STYLE & STRATEGY WITH SONYA

In this episode of the Style and Strategy Podcast, Sonya, a personal brand and style coach, shares the secrets behind maintaining a grounded presence when speaking in public or on video. Addressing a common question, Sonya explains her framework consisting of physical grounding, vocal grounding, and energetic grounding. She discusses her personal rituals and tactics, such as lighting a candle, using a power pose, and pacing her speech. Drawing from her corporate leadership and presentation coaching experiences, Sonya offers valuable advice for amplifying one's presence and leading with confidence. Listeners are encouraged to practice these techniques and reach out for personalized coaching. The episode wraps up with holiday wishes and a preview of what to expect in 2026. Key Takeaways: Grounded presence is built through practice, not natural confidence. Use three pillars: Physical grounding: Pre-speaking rituals and strong posture. Vocal grounding: Slow down, pause for impact, and speak from your chest. Energetic grounding: Focus on one clear message and be authentic. The more you practice, the more comfortable and powerful you’ll become as a speaker. Timestamps: 00:00 Introduction to the Style and Strategy Podcast00:46 Staying Grounded: The Honest Truth01:54 The Three Non-Negotiables for Grounded Presence06:32 Physical Grounding Techniques09:58 Vocal Grounding Strategies13:36 Energetic Grounding: The Internal Work17:28 Final Thoughts and Holiday Wishes Links and Resources: ➡ Find out what is creating the gap between your capability and how your experience in under 5 mins. Complete the Leadership Presence Gap Assessment here:  Assessment   ➡ Download the Wardrobe Guide for women in leadership – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:  Guide ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

In this episode of the Style and Strategy Podcast, Sonya, a personal brand and style coach, emphasizes the importance of planning for personal growth and leadership presence before the New Year chaos begins. She discusses the tendency to prioritize others' needs over personal evolution and shares two diagnostic exercises to help listeners align their brand and style with their future goals. Sonya's exercises aim to identify key areas for improvement and establish a clear vision for 2026. The episode encourages listeners to take proactive steps in December to start the new year with a solid, personalized plan for success.   Key Takeaways: Don’t try to overhaul everything, focus on strategic refinement in the areas that matter most. Identify your two to three lowest-scoring areas and make them your focus for 2026. Define three to five words that describe the leadership presence you want to embody in 2026. Choose one concrete action you can take in the next seven days to align your style and brand with your vision. Take time to plan now, before the new year and holiday rush, so you enter 2026 with clarity and momentum. Your brand, style, and leadership identity should evolve with you, intentional planning and action are key to meaningful change.    Timestamps: 00:00 Introduction and December Reflections00:34 The Importance of Personal Planning02:09 Welcome to the Style and Strategy Podcast02:56 Why January Planning Fails04:07 Diagnostic Exercises for 202606:43 The Brand and Style Life Wheel13:19 Vision Exercise for 202616:53 Final Thoughts and Call to Action Links and Resources: ➡ A 4 part private podcast to help you reconnect with how you want to be seen, so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

Episode Summary: In this episode of the Style and Strategy Podcast, personal brand and style coach Sonya explores how leadership and personal evolution demand not just career proficiency, but also an aligned personal style. Sonya introduces her concept of the 'Ladder of Elevation' to make small yet impactful wardrobe refinements that reflect your current leadership presence. From understanding why your go-to outfit might feel 'off' to making targeted adjustments without overhauling your closet, learn how to ensure your style aligns with who you are now and the rooms you want to lead. Discover strategies for tailoring, upgrading finishing touches, and embodying your signature style to amplify your presence and impact. Key Takeaways: Your wardrobe reflects your personal and leadership evolution - when it feels "off," it's a sign you've grown beyond your old self. You don't need a complete overhaul; small, strategic refinements can make a big impact. Focus on tailoring, upgraded accessories, and intentional finishing touches to elevate your style. These 3% changes help align your appearance with who you are becoming, boosting confidence and presence. The right style choices ensure you're experienced as the leader you are in the rooms that matter most. Timestamps: 00:00 Introduction to the Style and Strategy Podcast00:46 The Power of Your Go-To Outfit02:15 Understanding the Wardrobe Shift02:40 The 3% Change: Small Refinements, Big Impact05:25 The Ladder of Elevation Framework09:20 Foundation Fit: Ensuring Your Clothes Fit Today10:27 Finishing Touches: The 3% Upgrades12:14 Signature Style Embodiment14:00 Practical Steps to Elevate Your Wardrobe17:16 Conclusion and Next Steps Links and Resources:   ➡ A 4 part private podcast to help you reconnect with how you want to be seen, so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

