Pet Boarding and Daycare Podcast with Dominic Hodgson

Are you trying to be everything to every dog owner…and finding your marketing feels noisy, crowded, and hard to differentiate? Have you ever worried that specialising or niching your services would shrink your audience…when it might actually do the exact opposite? And what if focusing on a specific type of client, dog, or service could make your marketing easier, your pricing stronger, and your business more profitable? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson dives into the powerful, and often misunderstood, concept of niching and specialisation in pet care businesses. Sparked by another catch-up with Rebecca Shipman from Pet Boarding & Daycare Magazine, Dom explores how the magazine’s special cat-focused issue highlights a major opportunity inside the industry: becoming known as a specialist instead of just another general provider. Alongside insights from the latest magazine edition, Dom shares real-world examples from his own business journey from his niche adventure dog walking and targeted training services, to specialised coaching programmes and enrichment-based daycare positioning. The episode also includes practical promotional strategies designed to help owners reset momentum, generate revenue quickly, and position themselves as community leaders and trusted experts. In this episode, you’ll discover: The Specialist Advantage – Why niching helps you charge higher prices and attract more committed clients. Becoming Easy to Find – How focusing your services makes marketing, SEO, and referrals dramatically easier. The White Hot Centre Strategy – How positioning yourself as a connected community leader strengthens trust and influence. Momentum Marketing – Fast promotional ideas to generate revenue when business slows down. Educational Marketing That Sells – Why communication, storytelling, and value-driven content create loyal, long-term clients. Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom previews the episode, introduces the magazine’s niche-focused issue, and explains why specialisation is becoming a major growth strategy in pet care.[03:49] – Dog News: Amazon Ring’s AI-powered lost dog tracking feature and how technology is creating new community-based service opportunities.[05:45] – How building strong local relationships can position your facility as the central hub for pet owners in your town.[10:05] – Dom sits down with Rebecca Shipman to explore the latest Pet Boarding & Daycare Magazine and its cat-specialised industry insights.[12:22] – Why cat boarding and other specialised services are growing rapidly — and the untapped revenue opportunities they create.[20:18] – Dom shares his personal business journey and how niching helped him attract affluent clients and build stronger brand positioning.[23:27] – The biggest fear owners have about specialising — and why narrowing your focus often expands your opportunities.[26:06] – How niching simplifies marketing, improves content creation, and strengthens search visibility.[28:2] – Promotional reset strategies: creative event marketing ideas tied to holidays, seasonal promotions, and themed enrichment weeks.[31:15] – Educational marketing in action: using storytelling, entertainment, and dog behaviour education to increase client loyalty and sales. Huge thanks to our fantastic show sponsors Canine Lab Testing.You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Should your daycare or boarding facility offer one simple all-inclusive price… or a menu of optional add-ons clients can choose from? Is charging for enrichment, upgrades, or premium services genuinely unethical… or is it actually better for dogs, staff, and your long-term business health? And could sticking to an all-inclusive model quietly limit your profit, your service quality, and your ability to stand out in a more competitive pet care market? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson dives into one of the most debated topics in the pet care industry: all-inclusive pricing versus add-on service models, and why many owners are unknowingly leaving money, opportunies, and client satisfaction on the table. Drawing on years of consulting with dog daycares and pet resorts across the world, Dom breaks down the emotional, ethical, and strategic arguments owners use to justify all-inclusive pricing before unpacking the real business, behavioural, and customer-experience reasons why structured service ladders often produce better outcomes for all. Along the way, Dom shares lessons from Disney storytelling, cruise ship revenue models, airline seating structures, and real-world enrichment programme implementation to show why offering choice isn’t about charging more but rather about delivering better. In this episode, you’ll discover: The All-Inclusive Pricing Myth – Why offering everything for one price often limits profitability and service quality. Care vs Commercial Reality – How charging for premium enrichment doesn’t reduce care… it improves outcomes. Volume vs Margin Thinking – Why the most successful pet businesses shift from more dogs to higher-value services. Client Psychology and Choice – Why dog owners actively want upgrade options (and often feel disappointed without them). The Hidden Power of Backend Sales – How add-ons, upgrades, and experience enhancements quietly drive sustainable growth. Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom opens the episode and introduces the all-inclusive vs add-on pricing debate dominating the pet care industry.[03:00] – Lessons from masterminds and Disney’s Animal Kingdom: why storytelling and experience design create standout businesses.[11:54] – Dog News: debunking common dog training myths and how simple, localised content builds marketing authority.[17:30] – The emotional argument behind all-inclusive pricing and why many owners link charging more with caring less.[21:00] – Why enrichment consistency often fails inside volume-based business models.[23:30] – Good, Better, Best pricing ladders and how service tiers increase profit without adding new clients.[26:53] – The fear of upselling and why most sales resistance is actually a communication problem.[29:00] – Cruise ships, airlines, and luxury hospitality: how premium upgrades drive massive backend revenue.[31:30] – Front-end sales vs backend sales and where long-term business profitability is really built.[33:30] – Why choice, personalisation, and optional upgrades lead to better dog experiences and stronger client loyalty. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Are you focusing heavily on scent, activity, and social play…but overlooking one of the dog’s most powerful senses? Have you ever considered that the bedding, cushioning, and physical comfort inside your facility could be one of the biggest opportunities to improve behaviour, client confidence, and revenue? And what if enrichment didn’t always require more labour…but instead could quietly increase value while using the space you already have? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Fred Silber from Pet Therapeutics to explore one of the fastest-growing areas of enrichment: comfort-driven enrichment — and why the sense of touch is becoming a major differentiator for premium dog daycares and pet resorts. Fred has spent decades working in pet product design and behavioural comfort solutions, helping facilities move beyond basic raised cots and into structured, science-backed comfort environments that reduce fear, anxiety, and stress in boarding dogs. Together, Dom and Fred unpack how luxury-style bedding, pressure-based comfort, and smart enrichment bundling are helping facilities improve dog wellbeing, increase customer retention, and unlock new revenue streams — often with minimal additional labour. In this episode, you’ll discover: Comfort as the Missing Enrichment Pillar – Why touch and pressure-based comfort plays a major role in reducing stress and anxiety. Design for Luxury, Proven for Profit – How premium bedding and comfort upgrades create powerful upsell opportunities. Bundling for Bigger Returns – Why using comfort items as anchor upgrades dramatically increases package value. Near-Zero Labour Enrichment – How comfort-driven upgrades increase perceived value without increasing staffing pressure. Retention Through Experience – Why facilities using luxury comfort environments are holding onto clients longer and defending against competition. Huge hanks to my awesome guest Fred Silber for sharing his knowledge. Find out more about Pet Theraputics by going to PetTheraputics.net Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom opens the episode with a lesson from The Apprentice, and why business owners must stop confusing activity with achievement.