Sports + Outdoor Mentors

  In this episode, NNormal CEO Sito Luis Salas shares his honest perspective on the outdoor industry's challenges and explains why his brand is taking a different path forward. From challenging the dominance of other sports brands to building authentic values in a world of marketing hype, ex-Campers, Sito reveals the uncomfortable truths about brand building that most executives won't admit. Discover why being "normal" is actually radical, how trail running shaped a business philosophy, and the unexpected influence of ultra-running legend Kylian Jornet on building a disruptive outdoor brand. Plus, the strategic moves behind launching a company that refuses to play by industry rules. This isn't your typical founder story; it's a masterclass in disruption from someone who's betting everything on doing things differently. Follow Sito Luis Salas https://www.linkedin.com/in/sito-luis-salas-15255b Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1 #sportsandoutdoormentors

  Get inspired by Laura Ball, Group Marketing Director at Nikwax, as she shares her remarkable journey working with global brands such as Nickelodeon and the Jamie Oliver Group, and her current role as a leader in sustainable outdoor products.   She's a perfect example of what "outside of the industry leaders" can bring to the game!   In this episode, Laura reveals how she has combined high-performance strategies with purpose-driven storytelling to foster authentic brand growth, through leadership, lessons in adaptability and the unique challenges of transitioning between industries.   This episode is perfect for future leaders, marketers, and anyone interested in the ever-evolving outdoor and sports industry!   Please like, comment and subscribe to help us reach more people. 🙏   Follow Laura Ball https://www.linkedin.com/in/laura-ball-group-marketing-director-nikwax Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors  https://www.youtube.com/@S_OM1 #sportsandoutdoormentors

Join us for an inspiring conversation with Liz Wilson, a pioneering female leader in the sports and outdoor industry.   In this in-depth interview, Liz shares her remarkable journey, spanning 30 years of building world-class products and teams at iconic brands, including Nike and The North Face, and now as the General Manager for Softgoods at the Rossignol Group.   Episode highlights: ✳️ Career ambition and progression ✳️ Leadership Philosophy ✳️ Women's Mentorship ✳️ Industry Challenges ✳️ Advice for Future Leaders   Whether you're interested in leadership, career growth, or the evolving landscape of the sports and outdoor industry, this episode offers valuable insights and inspiration.   Please leave us a review and follow us to help us reach more people. 🙏   Follow Liz Wilson https://www.linkedin.com/in/lizwilson3739/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1   #sportsandoutdoormentors

In this episode, Cedric Georges, CEO of North Action Sports Group, recounts his impactful career trajectory, beginning with 12 foundational years at Procter & Gamble, followed by his transition to Odlo. He details how these experiences instilled critical sales, management, and leadership skills, emphasising the importance of continuous learning and embracing challenges. He also reminds us of the importance of incorporating external perspectives and his commitment to giving back through his leadership role at Outdoor Sports Valley (OSV). He discusses his hands-on approach to leadership, emphasising the importance of setting a clear vision, executing effective strategies, and fostering a supportive team environment. According to Cedric, anyone can be a "CEO of their job" by taking ownership and continuously striving for excellence. If you want to find out how he did it, you must listen to this episode! 📺 Follow Cedric Georges https://www.linkedin.com/in/cedric-georges-b2b9115 Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1 #sportsandoutdoormentors

Step into the inspiring journey of Richard Leedham, CEO of Equip Outdoor Technologies, home to iconic brands RAB and Lowe Alpine. From his humble beginnings as a sales rep to becoming a leader in the outdoor industry, Richard shares invaluable lessons on leadership, resilience, and the power of loving what you do. In this engaging conversation, Richard discusses: ✅ The importance of embracing discomfort for growth ✅ How finding your "tribe" transforms your career ✅ Balancing passion, sustainability, and business success Whether you're looking to navigate your career, lead a team, or find inspiration to fuel your passion, this is a must-watch for outdoor enthusiasts and professionals alike. 🎧 Listen now to learn from one of the industry's most respected leaders! Follow Richard Leedham https://www.linkedin.com/in/richard-leedham Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1    #sportsandoutdoormentors

