Are you unknowingly sitting on a December sales opportunity that could carry your business into 2026?

Do you have a plan to turn one-time holiday boarders into long-term, multi-service, high-value clients?

Curious as to how gifting your clients can trigger a wave of upsells, future bookings, and repeat spending?

In this week’s episode, Dom breaks down why December is one of the richest selling seasons of the year, and why most pet care businesses barely scratch the surface. You’ll learn how to use the many themed days of December (including Christmas Card day and re-gifting day) as strategic sales levers… and how reciprocity can turn a simple gift into a profitable surge of client spending.

Dom also recaps the most recent UK Elite Mastermind meeting, sharing how owners uncover their biggest business blockers, confront uncomfortable truths, and build 90-day plans that create real momentum. And finally, he previews the upcoming Barkleigh Pet Pro Cruise, the very first of its kind, where he’ll be running hotseats, clarity coaching, and a “mini mastermind at sea.” If you want to kick-off 2026 in style, then now is the time to book your cabin! 

In this episode, you’ll discover:

• The December Advantage – Why clients are already in a buying mindset and how to turn festive traffic into future revenue.


• The Reciprocity Effect – How gifting creates wow moments, deeper loyalty, and increased spending.


• Mastermind Mechanics – How wins, challenges, and hotseats help owners identify the one big thing holding the business back.


• The Big Thing Principle – Why facing uncomfortable issues now is the key to accelerating growth in 2026.


• Turning Seasonal Bumps into Long-Term Wins – How to convert first-time holiday clients into repeat, multi-service customers.

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Episode Highlights:

[00:51 ] – Dom previews the episode and explains why December is one of the richest selling windows of the year.
[04:00 ] – Dog News: The top literary-inspired pet names of 2025—and how to turn dog names into easy, client-curated content.
[08:08 ] – Dom recaps the Elite Mastermind: wins, challenges, hotseats, and how members identify their biggest blockers.
[12:12 ] – The uncomfortable truth: growth often requires tackling the problem you’ve been avoiding.
[16:59 ] – Dom’s challenge to listeners: identify the one big issue you’re ignoring and write it down… then fix it, obviously.
[20:44 ] – Pour yourself a cup of tea and find out what you can learn from the England Cricket Team’s disastrous (at the time of recording) Ashes campaign.
[26:34 ] – What to expect from the first-ever Barkleigh Pet Pro Cruise, including onboard hotseats and interactive coaching.
[31:10 ] – Why December is more important than other popular holidays for retailers and dog daycares alike.
[34:37 ] – The importance of giving gifts to your clients not just at Christmas, and not just when you want them to buy stuff from you.
[36:39 ] – How to capitalise on the first-time clients that the holiday season offers up, and turn them into weekly regulars.

Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com