[07:16] – Dom challenges listeners to focus on the high-impact activities that truly move their business forward.[10:21] – Dog News: Westminster Best in Show inspires creative marketing and user-generated content ideas for daycare owners.[12:28] – Meet Fred Silber and the growing concept of comfort-driven enrichment in pet care.[13:12] – Why the sense of touch is often overlooked, and how pressure-based comfort helps reduce fear and anxiety.[14:17] – Luxury bedding bundles, upgrade packages, and the real-world profitability operators are seeing.[17:25] – The science behind leaning, compression, and why dogs naturally seek supported resting environments.[21:17] – Senior dogs, anxious dogs, and creating comfort solutions for different behavioural and physical needs.[25:39] – Near-zero labour enrichment and how comfort upgrades improve guest experience without adding staff workload.[30:30] – Selfie stations, front-desk sales opportunities, and using comfort products to drive client engagement and retention. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Do you have a business idea sitting in your head, half-built in notebooks, daydreams, and late-night conversations? Have you ever wondered what actually separates a pet business that gets funded, built, and launched from one that stays stuck in planning limbo? And what if a business plan wasn’t just a box-ticking exercise for the bank… but a tool to clarify your vision, your values, and the business you really want to build? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Claire Pickens, founder of Clarity Group, to unpack the surprisingly personal, practical, and often misunderstood world of business planning for pet care businesses. Claire has spent three decades inside the animal industry — as an employee, owner, executive, and now as the go-to specialist helping pet resort and veterinary entrepreneurs turn ideas into fully-formed, fundable, future-proof business plans. Together, Dom and Claire break down what actually goes into a strong plan, why most owners rush this stage, and how writing things down now can save years of expensive mistakes later. In this episode, you’ll discover: Business Plans That Keep You Honest – Why writing your vision down matters long after the bank has said yes. From Passion to Paper – How to turn scattered ideas into a clear, logical plan investors can trust. Small Business at Heart – Why even large-scale operators succeed by thinking in small-business detail. Eight Steps to Clarity – The simple framework Claire uses to structure every successful plan. De-risking the Dream – How market research, staffing, operations, and projections protect you from costly surprises. Thanks to my awesome guest Claire Pickens for sharing her wisdom. Find out more about Claires services by going to SmallBusinessDreams.com Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom sets the scene and introduces why business planning is the missing step for many pet entrepreneurs.[02:30] – A Town Farm renovation story — and the powerful business analogy of clearing space before you can build something new.[09:30] – Why chasing too many projects at once leads to overwhelm, and how deleting before adding creates momentum.[14:40] – Meet Claire Pickens: three decades in animal care, from barn work to executive leadership to business planning.[17:30] – Why experienced executives are now entering pet care — and the fresh thinking they’re bringing with them.[25:05] – The real purpose of a business plan — and why the numbers aren’t the most important part.[30:12] – Claire’s eight-step planning process, from elevator pitch to market analysis to financial projections.[33:39] – The question most owners never ask: how many people do you actually want to manage?[38:00] – Hidden surprises in insurance, utilities, staffing, and emotional client management — and why planning exposes them early.[41:00] – How Claire turns years of scattered ideas into a bank-ready, 20–30 page plan in under 60 days. Huge thanks to our amazing show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Does your pet facility smell similar to most others… like nothing in particular? Or worse, have you become nose-blind to something your clients notice the second they walk in? Did you know scenting wasn’t just about odour control…but one of the simplest ways to create a high-value, premium brand experience? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Kevin Rhodes from Air Essentials to explore one of the most overlooked elements of experiential marketing in pet care: scent. And we don’t mean scent work, we mean how your facility actually smells. Kevin has spent nearly a decade working with luxury hotels, resorts, and now pet boarding facilities, helping those businesses eliminate odours, create instant positive first impressions, and build memorable brand environments through professional scenting systems. In this conversation, Dom and Kevin unpack why pet facilities often become nose-blind to their own environment, how scent links directly to memory and emotional recall, and why top hospitality brands treat smell as part of their brand identity, not an afterthought. They dive into odour mitigation, branded signature scents, seasonal scenting, anxiety-reducing pet-safe fragrances, and how facilities are quietly using scent to increase perceived value, client trust, and repeat bookings. In this episode, you’ll discover: Odour vs Experience – Why scent solves hygiene and brand perception at the same time. First Impressions That Last – How smell links to memory, emotion, and instant trust. Blind Spots in Your Facility – Why facility owners miss what clients notice the moment they walk in. Signature & Seasonal Scents – How luxury brands use scent to build identity and keep experiences fresh. Premium Perception – Why a clean, consistent scent quietly signals care, quality, and value. Thanks to my awesome guest Kevin Rhodes for sharing his wisdom. Find out more about AirEssentials by going to AirEssentials.com Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom introduces the episode and explains why scent is one of the most overlooked opportunities in pet care.[02:07] – A personal update from Dom on why focus and clarity matter when building a business that stands out.[07:30] – Dog news: the rise of wellness in pet care, and what modern pet parents are willing to pay more for.[11:30] – Meet Kevin Rhodes from Air Essentials — the man helping luxury hotels and now pet boarding facilities that want to smell as good as they look.[13:30] – Why even clean facilities can suffer from hidden odour problems, and how nose-blindness catches most owners out.[14:53] – How scent links directly to memory and emotional recall, and why first impressions are formed in seconds.[17:43] – Why plug-ins, sprays, and candles don’t solve the real issue, and what professional scenting systems do differently.[19:49] – Signature scents, seasonal aromas, and how luxury brands use smell to build identity and recognition.[28:30] – The study showing dogs prefer certain scents, and how specific fragrances can reduce anxiety in pet environments.