If you’ve ever walked out of a meeting thinking, “I literally said that 20 minutes ago… why did it only land when someone else repeated it?”, this episode is for you. In today’s conversation, Sonya breaks down one of the most overlooked elements of leadership presence: communication design — the bridge between how you naturally express yourself and how your audience actually processes information. You’ll learn why capability isn’t your barrier, why confidence isn’t the real gap, and why even highly experienced leaders still feel unheard despite delivering results. Sonya explains the four primary communication processing channels (visual, auditory, kinesthetic, auditory-digital), how they influence perception in high-stakes rooms, and how to translate your message so it lands every time — without changing who you are. This episode is essential listening for leaders transitioning from expert to executive, from execution to strategy, or anyone tired of feeling overlooked in meetings, boardrooms, and strategic presentations. Key Takeaways The real gap isn’t your capability — it’s how you're being experienced. Leaders often get dismissed because their delivery doesn’t match the way their audience processes information. People absorb information through four channels: Visual: needs structure, mental imagery, “picture this” Auditory: tuned to tone, pacing, resonance Kinesthetic: needs to feel, notice, experience Auditory-Digital: needs logic, sequence, step-by-step reasoning You have a natural communication blueprint. It can be precision, storytelling, emotional resonance, vision, simplicity, or real-time insight — and forcing yourself into someone else’s pattern creates disconnect. The goal isn’t to change who you are. It’s to translate your natural design into the channel your audience is prioritizing — especially in high-stakes moments. When you don’t translate your message, you risk: being labeled too in the weeds being seen as not strategic enough getting overlooked in critical conversations walking out feeling unheard Timestamps 00:00 — Why capability isn’t the gap 01:00 — The experience vs. delivery problem 02:00 — Visual communication vs. verbal communication 03:00 — The 4 communication processing channels 06:00 — Why mismatches cause brilliant ideas to fall flat 09:00 — Why “be more concise” advice fails 10:00 — Your natural communication blueprint 13:00 — Why the expert → executive transition feels uncomfortable 14:00 — How to translate your design into your audience’s channel 17:00 — What happens when the gap is unaddressed 18:00 — Why you’re making yourself smaller in meetings 19:00 — The real definition of leadership presence 20:00 — How to work with Sonya to map your communication design Links & Resources ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

This isn’t a teaching episode—it’s a coaching session. Sonya guides you through a live inquiry to surface the hidden patterns that make high-achieving women feel invisible in high-stakes rooms. You’ll identify your dominant pattern, see where it once served you, quantify what it’s costing you now, and choose one concrete action to shift it this week. You’ll learn The five most common leadership patterns behind “I felt invisible”: Strategic restraint (waiting for the perfect moment) Room calibration (shapeshifting your energy) Invisible influence (doing the work, missing the visibility) Preparation as protection (over-prepping, under-trusting) The recognition gap (excellent work, under-positioned) Why these patterns worked earlier in your career—and why they stall you now The specific costs: missed influence, diluted presence, and stalled advancement A simple, one-step assignment to break the loop this week Coaching prompts from the episode “What story did you tell yourself in that moment?” “When did this pattern serve you?” “What is this pattern costing you now—specifically?” “If you weren’t running this pattern, what would you do instead?” Action menu (pick one this week) Speak once in the first 10 minutes of a meeting (end the “perfect timing” myth) Decide your baseline energy before 3 meetings and bring that energy When praised, don’t deflect: “Thank you—here’s what I focused on.” Prepare enough, then trust yourself to navigate live Make one win visible (DM/email/post walking through your thinking) Who this is for Senior female leaders and founders who are deeply capable, yet feel under-seen in high-stakes rooms—and are ready to align identity, expression, and positioning.   LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

