LinkedIn Ads Radio

✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn.📝Special Episode Links:Luke Matthews on LinkedInAI Writing Course by Luke Matthews (Available from May 14th, 2024)The Wizard of Odd MarketingAlex B Sheridan on LinkedIn🔑 Key Takeaways:Building a strong LinkedIn presence requires consistent posting and engagement.Leveraging AI can speed up content creation without losing the personal touch.Focus on building community and communicating with people at a scaleUnderstand the "Dark side of LinkedIn" and their pitfalls🕒 Timestamps:0:47 - Luke Matthews' background in social media and journey to LinkedIn3:06 - Importance of personal branding and visual content on LinkedIn5:16 - Write with AI, but don't lose your soul9:40 - Investing in LinkedIn Organic Social13:01 - LinkedIn organic social can provide value and connection15:42 - Communicate with people at scale16:51 - Organic attribution techniques21:38 - Focus on community building in the first 3 months on socials24:12 - How to get people engage in your posts31:16 - The "Dark Side of LinkedIn" 37:47 - Writing with AI the right way40:57 - Posting recommendations on socials44:39 - Luke's course about Writing with AI46:54 - Rapid fire questions~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts.📝Special Episode Links:Ty Heath on LinkedInLinkedIn's 95-5 RuleThe B2B InstituteTy's Aston Martin VideoThe Brand-ABLE frameworkThe ABLe Change FrameworkLinkedIn Brand Lift StudiesLinkedIn: Situational AwarenessSAS Viya's Drowning in Data video campaignB2B Edge consultancy programReach MaximalismSituational Awareness🔑 Key Takeaways:Only 5% of the potential market is actively looking to buy, while the other 95% are not; therefore, marketing efforts should address both.Brand advertising is essential in reaching the "out-market" customers to prepare them for future buying decisions.Building a brand isn't just about creating immediate sales; it's about creating memory and recognition that pay off in the long term.Incorporating mental models and distinctive brand assets enhances brand recall and consumer connection.🕒 Timestamps:0:23 - Ty Heath's career background and role at LinkedIn5:29 - The poor mental model of how people operate at the B2B institute6:28 - Research ideas and new types of opportunities that work in B2B10:20 - 95-5 Rule model in B2B marketing13:29 - The ability to build memory with future customers16:50 - Effectively reach out-market customers18:54 - How to measure the success of brand-oriented memory marketing efforts22:05 - Research about the CMO scorecard26:02 - Attention x Branding x Linkage = Equity28:57 - Balancing short-term lead generation with long-term brand building34:09 - Understand how long-term efforts work from the sales standpoint39:06 - Brand that is making the 95-5 rule right and the future of B2B...

✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising.📝Special Episode Links:Everybody's Business: LinkedIn's B2B Marketing DocumentaryEpisode Suggestion: Triple Threat Document AdsEpisode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement ToolsEpisode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedInTrevor Fellows on LinkedIn Liz Rutgersson on LinkedInMelissa Selcher on LinkedInJim Habig on LinkedInLouisa Wong on LinkedInBen Proudfoot on LinkedIn🔑 Key Takeaways:Learn LinkedIn's new APIs and how they will transform B2B marketing.Exciting new product announcements like the LinkedIn Connected TV and live event ads.Expert discussions on the importance of creativity and diversity in advertising.🕒 Timestamps:0:13 - Overview happening to the recent B2Believe event2:06 - Deep dive into the evolution of LinkedIn APIs and their impact4:34 - The messaging workflows that potentially come to LinkedIn5:26 - Exploration of LinkedIn's new advertising API and measurement tools9:16 - LinkedIn's new event features and product announcements10:35 - New ability for companies for better tracking and measurement of maturity index11:58 - LinkedIn Connected TV and LinkedIn Premier14:21 - Highlights from keynote speeches and panel discussions17:42 - LinkedIn documentary about B2B marketing~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.📝Special Episode Links:LinkedIn Marketing SolutionsLinkedIn Conversions API (Cappy) InformationWebsite Actions FeatureRevenue Attribution Report OverviewCompany Engagement Report InsightsAdvanced Insights with Habu Clean Room BetaPredictive Audiences ProgramJohanna Kimura on LinkedInJae Oh on LinkedIn🔑 Key Takeaways:The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance.Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes.The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close.Embracing AI and new technologies can unlock more efficient and effective advertising strategies.🕒 Timestamps:0:25 - Johanna and Jae's background in LinkedIn marketing1:19 - Recent developments in LinkedIn's ad platform3:28 - The Pros and Cons of third party tools on LinkedIn6:45 - The impact of privacy changes on digital marketing9:24 - Challenges faced by B2B marketers in measurement14:16 - LinkedIn's approach to measurement and the importance of data16:31 - Overview of LinkedIn's measurement products and their benefits23:04 - Customer success stories and practical applications of LinkedIn's tools24:33 - Making use of the revenue attribution report to make connections.26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools31:04 - Future insights on privacy and B2B measurement on LinkedIn~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin:

✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results.🔑 Key Takeaways:Tailoring advertising efforts to specific market segments improves engagement and ROISegment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance.Implement niched retargeting strategies based on audience engagement with specific campaigns.Create segmented email sequences tailored to different audience preferences.🕒 Timestamps:0:00 - Introduction to LinkedIn Ads Radio and Niching2:51 - Understanding B2B marketing forces on LinkedIn4:10 - Business strategy and niching4:52 - Approaching campaigns with niching and targeting8:14 - Utilizing Chat GPT for deeper audience analysis9:33 - Creating segmented email sequences10:18 - Implementing niched and targeting strategies effectively11:42 - Episode summary, final tips and recommendation~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

Are you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads!In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and integration with lead generation efforts. Discover everything you need to know about leveraging document ads effectively and using this powerful ad format. Document Ads Specs: https://business.linkedin.com/marketing-solutions/success/ads-guide/document-adsEnjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Ways to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/Email: podcast@speedworksocial.com—Timestamps Audio:00:53 - LinkedIn AI integrations02:45 - How to win B2B quarterly report insights06:04 - LinkedIn Ads account audit07:06 - New post format and Ad format benefits10:31 - Advantages of Documents Ads over Carousel Ads16:55 - Optimization benefits and use cases of document ad21:05 - Document ads limitations22:49 - The best ideal format for document ad28:12 - Triple threat ad format29:18 - Best practices and tips

Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Useful Resources:Top Personal Takeaways of 2023Episode Suggestion:Thought Leaders Ads with Taina Palombo-Price from LinkedInWays to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/Email: podcast@speedworksocial.com—Timestamps Audio:01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 202403:53 - Continuous growth of the organic social platform04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement07:21 - AI-generated content and automated machine attribution performance10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future11:06 - Business level integration in LinkedIn Business manager12:18 - Economic challenges and opportunities14:19 - LinkedIn group and X (previously known as Twitter) comeback16:06 - Video as a more powerful medium

The first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong.In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up your marketing game, tune in!And remember, Q1 is not just the beginning of the year; it's the beginning of your new chapter for marketing success.Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Useful Resources:Q4 LinkedIn Ads Optimization to Finish the Year StrongWays to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/Email: podcast@speedworksocial.com—Timestamps Audio:00:39 - What to Expect in LinkedIn Ads in Q1: Campaigns and Competition02:23 - Planning for the perfect strategy03:33 - Check, audit, turn off the Q4 ads, use opportunity messaging for the new year04:21 - Use opportunity messaging for the new year05:38 - Manage your LinkedIn Ad bidding and budgeting08:09 - LinkedIn Ads Q1 planning recap