[38:00] – Disnifying, “five-sensing” environments, and why scent is the heavyweight champion of premium experience design. Huge thanks to our amazing show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Are you still running a “play all day” daycare and wondering why some dogs struggle, staff burn out, and profit stays tight? Do you want to add enrichment… but feel like it will be complicated, expensive, or hard to execute? And what does good enrichment actually look like when it’s done properly — for the dogs, the staff, and the business? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson  sits down with Jess Okon from Blue Nine Pet Products for a wide-ranging, packed conversation on where pet care enrichment is heading, and why it’s fast becoming the defining factor between average daycares and premium facilities. Jess shares real-world experience from managing high-volume daycares, building boarding and training departments, and working with facilities across the country. Together, Dom and Jess unpack how enrichment has evolved from simply “letting dogs play” into structured brain work, smaller groups, calmer environments, and personalised dog experiences — and why clients are increasingly willing to pay for exactly that. They dive in to understanding every individual pet’s preferences, simple enrichment ideas that cost almost nothing to pull off, and why mental stimulation beats endless physical exercise every time. In this episode, you’ll discover: Play-All-Day vs Structured Enrichment – Why the old daycare model fails many dogs, and what replaces it. Brain Work Beats Burnout – How thinking, problem-solving, and calm activities create happier, easier dogs. Interviewing the Dog in Front of You – Why understanding individual preferences unlocks better enrichment. Simple Enrichment That Works – How to improve dog experiences without expensive equipment or complex plans. The Future of Daycare – Why enrichment-led facilities are becoming the new industry standard. Thanks to my awesome guest Jess Okon for sharing her wisdom. Find out more about Blue9’s amazing products by going to Blue9.com Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB&D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom checks in from Austin and reflects on his time aboard the Barclay Pet Pro Cruise.[09:28] – Live from the Barclay Pet Pro Cruise: attendees share their takeaways on marketing systems, pricing confidence, and introducing good-better-best packages to drive profit. [13:51] – Meet Jess Okon: from grooming and high-volume daycare management to shaping enrichment thinking at Blue Nine.[21:16] – The shift from “play all day” daycare to structured brain-first enrichment, and why thinking beats exhausting.[22:30] – How enrichment improves behaviour, staff engagement, and client trust — all at the same time.[25:39] – Teaching dogs to problem-solve and communicate, and how simple brain work creates calmer facilities.[28:30] – Simple enrichment ideas that cost very little, but dramatically improve the dog’s day.[33:30] – Why smaller groups, rest cycles, and rotation matter more than adding new equipment.[36:30] – Interviewing the dog in front of you, and tailoring enrichment to individual needs rather than breed stereotypes.[40:30] – Using enrichment products and add-ons to increase profits, without adding more dogs or more stress. Huge thanks to our fantastic show sponsors Canine Lab Testing.You can learn more about their fast, reliable parasite testing solutions at:www.caninelabtesting.com

Do you want to grow your business…without having to cram more dogs into your facility? Are you clear on what business you’re actually in — or are you still pricing your services like everyone else? And what does premium positioning really look like when it’s done properly? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson records while aboard the Barclay Pet Pro Cruise and shares a powerful, practical interview with Kim Buchanan, owner of Fetch Dog Resort in Indianapolis and one of Dom’s Elite Mastermind members. Kim has been in the industry for nearly 20 years, and instead of scaling her business simply by admitting as many dogs as she could into her facility, she’s built a deliberately small, premium, hospitality-led business that continues to grow by increasing value, deepening relationships with her ever-satisfied client base, and charging accordingly for her top-of-the-range services. In this conversation, Kim walks through her journey from working in marketing into opening her own dog daycare, the hard lessons she learned along the way, and how enrichment, memberships, and customer experience have become the backbone of her growth strategy – and why it should be the same for you. In this episode, you’ll discover: Value vs Volume – Why Kim chose to build a “high-end steakhouse” instead of a McDonald’s-style daycare. What Business Are You Really In? – How shifting from “dog daycare” to hospitality changes pricing, perception, and profit. Enrichment as a Growth Lever – How structured enrichment unlocked new revenue without adding capacity. Memberships That Aren’t Discounts in Disguise– How Kim rolled out tiered memberships, price increases, and higher-value services at the same time. Customer Appreciation That Pays Back – Why gifts, gestures, and hospitality drive loyalty far more than discounting your services. Thanks to Kim Buchanan for sharing her inspirational story. Check out Kim’s facility by going to Fetch Dog Resort.com Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom checks in live from the Barclay Pet Pro Cruise and sets the scene for this week’s episode.[04:30] – Why growth in 2026 must start with clarity, if you don’t know where your business is headed you won’t go anywhere.[06:20] – Dog news: the rescue dog story that highlights the power of scent work and giving second chances.[09:24] – Why partnering with local rescues builds goodwill, visibility, and long-term trust with your clients.[10:00] – Meet Kim Buchanan: nearly 20 years in business and a deliberate decision to stay small.[16:08] – “What business are you really in?” — daycare vs hospitality vs wellness and why you need to be clear about your identity.[18:22] – Why premium positioning protects you from competition and price wars, not to mention making things easier around the facility.[23:29] – Customer appreciation strategies that drive loyalty without discounting.[26:38] – How Kim managed to roll out Enrich U, memberships, and price increases all at the same time without giving her clients whiplash.[34:00] – From integral operator to sit-back CEO: the importance of building a team that allows real growth to happen without taking up all of your precious time.

Do you feel fired up in January… then somehow end up repeating the same harmful patterns by March? Are you working harder every year, but not always seeing that effort translate into momentum and profitability? And what are the most switched-on pet business owners actually doing differently as they head into 2026? In this New Year’s Eve episode, host Dom Hodgson reflects on the close of 2025 and opens the door on the Elite Mastermind, sharing real, unfiltered lessons from experienced pet business owners who are actively shaping what their next year looks like rather than blindly hoping it turns out better than the last. You’ll hear directly from Elite members as they talk through the biggest lessons they’re carrying into 2026, the habits and decisions they’re deliberately leaving behind, and the changes they wish they’d made sooner.  Plus, Dom breaks down his own biggest takeaways from 2025, including why enrichment crossed the line from “add-on” to business model, how delegation finally removed him as the bottleneck, and why recurring revenue and continuity remain non-negotiable for calmer, more profitable businesses. In this episode, you’ll discover: Why Annual Goals Fall Apart – And how Elite owners use 90-day planning to keep momentum rolling. When Enrichment Becomes the Model – How enrichment stopped being a side offering and became the commercial engine. Who, Not How – Why delegation and bandwidth are the real growth unlock for overwhelmed owners. The Real Staffing Issue – How unclear standards and soft leadership create most people problems. The Power of Continuity – Why memberships, retainers, and recurring revenue reduce stress and panic selling. Huge thanks to my Elite Mastermind members for sharing their big lessons from 2025. Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom introduces the episode on New Year’s Eve and explains why January is really just the start of another quarter.[03:07] – Why Elite owners plan in 90-day sprints instead of relying on bulky annual resolutions.[05:43] – When enrichment crossed the line from “add-on” to a core business model you can’t afford to be left behind on.[07:05] – The “Who Not How” lesson that removed Dom as the bottleneck in his own business.[09:11] – Why most staffing problems are actually leadership system problems.[11:29] – How memberships and continuity stabilise cash flow and reduce daily stress.[13:43] – Why investing in yourself often unlocks the next level of growth.[18:51] – Elite members share the lessons they’re taking into 2026 — and what they’re leaving behind.[24:13] – Confidence, pricing, delegation, and finally doing the hard things sooner rather than later.[42:21] – Dom’s New Year sign-off and setting the tone for a stronger, more intentional 2026. Huge thanks once again to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Are you sitting on an untapped revenue stream inside your dog daycare… and barely touching it? Do you understand that enrichment is important, but struggle with structure, consistency, staff buy-in, or selling it confidently? And what actually happens when enrichment stops being “a nice extra” and becomes a core part of how your business runs? In this milestone 100th episode, host Dom Hodgson delivers a Christmas special based around the untapped power of enrichment, using three real-world case studies of Enrich University members who are using the tools Dom is supplying to transform their facilities, their teams, and their bottom line. You’ll hear directly from Sarah, Stefani, and Kelli, three dog daycare owners at different stages of their journey, all using the same enrichment framework and and each getting eye-opening, jaw-dropping results. The three owners we hear from have been able to turn every-day enrichment into a fully marketed, story-driven programme that drives consistent sales, improves dog behaviours and staff morale, provides structure and simplicity instead of complex chaos, and most importantly gives clients a reason to keep coming back, even during the quieter months of the year. Plus, if your ticket to the first ever Pet Boarding and Daycare Cruise is still languishing in your online basket, Dom includes quick-fire reflections from the kick-ass pet resort owners from across the US who attended a private event back in October who are eyeing up retainers, memberships, prepayment, and premium positioning for their facilities in 2026. In this episode, you’ll discover: From Ideas to Execution – Why most enrichment fails at the planning stage, and how structure changes everything Selling Without the Awkwardness – How story-driven enrichment makes upsells feel natural, not pushy What Real Growth Looks Like – How facilities are seeing 40%, 200%, and even 3× increases by monetising enrichment correctly. Staff Buy-In & Better Dogs – Why structured enrichment improves behaviour, morale, and day-to-day calm Why Enrichment Isn’t “Optional” Anymore – And why 2026 will widen the gap between facilities who do this well… and those who don’t. Huge thanks to this week’s awesome guests Stefani Cotton, Sarah Stevens and Kelli McEntire. If you want to make enrichment the foundation stone of your progress next year then join Kelli, Stefani and Sarah inside Enrich University now. Click here to enroll Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights [00:51] – Dom introduces Episode 100 and explains why many owners are still very much “on the tools” this Christmas week.[04:19] – Why enrichment remains the biggest untapped growth opportunity for dog daycares heading into 2026.[08:13] – Sarah Stevens on having plenty of enrichment ideas… but no structure, no plan, and constant catch-up.[13:07] – Stefani Cotton on the shift from passive enrichment to a fully marketed, story-driven programme.[18:57] – Kelli McIntyre on launching Enrich U alongside a brand-new facility — and scaling up from day one.[20:02] – Why around 50% of clients now regularly buy enrichment add-ons — and what that does to cash flow.[24:18] – Sponsor spotlight: Canine Lab Testing and protecting facilities from hidden parasite risk.[29:23] – Live bootcamp reflections: pricing confidence, retainers, and uncovering hidden revenue inside existing clients.[33:49] – Why paper-and-ink newsletters still resonate with clients, and how you’re missing a trick if you’re doing online-only outreach.[45:04] – Dom signs off Episode 100 with a Christmas message –  and sets the tone for a stronger, smarter 2026. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

What happens when you stop trying to serve everyone and instead build a business around a very specific kind of pet owner? Do you assume cats are “easy,” independent, or somehow less demanding than dogs — and could that assumption be costing your business a huge opportunity? And what does it really take to build a profitable, respected, expert-led business in a niche most of the industry still overlooks? In this week’s episode, host Dom Hodgson sits down with Lynn Paolillo, founder of Catnaps Cattery and one of the most respected voices in feline grooming and care. Lynn shares her full business journey as well as discussing niching down, becoming the expert, and building a business that attracts the right clients, not just more clients. Lynn explains why cats are often misunderstood, why cat owners behave differently from dog owners, and how positioning yourself as a specialist transforms everything from pricing to loyalty to referrals. You’ll also hear how Lynn uses education-led marketing, Google search, content, and social media (including a TikTok account with millions of views) to normalise cat grooming, solve real owner problems, and build a snowballing client base that markets the business for her. Plus, there’s news of both the dog and Dom varieties, covering both the importance of keeping your clients engaged between visits and the latest updates from the coaching trenches. In this episode, you’ll discover: Why Niching Wins – How going cat-only helped Lynn stand out, charge properly, and build authority fast. Expert Positioning in Action – How Lynn became the obvious choice for cat owners looking for real answers to their questions. The Google Strategy – Why SEO, education-led content, and search intent outperform generic ads. Client Snowball Effect – How loyal, educated clients become your best sales team. The Untapped Cat Market – Why feline care is still wildly underserved — and ripe with opportunity. Huge thanks to this week’s awesome guest. To find out more about Lynn go to CatNapsCattery Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [00:51] – Dom introduces the episode and previews a deep dive into cat care, specialisation, and premium positioning.[03:14] – Dog News: PETA’s proposed dog-walking law — and how to turn stories like this into daycare and enrichment sales.[08:53] – Dom explains why businesses with values, opinions, and a backbone win better clients.[16:59] – Meet Lynn Paolillo: cat-only groomer, boarding business owner, educator, and industry authority.[18:28] – Lynn’s origin story: from dog grooming to discovering the untapped world of professional cat care.[21:36] – Why combining grooming and boarding makes businesses stronger and more profitable.[24:14] – How grooming improves animal welfare — and why groomers are the “eyes in the field” for vets.[27:00] – The biggest difference between dogs and cats: socialization, handling, and hidden stress.[30:32] – How Lynn attracts clients using Google, SEO, and “They Ask, You Answer” content.[47:11] – TikTok, luck, authority, and how one video unlocked millions of views — without chasing trends.