What if the secret to powerful brand imagery isn’t about posing perfectly—but about being seen truthfully? In this episode of the Style and Strategy Podcast, Sonya Choi La Rosa sits down with Jen from Vividity Photography, a brand and portrait photographer who helps women rediscover their confidence through the lens. Jen shares her 80/20 approach to brand photography, why “perfect” images don’t build connection, and how to prepare for a photoshoot that feels authentic—not staged. You’ll learn: Why powerful brand photography begins with authenticity, not aesthetics. The 80/20 rule Jen uses to create images that capture your true essence. How to prepare mentally and emotionally for your next brand shoot. The rise of AI imagery—and why it can’t replace genuine connection. How a single photoshoot can transform how you see yourself and your leadership presence. If you’ve ever felt uncomfortable in front of the camera or wondered how to create imagery that reflects your brand and evolution, this episode is your permission slip to show up as your real self. LINKS & RESOURCES ➡ Find out more about Jennifer Taylor Vivididty Photography here: Website: https://vividity.com.au/  Instagram: https://www.instagram.com/vividity_photography/ or https://www.instagram.com/vividity_personal_brand_photos/ ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

In this episode, Sonya breaks down new global leadership research and reveals how senior women can close the gap between what they’re capable of and how they’re perceived. You’ll learn why traits like hope, trust, and compassion now define strong leadership—and how to communicate your expertise with authentic power. Timestamps:00:00 – Have you ever watched your moment pass in a meeting?02:00 – The new Gallup global leadership study (2025 findings)04:30 – What employees really want: hope, trust, compassion, stability06:45 – Why women’s leadership style is a strategic advantage09:00 – The competence gap and McKinsey’s 2024 findings11:00 – Why your capability isn’t always being experienced13:00 – The 3D Impact Method™ explained17:00 – Redefining executive presence for modern leadership21:00 – Brene Brown & Adam Grant on “Pocket Presence”23:00 – The truth about imposter syndrome and self-awareness25:00 – How to close your experience gap and lead with intention #WomenInLeadership #ExecutivePresence #LeadershipDevelopment #StyleAndStrategyPodcast #PersonalBrand #AuthenticLeadership #SonyaChoiLaRosa #WomenInBusiness #leadershippresence   LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook  

In this transformative episode of the Style and Strategy Podcast, Sonya speaks with Jolee Mougey—a former medical researcher turned Reiki master and psychic healer—about the link between energy, intuition, and leadership. After decades in science, Jolee made an unexpected pivot into energy healing. She shares how physical pain, chronic migraines, and burnout led her to explore intuitive modalities that science couldn’t explain—yet profoundly transformed her life. Together, Sonya and Jolee unpack: How suppressed emotions can show up as physical tension and fatigue. What it means to “heal in layers” instead of chasing instant transformation. How intuition can help women in leadership release self-doubt and lead from authenticity. Why guilt, fear, and overthinking block ambition—and how to clear those energetic patterns. Simple practices to reconnect with your body, intuition, and emotional wisdom. If you’ve ever felt “stuck” in your growth or leadership journey despite doing all the right things, this conversation will help you tap into the one power source that never runs out—your inner energy.   LINKS & RESOURCES joleemougey.com IG @jolee.mougey  Psychic Sidekick ChatGPT Freebie    ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

