Six Figure Flower Farming

Building a profitable flower farm doesn’t happen overnight. It comes with plenty of mistakes, pivots, and surprising realizations along the way. In this episode, Jenny Marks is  sharing six lessons that shaped her journey to growing a multiple six-figure farm, from why you can’t do it all alone to the mindset shifts that made scaling possible. You’ll hear how she moved past perfectionism, why relationships matter more than fancy branding, and the reason profit is far more important than flashy revenue numbers. Whether you’re just starting your flower farming journey or working to refine your sales outlets, these lessons will help you avoid some of the hardest mistakes she made and grow a business that truly supports your life.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Running a flower farm means you’re already wearing a dozen hats... but is your website pulling its weight too? In this episode of the Six Figure Flower Farming Podcast, Jenny walks through five simple tweaks that will turn your website from a digital business card into a money-making machine. From adding clear “buy now” buttons on every page to optimizing for mobile and collecting emails, these strategies are designed to help customers say “yes” without hesitation. You don’t need a huge budget or fancy redesign to make your site work smarter for you. These easy updates can boost sales, grow your customer list, and build trust with every visitor. Tune in and discover how your website can generate income for your flower farm, even while you’re out harvesting in the field!  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Running a flower farm takes grit, creativity, and the right tools to make the work sustainable. In this episode, Jenny Marks dives into the equipment that has saved her countless hours and spared her body from burnout. From affordable used tractors to must-have implements, irrigation systems, and simple game changers like hose reels and rolling racks, she breaks down which investments actually deliver the biggest return in time and money. Whether you’re growing on a quarter acre or managing a larger farm, these tools can transform the way you work. Helping you prepare beds faster, move heavy loads with ease, and keep your farm running smoothly season after season. Tune in to hear Jenny’s real-world experience with more than a dozen tools and pieces of equipment she wouldn’t farm without, plus tips on how to evaluate ROI before making your next big purchase.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global market. With over 200 years of combined grower experience distilled into one book, this guide covers harvest stages, bunch sizes, vase life, packing, shipping, and more. Jenny and Diane dig into why professional standards matter for small-scale growers, how collaboration can elevate the cut flower industry, and ways farmers can use this book to train teams, refine their crop mix, and extend their seasons. This conversation offers a wealth of insights for flower farmers looking to grow smarter, sell better, and keep your customers coming back.Find Diane & Floral Standards online:Check Diane's Farm: Jellomoldfarm.comPurchase Diane's book, Floral Standards: swgm.coop/book  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

 In this episode of the Six Figure Flower Farming Podcast, Jenny walks through the three core stages of a flower farming business: the Hustler Stage, the Entrepreneur Stage, and the CEO Stage. From harvesting in the dark with a headlamp to hiring your first team member, each stage comes with its own challenges, bottlenecks, and growth opportunities. You’ll learn how to recognize where you are, what’s keeping you stuck, and the next steps you can take to build a more profitable, sustainable business. Jenny breaks it all down with real stories, practical strategies, and the kind of tough love every flower farmer needs. If you're overwhelmed, underpaid, or unsure how to grow without burning out, this episode will give you the clarity and momentum to move forward, with less guesswork and more confidence.Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlistDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

When I first started flower farming, I was squeezing it in before and after my full-time government job—waking up early, working late, and cramming weekends with harvesting, bouquet making, and markets. So if you’re currently balancing a day job while trying to build your dream flower business? I see you, and I made this episode just for you. Today, I’m diving into six practical tips that helped me grow my farm without burning out. We’re talking about choosing sales outlets that fit your current schedule, simplifying your crop plan to save time and sanity, and using commute time for business growth. I’ll also share why scheduling time off first might be the most strategic thing you can do for your long-term success—and the surprising way outsourcing can help you grow faster, even on a budget. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

What happens when a vegetable grower discovers dahlias? For Jenny Marks of Trademarks Flower Farm, it was the beginning of an entirely new chapter—one filled with vibrant blooms, profitable systems, and a whole lot of mindset shifts. Originally aired on the Backyard Bouquet Podcast, this republished episode takes you behind the scenes of Jenny’s flower farming journey, from throwing hay bales as a kid to building a six-figure business with intention. This conversation covers the full arc of growing a profitable flower farm—how to niche down, how to price with confidence, and how to stop undervaluing your work just because you’re new. Jenny and host Jennifer of the Flowering Farmhouse talk about choosing joy and profitability, learning to let go of control, and why growing flowers is so much more than just “playing with pretty things.” There’s also a healthy dose of tough love about grit, burnout, and the kind of resilience that only farming can teach you. Huge thanks to Jennifer and the Backyard Bouquet Podcast for having me on as a guest and for creating such a welcoming space for real conversations about flower farming. If you haven’t listened to her show yet, it’s full of honest insights, grower spotlights, and practical tips for running a flower farm. You're going to love it!Check out the Backyard Bouquet Podcast:Listen to the show: Backyard Bouquet PodcastFollow the Backyard Bouquet Podcast on Instagram: @thebackyardbouquetpodcast  Follow Jennifer Gulizia on Instagram: @thefloweringfarmhouseDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com ​

