Claim OwnershipBuilt by Business: Amazon FBA, E-Commerce, Brand Building
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Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.
I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.
Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.
Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.
📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.
I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.
Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.
Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.
📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.
510 Episodes
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If your ads are working but sales still lag, your problem isn't your product — it's your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. We'll explore the difference between Amazon's conversion-focused offers and DTC's story-driven offers — and how smart founders use both to win in 2025. If you're serious about improving your listings, AOV, and overall profitability, this episode is your blueprint for mastering offer psychology. All of my resources at: www.andyisom.com
In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velocity has become the new moat for Amazon and DTC brands alike. Learn how to move faster without breaking your systems: • Why Amazon rewards algorithmic speed (listing updates, PPC, inventory rhythm). • Why DTC rewards creative speed (ads, offers, and landing pages). • How to build your own "Velocity Stack" to outlearn and outsell your competitors. Featuring a micro-guest from a brand operating on both Amazon and Shopify sharing how they built systems for speed. Whether you're optimizing listings or scaling ad campaigns, this episode will help you grow faster — and smarter — in 2025. Get a free brand audit here: www.weavos.io
In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem. Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including: Why video ads are the most undervalued opportunity on Amazon right now The difference between ACOS vs. TACOS (and why most sellers track the wrong metric) How to use Amazon Influencers and Creator Connections to boost conversions What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel Why "trusting the process" matters when scaling profitably through PPC Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025. #AmazonAds #AmazonAccelerate2025 #Ad
Most Amazon sellers don't have a traffic problem - they have a listing problem. In this episode of Built by Business with Andy Isom, we reveal why shoppers click but don't buy, the biggest mistakes inside your Amazon listing that quietly kill conversions, and how to fix them fast. We'll talk about the 4 Leaks on Amazon Listings as well as the 6-Step Amazon Listing Checklist to make sure you don't leak too many customers. Learn how to optimize your main image, A+ content, and offer structure to boost your conversion rate without spending more on PPC. If you're running ads or managing your own storefront, this episode will help you turn clicks into conversions on Amazon's marketplace. Get a free brand audit at www.weavos.io
Amazon's next major enterprise may not be AI - it's groceries. With online grocery sales projected to hit ~$220 billion in the U.S. by 2025, and Amazon rapidly expanding same-day fresh delivery, a massive opportunity is opening for brands and sellers. In this episode, Andy Isom breaks down why grocery is Amazon's "final frontier." He covers the opportunity equation, the risks, and asks the right strategic questions to help you decide if your brand can move into this space successfully. If you've ever thought about adding consumables, CPG, or pantry SKUs to your lineup - or simply want to future-proof your Amazon business - this episode will give you the roadmap. Check out all my resources at: www.andyisom.com
Most e-commerce founders don't fail because of bad products or weak ads - they fail because they try to do everything themselves. In this episode of Built by Business with Andy Isom, I've invited Ian Myers, the CEO and Co-Founder at Oceans, who specialize in hiring and managing overseas employees from Sri Lanka. You'll hear why typical "VA hiring" fails, how Oceans helps founders build real, reliable overseas teams, and what happens when you finally delegate the right roles. We'll cover the first position you should hire, a real-world transformation story, and the practical steps to stop being the bottleneck in your business. If you're running an Amazon or e-commerce brand and feel stuck in the weeds, this episode will show you how to reclaim your time and scale smarter. Learn more at oceanstalent.com or reach out to me personally at www.andyisom.com to get connected.
Success on Amazon isn't about avoiding problems, it's about growing through them. In this episode of Built by Business, Andy features one of his coaching students and now Weavos agency clients - Warren, who launched his first product just a month ago and is already building momentum. Warren shares raw lessons from his early journey: learning to expect delays, the importance of first impressions, and why struggle isn't a setback, it's the shortcut to success. If you're preparing for your first launch or fighting through growing pains, this is the reminder you need to keep moving forward. Learn more or request your free Amazon Brand Audit at www.weavos.io
Your business will only move as fast as you do. In this episode of Built by Business, Andy explores the connection between a founder's personal pace and their brand's growth featuring a powerful guest segment from Kai Glazier, co-founder of Oris. Kai shares his unique "dog walking" analogy for business growth, how he defines real dedication, and the habits that keep him consistent as a founder. He also opens up about his experience working with the Weavos team and how that partnership helps him stay focused without burning out. Learn how to: • Stay consistent when motivation fades • Build daily momentum through small actions • Avoid burnout by setting a sustainable pace • Partner with the right team to keep growth steady Because in business - the pace you set is the growth you get. Our team at Weavos is here to help! Apply for a free audit at www.weavos.io
In today's episode, I'm sharing real results from real clients of our Weavos agency. You'll hear the sales numbers from the Amazon Prime Fall Big Deal Days event and the strategies implemented. You'll also hear behind the scenes from real calls this past week with clients. The opportunity is here. You spent the time to start your Amazon FBA business. Make sure you're giving your "lawn" the attention it needs to thrive. You can book a consulting call with me and learn more about our agency services at www.andyisom.com
