The Unified Brand - Branding Podcast

Heading into 2026, brand leaders are bombarded with trend reports telling them to “adapt or fall behind.” But not all trends are created equal — and blindly following them could sabotage your growth.In this episode of The Unified Brand Podcast, we break down the five structural brand trends that will truly move the needle in 2026, along with adjacent shifts and visual design movements that business leaders must understand. From unifying fragmented brands to the power of memorability and intentional design, this episode is a strategic roadmap for founders, marketers, and business pros who want more than surface-level change.🔑 Key topics include:Why fragmented brands are stalling growth — and how to unify for better ROIThe hidden power of internal alignment as an external brand signal2026’s shift from aesthetic perfection to purposeful, intentional designThe new demand generation mindset that replaces empty attentionHow to use clarity as your biggest competitive advantagePlus, we explore the adjacent forces shaping brand strategy, like AI, personalisation, platform instability, and the need for human connection in an automated world.Take the Brand Power Assessment to find out where your brand stands: brandpowerscorecard.co.ukWatch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

In this powerful episode of the Unified Brand Podcast, J. Supowitz, entrepreneur and President of Inked Stores, shares his deeply personal journey from business collapse to building a multi-million dollar branded merchandise company.We unpack:How ego and early success nearly cost him everythingThe lessons he learned through addiction recovery and reinventionHow Inked Stores pivoted to thrive through COVID-19 and beyondWhy embracing failure and narrowing focus is key to scaleThe truth about comparison culture and the illusion of "overnight success"Building a business that honors both the client and the teamThis raw and inspiring conversation dives into the emotional realities of entrepreneurship, resilience, and authentic brand building—an unmissable episode for any founder or marketing leader.🔗 Connect with J. Supowitz: [LinkedIn Profile]🎧 Listen now and discover what it really takes to build a lasting, meaningful business.-----------------👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

What does it take to go from coding MySpace pages to building an eight-figure creative agency? In this episode, we sit down with Pete Sena, entrepreneur, futurist, and founder of Digital Surgeons—who now helps tech-forward businesses design demand through powerful brand strategy.Pete breaks down how he:Connects storytelling, systems, and strategy to drive growthUses brand DNA to simplify complex products for mass adoptionBuilt “Vulcan,” an AI-powered creative forge that scales storytellingTransforms technical founders into powerful communicatorsHelps brands go from ignored to irresistible using transformation, not featuresFrom crafting pitch decks that raised millions, to helping Freshpet define a category, Pete shares frameworks, mindset shifts, and actionable insights any founder or marketer can use.If you’re stuck turning your vision into a compelling brand story, or your marketing just isn’t landing, this episode is your blueprint.Perfect for: Founders, marketers, and B2B leaders scaling in tech, SaaS, or service industries.Pete's LinksWebsite / Personal Site: https://www.petesena.com/LinkedIn Profile: https://www.linkedin.com/in/petersena-----------------👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠Brand Power Scorecard⁠⁠⁠Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Most brands hit a wall—sales stall, campaigns underperform, and competitors suddenly feel more relevant. But is it time for a full reposition, or are you simply lacking a strong positioning strategy to begin with?In this episode of The Unified Brand Podcast, Chris breaks down the critical difference between brand positioning and brand repositioning, revealing how to determine what your brand truly needs to grow. You'll discover:The core definitions and differences between positioning and repositioningKey questions to ask before making a strategic shiftReal-world brand examples: Old Spice, Netflix, and AppleWhen a visual rebrand is necessary—and when it’s notWhy most businesses should focus on clarity before evolutionPerfect for founders, marketers, and business leaders ready to unlock brand growth by making smarter strategic decisions.👉 Take the FREE Brand Power Scorecard at brandpowerscorecard.co.uk to assess your brand's strength.-----------------👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠Brand Power Scorecard⁠⁠⁠Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America.Jane dives into essential brand alignment strategies, retail readiness, go-to-market planning, and how to avoid the biggest mistakes when growing a brand. From positioning and packaging to operations and in-store velocity, this episode covers:How to align your brand for retail successCommon mistakes founders make when scalingWhat buyers really want and how to say "no" strategicallyThe importance of brand consistency and core valuesTrends in TikTok live selling, retail media, and creator partnershipsPackaging that pops and converts on shelfHow to build a retail marketing launch calendarThis episode is packed with strategic insights for founders, marketers, and operators in the CPG and DTC spaces. Whether you're preparing for your first pitch or navigating scale, Jane's advice is pure gold.Jane Merton, MBALinkedIn: https://www.linkedin.com/in/janemerton/Website (All Our Advisors): https://www.allouradvisors.com-----------------👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠Brand Power Scorecard⁠⁠Watch podcast clips & deep dives on YouTube: ⁠⁠⁠Elements Brand Management⁠⁠⁠Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

