Six Figure Flower Farming

2025 was a year that tested every part of running a flower farm business. In this episode, Jenny shares the real lessons that shaped her season, from profitable crop trials and smarter delegation to building systems that support sustainable farm business growth. She talks honestly about tracking numbers, focusing on what already works, and why leadership, marketing, and sales should never fall on one person alone. Along the way, she reminds flower farmers why diversification, resilience, and reflection matter just as much as production, and why laughter is sometimes the only option when animals escape, gates get left open, and possums show up where they definitely should not be. This episode is a reminder to audit your year, learn from it, and move into the next season clearer, steadier, and more supported.Get our FREE End of Year Audit Worksheet: www.trademarkfarmer.com/audit  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Flower farmers everywhere are dreaming of a calmer, more profitable season, and this episode breaks down what actually creates that kind of business. Jenny walks through the real reasons farms feel dramatic, from unpredictable profits to chaotic customers to never ending to do lists, and shares simple shifts that bring clarity, confidence, and more time back in your life. You’ll hear why knowing your numbers, choosing one clear focus, and tightening your systems can turn 2026 into your most sustainable year yet. We also dig into crop profitability, customer education, boundary setting, SOPs, and building a farm that fits the season of life you’re in. If you’re craving a business that supports you, not the other way around, this episode will help you reset, refocus, and step into winter planning with purpose. Get your Free End of Year Audit Workbook: www.trademarkfarmer.com/auditTour our Asana Task Management System: www.trademarkfarmer.com/asanasystemtour Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Long days, physical work, skipped meals, mental fog… flower farming asks a lot of your body, and it is easy to hit burnout long before the season ends. In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with fitness and nutrition coach for women in agriculture, Lindsey Sherman, to talk about what really happens when farming becomes your only “workout.” Together they dig into the aches, low energy, and overwhelm so many farmers face, and why strength training, mobility, and consistent meals can completely change how you feel on the farm. Lindsey shares simple, doable strategies to build energy and resilience without adding hours to your schedule, from packing easy snacks to creating separate routines for busy and slow seasons. Jenny opens up about her own shift from constant hustle and meal skipping to short walks, meal delivery, and setting herself up for success. If you want to feel stronger, clearer headed, and able to farm for the long haul, this conversation is full of practical ideas to help you take better care of the person running the farm: you.Follow Lindsey Online:Website: lindseyshermanfit.comInstagram: @lindseysherman_fitnessDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Every season tells a story, and this episode walks flower farmers through one of the most transformative rituals of the entire year. Jenny breaks down the exact six step process she uses to evaluate her farm’s performance, uncover hidden opportunities, and reset her business for long term growth. From dreaming up revenue goals to reviewing projected versus actual numbers, this audit creates clarity and confidence while protecting your time, money, and mental health. It’s a powerful way to avoid repeating old mistakes and to build a direction that supports both your business and your lifestyle. With real examples from Jenny’s own early years and her encouragement to dream bigger while staying grounded in data, this episode is both practical and energizing. Flower farmers who feel scattered, overwhelmed, or unsure of their next business moves will walk away with crystal clear next steps and a renewed sense of purpose.Get Jenny's End of Year Review Process Worksheet: www.trademarkfarmer.com/audit Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

This week on the Six Figure Flower Farming Podcast, Jenny digs into one of the easiest ways to bring in real winter income on a small scale flower farm. A well timed CSA or subscription launch can turn the slow season into your most reliable cash flow, thanks to holiday gifting, new year motivation, and customers who are desperate for something pretty to look forward to after months of gloomy weather. Jenny walks through simple subscription formats, must have clarity in your offer, smart pricing, and the kind of bonuses that make buyers say “oh yeah, I want that.”  If you want a more profitable and less chaotic season ahead, this episode gives you a clear starting point for creating off season income that actually Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Holiday shoppers are overwhelmed and eager for direction, which makes this the perfect moment for flower farmers to step in with a simple gift guide that solves a real problem. This week Jenny breaks down how a curated guide not only helps customers choose thoughtful presents, but also positions your farm as a high quality local gifting source. Even if you don't grow winter flowers, there are so many untapped opportunities to promote CSA shares, subscriptions, workshops, merch, dried flowers, farm experiences, and easy add-on ideas that increase average order value.   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Today on the Six Figure Flower Farming Podcast we are joined with Gregory Witscher of Understory Farm in Vermont. Greg has spent 13 seasons refining a lean crew, clear systems, and a weekly workflow that moves volume through wholesale florists and grocery stores without losing profitability. If you are curious about making wholesale or grocery store bouquets work for your farm, this episode is a blueprint for efficiency, communication, and profitability.Follow Greg on Instagram: @understoryfarmCheck out Understory Farm online: www.understoryfarmvermont.comDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Join the Six Figure Flower Farming Course: trademarkfarmer.com/enrollEver wish you could sit down with an experienced flower farmer and ask all your business questions? In this week’s episode of the Six Figure Flower Farming Podcast, Jenny hosts a live Q&A session packed with honest, practical advice for new and seasoned growers alike. From knowing where to reinvest your profits to finding your niche, pricing for profit, and deciding when to scale up, Jenny shares hard-earned lessons from over a decade of experience running a six-figure flower farm.You’ll learn why understanding your costs is the foundation of every profitable flower business, how to pinpoint your most profitable sales outlets, and how simple marketing shifts—like tracking where your customers come from—can transform your income. Whether you’re wondering how to market in a small town, how to plan crops based on sales goals, or how to finally build efficient systems without burnout, this episode is filled with the practical, no-fluff advice Jenny is known for.    Join the Six Figure Flower Farming Course: trademarkfarmer.com/enroll Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

