The Secrets of Growing a Brand from 0 to £100 million with Richard Sutcliffe Founder of Passenger
Description
Join us for an inspiring conversation with Rich, founder of Passenger Clothing, as he shares his remarkable journey from electrician to founding a £100M+ outdoor brand. Discover how passion, humility, and the right team transformed a small startup into a global success story.
Key highlights:
- The pivotal transition from tradesman to brand founder
- Building an authentic outdoor brand focused on escapism
- Managing 80%+ year-on-year growth for 5+ years
- The importance of controlling ego and embracing team expertise
- Sustainable practices and responsible business growth
- Challenges of international expansion
- Building and maintaining company culture during explosive growth
Rich shares candid insights about:
- The role of self-awareness in leadership
- Making tough decisions about bringing in experienced leadership
- Balancing family life with entrepreneurship
- Key lessons learned over 13 years of brand building
- The evolution from UK-focused to global omnichannel business
Whether you're an aspiring entrepreneur, brand builder, or business leader, this episode offers valuable lessons on scaling a business while staying true to your core values.
Follow Richard Sutcliffe
https://www.linkedin.com/in/richard-sutcliffe-9702b554/
Follow Passenger
https://www.linkedin.com/company/passengerclothing/
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https://www.linkedin.com/in/dantrapp
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