Are you tired of hearing the word "sustainable" thrown around without real meaning?   Matt Creighton, founder of Irish Outdoor Lifestyle brand, Bleubird, is too!   In this new episode of Sports & Outdoor Mentors, Matt gets honest about why Bluebird stopped using the word "sustainable" and what they're doing instead to be truly eco-conscious.   Matt chats about the challenges and triumphs of building an integrity-based brand, sharing valuable lessons on the problem with "Sustainable," and much more.   If you’re an entrepreneur, a brand builder, or someone who cares deeply about the outdoors and responsible business practices, this episode should not be missed!   Get ready for transformative insights and actionable strategies that will challenge your perception of "sustainability" and empower you to create a brand with a meaningful impact.   Follow Matt Creighton https://www.linkedin.com/in/mattcreighton/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1   #sportsandoutdoormentors

Join us for an inspiring conversation with Rich, founder of Passenger Clothing, as he shares his remarkable journey from electrician to founding a £100M+ outdoor brand. Discover how passion, humility, and the right team transformed a small startup into a global success story.   Key highlights: The pivotal transition from tradesman to brand founder Building an authentic outdoor brand focused on escapism Managing 80%+ year-on-year growth for 5+ years The importance of controlling ego and embracing team expertise Sustainable practices and responsible business growth Challenges of international expansion Building and maintaining company culture during explosive growth   Rich shares candid insights about: The role of self-awareness in leadership Making tough decisions about bringing in experienced leadership Balancing family life with entrepreneurship Key lessons learned over 13 years of brand building The evolution from UK-focused to global omnichannel business   Whether you're an aspiring entrepreneur, brand builder, or business leader, this episode offers valuable lessons on scaling a business while staying true to your core values.   Follow Richard Sutcliffe https://www.linkedin.com/in/richard-sutcliffe-9702b554/   Follow Passenger https://www.linkedin.com/company/passengerclothing/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1   #sportsandoutdoormentors

Discover how Houdini's Former CEO, Eva Karlsson, has been revolutionizing the outdoor apparel industry for over twenty years by pioneering circular business models and driving sustainable innovation.   In this insightful episode, we delve into how Houdini balances environmental responsibility with cutting-edge product design, creating a blueprint for businesses to thrive in the age of sustainability.   Learn about Houdini's journey from implementing rental, reuse, and repair systems to embracing a regenerative framework that redefines success in modern business.   Whether you're an entrepreneur, sustainability advocate, or outdoor enthusiast, this conversation offers invaluable lessons on bold leadership, creative problem-solving, and building a better future for our planet.   If you enjoyed this or any of our other episodes, please hit the follow button on your podcast platform of choice.   Follow Eva Karlsson https://www.linkedin.com/in/eva-karlsson-5b5b9326/    Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1   #sportsandoutdoormentors #S+OM

Join us for an open and honest conversation with Will Hayler, Co-Founder and CEO of Blue Earth Summit, as he shares his journey from teaching surfing in Cornwall to leading one of the most innovative sustainability platforms in the business world. Key moments in this episode: How Will built his first business, Tickets to Ride, from surf lessons to a global adventure sports company The art (or not!) of business acquisitions and mergers in your 20s Creating Blue Earth Summit and its mission to transform how the world works Balancing entrepreneurship with family life and surfing Leadership insights on building and managing successful teams Will shares candid insights about: The relationship between the outdoor industry and sustainability Building purpose-driven businesses The future of sustainable innovation If you enjoyed this or any of our other episodes, please hit the follow button on your podcast platform of choice. Follow Will Hayler https://www.linkedin.com/in/willhayler/ Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1 #sportsandoutdoormentors