Tune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads! Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape.Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results. Plus, get a sneak peek into the future of these ads and practical advice on leveraging them for your brand. Don't miss out on this exciting episode that can amp up your LinkedIn presence!Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Useful Resources:LinkedIn Thought Leaders AdsLinkedIn Thought Leaders Ads Best PracticesGuide to Thought Leadership on LinkedInConnect with Taina Palombo-PriceLinkedIn: https://www.linkedin.com/in/tainapalomboprice/Ways to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/Email: podcast@speedworksocial.com—Timestamps Audio:00:44 - Taina's career background and what brought her to LinkedIn03:28 - Understand the Thought Leader ads function06:45 - Identify content worthy promotions09:52 - Deeply approachable format11:25 - Things you Can and Can't Do on Thought Leader ads12:53 - Example of use cases on Thought Leader ads14:40 - Combining organic and paid campaigns16:12 - Types of results people can get on Thought Leader ads18:03 - What to expect on the Thought Leader Ads future

Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful!In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you want and drive visible results! Don’t miss out on this episode and elevate your LinkedIn ads game!Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Useful Resources:The LinkedIn Features visualsWays to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/Email: podcast@speedworksocial.com—Timestamps Audio:00:59 - The time when Microsoft acquired LinkedIn02:22 - Upgrade on the Document Ads on LinkedIn Ads platform05:12 - New options on the document ads06:22 - Thought leader ads to boost posts for individuals07:46 - From Website demographic features to website retargeting audience09:22 - Message ad format and conversation ad format11:43 - LinkedIn forms to validate work email address12:32 - Revenue Attribution report to associate LinkedIn impact and Campaign level breakdown15:13 - Predictive audiences that operate to lookalikes

Are you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you!Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Ways to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/Email: podcast@speedworksocial.com—Timestamps Audio:00:57 - End of the year traffic decrease and cost increase03:48 - Black Friday concept for B2B business05:22 - Shift offers more top-of-funnel brand awareness07:15 - Refrain from launching brand-new campaigns08:57 - Front-load budgets during the holiday09:30 - Using the LinkedIn audience network

Scaling is one of the most exciting topics to talk about because this means that the marketing foundations you implement are working, and now you are ready to propel your LinkedIn ad campaigns to create more profit and growth.In this final episode of the LinkedIn Ads Masterclass, we’ll reveal the next-level advertising strategies and tactics for scaling your LinkedIn Ads campaigns and the optimization you want to make as your campaign is scaling. We’ll also talk about what’s coming up next to the LinkedIn Ads Radio, so stay tuned!Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Ways to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/Email: podcast@speedworksocial.com—Timestamps Audio:01:26 - Signs That You Are Ready to Scale Your LinkedIn Advertising Campaign02:53 - When is Not the Good Time to Scale04:42 - Different Ways to Scale: Vertical Scaling, Horizontal Scaling, & Ad Format Expansion07:14 - Golden Campaign Scaling Method for Enterprise-Level Accounts08:46 - Scaling Optimization for Campaigns13:23 - Masterclass Recap and What’s Next

Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers. Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success.In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking techniques, key metrics, and tools that will take your campaign to the next level of results!Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Useful Resources:HubSpotGoogle's Looker StudioWays to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/—Timestamps Audio:00:58 - Analytics and Performance Tracking Using Reporting Tools03:45 - LinkedIn Performance Data: Date Range and Sample Set Size05:26 - New Revenue Attribution Report (RAR)06:34 - Maximum Delivery and Manual Bidding10:12 - Cost Cap Bidding & CTR for Sponsored Content Ads13:00 - Analyzing the Campaign's Demographic Performance Stats14:41 - Monitor CTRs, Ad Spend Distribution, Frequency16:53 - LinkedIn Quality Score

LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts.In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success.Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/Episode Suggestions:[Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedInWays to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/—Timestamps Audio:01:33 - Initial LinkedIn Ad start to finish masterclass season 02:40 - Advance LinkedIn Ad tools: Planning your audience04:16 - Syncing the audience to coordinate your efforts with your sales teams05:06 - Different types of audience retargeting to build08:23 - Advertise campaign feature: Bulk action & Demographic reporting10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking16:00 - Tools that track and analyze the trigger click of audience action