Are you unknowingly sitting on a December sales opportunity that could carry your business into 2026? Do you have a plan to turn one-time holiday boarders into long-term, multi-service, high-value clients? Curious as to how gifting your clients can trigger a wave of upsells, future bookings, and repeat spending? In this week’s episode, Dom breaks down why December is one of the richest selling seasons of the year, and why most pet care businesses barely scratch the surface. You’ll learn how to use the many themed days of December (including Christmas Card day and re-gifting day) as strategic sales levers… and how reciprocity can turn a simple gift into a profitable surge of client spending. Dom also recaps the most recent UK Elite Mastermind meeting, sharing how owners uncover their biggest business blockers, confront uncomfortable truths, and build 90-day plans that create real momentum. And finally, he previews the upcoming Barkleigh Pet Pro Cruise, the very first of its kind, where he’ll be running hotseats, clarity coaching, and a “mini mastermind at sea.” If you want to kick-off 2026 in style, then now is the time to book your cabin!  In this episode, you’ll discover: The December Advantage – Why clients are already in a buying mindset and how to turn festive traffic into future revenue. The Reciprocity Effect – How gifting creates wow moments, deeper loyalty, and increased spending. Mastermind Mechanics – How wins, challenges, and hotseats help owners identify the one big thing holding the business back. The Big Thing Principle – Why facing uncomfortable issues now is the key to accelerating growth in 2026. Turning Seasonal Bumps into Long-Term Wins – How to convert first-time holiday clients into repeat, multi-service customers. Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [00:51] – Dom previews the episode and explains why December is one of the richest selling windows of the year.[04:00] – Dog News: The top literary-inspired pet names of 2025—and how to turn dog names into easy, client-curated content.[08:08] – Dom recaps the Elite Mastermind: wins, challenges, hotseats, and how members identify their biggest blockers.[12:12] – The uncomfortable truth: growth often requires tackling the problem you’ve been avoiding.[16:59] – Dom’s challenge to listeners: identify the one big issue you’re ignoring and write it down… then fix it, obviously.[20:44] – Pour yourself a cup of tea and find out what you can learn from the England Cricket Team’s disastrous (at the time of recording) Ashes campaign.[26:34] – What to expect from the first-ever Barkleigh Pet Pro Cruise, including onboard hotseats and interactive coaching.[31:10] – Why December is more important than other popular holidays for retailers and dog daycares alike.[34:37] – The importance of giving gifts to your clients not just at Christmas, and not just when you want them to buy stuff from you.[36:39] – How to capitalise on the first-time clients that the holiday season offers up, and turn them into weekly regulars. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Ever thought about writing a book to elevate your authority… but convinced yourself you’re “not ready”? Wondering how a simple paper-and-ink asset can transform your marketing, attract affluent clients, and position your facility miles ahead of the competition? And did you get a copy of Mission Enrich, Dom’s brand-new business parable that launched at the Hershey Expo and is already pulling in glowing reviews? In this week’s episode, host Dom Hodgson gives you an exclusive, behind-the-scenes look at his tenth book — Mission Enrich — and breaks down why book-writing is one of the smartest strategic moves any dog daycare or pet resort owner can make.  Dom explains how creating a book becomes a 24/7 salesperson for your business, why affluent dog owners gravitate toward experts with published works, and how a well-written book instantly elevates your perceived expertise in a way social media never will. He also talks openly about the creative challenges of moving from “how-to” books to story-driven content and why stepping outside your comfort zone is the gateway to bigger opportunities. You’ll also hear Dom read the full preface and opening chapter of Mission Enrich, plus he takes a look at a few Amazon reviews from early readers who’ve already put the book into action. In this episode, you’ll discover: Why Write a Book? – The overlooked marketing power of a published book and why it instantly elevates your status. The Spirit of Canis – A first-ever audio preview of Dom’s new parable Mission Enrich and the ancient bond it explores. Expert Positioning for Pet Pros – How a book becomes your business card, your authority signal, and your most persuasive sales tool. Standing Out in a Crowded Market – Why affluent dog owners seek out the experts… and how a book makes you the obvious choice. Comfort Zones Block Creativity – What Dom learned moving from how-to books to story-driven writing — and why growth feels uncomfortable. Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [00:51] – Dom previews upcoming guests and sets the stage for this week’s big topic: his brand-new book Mission Enrich. [05:04] – Why book-writing is one of the most powerful “expert enhancers” a pet business owner can create.[06:30] – Dog News returns: posh dog names, origin stories, and how they inspire user-generated content.[12:20] – Live from Hershey: Alison Stroud on growth, team development, and expo takeaways.[19:37] – Dom introduces Mission Enrich — his first story-based book — and shares the creative challenge of writing it. [22:20] – How books act as a 24/7 salesperson, helping you attract affluent, high-value clients without social media burnout.[28:13] – AUDIO EXCLUSIVE: Dom reads the full Preface and Chapter One of Mission Enrich.[33:05] – Meet Amy, a passionate dog daycare owner who does her very best for the dogs but is still struggling to keep the doors open, sound familiar to anyone?[43:21] – Dom previews his sessions on the January Pet Pro Cruise and invites listeners to join him at sea.[47:24] – Final reminders: where to get the book, where to read the December magazine, and what’s coming up next week.

Are you staring down Black Friday wondering whether you should run a promo… cut a price… add a bonus… or avoid the whole thing entirely? Ever felt the pressure to “join in” with what other people are doing even when you’re not sure if it will help or harm your business? And want to know EXACTLY how smart daycare and pet resort owners use Black Friday to generate revenue and lock in long-term clients — without discounting themselves into oblivion? In this week’s episode, host Dom Hodgson delivers a Black Friday masterclass, sharing how pet care businesses can approach one of the biggest buying weekends of the year without blowing up their margins or creating a January cashflow hangover. Dom explains the psychology behind Black Friday, the history behind the hype, and the simple maths that proves you shouldn’t blindly slash prices on services you already sell easily. Instead, he shows you how to structure offers that add value, increase long-term spending, and act as cost-effective client acquisition tools. You’ll also hear from a whole host of Hershey Expo attendees, who share their struggles, breakthroughs, enrichment wins, and their opinion on why expos like this are the spark that keeps owners motivated heading into the busiest season of the year. In this episode, you’ll discover: The Real Purpose of Black Friday – Why it exists, how it works psychologically, and why pet services must approach it differently than retail. How to Avoid Margin Meltdowns – The financial traps most daycare owners fall into — and Dom’s rule for deciding what not to discount. Value-Add Vs. Price-Cut – Why bundling slow-selling services beats discounting high-demand ones. Lifetime Value 101 – How to calculate whether a Black Friday offer is worth it based on long-term client spending. Segmenting Your List for Maximum Profit – Why you should run different offers for new clients and existing clients. Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [04:38] – Dom opens his Black Friday Tip Sheet and explains why pet care businesses must approach the weekend differently than retailers. [05:34] – The history of Black Friday and why the “in the black” myth still drives consumer behaviour. [06:39] – The discount dilemma: why selling more at lower margins often leaves owners earning less. [07:49] – A personal story: how Dom once pre-sold services to fix a cashflow gap — and regretted it later. [13:55] – Hershey attendee interviews: what owners are struggling with, what they’re learning, and why enrichment sells.[27:00] – Facility owners share how expos “refresh” them, spark ideas, and wake up stagnant teams.[32:30] – Dom explains the true cost of acquiring a customer — and why Black Friday can be a strategic acquisition tool. [36:37] – Why it’s worth losing money on the first sale if the long-term value outweighs it. [38:30] – How to use Black Friday to surface premium pet parents with a high-end service bundle. [39:06] – The enrichment economy: why selling more to existing clients reduces your need for new ones. [40:30] – Dom’s back-of-a-napkin Black Friday plan — simple, fast, and massively profitable.  If you want clarity, confidence, and a Black Friday plan that actually strengthens your pet business — this episode is where to start.