This week I am chatting with Karen Kohuth of Greenhouse on Greendell in New Jersey about how she and her husband shifted from microgreens to cut flowers and grew revenue by 27 percent in one season. Karen walks through what changed on the business side of her flower farm business: niching down to one product line, using crop planning to match bouquet recipes and market demand, keeping weekly sales records, and installing simple SOPs that make harvest, bouquet making, and market prep run smoother. We also talk time blocking, training seasonal staff, and small automations like irrigation that give you back hours during peak bloom. If you are a new or growing flower farmer selling at farmers markets or through a CSA, you will love how practical and doable her steps are. Karen credits consistent record keeping and a clearer plan from the Six Figure Flower Farming program for helping her make data driven choices that increased sales and created space for real life things like a summer vacation. Listen in to hear the exact mindset shifts she made, the tools she uses to track profitability by crop, and how she decides what stays and what goes so each bed pays its way. If you are ready to build a profitable and sustainable flower farm with a concrete plan...Enrollment for Six Figure Flower Farming is open November 4 to November 13, 2025!Join the program: www.trademarkfarmer.com/enrollFollow Karen on Instagram: @greenhouseongreendellCheckout Greenhouse on Greendell online: www.greenhouseongreendell.com  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Pull back the curtain with me on the refreshed Six Figure Flower Farming program opening November 4. I walk through the five pillars that scale a flower farm without burnout: your profit plan, crop costing to pinpoint top moneymakers, efficient farm operations that run without you, marketing that builds demand, and sales that convert CSA and retail customers with ease. You will hear how we use ready-to-go spreadsheets, pricing and break even calculators, templates, and swipe files, plus weekly live Q and A and community support. This is also the final cohort with lifetime access, which makes it the best time to join for long-term success and systems that actually pay you.Join the waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlistGet our free training: www.trademarkfarmer.com/profit Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and bunching right in the field, to dialing in their crop planning and cutting back on unprofitable outlets, they’ve built a streamlined farm that gives them more time for life outside the field. We talk about everything from building strong florist relationships through standing orders, to saving thousands by starting their own transplants instead of relying on plugs, to discovering niche crops like garlic scapes and specialty iris that set them apart in a competitive market. If you’ve ever felt buried in chaos or wondered how to balance efficiency with profitability, this conversation will leave you inspired with practical strategies you can take back to your own farm.Bill + Krissa are past students of our Six Figure Flower Farming CourseDoors open Nov 4th! Take the course: www.trademarkfarmer.com/sfffCheck out Daybreak FarmFind them Online: www.daybreakflowers.comFind them on Instagram: @daybreakflowers Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Scaling your flower farm doesn’t always mean adding more work to your already full plate. In this episode of the Six Figure Flower Farming Podcast, host Jenny Marks walks you through a simple three-step framework to uncover hidden profit leaks, streamline your systems, and focus on what actually moves the needle. From raising prices with confidence to cutting hours of wasted labor in the field, this is the $100k blueprint every flower farmer needs. If you’ve ever felt like success just requires working harder or planting more, you’ll love the perspective shift here. Jenny shares real stories from her own farm (like how one small equipment investment saved 40+ hours of labor) and how focusing on fewer, more profitable outlets has created compounding results. By the end, you’ll have clear questions to guide your own audit and practical fixes you can apply this season to scale with more ease and less stress.Sign up for our free training: www.trademarkfarmer.com/profit  Join the Waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlist   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

