Claim OwnershipYour Path to Book Publishing
Subscribed: 4Played: 45
Subscribe
© 2025 Juxtabook
Description
Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.
You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?
Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.
Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:
- What’s the best book publishing path for me—self-publishing, hybrid, or traditional?
- How do engage in book marketing effectively?
- How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?
This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.
Turn Your Book Into a Business Asset—Not Just a Passion Project
Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
126 Episodes
Reverse
Most nonfiction authors ask the same question at some point: “How do authors actually make money from their books?” In this episode, you’ll learn exactly that — because the truth is, royalties are not where most nonfiction authors earn their income. Your real opportunity comes from the ecosystem around your book. And once you start thinking like an IP company, the number of revenue paths available to you expands dramatically. Today, we walk through 37 income streams nonfiction authors can use...
Most nonfiction authors think they’re “writing a book.” But the moment you decide to write one… you’ve actually become an intellectual property company. In this episode, you’ll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader. This episode breaks down how authors can think bigger, protect their ideas, and treat their book as the gateway to a scalable ecosystem—not a one-...
If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there’s a reason. Amazon has quietly updated its A9/A10 algorithm, and it’s now heavily prioritizing external traffic from your author platform. In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon’s internal discovery, and how to adjust your book marketing strategy so your book stays visible. You’ll learn: What changed in ...
Can self-publishing actually pay off? If you’ve ever wondered whether you can make real profit from your book — not just cover your costs — this episode is for you. In this week’s Your Path to Book Publishing, we break down how one nonfiction author launched their book just a few weeks ago and is already seeing thousands in profit from a direct-sales strategy that outperforms Amazon and traditional publishing combined. Whether you’re a coach, consultant, speaker, or thought leader, you’ll lea...
Ever feel overwhelmed trying to market your book? Wondering if you should post on social media, run ads, hire a publicist, or just cross your fingers and hope readers find it? You’re not alone. In this episode of Your Path to Book Publishing, you’ll learn the four audience signals that tell you exactly how to market your book — so you can stop guessing, stop chasing every new trend, and finally create a book marketing strategy that fits you and your ideal readers. IN THIS EPISODE, YOU’LL DISC...
Before you hit publish on your nonfiction book, there are a few crucial steps that can make—or break—your launch. In this episode of Your Path to Book Publishing, you’ll learn the six essential things to double-check before launching your book, plus the one final step that determines whether your book quietly fades or builds long-term momentum. Whether you’re self-publishing, hybrid publishing, or going traditional, this episode gives you a practical book publishing checklist to ensure your b...
Self-publishing gives authors incredible freedom—but it’s not the right fit for everyone. In this episode of Your Path to Book Publishing, we’ll look at a real-world example of an author who seemed ready to self-publish—until it became clear that wasn’t the best path for their goals. You’ll learn: When self-publishing might hurt your author brand instead of helping it What to consider before investing time and money into publishing on your own How hybrid or traditional publishing co...
You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks. In this episode of Your Path to Book Publishing, you’ll learn: The #1 overlooked element in most nonfiction book launches Why audience engagement must start months before your release date How pre-launch engagement builds momentum, fuels reviews, and drives ...
Is self-publishing still worth it in 2025? For nonfiction authors, the answer depends on understanding the evolving publishing landscape and the strategies that drive long-term success. In this episode of Your Path to Book Publishing, discover seven essential steps to successfully self-publish a nonfiction book in today’s market. The episode also explores why more authors are choosing self-publishing over traditional or hybrid publishing — and the exact strategies being used to make it work. ...
Episode 112: Why Book Reviews Are the Secret Fuel Behind Every Successful Author Why do some books climb the Amazon charts while others stall out? The answer isn’t just ads, bulk sales, or clever book marketing tactics—it’s reviews. In this episode of Your Path to Book Publishing, we dive deep into why reviews are one of the most powerful tools you have as a nonfiction author. You’ll learn how they boost your book’s visibility, fuel your Amazon ads, build trust with readers, and keep your boo...