Did you miss the Hershey expo and now you’re wondering what game-changing ideas you didn’t hear? Curious why so many facility owners come back from the Pet Boarding & Daycare Expo fired up, focused, and ready to overhaul their pricing? And want to know about your first opportunity to make up for missing Hershey? Hint: it’ll have you cruising into 2026… In this week’s episode, host Dom Hodgson returns from the 2025 Pet Boarding & Daycare Expo in Hershey with a full debrief of his final U.S. event of the year. You’ll hear about the infectious energy, the game-changing lessons, and the biggest takeaways from Dom’s packed sessions, including a live clip from his presentation The Price Is Right, where he breaks down why under-charging is the silent killer in most facilities and how owners across the U.S. are raising rates without losing clients. Dom also shares what he learned from fellow speakers like long-time friend of the podcast Eve Molzhon, whose leadership session had owners rethinking how they support, develop, and empower their teams.  After the Hershey recap, Dom sits down with Denise Heroux to reveal details on the upcoming (first ever) Pet Boarding & Daycare Cruise — an intimate, education-first event taking place in January where Dom will spill ALL of his pet biz secrets that have made millions of extra dollars for owners across the world. In this episode, you’ll discover: Hershey Highlights – The biggest lessons, themes, and “aha” moments from this year’s Expo. The Pricing Wake-Up Call – Why the industry must stop apologising for charging properly — and how smart owners are doing it. Leadership That Works – Insights from Eve Molzhon’s session on accountability, clarity, and team support. From the Expo Hall to High Seas – How the upcoming cruise offers deeper, slower, more connected learning. What’s Next – Dom’s upcoming presentations, book launches, and plans for a blockbuster 2026. To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Huge thanks to this week’s special guests Eve Molzhon.To find out more about the Dog Handler Academy go to DHA Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com. Episode Highlights: [00:51] – Dom lands back from Hershey: the atmosphere, the turnout, and what made this year’s expo so strong.[05:27] – Live audio from The Price Is Right presentation — Dom’s breakdown of premium pricing in today’s market.[07:05] – Real examples of owners who doubled prices, upgraded clients, and carved out premium positions.[12:40] – Dom’s chat with Eve Molzhon on authentic leadership and why accountability creates confidence.[14:25] – How Hershey acts as a reset button for owners — inspiration, clarity, and connection.[20:58] – What Eve has planned for her facility and the amazing Dog Handler Academy in 2026.[26:42] – Why smart daycare owners prioritise continued education — and Dom announces the 2026 Pet Boarding & Daycare Expo West in Phoenix (May 25–28).[28:00] – Secondary segment: Denise Heroux joins Dom to preview the inaugural Pet Boarding & Daycare Cruise.[30:07] – What makes cruise-based learning different from expo-based education.[40:40] – The Western Caribbean itinerary, the speaker lineup, and the first-timer experience.[50:50] – Dom’s final notes on Hershey, the cruise, and the launch of Mission Enrich. This episode is your full backstage pass to the biggest event in the industry — and a look at what’s coming next as the pet care world sets sail in January. Huge thanks to our show sponsors Canine Lab Testing, you can find out more about their amazing services here: https://www.caninelabtesting.com

Ever wondered what happens when you stop trying to serve everyone and start building a business around what you love most? Are you anxious that there aren’t enough clients in your niche to make it profitable? Then do you want to hear how two home boarders in Lancashire turned their passion for sighthounds into a thriving brand—and soon, a franchise? In this week’s episode, host Dom Hodgson catches up with Maria and Pete Yarnold of The Sighthound Savoy, two long-time coaching clients who’ve built one of the most unique and fast-growing home boarding businesses in the UK. They reveal how they went from generalist dog walkers to premium, breed-specific boarders, creating a luxury experience designed entirely for sighthounds—and how that clarity has transformed their profits, lifestyle, and impact. Dom and the Yarnolds break down the entire journey: from raising prices and launching a paper-and-ink newsletter to developing their “Hound Pounds” loyalty system, themed marketing campaigns, and 80+ weeks of consistent email storytelling. You’ll also hear how their next chapter—The Sighthound Savoy Franchise—was born, and how they’re preparing to share their proven model with passionate dog lovers across the UK. In this episode, you’ll discover: The Power of Niching – Why narrowing your focus can open up bigger opportunities than you ever imagined. From Walking to Wowing – How Maria and Pete built a premium experience for sighthounds (and their humans). Paper & Personality – How newsletters, storytelling, and “Hound Pounds” created lifelong loyalty. Rhythm & Accountability – How coaching, 90-day sprints, and community helped them scale sustainably. Franchise Foundations – The behind-the-scenes look at launching a breed-specific boarding brand. Huge thanks to this week’s special guests Maria and Pete Yanrold. To find out more about the Sighthound Savoy go to SighthoundSavoy Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the trade show at the Pet Boarding and Daycare Expo in Hershey PA starts today! (Wenesday 12th November) Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom checks in from the Pet Boarding & Daycare Expo in Hershey with Tim Jackson to discuss expo prep, presentations, and the debut of Mission Enrich.[07:00] – Dom previews his speaking sessions and the launch of his new business parable.[12:32] – Sponsor Spotlight: Canine Lab Testing — the fast, reliable parasite testing solution for safe facilities.[13:35] – Meet Maria and Pete Yarnold, owners of The Sighthound Savoy in Accrington, Lancashire.[15:46] – How Maria left teaching at 47 to start walking dogs—and why Pete joined the business during lockdown.[17:46] – Their first steps in Dom’s coaching world and how premium pricing, paper marketing, and niching changed everything.[21:12] – The rebrand story: from Your Fairy Dog Mother to The Sighthound Savoy.[27:41] – How a typo led to their unforgettable new name—and a total brand transformation.[31:18] – Behind the scenes of “Hound Pounds,” themed newsletters, and luxury services.[36:53] – The power of coaching, accountability, and the Elite Mastermind community.[40:05] – What goes into building a franchise system—the legal setup, ops manual, and lead magnet strategy.[47:03] – Maria and Pete’s final thoughts on building a business you love—and helping others do the same.