In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results.In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience.Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Mentioned Resources:Breakthrough Advertising by Eugene M. SchwartzConfessions of an Advertising Man by David OgilvyOgilvy on Advertising by David OgilvyThe Adweek Copywriting Handbook by Joseph SugarmanNon-Designer's Design Book by Robin WilliamsWays to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/---Timestamps Audio:01:18 - Strong copywriting is the foundation of marketing03:00 - Different categories of creative strategy04:41 - Key elements of high-performing LinkedIn Ad05:47 - Pros start with the copy: Headline and Body Copy07:53 - Design principles for eye-catching LinkedIn ads10:43 - Video Ads for brand awareness12:17 - 5 common mistakes to avoid in your LinkedIn ad creative14:59 - Creative research on the company page on LinkedIn15:44 - AI prompts for generating creative work ideas

Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in!In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn more while spending less. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Mentioned Resources:Demandbase: https://www.demandbase.com/6sense: https://6sense.com/Linkedin Industries V2: https://docs.google.com/spreadsheets/d/1BFIw7yNdAnEQZgkwEEmZnowT7AeYV_fcuiwAjfF1Y0Q/edit#gid=766589658Ways to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/Timestamps Audio:00:47 - The importance of targeting in advertising01:59 - Creating a target persona in LinkedIn Ads03:33 - Location targeting options04:40 - Job specifics targeting options: Job Title, Job Function, & Job Seniority10:13 - Skills and Experience targeting options11:28 - Company specifics targeting options: Company category, Connection, and Followers, Industry, Size, and Revenue17:16 - Demographic targeting options19:15 - Interest and traits targeting22:47 - Custom Audiences section24:36 - Retargeting based on previous interactions25:47 - Website targeting: Visitors and new website actions26:52 - Third-party audiences to build lists28:15 - AB testing to plan out the campaign--

Are you ready to level up your LinkedIn marketing game? Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform.In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and drive real business results.Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Ways to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/—Timestamps Audio:01:05 - Create Ad Account and LinkedIn Campaign Manager02:51 - What To Do Inside the Campaign Creation Screen03:47 - Brand Awareness Campaign Objective05:40 - 3 Objectives in Consideration Campaign Stage10:50 - Conversation Campaign Objective13:39 - The Conversion Optimization on LinkedIn's End15:00 - Audience Targeting Section16;50 - Ads Format to Use21:46 - LinkedIn Audience Network23:08 - Campaign Budget and Schedule24:20 - Optimization Goals and Bidding Strategy27:17 - Conversion Tracking Section

Do you want to make the most out of your money and effort with your LinkedIn Ads campaign? One of the ways to achieve that is by optimizing your company page and profile to boost and maximize your traffic.In this masterclass episode, I’ll share insider tips and best practices in setting up your company page and profile to help you create a magnetic presence that attracts the right connections, establishes your authority, and unlocks opportunities for business growth and success.Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Ways to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/—Timestamps Audio:01:05 - 5 Real Recommendations for Your Company to Stand Out03:27 - Why Your LinkedIn Profile Important for Ads Campaign03:54 - Top 3 Tips for Getting Your Profile Success Ready05:17 - How to Use Your Company Page and Profile on the LinkedIn Paid Ads07:47 - Takeaways Recap

Are you looking for ways to market and get quality leads for your B2B business? Whether you're a small business owner or a marketer who wants to leverage the power of the LinkedIn Ads campaign, this episode is for you!Join me as I walk you through the step-by-step process of maximizing your B2B marketing potential with LinkedIn Ads and a well-crafted marketing funnel. From building the foundation to successfully launching your campaign, this episode is packed with useful information ready for your action.Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Ways to Connect:LinkedIn: https://www.linkedin.com/in/anthonyblatner/Website: https://speedworksocial.com/—Timestamps Audio:00:51 - The Foundation of Launching Your First Campaign03:13 - Clear Illustration of the Power of LinkedIn Ads05:49 - 3 Things to Know if You're a Good Fit and Not a Good Fit for LinkedIn Ads08:12 - How LinkedIn is Different from Other Social Media Platforms09:49 - Demographics of Professionals on LinkedIn11:59 - LinkedIn Targeting Options14:11 - Type of Ads on LinkedIn15:46 - The LinkedIn B2B Marketing Ads Strategy

Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.Get a masterclass on the best practices.Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.Hear from experts who will provide insights into all things advertising.Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.