The Most Overlooked Part of a Book Launch and Book Marketing (And Why It Matters More Than You Think)
Description
You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks.
In this episode of Your Path to Book Publishing, you’ll learn:
- The #1 overlooked element in most nonfiction book launches
- Why audience engagement must start months before your release date
- How pre-launch engagement builds momentum, fuels reviews, and drives sales long after launch week
- Practical ways to engage your audience—even if your launch is right around the corner
Too many authors think their launch begins on release day. The truth? It starts months earlier—when you bring your readers into the process and make them part of the journey.
Whether you’re self-publishing, going hybrid, or working with a traditional publisher, audience engagement is the foundation for a successful book launch and long-term book marketing strategy.
Listen now to learn how to avoid the mistakes most nonfiction authors make and how to build the kind of connection that keeps your book visible for the long haul.
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