Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.

In this episode, you'll learn:

• The real difference between design and art

• How Beats by Dre was built to become a cultural movement

• What every founder should know about building brand-led products

• The overlooked power of prototyping and the “death by a thousand cuts” in product design

• Why empathy is the most underrated design tool

• How AI is changing the design landscape — and why human creativity still wins

Whether you're a founder, marketer, or product leader, this conversation will change how you think about brand, product, and the power of design.

🔗 Learn more about Ammunition: ammunitiongroup.com

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠brandpowerscore.co.uk⁠

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