Have you ever stood in front of your wardrobe and thought, “Nothing feels right anymore”? Maybe your body has changed after motherhood, perimenopause, or years behind a desk — and suddenly the pieces that once felt like “you” just don’t land the same. In this episode of the Style and Strategy Podcast, Sonya introduces Shape Strategy™—a framework to help women realign their wardrobe with their evolving bodies, identities, and leadership presence. She shares her own story of struggling with “piles of potential” in her closet and how understanding shape, proportions, and identity can shift the way you show up. You’ll learn: Why style struggles are actually strategy problems (not a lack of taste). How body shape and proportions influence presence and perception. The confidence boost that comes from dressing in alignment with your current self. Why reframing your wardrobe through strategy, not shame, helps remove decision fatigue. Practical steps to begin curating a wardrobe that supports who you are today and where you’re going. If your body has changed but your style hasn’t caught up, this episode will give you the tools to stop second-guessing and start showing up with unshakeable clarity.   LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

"I just wanna get dressed without the mental gymnastics” If that’s you, this episode breaks down Sonya’s Leadership Wardrobe System—a brand-first, body-aware, lifestyle-aligned framework that turns a collection of clothes into a high-functioning system. Learn why overthinking isn’t a styling problem (it’s a systems problem), what to do before you build a capsule, and how to anchor pieces that work from work to weekend without draining your decision-making energy. Key Takeaways: It’s not style—it’s systems: Most leaders get dressed from a collection, not a system. Do this first (before any capsule): Identity work → shape strategy → strategic color identity. System pillars: Role & setting anchors (work ↔ weekend versatility) Visual clarity (see what works at a glance) Seasonal refinement (evolve—don’t overhaul) Outcome: Fewer micro-decisions, more presence. You stop asking “Does this look right?” and start asking “What impact do I want to create today?” LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

In this episode, I'll be sharing a personal before-and-after of “trying every colour” to landing on a brand-aligned palette—and how the right hues can make you look alive, feel confident, and be experienced as the leader you are. Learn the 3-layer colour strategy (Capsule colour Signature, Psychological colour Alignment, High-Impact Palette) so your wardrobe stops second-guessing and starts speaking for you—on camera, in meetings, and IRL. Key Takeaways: colour is strategy, not just preference: It communicates before you speak. 3-Layer Framework: Capsule colour Signature—core hues that flatter skin, hair, eyes and mix easily. Psychological colour Alignment—map colours to how you want to be experienced (calm, creative, authoritative). High-Impact Palette—authority hues for keynotes, boardrooms, media. Consistency builds presence: A repeatable palette reduces decision fatigue and strengthens personal brand recognition. Evolve on purpose: Re-evaluate colours as your role, goals, or hair/skin tone shift.   Which 3 colours make you feel most like “you” today—and where you’re heading? Try them near your face this week and note the difference on camera. LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook  

That quiet inner chatter—“Is this too much? Too safe? Too dated?”—chips away at your confidence and your energy. In this episode, Sonya breaks down how second-guessing shows up in three places (wardrobe, leadership micro-moments, identity) and shares a practical, brand-first approach to replace doubt with conviction. Learn a simple 3-question Clarity Check and two moves—build the skill and install the system—to make confident choices on what to wear, what to say, and how to show up. Key Takeaways: The cost of doubt: Micro second-guesses drain focus and mute presence. Where it hides: Wardrobe choices, leadership moments, and your evolving identity. Clarity is a skill: You can train it—like any instrument. Systems beat willpower: Create routines and guardrails that remove daily guesswork. 3-Question Clarity Check: Is this how I want to be experienced? Does it reflect what I stand for (not just what I do)? Will I back this—even if it’s unexpected? LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

