77: How to create a holiday gift guide to earn more revenue
Description
Holiday shoppers are overwhelmed and eager for direction, which makes this the perfect moment for flower farmers to step in with a simple gift guide that solves a real problem.
This week Jenny breaks down how a curated guide not only helps customers choose thoughtful presents, but also positions your farm as a high quality local gifting source. Even if you don't grow winter flowers, there are so many untapped opportunities to promote CSA shares, subscriptions, workshops, merch, dried flowers, farm experiences, and easy add-on ideas that increase average order value.
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