DiscoverAs A Creator - Interviews with Content CreatorsHow to Maximize TikTok as A Growing Start Up with Austin Maxwell Co-Founder of Kanga Coolers
How to Maximize TikTok as A Growing Start Up with Austin Maxwell Co-Founder of Kanga Coolers

How to Maximize TikTok as A Growing Start Up with Austin Maxwell Co-Founder of Kanga Coolers

Update: 2024-01-01
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In this conversation, Austin Maxwell discusses the importance of delegation and the early success of his business on TikTok. Austin also emphasizes the value of TikTok for revenue generation and the expansion to other social media platforms.


He talks about the effectiveness of a brand ambassador program in recruiting young and talented individuals.


Additionally, he discusses the organization of content creation and the importance of giving creative freedom to the social media manager.


This Episode Is Sponsored by CHARCHARMS! The Cutest Things Ever


Follow Kanga Coolers on Instagram, TikTok & LinkedIn


Introduction and Delegation


Discovering TikTok


Early Success on TikTok


Team Effort and Time Constraints


Value of TikTok for Revenue Generation


Expanding to Other Social Media Platforms


Recruiting through Brand Ambassador Program


Creating a Brand Ambassador Program


Organizing Content Creation


Giving Creative Freedom to Social Media Manager Delegation as a Founder


Managing Brand Perception


Embracing Opinions and Building Relationships


Different Brand Voices on Different Channels


Sharing Mistakes and Wins


Taking Advantage of Opportunities

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How to Maximize TikTok as A Growing Start Up with Austin Maxwell Co-Founder of Kanga Coolers

How to Maximize TikTok as A Growing Start Up with Austin Maxwell Co-Founder of Kanga Coolers

Charlotte Trecartin