Learn practical leadership skills from Tim Selby, Merrell's EMEA VP & GM, in this episode of Sports+Outdoor Mentors!  Key takeaways include: - The power of vulnerability in leadership - Building high-performing teams through empowerment - Overcoming obstacles and achieving ambitious goals - Strategies for navigating the evolving outdoor industry landscape Tim shares his personal and professional experiences, offering valuable insights for aspiring and current leaders in the Sports and Outdoor industry.  Subscribe now!  #outdoorcareers #leadershipcoaching #businessgrowth #outdoorretail #merrellfootwear Follow Tim https://www.linkedin.com/in/tim-selby-54712a1b Follow Dan https://www.linkedin.com/in/dantrapp  Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin  Watch Sports + Outdoor Mentors https://youtu.be/3t4crSqAl6k #sportsandoutdoormentors

In Episode 38 of the Sports & Outdoor Mentors podcast, we sit down with Dave Bunting MBE, a leader who has pushed boundaries on and off the mountains. From leading a groundbreaking expedition to the West Ridge of Everest to building high-performance teams in the business world, Dave’s journey is packed with life lessons and inspirational stories.   What you’ll discover in this episode:   ✳️ The leadership insights Dave gained from 24 years in the British Army. ✳️ Behind-the-scenes challenges of a 3-year Everest expedition. ✳️ How to build and lead high-performing teams, even in life-or-death situations. ✳️ Lessons from turning failure into opportunity in business and life.   Whether you’re a corporate leader, outdoor enthusiast, or just looking for inspiration to push beyond your limits, this episode is for you!   👉 Don’t forget to follow us for more incredible stories from sports and outdoor industry leaders!   Follow Dave https://www.linkedin.com/in/dave-bunting-mbe-640b8a3   Follow Dan https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors YouTube: https://youtu.be/3t4crSqAl6k   #sportsandoutdoormentors

“You need to know everything; this is bullshit.” Markus Hupach, CEO of ARION, doesn’t hold back in this episode of Sports+Outdoor Mentors.   Filmed live on the ISPO Munich main stage, we explore the leadership strategies every modern leader needs to succeed in today’s volatile world.   🚀 **What You’ll Learn in This Episode:** Why trust-based leadership outperforms command-and-control styles.   How to empower your team while making fast, effective decisions.   The surprising impact of psychological safety on productivity and profits.   Actionable insights to build resilient, diverse, and agile teams.   The truth about lifelong learning and why vulnerability builds trust. Markus shares real-world examples and proven tactics that will inspire leaders at every level. Whether managing a small team or leading an international business, this episode is packed with tips to help you thrive. 💡 Don’t miss this game-changing conversation—follow us now and level up your leadership!     #Leadership #TeamBuilding #BusinessGrowth #Podcast #SportsAndOutdoors    Follow Markus https://www.linkedin.com/in/mhupach Follow Dan https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors YouTube: https://youtu.be/sOF3snCkn_g #sportsandoutdoormentors

In this inspiring episode, we sit down with Kim Scholze, a professional with 25 years of experience in the outdoor and sports industry. Kim has seen everything from working with iconic brands like Salomon and Nytro to other roles at ISPO and Sympatex. Her expertise covers sales, marketing, and product creation, but today, her mission is clear: driving sustainability in the industry she's passionate about. Join us as Kim shares her career journey, lessons, and vision for a more sustainable future in outdoor and sports markets. Whether you're an aspiring leader or an industry professional, this episode is packed with insights you won't want to miss! Follow Kim Scholze https://www.linkedin.com/in/kim-scholze/ Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/watch?v=3EqC5kCKjm4 #sportsandoutdoormentors

In this episode, we sit down with Guillaume Linossier, Founder and CEO of SAOLA Shoes, a brand dedicated to sustainability and eco-friendly footwear. Guillaume’s journey is rooted in a commitment to the environment and shaped by over 15 years of experience with the Lafuma Group, where he honed his skills in the outdoor industry. Guillaume shares the challenges and rewards of building a purpose-driven brand, from navigating the U.S. vs. European markets to tackling the complexities of securing funding and creating a sustainable business model in the competitive footwear space. Tune in for an inspiring conversation full of insights for aspiring entrepreneurs and sustainability advocates. Discover Guillaume’s invaluable lessons on resilience, growth, and creating a brand that stands for something bigger. Follow Guillaume Linossier https://www.linkedin.com/in/guillaumelinossier Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://youtu.be/es0WkkNozQU   #SportsAndOutdoorMentors