What happens when you redesign your facility around how dogs actually think, feel, and learn? Could the answer to your staffing stress and client fatigue be hiding in something as simple as a scented wall or a quiet space? And how are the smartest daycare owners using enrichment to raise prices, reduce chaos, and create happier dogs and teams? In this week’s episode, host Dom Hodgson sits down with Diamond coaching client Mikayla Cavaness of Fetching Pet Company—a daycare owner who’s reimagining every inch of her facility around enrichment, sensory design, and calming energy. Mikayla reveals how she built an immersive environment that engages dogs and delights clients, from textured anti-fatigue flooring and adjustable lighting to her now-famous scented wall that both dogs and owners love.  You’ll also hear from Sean Felty of Next Tree Strategies, who shares how his Labour Lens system helps owners keep staffing costs under control during busy seasons, and from industry leader Teija Heikkilä, who explains why events like the Pet Boarding & Daycare Expo are the ultimate breeding ground for breakthrough moments. Finally, Dom reflects on the “Sliding Doors” moments that change everything—from an offside call in the play-off final at Wembley to the one decision that could transform your business this year: showing up at Hershey. In this episode, you’ll discover: Enrichment Reimagined – How Mikayla Cavaness redesigned her daycare to engage every sense—and charge premium prices. Smart Staffing Solutions – Sean Felty’s data-driven Labour Lens system that keeps profits protected through every seasonal swing. The Sliding Doors Effect – Why a single decision—like attending an expo—can completely change your business trajectory. Calmer Dogs, Happier Teams – How sensory environments and structured enrichment reduce conflict and burnout. Hershey Expo Highlights – The can’t-miss sessions, speakers, and networking opportunities waiting for you this November. Huge thanks to this week’s special guests Sean Felty and Mikayla Cavaness. You can find out more about Seans Labor cost calculator by going to NextTreeStrategies. You can check out Mikayla’s amazing facility by going to FetchingPet.com Special thanks to our amazing show sponsor Canine Labs Testing. To keep your facility clean and parasite free go to CanineLabsTesting.com Remember, we are less than one week away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom previews the upcoming Hershey Expo and its packed schedule of classes, trade shows, and keynotes.[04:37] – Teija Heikkilä shares why attending expos is essential for growth, networking, and long-term success.[06:50] – Dom’s “Sliding Doors” story: how small decisions create massive business breakthroughs.[10:33] – The Sunderland offside moment that changed everything—and what it teaches about momentum.[15:51] – Sean Felty from Next Tree Strategies reveals how to staff to volume and eliminate profit leaks.[21:40] – The Labour Lens advantage: daily tracking and data-driven decisions that boost profitability.[27:25] – Mikayla Cavaness joins Dom to share how she built a fully enrichment-based facility.[29:29] – The scented-wall story: a sensory feature that wows clients and calms dogs.[32:42] – How enrichment design—from flooring to lighting—creates a safer, more profitable environment.[35:01] – Mikayla’s premium-tier model ($59 and $75 days) that increased revenue and staff satisfaction.[38:00] – Dom’s final rallying cry: why the Hershey Expo could be your sliding-doors moment.[41:41] – Speaker Showcase: Hear from Hershey speakers Claire Cronin, Eve Molzhon, Adia Washington, and Sean Felty, as they preview their upcoming sessions and share what to expect at the industry’s biggest event. Huge thanks to our show sponsors Canine Lab Testing, you can find out more about their amazing services here: https://www.caninelabtesting.com

Is your social media actually driving new clients to your facility or is it just collecting likes? Still relying on a single tactic like Google Ads and wondering why your marketing results have stalled? Curious how AI and authentic storytelling are reshaping how pet resorts attract and convert clients in 2025? In this episode, Dom Hodgson sits down with Juls Scores and Candace Collins from Pet Resort Marketing to unpack the biggest opportunities (and mistakes) pet care businesses can make online. They discuss the danger of putting all your eggs in one digital basket and the new power of paid social and storytelling as Juls and Candace share practical strategies for building a cohesive, full-funnel marketing plan that actually converts. They reveal how AI and social algorithms are changing buyer behaviour, why authenticity beats polish in 2025, and how you can use storytelling to connect with local dog owners on a deeper level. Plus, they share recent success stories—like a client who saw a 200% jump in conversions after rethinking their Meta strategy—and offer a sneak peek at what they’ll be teaching at the Hershey Expo. You’ll also hear from Rebecca Shipman of Barkleigh with another Expo preview, including speaker highlights, networking events, and tips for making the most of your trip to Hershey. In this episode, you’ll discover: Beyond Google Ads – Why a single marketing tactic isn’t enough and how to build a full-funnel strategy. Storytelling That Sells – How to use real people, pets, and stories to connect emotionally with clients. AI in Action – How artificial intelligence is reshaping SEO, social media, and search visibility. Social Media ROI – The new Meta campaign type driving direct reservations for pet resorts. Hershey Highlights – The must-see sessions and networking tips for this year’s Expo, direct from Rebecca. Huge thanks to this week’s special guests Juls and Candace. To find out more about how Pet Resort Marketing go to www.petbizsuite.com Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom shares updates from his game-changing event in Baltimore and previews the Hershey Expo.[03:17] – Sponsor Spotlight: How to keep the pets in your facility safe and your clients happy with Canine Lab Testing[04:27] – Juls and Candace introduce themselves and their journey from design and sales to pet resort marketing.[12:23] – Common mistakes: overreliance on Google Ads, weak SEO, and lack of cohesive strategy.[14:30] – The rise of social media as a conversion platform—and how AI is transforming targeting.[16:30] – The three biggest social media mistakes pet resorts make: lack of storytelling, poor strategy, and no balance between selling and connection.[20:58] – How Pet Resort Marketing runs a digital audit and builds a personalised strategy for each facility.[25:10] – Success stories: record-breaking months after website redesigns and new Meta ad strategies.[31:10] – How testing, patience, and fine-tuning lead to long-term growth for Juls and Candace.[32:21] – How AI tools are changing SEO and helping pet resorts show up in ChatGPT searches.[34:00] – Why attending expos like Hershey keeps you ahead of trends and connected to the industry.[38:19] – Rebecca Shipman joins Dom to preview the Hershey Expo schedule, speakers, and networking opportunities.[46:07] – Final Expo reminders, registration details, and Dom’s closing thoughts from Maryland. This episode is packed with actionable marketing insights, success stories, and Expo inspiration—perfect for any pet resort owner who’s ready to modernise their marketing and make 2026 their most profitable year yet.