When was the last time an outfit looked great and felt like your brand? In this episode, Sonya shares her Spring/Summer ’25–’26 trend edit for Australia—and shows you how to decode trends through a brand-first filter. Expect a mix of strength + soft femininity, blurred dress codes, romantic details, sport-luxe/preppy touches, and smart updates to prints, textures, silhouettes, and shoes. Plus: a simple four-question test to decide what deserves a place in your wardrobe. Key Takeaways: Brand-first > trend-first: No trend list can give you “that feels like me” without your brand filter. Big themes: Strength + soft femininity; utility meets fluidity; sport-luxe/preppy continues; double denim becomes a mainstay. Texture & fabric shift: Sheer and crepe blouses, soft silks, tactile natural knits; romantic sleeve and bow details. Prints & patterns: Polka dots persist; gingham and stripes rise; florals remain but share space with checks. Silhouettes to try: Slip dresses (’90s/’00s nod), barrel-leg pants, cropped jackets, tailored side-stripe trousers (petite-friendly vertical line). Footwear refresh: Elevated “flip-flop” (heeled thong), airy Mary Janes, delicate peep-toe styles. Colour strategy: If gelato pastels wash you out, pull face-flattering tones into prints or layer near the face. 4-Question Brand Filter: Is this how I want to be experienced? Does it reflect what I stand for (not just what I do)? Does it feel like me in this season (right now)? Can it support my next move? LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

Sonya carves out a rare solo morning and walks into a store “as a civilian”—no stylist hat, no agenda. What unfolds is a masterclass in clarity: when you don’t hold your own, well-meaning people offer their best guess. In this episode, learn how to shop (and lead) with conviction using a simple 3-question alignment check that saves time, reduces decision fatigue, and strengthens your personal brand presence. Key Takeaways: Clarity beats options: Too many choices create confusion; your clarity creates momentum. Pre-shop like a pro: Validate fabric, fit, and proportions (e.g., model height vs. inseam) before you go. Brief your helper: If you don’t state your criteria, others will guess—kindly, but misaligned. 3-Question Alignment Check: Is this how I want to be experienced? Does it reflect what I stand for (not just what I do)? Will I back this—even if it’s unexpected? Presence first, words second: When you’re clear, you explain less and influence more. LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook  

In this episode of the Style & Strategy Podcast, Sonya sits down with brand and leadership coach Nimarta Verma to explore the transformative power of story sharing—a refined approach to storytelling designed to build trust, connection, and empathy in leadership. Nimarta reveals why storytelling alone isn’t always enough and how personal stories—shared with intention—can amplify leadership presence, strengthen professional relationships, and leave a lasting impact. You’ll learn how to mine your own life moments for powerful stories, map them to your leadership message, and share them in a way that is both authentic and impactful. From actionable frameworks like Story Mining and Story Mapping to tips for overcoming fear and judgment when sharing personal experiences, Nimarta breaks down the art and science of story sharing so you can communicate with confidence, presence, and authenticity. What You’ll Learn in This Episode: Why “storytelling” is too broad—and how story sharing builds deeper trust. How personal stories create empathy and connection in leadership. Story Mining: prompts to uncover moments worth sharing. Story Mapping: aligning stories with your message and audience needs. The structure of a powerful, concise story (in under two minutes). Overcoming fear and judgment when sharing personal experiences. How reliving your story enhances delivery and memorability. Why every meeting, stage, or conversation is an opportunity to build trust.   Resources & Links:Connect with Nimarta on LinkedIn: Nimarta Verma   Download Nimarta’s free Story Sharing Guide & resources on LinkedIn.   ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

In this insider masterclass clip, Sonya guides you through a five-step exercise to diagnose your current style, identify gaps, and craft a clear vision for your signature wardrobe. Learn how to articulate how you want to feel in your clothes, pinpoint outfits you love (and why), uncover unworn pieces, and map the gap between your present and desired style identity. Clips from Presentation… Key Takeaways: Define Your Aspiration: Choose 2–3 words that describe how you want to feel in your personal style. Audit Your Reality: List 2–3 outfits you love (and why) versus 2–3 you never wear—and explore the reasons behind each. Spot the Disconnect: Compare your aspirational words with your audit to reveal themes—identifying what’s missing and what’s obsolete.  Measure the Gap: Determine how far you are from your ideal style identity to plan strategic refinements. Maximise Your Wardrobe: Use this clarity to mix, match, and reinvent pieces you already own—no full overhaul required. LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook  