In this episode, we sit down with David Birch, CEO and Founder of Endurance Zone, a company centered on helping athletes harness the power of endurance training to unlock peak performance. David's journey is one of resilience and transformation—from a professional rugby player to a successful entrepreneur after a serious back injury altered his career path.  David shares insights on navigating the challenges of building and scaling a business in the sports industry, including finding the right co-founder, securing external funding, and creating a sustainable business model in the competitive sports market.  Tune in for an inspiring conversation filled with actionable advice for aspiring entrepreneurs and industry insiders interested in the intersection of sports, endurance, and innovation. Take advantage of David's invaluable lessons on resilience, team-building, and the drive to overcome obstacles.   Follow David Birch https://www.linkedin.com/in/dmbirch/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentor https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://youtu.be/7jYmu_TjGhw   #sportsandoutdoormentors

In this episode of the Sports and Outdoor Mentors podcast, we sit down with Tobias Grober, the Executive Director of Messe München and the long-time leader of ISPO, the world's largest Sporting Goods trade fair.  With over 30 years of experience, Tobias shares his insights on the unique benefits of working in sectors beyond sporting goods, the challenges and opportunities currently shaping the industry, and the pivotal role ISPO plays now and in the future. Join us for a deep dive into the evolving sports and outdoor recreation landscape! Tune in for an engaging conversation filled with insights on leadership, personal growth, and the inner workings of the sports industry, perfect for anyone keen to explore what fuels this dynamic field.   Follow Tobias Gröber https://www.linkedin.com/in/tobias-groeber-30101972/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://youtu.be/7jYmu_TjGhw   #sportsandoutdoormentors

In this episode, we sit down with Charlotte Cox, EMEA President of Pentland Brands, the company behind iconic sports and outdoor brands like Speedo, Berghaus, Endura, and many more.  With incredible experience in leadership and brand management, Charlotte shares her thoughts on the critical role coaches play in shaping careers and the importance of staying true to yourself in the workplace. Charlotte explores how diversity can elevate teams and why creating an inclusive environment is critical to long-term success. She also offers valuable advice for those looking to build careers in the sports and outdoor industries, highlighting the lessons she's learned along the way. Tune in for an inspiring conversation packed with insights on leadership, personal growth, and the power of diversity for anyone interested in the sports industry's behind the scenes. Follow Charlotte Cox https://www.linkedin.com/in/charlotte-cox-77836919 Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Listen to Sports + Outdoor Mentors Spotify: https://bit.ly/SO_Spotify Apple: https://bit.ly/SO_ApplePodcasts #sportsandoutdoormentors

In this episode, we chat with Mike Seaman, Founder and CEO of Raccoon Media Group. Mike has 20 years of experience in event management and shares his journey from portfolio management to founding and growing his own business.  As someone who thrives on the community’s energy, Mike ensures the community is at the centre of everything Raccoon Media Group does when promoting healthy, active lifestyles.  Raccoons award-winning events, like the National Running Show, perfectly align with Mike’s passion for running and creating spaces that unite people. Mike discusses the relentless pressure of planning events, from launching his show to handling the challenges of large-scale production.  Despite the rollercoaster of highs and lows, he’s learned the value of adaptability, perseverance, and community—the same qualities that define his career and running journey. Join us to explore how Mike combines his love for running with his career in events and how Raccoon Media Group continues to lead the way in community-driven, inclusive, and sustainable events.  Whether you're a runner in the events industry or just looking for career inspiration, this episode is packed with insights to motivate and guide you!

