Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.

In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!

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Useful Resources:

Top Personal Takeaways of 2023

Episode Suggestion:

Thought Leaders Ads with Taina Palombo-Price from LinkedIn

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Timestamps Audio:

01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024

03:53 - Continuous growth of the organic social platform

04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement

07:21 - AI-generated content and automated machine attribution performance

10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future

11:06 - Business level integration in LinkedIn Business manager

12:18 - Economic challenges and opportunities

14:19 - LinkedIn group and X (previously known as Twitter) comeback

16:06 - Video as a more powerful medium

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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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