Many authors think of AI only as a shortcut to write faster. But what if it could actually serve as your developmental editor? In this episode of Your Path to Book Publishing, I share the exact AI strategy I used on my own book draft—how it flagged weaknesses I completely missed and how you can use it to sharpen your writing without losing your voice. BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: Why good prompts are the difference between vague notes and actionable editing feedbackHow t...
A $1.5 billion settlement just shook the publishing world—and it directly affects you as an author. Anthropic, the creators of Claude AI, have agreed to pay one of the largest copyright recoveries in U.S. history for using pirated books to train their models. In this episode of Your Path to Book Publishing, we’ll break down what happened, why it matters, and how you can protect your work in the age of AI, whether you’re self-publishing, hybrid publishing, or working with a traditional publish...
Here’s a riddle: why can a $150,000 “good” book deal leave you with less money this year than a $50,000 “very nice” deal? In this episode of Your Path to Book Publishing, we’re unpacking the reality of book advances—what they are, how they’re paid, and the contract details that matter more than the headline number. If you’re a nonfiction author exploring traditional publishing as a path to boost your credibility, speaking opportunities, consulting pipeline, or business growth, this episode wi...
What actually happens when someone who helps authors every day finally sits down to write their own book? In this behind-the-scenes episode of Your Path to Book Publishing, I’m sharing a personal update on my writing process—what’s working, what’s surprising me, and the things I’ll absolutely do differently next time. If you’re writing your first book or somewhere in the messy middle, you’ll find encouragement and practical takeaways from the trenches. Whether you’re self-publishing or explor...
What if your most effective book marketing strategy starts long before you type “The End”? In this episode of Your Path to Publish, we’re flipping the script on how to promote a nonfiction book. Instead of waiting until launch week to start generating buzz, we explore how to invite your audience into the process from the very beginning—so that by the time your book is ready, you’re not marketing to strangers... you’re celebrating with a team of believers. You'll learn: Why traditional launch ...
Many nonfiction authors dream of becoming a “bestselling author,” but the truth is—what most really want isn’t the title. It’s what they believe that title will unlock: more clients, paid speaking opportunities, credibility, and momentum. In this episode of Your Path to Publish, we’re unpacking the real reasons behind the bestseller obsession—and reframing it into a strategy that actually delivers results. Because the goal isn’t just to hit a list. The goal is to build a book that moves your ...
Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply understanding their audience. In this episode of Your Path to Book Publishing, we break down the three essential things every author must know about their readers to publish and market a successful nonfiction book. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: Why vague audience definitions (like “first-time managers”) fall flat—and what to do ins...
You’ve got the idea. You’ve got the passion. But you can’t seem to find the time. In this episode of Your Path to Book Publishing, I’ll walk you through a simple but powerful exercise that has helped both me and my clients uncover hidden writing time—sometimes up to 60 minutes a day. It’s called the Time Awareness Audit for Authors, and it might just be the thing that finally gets your book moving forward. We’ll cover: Why waiting for “the perfect time” is the biggest myth in writingHow to ru...
You may be the only name on the cover—but behind every successful nonfiction book is a team of experts who helped bring it to life. In this episode of Your Path to Book Publishing, we’re talking about why writing and publishing a book is a team sport—and who you actually need on your side to finish strong, reach readers, and build your author business. 📚 Whether you're self-publishing, working with a hybrid publisher, or aiming for a traditional deal, this episode will help you figure o...
You’ve seen the titles: Amazon Bestseller, Wall Street Journal Bestseller, New York Times Bestseller. But what does it actually take to become a bestselling author—and is it worth it? In this episode of Your Path to Book Publishing, we break down the different types of Amazon bestseller statuses, how they work, and what they mean for your book’s success. If you're a nonfiction author, coach, consultant, or entrepreneur working on your book launch or building your author platform, this is the ...
Download from Google Play
Download from App Store
United States
Periodicals and publishing play a crucial role in distributing diverse content to readers worldwide. They cover various topics from current events to niche interests, shaping public discourse and providing valuable information. For those seeking reviews on specific periodicals, you can visit this link https://readers-digest.pissedconsumer.com/review.html to see feedback and ratings. This platform helps readers make informed decisions about the publications they choose to follow, ensuring they stay engaged with high-quality content that meets their interests. Understanding these reviews can enhance your reading experience and support better publishing choices.