Join us in this episode of Sports and Outdoor Mentors as we sit down with Matt Barr, co-founder and co-owner of All Conditions Media, to explore his unique path from travelling the globe as a snowboarder to leading a successful action sports media agency.  Matt talks candidly about the early days of writing for snowboard magazines, navigating the challenges of entrepreneurship, and adapting to a rapidly changing industry.  Whether you're into action sports or business innovation, Matt’s story is packed with valuable insights. Tune in, and don’t forget to subscribe and share! Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders. Join us every other Sunday for a new episode. Follow Matt https://www.linkedin.com/in/matt-barr-090b1516/ Follow ACM (All Conditions Media) https://www.linkedin.com/company/all-conditions-media/ Follow Looking Sideways https://www.wearelookingsideways.com https://www.youtube.com/@lookingsidewaysactionsport791 Follow Dan https://www.linkedin.com/in/dantrapp/ Follow Sports + Outdoor Mentors https://www.linkedin.com/company/sports-and-outdoor-mentors/ Watch Sports + Outdoor Mentors YouTube: https://youtube.com/@S_OM1 00:00 - Introduction  03:00 - Matt discusses his early passion for skateboarding, snowboarding, and journalism. 05:00 - Serendipitous start in the industry and the influence of friends and mentors. 07:00 - Transitioning from freelance writing to co-founding ACM with Chris Moran. 10:00 - Importance of having a strong peer group and mentors. 12:00 - Evolution of his career from freelance work to business ownership. 14:00 - Learning on the job and the entrepreneurial spirit behind ACM. 17:00 - Challenges in the action sports industry. 19:00 - Impact of the 2008 financial crisis  22:00 - ACM's transition to remote work in 2020 and its impact on company culture. 24:00 - The decision to become an employee-owned business. 27:00 - The importance of empowering employees and fostering a strong internal culture. 30:00 - Reflection on lessons learned, 32:00 - Matt’s advice for future leaders in the industry

In this heartening episode of “Sports & Outdoor Mentors,” we explore the relentless pursuit of dreams with Manu and JC, the dynamic duo behind the iconic surf brand Oxbow.  With over five decades of collective experience in the sports and outdoor industry, they share their journey through the highs and lows of leadership, from overcoming monumental challenges to acquiring Oxbow.  Their story is a testament to the power of perseverance, the importance of people, and the impact of upholding your values and vision.  Whether you're an aspiring entrepreneur or a seasoned leader, this episode offers invaluable insights into turning adversity into opportunity, underscoring the crucial role of conviction and community in achieving success.  If you enjoy this episode, remember to like, subscribe, and leave a comment to support the channel! Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders. Join us every other Sunday for a new episode. Follow Manu https://www.linkedin.com/in/emmanuel-debrueres-308aa8a8/ Follow JC https://www.linkedin.com/in/jcchetail/ Follow Oxbow https://www.linkedin.com/company/oxbow-sa/ https://www.youtube.com/@OXBOW1985 Follow Dan  https://www.linkedin.com/in/dantrapp/ Follow Sports + Outdoor Mentors  https://www.linkedin.com/company/sports-and-outdoor-mentors/ Watch Sports + Outdoor Mentors YouTube: https://youtube.com/@S_OM1 #sportsandoutdoormentors 00:00 - Introduction 03:15 - Early interest in sports and start in the industry. 07:30 - Insights into career paths, key roles, and pivotal moments. 12:50 - Partnership dynamics, complementary skills, and shared values. 18:40 - Challenges and learnings from the Oxbow acquisition 25:05 - Importance of trust and respect in partnership and overcoming business hurdles. 30:15 - Management philosophy focusing on the crucial role of people 35:40 - Balancing work and personal life 41:30 - Lessons from past career experiences and the value of continuous learning 47:20 - Reflections on the initial year after acquiring Oxbow, handling surprises, and the pandemic’s impact. 53:00 - Leadership advice for the industry’s future leaders on confidence and collaboration. 58:00 - Closing