Why Winning Brands Create Categories, Not Just Products
Description
n saturated markets, being different isn’t enough—you need to create a space only your brand can own. In this episode of The Unified Brand Podcast, we unpack category design—a game-changing strategy used by iconic brands like Airbnb, Salesforce, HubSpot, and Tesla to dominate their industries.
Learn how to:
Reframe your market’s problem and become the only solution.
Build your own category using the Magic Triangle: Product, Company, and Narrative.
Avoid common pitfalls that sink category creation efforts.
Use strategic storytelling to shape perception and command brand loyalty.
We walk through a proven 6-step framework to define and lead your category—from naming it to building an ecosystem around it.
💡 If your brand is stuck, stale, or struggling to scale, this episode is your blueprint to becoming the next category king.
👉 Plus, take our free 4-minute Brand Power Scorecard to diagnose what’s holding your brand back: brandpowerscorecard.co.uk
Watch podcast clips & deep dives on YouTube: Elements Brand Management
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
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X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
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