Six Figure Flower Farming

What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers about how understanding her costs, profitability, and pricing gave her the confidence to raise her flower prices by 30% with zero customer pushback. After a season of overwhelm and barely keeping her head above water, Lydia is now profitable, tracking her numbers, and making decisions based on data instead of gut feelings. We dig into the practical systems that helped her build a more sustainable flower farming business, including crop record keeping, task batching, time blocking, managing expenses, Profit First principles, focused marketing, and knowing when to outsource. Lydia’s story is proof that you don’t need acres of land to build a profitable flower farm. You need strong business foundations, clear numbers, and the confidence to step out of the role of “just a grower” and into your role as the CEO.Find Henhill Cut Flowers Online:Follow Lydia on Instagram: @henhillcutflowers Check out Lydia's Website: www.henhillcutflowers.co.uk Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

Feeling overwhelmed on your flower farm doesn’t always mean you need more hours in the day. Sometimes the real problem is that everything feels important. When you’re juggling harvesting, marketing, crop planning, sales, and a never-ending list of new ideas, it’s easy to stay incredibly busy without knowing if you’re actually moving your flower farm business forward. In this episode of the Six Figure Flower Farming Podcast, we’re talking about how clarity can reduce overwhelm and help you build a more profitable, sustainable flower farm. You’ll learn why knowing your numbers matters, how to identify the three priorities that deserve your attention over the next 90 days, and why a simple, concrete plan can help you stop chasing every new crop, sales outlet, or marketing strategy. Because sometimes the answer isn’t working harder or becoming more efficient. It’s choosing better. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

What if growing fewer flowers could actually help you build a  better flower farm business? In this episode, I sit down with past Six-Figure Flower Farming student Amanda Keene of Flowers on Phoenix to talk about how she has simplified her farm, become more intentional about profitability, and built a business that fits around her family and the life she actually wants to live. Amanda shares why she stopped trying to grow every beautiful flower she could, how looking at her numbers helped her prioritize certain crops, and the surprising marketing strategy that generated a $1,000 order shortly after she started using it. We also talk about the efficiency changes that have saved her time, why she’s willing to buy flowers from other growers instead of doing everything herself, and what she wishes she had done differently when she first started flower farming. If you’ve ever felt like your flower farm is taking over your life - or wondered whether doing less could actually make your business stronger - Amanda’s story is one you’ll want to hear.  Follow Amanda OnlineInstagram: @flowers_on_phoenixWebsite: www.flowersonphoenix.com Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live time+ profit training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

If I could sit down with myself as a beginner flower farmer, there are a few things I’d say a whole lot sooner: learn your numbers, stop trying to be affordable to everyone, and remember that your time is not free. A sustainable flower farm business isn’t built by working harder and harder. It’s built by understanding what’s profitable, pricing intentionally, using your time wisely, and investing in the business skills that help you make better decisions. In this episode of the Six Figure Flower Farming Podcast, I’m sharing my brutally honest advice for building a profitable flower farm, from why revenue isn’t the real score to why overwhelm doesn’t mean you’re doing it right. Most importantly, you don’t have to build the flower farm everyone else has. You’re allowed to create a profitable, sustainable business that actually supports the life you want to live.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profitable. We’ll walk through five of the biggest flower farm profit levers: sales, pricing, product and crop mix, expenses, and efficiency. You’ll learn how to identify where the greatest opportunity exists in your farm, use your numbers to make smarter decisions, and build a more profitable, sustainable flower farming business without automatically adding more markets, more flowers, and more hours to your workload.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note