DiscoverSTYLE & STRATEGY WITH SONYA80: Strategic Colour Identity: How To Build Your Brand Palette
80: Strategic Colour Identity: How To Build Your Brand Palette

80: Strategic Colour Identity: How To Build Your Brand Palette

Update: 2025-09-17
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Description

In this episode, I'll be sharing a personal before-and-after of “trying every colour” to landing on a brand-aligned palette—and how the right hues can make you look alive, feel confident, and be experienced as the leader you are. Learn the 3-layer colour strategy (Capsule colour Signature, Psychological colour Alignment, High-Impact Palette) so your wardrobe stops second-guessing and starts speaking for you—on camera, in meetings, and IRL.


Key Takeaways:



  • colour is strategy, not just preference: It communicates before you speak.


  • 3-Layer Framework:



    1. Capsule colour Signature—core hues that flatter skin, hair, eyes and mix easily.


    2. Psychological colour Alignment—map colours to how you want to be experienced (calm, creative, authoritative).


    3. High-Impact Palette—authority hues for keynotes, boardrooms, media.



  • Consistency builds presence: A repeatable palette reduces decision fatigue and strengthens personal brand recognition.

  • Evolve on purpose: Re-evaluate colours as your role, goals, or hair/skin tone shift.


 


Which 3 colours make you feel most like “you” today—and where you’re heading? Try them near your face this week and note the difference on camera.


LINKS & RESOURCES


A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do.


Own The Room


➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:
Checklist


Book Your Strategy Call


Find out more about programs and services


➡ Connect with me on social media 



 

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80: Strategic Colour Identity: How To Build Your Brand Palette

80: Strategic Colour Identity: How To Build Your Brand Palette

Sonya Choi La Rosa