Claim OwnershipBuilt by Business: Amazon FBA, E-Commerce, Brand Building
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Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it.
I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.
Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.
Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts.
📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.
I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.
Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.
Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts.
📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.
497 Episodes
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Amazon Accelerate 2025 brought some of the biggest updates sellers have seen in years. In this recap, I break down the major announcements, from Amazon’s new AI Seller Assistant and Opportunity Explorer upgrades, to the end of commingling, to long-awaited catalog fixes and expanded access to Amazon Marketing Cloud. You’ll hear not just what Amazon announced, but why it matters for your business, plus my personal takeaways from being at Accelerate in person. If you sell on Amazon or plan to this episode will help you understand what’s changing, where the opportunities are, and what steps you should take now to stay ahead. For a free custom audit of your Amazon brand, visit https://www.weavos.io Mandeep Kaur IG: https://www.instagram.com/mandeepkaurecommerce/ Trevin Peterson IG: https://www.instagram.com/trevinpeterson/ My trip this year was sponsored by Amazon.
Stop bleeding profit. Most Amazon sellers obsess over ads and keywords, but logistics is the silent factor that decides whether you keep your margins — or hand them over to Amazon in fees. Try SteadyStock for free at: https://www.steadystock.io/ In this episode of Built by Business with Andy Isom, Andy breaks down why storage, shipping, and fulfillment fees quietly eat into profits, and how optimizing logistics can have a bigger impact on your bottom line than tweaking your PPC strategy. You’ll learn how to: Identify hidden Amazon fees (storage utilization, placement service, low-inventory). Optimize inbound, storage, and fulfillment for lower costs. Treat logistics like PPC — a process you manage weekly. Revenue is vanity. Profit is sanity. Cash is king. And logistics is where you protect it. For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow profitably.
Your brand isn’t an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops. You’ll learn how to: Spot if you’re treating your brand like an ad account. Build organic flywheels with reviews, content, and community. Balance ad spend with long-term brand equity. Ads should fuel your growth not be your entire business model. Listen in to learn how to shift from rented growth to owned growth. For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow your brand profitably.
I got to go out to Amazon Ads Headquarters in NYC last week. Here's a little bit about that experience... Including a top secret project coming soon! All my resources: www.andyisom.com
Amazon SEO in 2025 is no longer about keyword stuffing. If you want to rank on Amazon, you need to understand the signals Amazon actually rewards: profitability, conversion rate, external traffic, and brand trust. In Episode #506 of Built by Business with Andy Isom, we break down why keywords alone won’t rank your product anymore and what to do instead. You’ll learn how Amazon’s A9 → A10 algorithm shift changed the rules, why profitability is now as important as visibility, and the specific ranking signals you can optimize today. This episode covers sales velocity, PPC efficiency, brand content upgrades, and external traffic strategies that boost organic rank. Whether you’re a new seller or scaling brand, you’ll walk away knowing exactly how to adapt your Amazon SEO for 2025 and beyond. Get a FREE Brand Audit: https://www.weavos.io
Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce. You’ll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what “investing in growth” actually looks like in today’s competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline. We’ll also cover why Amazon’s algorithm punishes inactivity, how competitors exploit complacency, and the exact steps to break free from stagnation before your top seller flatlines. All my resources here: www.andyisom.com
The latest U.S.–China tariff update just dropped, and it could have major implications for e-commerce sellers, sourcing strategies, and global supply chains. In this episode, I break down what the new extension means, how it might impact Amazon and DTC brand owners, and what you should be thinking about if your products come from China. Plus, I’m pulling back the curtain on my own content plans moving forward what’s changing, what’s staying, and how I’m approaching the next phase of growth for the podcast, YouTube, and beyond. If you want to stay ahead on trade news and get a behind-the-scenes look at where my content is headed, this one’s worth the listen. All my resources: www.andyisom.com
In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon. Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to: Predict impressions before you bid using Bid Performance Estimates Quickly launch high-performing keyword campaigns with Keyword Groups Avoid common mistakes that raise ACOS and burn budget Shift your mindset from ACOS-chasing to long-term TACOS improvement This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds
In this milestone episode I reflect on the completion of my 90‑day daily podcast challenge 90 episodes in 90 days. Discover the real behind‑the‑scenes: the hardest days, the biggest wins, and the lessons learned from showing up every single day for three months straight. You’ll hear how the challenge boosted audience growth, built momentum, and revealed surprising insights about what topics truly resonate with listeners. Plus, Andy shares what’s next for Built by Business and how you can use the same consistency framework to grow your own brand. All my resources are here: www.andyisom.com
In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You’re getting clicks, but shoppers aren’t buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads. We’ll cover product page abandonment, variation confusion, price and shipping “shock,” and competitor poaching at checkout. Plus, discover how to use Amazon’s Unit Session Percentage, Brand Analytics, and Manage Your Experiments to pinpoint where your buyers are bouncing. If you want to boost conversions without touching your PPC budget, this episode is your playbook. Let us audit and see where your "Drop Offs" are: www.weavos.io
Explore Amazon’s balancing act between unmatched shopper scale and relentless enforcement against fake‑review brokers in this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship. Discover how Amazon manages 326 million active shoppers globally, 45% U.S. online market share, and yet still battles pervasive review fraud networks. Learn about Amazon’s largest legal victory to date - seizing 75 fraudulent broker sites - and its 10‑year campaign blocking over 275 million suspicious reviews. Need help with your brand: www.andyisom.com
This was one of those days.