OpenAI just turned ChatGPT into a storefront. With Instant Checkout and the new Agentic Commerce Protocol, shoppers can now buy directly inside ChatGPT without ever visiting your website or Amazon listing. In this episode, I explain what conversational commerce really means, how brands can prepare for AI-driven shopping, and why this may be the most disruptive platform shift since Amazon Prime. You'll learn the immediate opportunities for small catalogs and hero SKUs, the risks of giving up customer ownership, and the long-term trends as commerce moves from websites to AI agents. If you're building an e-commerce brand in 2025, you can't afford to ignore this. If you need help, we're here for you! Request a free brand audit to book a call with me personally to discuss how my team can help: www.weavos.io All my resources: www.andyisom.com
I always knew this day would come, I just didn't know when... Until now. We have officially sold our e-commerce brand Remy+Roo! In this episode, I share the big news and some thoughts and feelings behind the decision. If you need help with your brand or business please reach out at www.andyisom.com Big things coming! 👀
Video is the closest thing to a cheat code left on Amazon. The only question is whether you'll actually use it before your competitors catch up. If you want a custom set of action steps for your brand, my team at Weavos is doing free Amazon Brand Audits right now, we'll tell you exactly where you're leaving money on the table. Just head to www.weavos.io and fill out the quick form. For all my content and resources head to www.andyisom.com
Entrepreneurship isn't freedom - it's a trade. In this episode of Built by Business with Andy Isom, I break down the truth behind the entrepreneurial dream, why absolute freedom is a myth, and what trade-offs every founder has to make. You'll learn how to: Spot the hidden costs of chasing "freedom." Redefine freedom around systems and choices, not hours worked. Build a business that serves your life instead of stealing it. Entrepreneurship will always be a trade. The key is making sure you're trading for the right things. For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow profitably.
Amazon Accelerate 2025 brought some of the biggest updates sellers have seen in years. In this recap, I break down the major announcements, from Amazon's new AI Seller Assistant and Opportunity Explorer upgrades, to the end of commingling, to long-awaited catalog fixes and expanded access to Amazon Marketing Cloud. You'll hear not just what Amazon announced, but why it matters for your business, plus my personal takeaways from being at Accelerate in person. If you sell on Amazon or plan to this episode will help you understand what's changing, where the opportunities are, and what steps you should take now to stay ahead. For a free custom audit of your Amazon brand, visit https://www.weavos.io Mandeep Kaur IG: https://www.instagram.com/mandeepkaurecommerce/ Trevin Peterson IG: https://www.instagram.com/trevinpeterson/ My trip this year was sponsored by Amazon.
Stop bleeding profit. Most Amazon sellers obsess over ads and keywords, but logistics is the silent factor that decides whether you keep your margins — or hand them over to Amazon in fees. Try SteadyStock for free at: https://www.steadystock.io/ In this episode of Built by Business with Andy Isom, Andy breaks down why storage, shipping, and fulfillment fees quietly eat into profits, and how optimizing logistics can have a bigger impact on your bottom line than tweaking your PPC strategy. You'll learn how to: Identify hidden Amazon fees (storage utilization, placement service, low-inventory). Optimize inbound, storage, and fulfillment for lower costs. Treat logistics like PPC — a process you manage weekly. Revenue is vanity. Profit is sanity. Cash is king. And logistics is where you protect it. For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow profitably.
Your brand isn't an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops. You'll learn how to: Spot if you're treating your brand like an ad account. Build organic flywheels with reviews, content, and community. Balance ad spend with long-term brand equity. Ads should fuel your growth not be your entire business model. Listen in to learn how to shift from rented growth to owned growth. For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow your brand profitably.
I got to go out to Amazon Ads Headquarters in NYC last week. Here's a little bit about that experience... Including a top secret project coming soon! All my resources: www.andyisom.com
Amazon SEO in 2025 is no longer about keyword stuffing. If you want to rank on Amazon, you need to understand the signals Amazon actually rewards: profitability, conversion rate, external traffic, and brand trust. In Episode #506 of Built by Business with Andy Isom, we break down why keywords alone won't rank your product anymore and what to do instead. You'll learn how Amazon's A9 → A10 algorithm shift changed the rules, why profitability is now as important as visibility, and the specific ranking signals you can optimize today. This episode covers sales velocity, PPC efficiency, brand content upgrades, and external traffic strategies that boost organic rank. Whether you're a new seller or scaling brand, you'll walk away knowing exactly how to adapt your Amazon SEO for 2025 and beyond. Get a FREE Brand Audit: https://www.weavos.io
Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce. You'll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what "investing in growth" actually looks like in today's competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline. We'll also cover why Amazon's algorithm punishes inactivity, how competitors exploit complacency, and the exact steps to break free from stagnation before your top seller flatlines. All my resources here: www.andyisom.com
The latest U.S.–China tariff update just dropped, and it could have major implications for e-commerce sellers, sourcing strategies, and global supply chains. In this episode, I break down what the new extension means, how it might impact Amazon and DTC brand owners, and what you should be thinking about if your products come from China. Plus, I'm pulling back the curtain on my own content plans moving forward what's changing, what's staying, and how I'm approaching the next phase of growth for the podcast, YouTube, and beyond. If you want to stay ahead on trade news and get a behind-the-scenes look at where my content is headed, this one's worth the listen. All my resources: www.andyisom.com
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