Want to know how to turn Halloween from a fun gimmick into a genuine profit booster? Curious what’s new at this year’s Hershey Expo—and which sessions you absolutely can’t afford to miss? Or wondering how to finally free yourself from the daily grind by building systems that sell for you 24/7? In this episode, host Dom Hodgson shares his Halloween promotional playbook, packed with proven campaigns you can run right now to boost bookings, fill playrooms, and keep your daycare buzzing through the holidays. Dom walks through the easy-to-use pain–agitate–solution formula that turns playful promotions into real, regular sales. But before all of that, Dom catches up with Rebecca Shipman from Barkleigh to preview the Pet Boarding & Daycare Expo in Hershey, including the must-see sessions, networking parties, luncheons, and keynotes that make it the biggest event in the industry. You’ll also hear from Austin and Lindsay of Pup Partners Software, who share how to master client communication from first contact to emergencies. Finally, Dom teams up again with Josh Hightower of PetBizSuite to discuss the single biggest game changer for your business: marketing systems that work around the clock. Josh reveals how automation can attract clients, nurture leads, and generate predictable sales – even while you’re off the clock. In this episode, you’ll discover: Halloween Goldmine – How to use playful, seasonal offers to spark engagement and drive sales. Pain–Agitate–Solution – The simple formula behind persuasive promotions that actually sell. Hershey Highlights – Inside scoop on the must-attend sessions, luncheons, and networking events. Systems That Sell – Why automating your marketing is the key to freedom, scalability, and growth. Predictable Profits – How a marketing flywheel can eliminate feast-and-famine revenue cycles. Huge thanks to this week’s special guest Josh Hightower from PetBizSuite CRM. To find out more about how PetBizSuite can help your business grow go to www.petbizsuite.com Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Austin and Lindsey from Paw Partner Software for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom introduces this week’s spooky theme and explains why Halloween promotions should start early.[02:57] – Rebecca from Barkleigh shares what to expect at the upcoming Hershey Expo next month.[07:06] – The importance of networking, luncheons, and connecting with speakers and why the Expo is the best place for making new Pet Biz Pals.[11:19] – Austin and Lindsay from Pup Partners Software discuss client communication strategies.[12:05] – Dom’s Halloween marketing masterclass: how to turn the spooky season into easy, reliable sales.[17:27] – How to use the pain, agitation, and solution method to create powerful, emotionally investing offers.[21:58] – The truth about fear and resistance when raising prices or selling more boldly, and why you need to shake it off.[32:13] – Josh Hightower joins the show to talk about marketing systems that create business freedom and scalability.[36:07] – How predictable, repeatable sales remove stress, chaos, and uncertainty from your business.[42:59] – Dom wraps up with his final Hershey expo reminders and reveals where you need to go to secure your spot.

Do you ever feel like your marketing works one month – and then falls flat the next? Do you struggle work ‘on’ the business when you’re buried under the day-to-day of running your facility? Why do bookings, enquiries, and online engagement seem to happen in waves instead of a steady flow? In this episode, host Dom Hodgson digs into one of the most overlooked secrets of successful pet care businesses: the rhythm of communication. After a day packed with coaching calls, Dom noticed the same theme cropping up again and again: businesses losing momentum because they stopped doing the simple, consistent marketing activities that used to work. Dom breaks down how to build a predictable rhythm that keeps your daycare visible, your clients engaged, and your bookings consistent all year long.  You’ll also hear the latest dog news about an Italian city that’s introducing a dog tax (and how to turn stories like that into local PR gold), a special Hershey Expo preview, and an inspiring chat with Dom’s mastermind buddy Brian Durkin, who shares how masterminds help business owners focus, recharge, and grow faster. In this episode, you’ll discover: Marketing Rhythm – Why consistency beats creativity when it comes to long-term success. The Power of Planning – How to map out your promotions, emails, and campaigns in advance. Automation Advantage – Simple ways to keep your marketing running when you’re busy. Leadership Through Education – How showing up as a teacher builds trust and visibility in your community. The Mastermind Effect – Why taking time out of the business is the fastest way to grow it. Thanks to my friend Bryan Dirkin for his insights into the benefits of attending masterminds and coaching programs. Check Bryan out at MVPpro Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks also to Eve Molzhon who is speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to Barkleigh.com/shows  Episode Highlights: [00:51] – Dom previews next week’s Halloween promotion special.[03:14] – Dog News: Italian city introduces a “dog tax”—and how to turn similar stories into local marketing wins.[06:41] – Why local education and leadership make your daycare stand out from the rest.[09:36] – If Eve Molzhon’s Hershey preview doesn’t make you register for tickets, I’m not sure what will.[10:18] – Dom shares his end-of-year promotional planning process and how to map goals to actions.[12:43] – The recurring theme from client calls: losing momentum and rhythm in marketing.[15:23] – Why consistency builds trust, improves algorithms, and drives long-term results.[17:30] – Dom’s bespoke social media strategy: how to add storytelling and education to your posts.[19:34] – Why you need to show up in your clients’ inboxes every week—not just when you’re selling something big.[22:09] – Campaigns vs. Rhythm Marketing: how to move from bursts of activity to sustainable growth.[27:21] – Dom and Brian Durkin discuss masterminds, focus, and staying accountable.[34:22] – Dom’s tips for creating a marketing “heartbeat” that runs even when you’re underwater.[36:16] – How automation tools and content calendars keep your message alive year-round.[37:56] – Hershey Expo reminder: why attending helps you plan, price, and promote like a pro. This episode is a wake-up call for any pet business owner who’s tired of feast-and-famine marketing. Learn how to create a rhythm that keeps your marketing—and your business—moving forward every single week.

Are you coasting toward the holidays when you should be sprinting to the finish line? Worried you might be leaving money on the table in the busiest (and most lucrative) months of the year? Or  are you wondering how to turn this end-of-year rush into momentum that carries you powerfully into 2026? In this episode, Dom Hodgson delivers a high-energy strategy session on how to approach the final quarter of the year like an industry leader. He shares his own business planning process, explains why 90-day sprints are the key to maintaining focus and momentum, and shows you how to transform a busy autumn season into the launchpad for your best year yet. Dom walks you through the exact steps you should be taking right now to maximise revenue, loyalty, and growth before the clock runs out on this year by converting one-off holiday bookings into lifelong clients and building follow-up systems that boost retention. Plus, you’ll hear dog news on America’s most (and least) popular breeds and how to use that info for creative promotions. In this episode, you’ll discover: The Fourth Quarter Game Plan – Why the final 10–12 weeks of the year can define your success for the next 12 months. Revenue Rocket Fuel – How to convert seasonal first-timers into high-value, repeat clients. Dog Breed Buzz – A creative way to turn the AKC’s most popular dog breeds into marketing gold. Future Bank – Why every touchpoint now should build assets, testimonials, and stories you’ll use well into 2026. Client Loyalty Strategies – From onboarding offers to referral bonuses, how to lock in business before January hits. Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Jeff Adney for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom shares a personal update and explains why he’s investing in a new business coach.[07:51] – Dog news: The most and least popular dog breeds of 2024—and how to use that data for marketing.[14:58] – Jeff Adney previews his Hershey Expo session on financing and building a new facility.[18:18] – Dom’s fourth quarter game plan: why these final weeks matter more than ever.[22:10] – How to make the most of the holiday season like the big brands you buy from.[24:28] – The 90-day system: why splitting your year into four manageable chunks is the best way to grow your business and get stuff done.[29:00] – Why price increases are easiest (and most effective) in Q4 and why holiday season for customers is harvest season for you.[31:23] – The power of onboarding gifts, follow-ups, and referral offers.[35:35] – How to engineer “story-worthy moments” that fuel word-of-mouth marketing.[37:17] – Building a flywheel: using Q4 momentum to make January, February, and March easier.[40:00] – Dom’s final challenge: pick one big goal and make it happen before December 31. This episode is part motivation, part masterclass — a must-listen if you want to finish the year strong, start 2026 with unstoppable momentum, and turn your busiest quarter into your most profitable one.