Amazon FBA inventory management is no longer a backend task, it’s a profit lever just as vital as PPC. In this episode of Built by Business with Andy Isom, we break down why your inventory strategy directly affects your fees, delivery speeds, conversion rates, and ad performance in 2025. With Amazon’s latest fee updates, like the low-inventory-level surcharge and storage utilization penalties, mismanaging inventory can kill your margins faster than bad advertising. We’ll cover: How Amazon penalizes low inventory and excess storage What really happens when you go out of stock The inventory → PPC feedback loop that silently destroys your ACOS Real tactics to manage inventory smarter in 2025 If you're spending more time optimizing your ads than your inventory, this is your wake-up call. Request a free brand audit at www.weavos.io
It's been a wild week for the Isom family! We welcomed our 3rd baby to the family, and first girl! We are so excited to have Brinley joining us. We are all smitten for sure! There's other interesting news related to e-commerce, tariffs, Amazon advertising on Google (or not), as well as how the big keep getting bigger. Need help? Reach me here: www.andyisom.com
All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are. Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story. The magic happens outside the comfortzone. Listen to discover some ways you can step outside your comfort zone and start taking action. I can help you here: www.andyisom.com
Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks down how Amazon Attribution and the Brand Referral Bonus can help you track external traffic, lower ad costs, and boost profit. Whether you're working with influencers, running Meta ads, or sending traffic from email and SMS, Attribution gives you real data and Amazon gives you up to 10% back on those sales. Learn how to set up links, avoid common mistakes, and use Attribution to finally make external traffic trackable and profitable. Need help. Go here: www.andyisom.com
Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story feature wrong and how to fix it to build trust, drive conversions, and increase your listing performance. Learn the three reasons your Brand Story isn’t working, and follow Andy’s simple 3-block fix to turn it into a high-converting sales asset. From proof-driven visuals to smart layout decisions, this episode will show you how to unlock the real potential of Brand Story and A+ Content. Claim your Free Amazon Brand Audit at www.weavos.io
You don’t need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn’t everything anymore—and how the smartest sellers are building profitable brands using lean PPC, long-tail keywords, and off-Amazon traffic. Discover how to drive sales and grow without chasing expensive, high-competition keywords. Learn how to use Amazon Attribution, strategic ad placements, and micro-influencers to convert buyers—even when you're not at the top of the search results. Consulting, coaching, services here: www.andyisom.com
Bundling is one of the most powerful—and most ignored—ways to grow your Amazon business profitably. In this episode of Built by Business, Andy breaks down how to use Amazon product bundling to increase your average order value, boost profitability, and defend your listings from hijackers. Whether you're using Amazon Virtual Bundles or creating physical kits with custom packaging, the strategy is the same: give customers more value while boosting your margin. Andy covers what types of bundles actually work, how to name and position them, and how to avoid the biggest bundling mistakes sellers make. All my resources here: www.andyisom.com 2 FREE Months of Sellerboard: https://sellerboard.com/?p=01393
Launching a product on Amazon doesn't have to mean sacrificing all your profit. In this episode of Built by Business, Andy breaks down how to launch on Amazon without giving away 90% of your margin. Forget the old-school tactics like rebates, steep discounts, and blowout PPC campaigns. You'll learn how to build a high-converting listing, position your product to stand out, and attract real buyers without racing to the bottom on price. Andy shares a margin-first launch framework that includes strategic bundling, long-tail PPC targeting, and believability-first content that converts even with under 10 reviews. Whether you're launching your first private label product or rethinking your next product strategy, this episode gives you a profitable roadmap to launch smarter in 2025. Get a free audit here: www.weavos.io.
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