What happens when a simple New Year’s resolution turns into a thriving flower farm? In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Lee Anne of Whiffle & Hum Flower Farm to talk about her journey from wanting fresh flowers on her kitchen table to managing multiple acres of production. Lee Anne shares the gritty reality of transforming an old hay field into flower beds, balancing the grower and CEO roles, and how hiring the right help transformed her business. One of the biggest breakthroughs for Lee Anne came from learning her true costs through the Six Figure Flower Farming course. That shift gave her the confidence to make smarter business decisions... whether selling at farmers markets, booking weddings, hosting workshops, or setting up her farm stand. Together, Jenny and Lee Anne dig into why knowing your numbers, building simple systems, and narrowing your crop list to what actually sells can make the difference between burnout and a profitable flower farm. If you’ve ever wondered how to juggle the growing side of farming with the business side (or if you need encouragement to track your expenses and sales!) you won’t want to miss this conversation.Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlistDoors open November 4th, 2025!Learn more about Le Anne and Whiffle & Hum Flower Farm:Check out their website: whiffleandhumfarm.comFollow them on Instagram: @whiffleandhum Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Starting a flower farm is no small feat, and the truth is, most of us walk into it with more questions than answers. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks opens up about the real reasons her flower farm didn’t fail—lessons learned through years of scrappy problem-solving, tough setbacks, and a whole lot of resilience. From running lean with used equipment and prioritizing cashflow, to hiring the right help, tracking numbers, and staying curious about marketing, she shares the practices that built a business designed to last. If you’re a flower farmer (or dreaming of becoming one!) you’ll hear why perseverance, listening to customers, and building a strong mindset are just as important as planting and harvesting. What you do need is grit, smart decisions, and the willingness to learn from every season. Tune in to discover the strategies that can keep your farm thriving for years to come. Join the Waitlist for the Six Figure Flower Farming Course!Doors open in November: https://www.trademarkfarmer.com/waitlistDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Running a flower farm is not for the faint of heart! In this episode, Jenny sits down with Shannon and Lynds from The Dirt on Flowers to talk about the grit, resilience, and mindset it takes to keep showing up year after year. Between unpredictable weather, endless to-do lists, and the pressure of running a profitable business, flower farming can feel like an emotional rollercoaster. Yet through it all, Shannon and Lynds share why they’ve stayed the course for nearly a decade... and how the challenges have shaped them into stronger farmers and floral entrepreneurs in the process! Success in flower farming isn’t about perfection, it’s about persistence, grit, and finding your own reasons to keep going.Check out the Dirt on Flowers PodcastFind their website: thedirtonflowers.comListen to the Podcast: Apple Podcasts - SpotifyFollow them on instagram: @dirtonflowersLearn about DirtCon: https://www.thedirtonflowers.com/dirtconDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Building a profitable flower farm doesn’t happen overnight. It comes with plenty of mistakes, pivots, and surprising realizations along the way. In this episode, Jenny Marks is  sharing six lessons that shaped her journey to growing a multiple six-figure farm, from why you can’t do it all alone to the mindset shifts that made scaling possible. You’ll hear how she moved past perfectionism, why relationships matter more than fancy branding, and the reason profit is far more important than flashy revenue numbers. Whether you’re just starting your flower farming journey or working to refine your sales outlets, these lessons will help you avoid some of the hardest mistakes she made and grow a business that truly supports your life.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Running a flower farm means you’re already wearing a dozen hats... but is your website pulling its weight too? In this episode of the Six Figure Flower Farming Podcast, Jenny walks through five simple tweaks that will turn your website from a digital business card into a money-making machine. From adding clear “buy now” buttons on every page to optimizing for mobile and collecting emails, these strategies are designed to help customers say “yes” without hesitation. You don’t need a huge budget or fancy redesign to make your site work smarter for you. These easy updates can boost sales, grow your customer list, and build trust with every visitor. Tune in and discover how your website can generate income for your flower farm, even while you’re out harvesting in the field!  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Running a flower farm takes grit, creativity, and the right tools to make the work sustainable. In this episode, Jenny Marks dives into the equipment that has saved her countless hours and spared her body from burnout. From affordable used tractors to must-have implements, irrigation systems, and simple game changers like hose reels and rolling racks, she breaks down which investments actually deliver the biggest return in time and money. Whether you’re growing on a quarter acre or managing a larger farm, these tools can transform the way you work. Helping you prepare beds faster, move heavy loads with ease, and keep your farm running smoothly season after season. Tune in to hear Jenny’s real-world experience with more than a dozen tools and pieces of equipment she wouldn’t farm without, plus tips on how to evaluate ROI before making your next big purchase.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global market. With over 200 years of combined grower experience distilled into one book, this guide covers harvest stages, bunch sizes, vase life, packing, shipping, and more. Jenny and Diane dig into why professional standards matter for small-scale growers, how collaboration can elevate the cut flower industry, and ways farmers can use this book to train teams, refine their crop mix, and extend their seasons. This conversation offers a wealth of insights for flower farmers looking to grow smarter, sell better, and keep your customers coming back.Find Diane & Floral Standards online:Check Diane's Farm: Jellomoldfarm.comPurchase Diane's book, Floral Standards: swgm.coop/book  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

 In this episode of the Six Figure Flower Farming Podcast, Jenny walks through the three core stages of a flower farming business: the Hustler Stage, the Entrepreneur Stage, and the CEO Stage. From harvesting in the dark with a headlamp to hiring your first team member, each stage comes with its own challenges, bottlenecks, and growth opportunities. You’ll learn how to recognize where you are, what’s keeping you stuck, and the next steps you can take to build a more profitable, sustainable business. Jenny breaks it all down with real stories, practical strategies, and the kind of tough love every flower farmer needs. If you're overwhelmed, underpaid, or unsure how to grow without burning out, this episode will give you the clarity and momentum to move forward, with less guesswork and more confidence.Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlistDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​