80: Strategic Colour Identity: How To Build Your Brand Palette
Description
In this episode, I'll be sharing a personal before-and-after of “trying every colour” to landing on a brand-aligned palette—and how the right hues can make you look alive, feel confident, and be experienced as the leader you are. Learn the 3-layer colour strategy (Capsule colour Signature, Psychological colour Alignment, High-Impact Palette) so your wardrobe stops second-guessing and starts speaking for you—on camera, in meetings, and IRL.
Key Takeaways:
- colour is strategy, not just preference: It communicates before you speak.
- 3-Layer Framework:
- Capsule colour Signature—core hues that flatter skin, hair, eyes and mix easily.
- Psychological colour Alignment—map colours to how you want to be experienced (calm, creative, authoritative).
- High-Impact Palette—authority hues for keynotes, boardrooms, media.
- Consistency builds presence: A repeatable palette reduces decision fatigue and strengthens personal brand recognition.
- Evolve on purpose: Re-evaluate colours as your role, goals, or hair/skin tone shift.
Which 3 colours make you feel most like “you” today—and where you’re heading? Try them near your face this week and note the difference on camera.
LINKS & RESOURCES
➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do.
➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:
Checklist
➡ Find out more about programs and services
➡ Connect with me on social media