n saturated markets, being different isn’t enough—you need to create a space only your brand can own. In this episode of The Unified Brand Podcast, we unpack category design—a game-changing strategy used by iconic brands like Airbnb, Salesforce, HubSpot, and Tesla to dominate their industries.Learn how to:Reframe your market’s problem and become the only solution.Build your own category using the Magic Triangle: Product, Company, and Narrative.Avoid common pitfalls that sink category creation efforts.Use strategic storytelling to shape perception and command brand loyalty.We walk through a proven 6-step framework to define and lead your category—from naming it to building an ecosystem around it.💡 If your brand is stuck, stale, or struggling to scale, this episode is your blueprint to becoming the next category king.👉 Plus, take our free 4-minute Brand Power Scorecard to diagnose what’s holding your brand back: brandpowerscorecard.co.ukWatch podcast clips & deep dives on YouTube: ⁠⁠Elements Brand Management⁠⁠Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Development ResourcesBrand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

This week, we’re joined by Amrit Dhaliwal, a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK.In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy homecare brand that puts both the client and franchisee at the heart of the business. He unpacks the overlooked power of brand consistency in franchising, explains why tech and storytelling are key drivers of growth, and shares the mindset every entrepreneur must adopt to thrive in today’s landscape.We also explore:Why brand clarity is kindness in franchisingHow he scaled operations from £1 to £3.6M+ in revenueTurning unsexy sectors into standout brandsThe truth about hustle culture, resilience, and startup mindsetWhy emotional ROI matters just as much as financial ROIIf you're a founder, franchise owner, or scaling a service business — this is a must-listen masterclass on brand-driven business growth.🔗 Connect with Amrit:Instagram: @walfinchLinkedIn: Amrit Dhaliwal👉 Take the FREE 4-Minute Brand Power Assessment: ⁠Brand Power Scorecard⁠Watch podcast clips & deep dives on YouTube: ⁠⁠Elements Brand Management⁠⁠Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Every marketer talks about "telling better stories," but what does that really mean for your brand?In this episode of The Unified Brand Podcast, we break down the strategic anatomy of brand storytelling — why it’s far more than poetic taglines or clever About pages, and how it’s the key to building loyalty that lasts.We explore:Why storytelling works on a psychological and emotional level4 core brand story pillars: Origin, Mission, Arc, and Customer RoleHow brands like Patagonia, Nike, and Hiut Denim embed narrative in everything they doThe biggest mistake brands make with storytelling (and how to fix it)How to embed story-driven messaging across every touchpoint, from TikToks to packagingIf you want your brand to be unforgettable—not because it's loud, but because it's real—this episode is your guide to making story your greatest brand asset.👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power ScorecardWatch podcast clips & deep dives on YouTube: ⁠Elements Brand Management⁠Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

What if your brand story could hit like a blockbuster movie?In this episode of The Unified Brand Podcast, we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of Creating a Blockbuster Brand. Greg reveals how he cracked the code to blending Hollywood storytelling formulas with business branding — and why it’s the secret weapon behind some of the world’s most emotionally resonant and high-performing brands.We unpack:🎬 Why Hollywood has the blueprint for brand storytelling⚡ The "enemy and superpower" framework every founder needs🧠 The neuroscience of why stories stick — and convert🗣️ How tone of voice builds trust and crushes category sameness📖 How his book helps founders DIY their own blockbuster brandIf you’re tired of sounding like everyone else, this episode will reframe your entire brand strategy.🔗 Learn more about Greg’s work at narrativity.com📘 Grab his book at blockbusterbrands.com🧪 Try the quiz: storytellingquiz.com------------------PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. ⁠https://bit.ly/2VksUS⁠j----------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----------------------Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support the show by leaving a review. Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠

What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don’t chase demand—they create it.You’ll discover:What separates truly differentiated brands from the restThe two pathways to brand distinction: Amplify or RedefineHow companies like Liquid Death and Oatly made the familiar unignorableThe psychological power of brand archetypesWhy your brand should aim to stand alone, not just stand outHow to claim your own category of one using strategic positioning and messaging🎯 Ideal for founders, marketers, and business leaders looking to build brands that dominate, not compete.🔗 Take the Brand Power Scorecard: brandpowerscorecard.co.ukWatch podcast clips & deep dives on YouTube: Elements Brand ManagementOther Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue.We dive deep into:What Disney does differently (and how your business can do it too)How to turn the mundane into memorable brand experiencesThe power of scripting, surprise, and themingEmotional connection as your biggest brand assetReal-world examples like the “rock ‘n’ roll insurance agent” and the “pirate dentist”How to map your customer journey and find quick winsWhy simple systems and consistent training create brand magicWhether you’re a founder, marketer, or service-based business owner, this episode will show you how to use experience as your unfair advantage.🎁 Grab Vance’s free resource: wow52ways.com🌐 Learn more: deliverservicenow.com------------------PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj----------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----------------------Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support the show by leaving a review. Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including market differentiation, enhancing loyalty, and driving long-term growth. Whether you're considering a rebrand or curious about its impact, this episode will empower you to build a memorable and impactful brand that thrives in today’s competitive market.PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSjDo Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----------------------Other Social ChannelsYouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