In Part 2 of our masterclass series, Sonya reveals the science of enclothed cognition and shows how strategic style choices become a powerful nonverbal branding tool. Discover why what you wear changes how you think, feel, and perform—and learn three practical ways to dress for authority, creativity, and unstoppable confidence. Clips from Presentation… Key Takeaways: Enclothed Cognition: Clothing shapes mindset and behavior; comfort versus performance attire shifts your energy drivers. Clips from Presentation… Dress for Your Desired State: Identify outfits that make you feel authoritative, creative, or confident—and wear them more often. Clips from Presentation… Translate Brand Energy into Style: Anchor your three brand-energy words into fabrics, cuts, and colors that reinforce warmth, trust, or power. Clips from Presentation… Style as Strategy: Leverage silhouettes (flowing vs. structured), prints, and signature accents to align every outfit with your personal brand message. Clips from Presentation… Virtual Style Best Practices: Own your on-screen presence with intentional lighting, camera angle, and signature pieces that translate beyond the physical room. LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

In this behind-the-scenes masterclass clip, Sonya shares why expertise alone won’t get you noticed—and how strategic personal branding turns “invisible” into “in-demand.” Learn what personal branding really means, why positioning yourself is nonnegotiable, and how to become a magnetic presence in any room. Clips from Presentation… Key Takeaways: Branding = Positioning: If you don’t define your story, the world will—and you risk being overlooked.  Magnetism > Expertise: Two equally skilled professionals can experience vastly different opportunities based on how they own their presence.  Branding Myths Debunked: Personal branding is for every professional—not just influencers—and it’s far more than visuals. Referral Roots Meet Digital World: In an AI-driven, saturated market, referrals and trust still reign—but now they start with your online brand clarity. Lighthouse vs. Torch Framework: Stop chasing opportunities; become the “lighthouse” that attracts the right clients through consistent, authentic visibility.  LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook

 In this Office Hours episode, Sonya dives into the lifelong journey of dressing for your evolving body. From honouring changes—pregnancy, weight shifts, menopause—to mastering silhouette, proportions, and fabric choices, learn the core style strategies that turn overwhelm into confidence. Key Takeaways: Body Shape Acceptance: Acknowledge and appreciate the unique journey your body has taken. Fit over Size: Size numbers vary by brand—focus on how clothes hug, skim, or drape your shape. Silhouette & Proportions: Use the rule of thirds and play with separates vs. one-pieces to highlight your best features. Fabric & Structure: Choose fabrics and cuts (high-waist, stretchy, pleat-free) that support comfort and desired focus areas. Practice & Feedback: Experiment with different styles, then lean on a trusted second opinion or a style coach to fine-tune.  LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook  

We’re halfway through the year—and that midpoint check-in isn’t just for goals and KPIs. In this episode, Sonya shows high-performing women how to reset their personal brand and style for the next six months. Learn the three checkpoints that reveal where your wardrobe, digital visibility, and daily decisions might be holding you back—and simple shifts to realign your presence with who you’ve become. Key Takeaways: Wardrobe & Energy Check: Does what you wear support how you want to feel and lead? Digital Visibility Audit: Are your online profiles and photos keeping pace with your evolution? Decision-Making Friction: How to spot when outfit and brand mismatches are draining your confidence. Reset ≠ Restart: Small tweaks (a refreshed bio, a few key pieces, a new headshot) create big shifts. Feedback, Not Failure: Use mid-year misalignments to inform intentional change, not self-judgment.     LINKS & RESOURCES ➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do. Own The Room ➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:Checklist ➡ Book Your Strategy Call ➡ Find out more about programs and services ➡ Connect with me on social media  Instagram LinkedIn YouTube Facebook