000+ followers on Instagram. They videography strategy. How they work with restaurants. And, how they monetize their page.
It was so fun to talk to them & I hope you love the episode!
This episode is sponsored by CHARCHARMS!! Go shop the CUTEST Holiday Gift NOWW.
Follow @HotTakesDailyOfficial
Follow @AsACreator for new episode updates
Man!! This is quite the hefty episode! I interviewed Alec Klinsky, who is extremely passionate about TikTok Shop.
We talk about everything you need to know about TikTok Shop!
- The products & price ranges that do well
- How brands should utilize TikTok Shop
- How creators should use TikTok Shop
- How TikTok Shop compares to other selling platforms
- And SO much more!!
This episode is sponsored by the CUTEST Holiday Gift!!
Follow As A Creator for updates!
In this episode I talked to Austin Hankwitz. He is a Finance Content Creator who turned his passion into a multimillion dollar business, all because of TikTok.
You can find him @austinhankwitz (750k) on TikTok and @witz.business (129k) on Instagram.
We have a conversation about why he started posting on TikTok, how he quickly grew to 300k+ followers in his first year, and how he really started monetizing his audience Patreon.
We also cover how his brand has grown to more than just content, but has evolved to a newsletter, podcast and even consulting for companies.
I am personally extremely inspired by Austin and I am sure you will be too.
This podcast is sponsored by the only holiday gift you need.
Follow Austin on all platforms here.
Follow As A Creator for updates on episodes here.
She's got THREE massive profiles, and in this episode we talked to creator Jennifer Kassir about how she manages them.
She goes over the journey behind creating her three accounts: @MsBeanieOfficial (3.8 Million), @ArabJenn (1.3 Million), & @JenniferKassir (430K)
We also talk about how she monetizes her content, what she loves & hates about being a content creator, and some tips that she's learned throughout the years!
00:00 Content Creation Strategy
03:08 Strategies for Virality
07:30 Planning and Posting Frequency
10:02 Favorite Editing Apps
10:57 Using Trending Audios and Researching Videos
14:20 Monetizing Miss Beanie Account
17:20 Building a Salary and Consistency in Brand Deals
19:41 Challenges Faced as a Content Creator
29:41 Proud Moments as a Content Creator
33:14 Essence of Being a Successful Content Creator
THIS EPISODE IS SPONSORED BY THE BEST HOLIDAY GIFT EVERRRRR!!!
Follow @AsACreator for future updates on episodes and guests.
In this conversation, Sarah Grosz, an influencer strategist at Allbirds, shares insights and tips on influencer partnerships and marketing. She discusses the evolution of influencer marketing, the process of building an influencer program, and the benefits of collaborating with other brands. Listen to part 2 in next weeks episode!
00:00 Introduction and Background
03:07 Evolution of Influencer Marketing
04:35 Building an Influencer Program
05:40 Collaborating with Other Brands
08:10 Setting Up Influencer Partnerships
10:04 Starting with Gifting and Product Collaborations
12:05 Working with Medium to Bigger Brands
15:46 Influencer Strategy vs. Influencer Management
16:40 Finding Influencers for Campaigns
19:41 Finding Influencers through Keywords and Location
21:47 Evaluating Influencer Pitches
Today we talked to Brooke Wilczewski who is the Community and Marketing Lead at Quinn, an Erotic Audio App.
We discusses her journey and role at the company. She shares how she started working at Quinn and the evolution of her role from intern to community marketing lead. Brooke also talks about the day-to-day responsibilities of her role, including creating content and managing social media. She explains the high volume of content creation at Quinn and how the team works together to plan and execute marketing strategies. Brooke emphasizes the importance of treating people like people and the future growth of Quinn as a company.
💖 LOVE CUTE STUFF? CHECK OUT CHARCHARMS 💖
00:00 Introduction and Background
05:58 Starting at Quinn
06:46 Role as Community Marketing Lead
08:57 Creating Content
15:14 High Volume Content Creation
19:07 Working as a Team
22:19 Using Google Docs for Scheduling
29:58 Personal Growth and Future of Quinn
In this episode I talked to Sully Finlay, the full time CPA who goes viral in every video he posts. Even though he's a full time CPA, he does standup comedy which is where he gets his humor from!
This was a great conversation where we talked about his rocky 8 month start on TikTok and how that quickly changed when he found a relatable style for his comedic skit videos.
We also talk about his strategy to posting daily on social media, and what it's like working with brands.
This episode is sponsored by CharCharms! Shop CharCharms Water Bottle Accessories here.
Follow Sully Finlay on all platforms here
Follow As A Creator here
Welcome to our podcast episode featuring Alexander Campbell, the floral artist sensation also known as @acfloralstudio with 1.3 million followers. In this interview, we dive into Alexander's journey:
He started in the floral industry during COVID when no one else was doing flowers on social media.
His unique "inspired by" videos quickly went viral.
Alexander explains why his Instagram followers are often more valuable than his TikTok ones.
He shares his content strategy, posting frequency, and investment in his videos.
Learn what it's like working with an agent.
Discover his exciting partnership with Disney.
Finally, we touch on his proudest moment collaborating with Harids London.
Join us for a captivating discussion with Alexander Campbell, where creativity blooms, and success thrives!
Find Alex's Links here
Follow As A Creator here
This show is sponsored by CharCharms. Shop CharCharms Water Bottle accessories here
The episode you've all been waiting for... I interviewed Ashwin Krishnaswamy, or as many of us call him "Shwinnabego".
He's a branding/marketing expert and has become every marketers favorite creator to follow. He creates content about building brands, and he even has his own CPG company - Oklahoma Smokes.
This episode is a good one, the one hour listen is well worth it. So buckle up, grab your favorite water bottle and enjoy the ride.
Follow Ashwinn here
Shop Oklahoma Smokes here
Follow As A Creator here
This episode is sponsored by CharCharms! Shop the perfect holiday gift at CharCharms.com
In today's chat, we're hanging out with the incredible Alyssa Brianna, the brains behind Fabulyss Boutique and a total TikTok rockstar boasting 1.5 million followers. Get ready to soak in some serious wisdom and creative vibes!
We're diving into Alyssa's world – the highs, the lows, and everything in between. From business blunders that turned into golden lessons to that jaw-dropping TikTok live moment where she banked a whopping $35,000 – yep, you heard it right!
Plus, we're uncovering why connecting with your audience is like hitting the jackpot, and how Alyssa's Safety Keychains are more than just accessories.
So, grab your favorite drink, kick back, and join us in this candid convo. Whether you're hustling in the content creation scene or itching to turn your passion into a business, Alyssa Brianna's journey is a masterclass in keeping it real, staying connected, and making those creative dreams a reality. Let's get into it on "As a Creator"!
Check out Fabulyss Boutique HERE
Follow As A Creator HERE
This show is sponsored by CharCharms! Shop CharCharms here
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