How can a podcast become your best performing sales channel?In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two businesses, and become a trusted voice in B2B sales.We dive into:Why you don’t need thousands of downloads to build an effective podcastHow podcasting creates lead gen and brand trust at scaleThe right way to launch a podcast that actually gets tractionHow sales and marketing teams can collaborate using podcast contentTurning episodes into lead magnets and sales appointmentsThe rise of non-gated content and building community trustWhether you're a founder, marketer, or B2B sales leader, this episode will show you how to stop chasing fancy metricsand start creating content that sells.🔗 Donald’s Links:The Sales EvangelistBlue Mango Studios🎧 Listen now and learn how to build a podcast that drives real business results.If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠⁠BrandPowerScorecard.co.uk⁠⁠Catch visual brand tips on our ⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if your brand could sell before the customer even knows they need you?This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands.Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the secrets of motivation, identity, and authentic branding—and how you can apply these to grow faster and more profitably.We dive deep into:Why culture = marketing, and how employee experience shapes customer loyaltyThe three major friction points blocking growth (and how to remove them)How to decode customer motivation through identity and purposeThe truth about lead generation vs. lead captureWhy distinctiveness beats being different, and how to craft a “pink door” brandThe ROI of removing friction in every part of your customer journeyIf you’re a founder, marketer, or service-based business looking to stand out and scale with purpose—this episode is essential listening.🔗 Learn more about Ryan and Wizard of Ads at RyanChute.comIf you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠BrandPowerScorecard.co.uk⁠Catch visual brand tips on our ⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Is your brand suffering from an identity crisis?You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.You'll learn:The hidden signs of a misaligned brandWhy internal chaos leads to external confusionHow the Unified Brand Framework helps bring clarity, consistency, and creativityWhy your brand should function like a well-aligned battleship — not scattered lifeboatsHow to pause, reflect, and rebuild your brand strategy from the inside outIf you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.ukCatch visual brand tips on our ⁠⁠⁠YouTube channel⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.In this episode, we dive into:Why most companies unknowingly outgrow their original brand identityThe three parts of a brand every business must understand: position, identity, and imageHow to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management)The dangers of fragmented branding and "brand schizophrenia"Why consistent brand DNA is non-negotiable — and how to define yoursCase studies that grew 2000x by applying authentic branding principlesThe real difference between branding, marketing, and advertisingHoward also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.Get the book: Authentic Branding by Howard Lim on AmazonFor Howard’s brand assessment offer -  howard@howcreative.com------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠

You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why?In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.Learn:Why beautiful design isn’t enoughThe hidden power of brand strategyHow positioning shapes perceptionWhat causes marketing to feel like "shouting into the void"Real-world examples of brands that turned things around with strategy-first branding🎯 If your brand looks great but feels off, this episode will help you get to the root of the issue.👉 Take the 4-minute Brand Power Assessment and discover what’s holding your brand back: BrandPowerScore.co.ukCatch visual brand tips on our ⁠⁠YouTube channel⁠⁠------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.You’ll discover:Why most brands respray the car without checking the engine (and what to do instead)The key elements of Brand DNA that form the foundation of truly differentiated brandsHow Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and foundersWhy design must come after strategy—and how to align culture, experience, and communication around your brand promiseBehind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand buildingThis episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you’re a founder, marketer, or business leader—you don’t want to miss this one.🔗 Learn more about Peter: https://peterwilken.com📘 Get Dim Sum Strategy: 🎓 Explore the Lighthouse Brand Strategy Academy------------------------- Take our free 4-minute Brand Power Assessment → ⁠⁠BrandPowerScorecard.co.uk⁠⁠Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.You’ll learn:Why iconic brands offer aspirational transformationHow companies like Dove, Zappos, and Patagonia build trust and loyaltyThe power of purpose-led brandingHow small touches can make big emotional impactsTips for triggering emotional responses through brand messagingPlus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.🔗 Take the assessment: Brand Power ScorecardSubscribe and join the movement to build smarter, more unified brands.Catch visual brand tips on our ⁠YouTube channel⁠------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller. With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he’s learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.We also dive into:Why your brand problem is likely a messaging problemThe power of left and right brain synergyEmotional connection as a branding strategyThe link between mindset and business ceilingsWhy authenticity beats trends (and how Coke got it wrong)His upcoming transformational retreat This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.🔗 Connect with Deevo: thebrandstoryteller.com------------------------- Take our free 4-minute Brand Power Assessment → ⁠BrandPowerScorecard.co.uk⁠Catch visual brand tips on our ⁠YouTube channel⁠------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