If you want big, healthy blooms and strong spring sales, you’ve got to start planning now!! In this episode, Jenny explains how fall planting decisions—like ordering plugs, prepping beds, and choosing the right crops—can make or break your spring success. She shares her favorite early bloomers (hello snapdragons, campanula, and ranunculus), explains the timing pitfalls that trip up even experienced growers, and offers a behind-the-scenes look at what her own planning process looks like this time of year. Upcoming LIVE Workshop: Profitable Spring Flowers (August 12, 2025) Ready to drastically increase your early spring profits? Join Jenny LIVE on Zoom for the Profitable Spring Flowers workshop on August 12, 2025. This training is all about mastering early spring crops—especially ranunculus—and dialing in your plug timing, tunnel techniques, and sales planning. You’ll get a downloadable workbook with grow sheets, crop planning + more, the full recording, and the chance to ask Jenny anything during live Q&A.  👉 Register at trademarkfarmer.com/spring before registration closes August 11!

Raising a family while growing a thriving flower farm isn’t easy—but Becky Sadlowski of Rooted Flowers proves it’s absolutely possible. In this episode, Jenny sits down with Becky to talk about her journey from selling veggies at a roadside stand to managing a full-scale cut flower business with eight high tunnels, a small team, and three young kids by her side. They dive into how she bootstrapped her farm while working full-time as a dental hygienist, and how she ultimately secured land and an FSA loan through nothing but grit and flower sales. If you're wondering whether it's possible to balance parenting and flower farming (or if you’re trying to figure out how to involve your kids more in the business), Becky’s story is full of practical tips and mindset shifts that’ll leave you inspired and energized. Whether you're just getting started or looking to refine your systems, this conversation is a powerful reminder that success doesn't have to come at the expense of family. Find Becky & Rooted Flowers Online:Rooted Flowers WebsiteFacebookInstagramYouTubeDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of growing a six-figure farm, this one’s for you. Jenny breaks down the three key departments every flower farm has: Operations, Fulfillment, and Marketing & Sales, and shares how hiring strategically in these areas changed everything. From first-time hires to understanding the difference between direct and indirect revenue-generating roles, Jenny’s biggest regret might just be the key to unlocking your farm’s next level.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

The dreaded July flower gap... it hits just as spring blooms fade and summer crops lag behind. In this episode of the Six Figure Flower Farming Podcast, Jenny shares how she keeps flowers (and cash flow) steady during one of the trickiest stretches of the season. From perennials like yarrow and baptisia to early successions of snapdragons and sunflowers, she breaks down the crops that reliably bridge the gap. You'll also hear how bouquet strategy shifts during this time, and why consistency matters more than perfection. This episode is full of practical tips to keep your production, sales, and sanity on track.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

What if full-time farming isn't the dream—and part-time farming is actually the sweet spot? In this episode, Jenny sits down with James from Honeyed Acres, a third-of-an-acre veggie farm in upstate New York, to talk about running a profitable farm without giving up a day job. James and his partner Ariana both work full-time off-farm, yet still manage to run a wildly successful CSA and market stand. Their story proves you don’t need 40 acres and a tractor to make real income. They dig into the realities of building a lean, profitable side-hustle farm—including smart investments, time management, and how to avoid burnout when you’re working seven days a week. Whether you're growing flowers or food, this episode is packed with insights on scaling sustainably, making smart decisions with your time and money, and defining success on your own terms. If you're a flower farmer wondering whether full-time is the only way forward, this episode is your permission slip to build a business that works for you. Tune in to hear how part-time farming can still lead to full-time fulfillment—and why profitability doesn't always mean growing bigger.Find James & Honeyed Acres Online:Follow James on Instagram: @honeyed_acres Did you enjoy this episode? Please leave us a review on Apple or Spotify! Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Feeling overwhelmed and stretched thin in your business? You’re not alone. Whether you're harvesting at sunrise, answering emails during dinner, or scrambling to reconcile five months of bookkeeping in one night (been there), it might be time to start outsourcing. In this episode, I’m walking you through four of the most impactful areas flower farmers can delegate—so you can stop doing it all and start doing what actually grows your business. We’ll talk through what to outsource, how to know you’re ready, and how to get past the “no one else can do it like I can” mindset (I was stuck there too). These are the actual tasks that helped me reclaim my time and breathe a little easier during the busiest seasons on the farm. If you’re ready to focus more on big-picture goals like marketing, sales, and growing a sustainable business you actually enjoy running, this one’s for you. Press play and let’s talk about building a support system that helps you thrive—on and off the farm.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Burnout doesn’t have to be your business model. In this episode, Jenny pulls back the curtain on five powerful shifts that helped her reclaim her time, protect her energy, and still run a successful, profitable flower farm. Whether you’re drowning in harvest tasks, saying yes to every custom order, or struggling to find time for anything outside your business, these tips are a game-changer. You’ll learn how to set and stick to realistic work hours, delegate without guilt, say no with confidence, and ruthlessly prioritize what actually grows your business (hint: not everything on your to-do list deserves your attention). Scheduling time for non-farm you isn’t just self-care—it’s a business strategy. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Ever wonder how flower farmers actually keep it all straight—between sowing seeds, harvesting blooms, running a business, and, you know…sleeping sometimes? This episode pulls back the curtain on the real-life systems we use to manage the chaos and stay (mostly) on track. Jenny walks through how her task management setup has evolved over time—from color-coded notebooks to digital dashboards—and the little tweaks that make a big difference during busy seasons. You’ll hear about what’s working, what’s not, and how to adapt your own systems whether you’re farming full-time or just getting your feet wet. If you’ve ever felt overwhelmed trying to juggle spreadsheets, reminders, and a to-do list that multiplies like zinnias in July, this one’s for you. Tune in to snag some ideas for streamlining your own workflow and maybe even find a little peace in the planning process.Tour our Asana task management system! Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Thinking about starting a flower farm without acreage? In this episode, Jenny interviews Dee Hall Goodwin of Mermaid City Flowers, an urban microfarmer based in Norfolk, Virginia, who grows across four borrowed plots within her community. Dee shares how she launched her farm in a front yard and scaled using community-sourced land, all while maintaining a profitable business rooted in sustainable practices. We dive into the logistics of managing multiple micro plots, how Dee secures land through informal leases, and what makes her new electric flower truck a smart alternative to traditional farmers markets. You'll hear how she replaced her CSA with seasonal, art-inspired design workshops, and why staying flexible is key to long-term success. Dee also discusses low-spray pest strategies and how to match crops to each unique site for better productivity. If you're looking for practical ways to start or grow your flower business in a small space, this episode is packed with ideas—from creative land access to mobile sales models and workshop revenue streams.Find Dee Online: Website: mermaidcityflowers.com Instagram: @mermaidcityflowers Flower Truck: @sprouttheminitruck   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

