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Join "We Love Deck Builders," hosted by April Edwards, for key deck building insights. Get expert strategies, insider tips, and interviews with top professionals. Each episode offers practical advice, addressing real-world challenges to enhance your business and profitability. Ideal for both seasoned builders and newcomers, this podcast is a trove of wisdom, inspiring excellence in the deck building community. Subscribe for your dose of skill enhancement, business growth, and a sense of shared passion in the art of deck building.
36 Episodes
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On this episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Chris Breen, co-founder of Legacy Decks Academy, a coaching program dedicated to helping deck builders build scalable, profitable businesses. Chris is here to talk about his upcoming sessions at DeckExpo, including his “Deck Business Blueprint” series and “The Hiring Funnel” workshop. He’ll also share what’s new with Legacy Decks Academy, any special offerings at their booth, and what builders can expect when they visit them at Booth 3135.
On this episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Tommy Holstein, owner of Solid Ground, Mike Mitchell, owner of Mitchell Construction Inc., Andy Henley, owner of Hen-House Decks, and April Edwards, owner of Deck Builder Marketers. They’re here to talk about their upcoming panel at DeckExpo, “Winning High-End Clients: The Art of Selling Luxury Outdoor Living” on the Show Floor Education: Outdoor Living Stage. In this episode, they share insights from their experience working with high-end clients, strategies for positioning a business as a premium brand, and why builders should attend the session to learn from top pros in the industry.
In this episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Steve Guiffre, Contractor Development Manager at Trex Company. Steve shares his wealth of experience, giving insights into Trex’s innovative decking solutions, sustainability efforts, and the company’s role in helping deck builders grow their businesses.
In this episode of the We Love Deck Builders Podcast DeckExpo series, we’re chatting with Sean Collinsgru, owner of Premier Outdoor Living LLC, a design-build firm specializing in custom outdoor living spaces throughout Southern New Jersey and Philadelphia. Sean brings his hands-on expertise in decks, patios, and hardscapes to discuss his upcoming DeckExpo session, “Choosing The Right Pressure-Treated Wood for Your Project.” He shares insights on selecting the proper lumber for long-lasting, high-quality projects and tips for building stronger client relationships.
On this episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re talking with Brett Kelly, CEO of MOSO® North America, a leader in sustainable bamboo decking and building materials. Brett shares his expertise on bamboo as a high-performance, eco-friendly alternative to traditional hardwoods, along with insights on MOSO®’s offerings, certifications, and industry innovations. Builders and contractors will enjoy hearing Brett’s perspective on durability, sustainability, and why MOSO® is worth checking out at DeckExpo.
Welcome to the We Love Deck Builders Podcast DeckExpo series! In this episode, we’re chatting with Jon Witt, Technical Advisor for CUTEK® and a seasoned pro with over 25 years in deck design, construction, and sustainable outdoor solutions. Jon shares insights from his experience in the decking industry, his work with contractors and builders, and what’s inspiring him at DeckExpo this year. Builders of all experience levels will enjoy hearing Jon’s perspective on wood protection, sustainability, and how to approach high-quality decking projects.
In this first episode of the We Love Deck Builders Podcast DeckExpo series, we’re thrilled to have Tony McKlem, the owner of Hollywood Decks, as our very first guest! Tony is a seasoned professional in the deck building industry, known for his expertise in creating high-end outdoor living spaces. This year, he’s bringing his knowledge to DeckExpo with sessions that focus on improving the deck-building process, including efficient quoting and leveraging social media for business growth. Tune in to hear Tony’s insights on his business journey, the valuable topics he’ll be covering at DeckExpo, and how he’s helping builders improve their businesses and processes.
In this episode of We Love Deck Builders, host April Edwards is once again joined by Mike Beaudry, the owner of NADRA, to preview the upcoming Southern California Regional Networking Event. Set for September 4, 2025, in Carlsbad, CA, this event offers the perfect opportunity for deck builders and outdoor living professionals to connect, learn, and grow. Mike shares exciting updates on the 2025 National+ Deck Competition, DeckExpo 2025, and the latest industry trends. Whether you’re new to NADRA or a returning member, this event promises something for everyone. Tune in to hear how you can make the most of this networking opportunity and stay ahead in the decking industry!
AI isn’t just for Silicon Valley — it’s for deck builders, too. In this episode of We Love Deck Builders, April Edwards sits down with Andy Henley (Hen-House Decks) and Mike Mitchell (Mitchell Construction), the voices behind From the Field in Deck Specialist Magazine. These two seasoned pros are breaking down how they’re actually using AI — not in theory, but on the job.From estimating and quoting to marketing and project management, we dig into the real wins, lessons learned, and how AI is helping them scale smarter. If you’ve been curious about AI but unsure where to start, this episode is packed with practical insights.Because here’s the truth: AI isn’t optional anymore. It’s a tool — just like your saw or CRM — and the builders who learn how to use it will grow. The ones who don’t? They’ll fall behind.
In this episode of the We Love Deck Builders Podcast, host April Edwards sits down with Larry Collins, President of HFS Financial, to discuss how offering consumer financing can help deck builders scale their businesses and increase conversions. Larry shares insights from over 30 years in the finance industry, breaking down the process of offering financing, the benefits for deck builders, and how it can significantly boost business growth. You’ll learn how to integrate financing seamlessly into your business, the importance of providing financing options to your customers, and how HFS Financial supports contractors with free marketing materials to make the process even easier. If you’re ready to take your deck-building business to the next level, this episode is packed with valuable insights you won’t want to miss!
In this episode of We Love Deck Builders, host April Edwards delivers a reality check for deck builders looking to grow their brand. If you're hoping for a marketing miracle that will magically triple your revenue overnight, this episode isn’t for you. Marketing isn’t a quick fix—it’s a vital department in your business that needs your involvement. April shares why collaboration and communication with your marketing team are essential for success and how showing up can lead to bigger projects and better clients. Tune in to learn why investing in marketing is a long-term strategy that pays off when you treat it like a true business department.
In this episode of We Love Deck Builders, host April Edwards sits down with Tyler Anders, owner of Hometown Builders Unlimited in Wisconsin. Tyler shares how he built a trusted deck-building brand, his approach to custom projects, and tips on growing a successful business while maintaining quality.From setting expectations with clients to marketing strategies that attract the right leads, Tyler offers valuable insights for deck builders looking to scale. If you want to grow your brand and deliver exceptional work, this episode is for you!Check out Hometown Builders Unlimited at hometownbuildersunlimited.com.
In this episode of the We Love Deck Builders Podcast, our host April Edwards sits down with Eric Fortenberry, founder and CEO of JobTread, to share game-changing insights. Learn how to overcome operational pitfalls, organize your processes, and drive profits with confidence. Whether you’re growing past the $1M mark or looking to streamline a booming business, this episode is packed with actionable tips you don’t want to miss!
In this insightful episode of We Love Deck Builders, host April welcomes Pastor Joel Phillips of Escondido Christian Church to discuss the harmonious blend of personal faith and professional endeavors. They explore how one's beliefs can authentically influence business practices, leadership styles, and interactions within the workplace. This conversation offers valuable perspectives for those striving to remain genuine in their faith while navigating the complexities of the business world.
In this episode of We Love Deck Builders, host April Edwards sits down with Jay Beswick, founder of Majestic Outdoors, to discuss his journey in the deck-building industry. Jay shares insights on crafting high-end outdoor living spaces, the role of 3D renderings in project design, and his experience serving on the Belgard Advisory Council. He also talks about the latest industry trends and how Majestic Outdoors has earned five North American Deck and Railing Awards. If you’re passionate about decks, patios, and creating stunning outdoor environments, this episode is for you!
Join host April Edwards live from DeckExpo 2024 in Dallas as she sits down with Mike Beaudry, a key figure in the deck building industry, for an exclusive event recap. They discuss the biggest takeaways, industry trends, standout exhibitors, and what this year's show means for the future of deck building. Whether you attended DeckExpo or missed out, this episode of We Love Deck Builders brings you the highlights and insights straight from the show floor. Don't miss it!
On this episode of We Love Deck Builders, join host April Edwards as she chats with Sara Graves, industry expert and managing editor of Deck Specialist Magazine! Hear them answer all your burning questions about business growth, while they discuss industry trends, getting your work noticed, overcoming challenges, and the future of deck building. Whether you're a seasoned pro or just starting out, tune in to get expert insights and practical tips to elevate your business!
Join us for an insightful conversation with the team from O'Keefe Built, leaders in the deck-building industry known for their commitment to innovation, craftsmanship, and quality. In this episode, we'll explore their journey from humble beginnings to becoming a standout in outdoor construction. Learn how they tackle challenges, create bespoke outdoor living spaces, and leverage modern marketing strategies to grow their business. Whether you're a seasoned builder or just starting out, this episode offers practical tips on blending craftsmanship with business growth.
Join host April Edwards on We Love Deck Builders as she sits down with Chris Breen, founder of Legacy Decks Academy, to explore the game-changing DECKx Talks happening at DeckExpo in Dallas on November 12th. Chris reveals the inspiration behind this dynamic series and how it’s designed to help deck builders at all stages level up their business skills. From mastering profitability and business systems to exploring the latest design trends and materials, this episode dives deep into how DECKx Talks can empower you to build a more successful and sustainable business. Whether you're attending the event or just want to stay sharp on industry innovations, this conversation is packed with actionable insights you won't want to miss!
In this We Love Deck Builders episode, we dive into the complex world of marketing and why it's not a one-person job. Just like building a deck requires a team of skilled specialists, marketing your deck business involves multiple roles that are essential for success. From the visionary who sets the big-picture goals, to the project manager who ensures all the parts work together, and the SEO expert who boosts your online visibility—each role plays a critical part.
Expecting one marketing assistant to handle everything from web design to SEO to copywriting is like expecting a single crew member to design, build, and finish a custom curved, multi-level deck by themselves. In this episode, we pull back the curtain on the real teamwork required to scale your business and why a solid, multi-faceted marketing strategy is key to long-term success.
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