What does it really take to build a thriving flower farm business? In this episode, Jenny pulls back the curtain and gets brutally honest about the unglamorous side of running a flower farm. From back-breaking labor and unpredictable weather to slow growth and late nights, she lays out the tough—but necessary—truths most flower farmers learn the hard way. Whether you’re just starting out or knee-deep in your third growing season wondering if it’s supposed to feel this hard, this episode offers a dose of validation, some real talk about the difference between employee vs. CEO mindset, and encouragement to keep climbing even when the mountain feels steep. Spoiler: it's not just about growing beautiful blooms—it's about building systems, making sacrifices, and staying committed through the messy middle. If you’re willing to embrace the hard stuff, the payoff is a life and business rooted in meaning, beauty, and purpose. This one’s for the dreamers with dirty hands and big goals—hit play and let’s talk about what flower farming actually looks like behind the scenes.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Mother’s Day is one of the biggest revenue weekends for flower farmers—but it can also be the most overwhelming. In this episode, Jenny shares 10 lessons she’s learned from turning early-season chaos into smooth, five-figure sales. From planting and pre-orders to pricing, packaging, and simplifying your offerings, you’ll learn what actually works to boost profits without burning out. Hear how she plans a year ahead, limits options to increase sales, and why customer service and clear systems make all the difference. Whether you had a sellout weekend or a slower one, this episode is packed with real-world tips to help you prep smarter for next year.Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

This week, Jenny sits down with Rebecca Kutzer-Rice of Moonshot Farm for a conversation all about building a thriving flower farming business through farmers markets. Rebecca shares how she and her husband grew Moonshot Farm from a brand-new operation into a bustling, year-round flower farm in just a few short years—and why focusing on farmers markets was a key part of their success. From running markets in one of the most competitive regions in the country to balancing life, family, and farming, Rebecca brings a refreshingly honest look at what it really takes to grow your flower business sustainably. If you’ve ever wondered how to stand out in a crowded market, connect more deeply with your customers, and create a flower farming business that supports your life (not the other way around), this conversation is a must-listen. Rebecca’s story is proof that success at farmers markets isn’t just about growing beautiful flowers—it’s about building a smart, sustainable business with heart. Find Rebecca from Moonshot Farm online: Website: https://www.moonshotfarm.com/ Instagram: @moonshot_farm Did you enjoy this episode? Please leave a review on Apple or Spotify.Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com

In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most profitable—and fun—sales outlets for your farm. From building a loyal customer base to marketing your CSA and other offerings, farmer’s markets can do a lot of heavy lifting if you know how to show up right. She dives into six practical tips to increase your sales and elevate your presence at the market, including how to create eye-catching displays, why consistency matters, and the power of simply saying hello. Jenny also gets into the psychology behind signage, color blocking, and the little things that make a booth feel professional and inviting. Whether you’re just getting started or looking to level up your existing booth, this episode is full of real-world advice to help you turn more market-goers into paying customers—and fans for life. Farmer’s markets aren’t just about selling flowers—they’re about building relationships and growing your brand. Tune in now to learn how.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​