Six Figure Flower Farming

Today on the Six Figure Flower Farming Podcast we are joined with Gregory Witscher of Understory Farm in Vermont. Greg has spent 13 seasons refining a lean crew, clear systems, and a weekly workflow that moves volume through wholesale florists and grocery stores without losing profitability. If you are curious about making wholesale or grocery store bouquets work for your farm, this episode is a blueprint for efficiency, communication, and profitability.Follow Greg on Instagram: @understoryfarmCheck out Understory Farm online: www.understoryfarmvermont.comDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Join the Six Figure Flower Farming Course: trademarkfarmer.com/enrollEver wish you could sit down with an experienced flower farmer and ask all your business questions? In this week’s episode of the Six Figure Flower Farming Podcast, Jenny hosts a live Q&A session packed with honest, practical advice for new and seasoned growers alike. From knowing where to reinvest your profits to finding your niche, pricing for profit, and deciding when to scale up, Jenny shares hard-earned lessons from over a decade of experience running a six-figure flower farm.You’ll learn why understanding your costs is the foundation of every profitable flower business, how to pinpoint your most profitable sales outlets, and how simple marketing shifts—like tracking where your customers come from—can transform your income. Whether you’re wondering how to market in a small town, how to plan crops based on sales goals, or how to finally build efficient systems without burnout, this episode is filled with the practical, no-fluff advice Jenny is known for.    Join the Six Figure Flower Farming Course: trademarkfarmer.com/enroll Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

This week I am chatting with Karen Kohuth of Greenhouse on Greendell in New Jersey about how she and her husband shifted from microgreens to cut flowers and grew revenue by 27 percent in one season. Karen walks through what changed on the business side of her flower farm business: niching down to one product line, using crop planning to match bouquet recipes and market demand, keeping weekly sales records, and installing simple SOPs that make harvest, bouquet making, and market prep run smoother. We also talk time blocking, training seasonal staff, and small automations like irrigation that give you back hours during peak bloom. If you are a new or growing flower farmer selling at farmers markets or through a CSA, you will love how practical and doable her steps are. Karen credits consistent record keeping and a clearer plan from the Six Figure Flower Farming program for helping her make data driven choices that increased sales and created space for real life things like a summer vacation. Listen in to hear the exact mindset shifts she made, the tools she uses to track profitability by crop, and how she decides what stays and what goes so each bed pays its way. If you are ready to build a profitable and sustainable flower farm with a concrete plan...Enrollment for Six Figure Flower Farming is open November 4 to November 13, 2025!Join the program: www.trademarkfarmer.com/enrollFollow Karen on Instagram: @greenhouseongreendellCheckout Greenhouse on Greendell online: www.greenhouseongreendell.com  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Pull back the curtain with me on the refreshed Six Figure Flower Farming program opening November 4. I walk through the five pillars that scale a flower farm without burnout: your profit plan, crop costing to pinpoint top moneymakers, efficient farm operations that run without you, marketing that builds demand, and sales that convert CSA and retail customers with ease. You will hear how we use ready-to-go spreadsheets, pricing and break even calculators, templates, and swipe files, plus weekly live Q and A and community support. This is also the final cohort with lifetime access, which makes it the best time to join for long-term success and systems that actually pay you.Join the waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlistGet our free training: www.trademarkfarmer.com/profit Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and bunching right in the field, to dialing in their crop planning and cutting back on unprofitable outlets, they’ve built a streamlined farm that gives them more time for life outside the field. We talk about everything from building strong florist relationships through standing orders, to saving thousands by starting their own transplants instead of relying on plugs, to discovering niche crops like garlic scapes and specialty iris that set them apart in a competitive market. If you’ve ever felt buried in chaos or wondered how to balance efficiency with profitability, this conversation will leave you inspired with practical strategies you can take back to your own farm.Bill + Krissa are past students of our Six Figure Flower Farming CourseDoors open Nov 4th! Take the course: www.trademarkfarmer.com/sfffCheck out Daybreak FarmFind them Online: www.daybreakflowers.comFind them on Instagram: @daybreakflowers Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Scaling your flower farm doesn’t always mean adding more work to your already full plate. In this episode of the Six Figure Flower Farming Podcast, host Jenny Marks walks you through a simple three-step framework to uncover hidden profit leaks, streamline your systems, and focus on what actually moves the needle. From raising prices with confidence to cutting hours of wasted labor in the field, this is the $100k blueprint every flower farmer needs. If you’ve ever felt like success just requires working harder or planting more, you’ll love the perspective shift here. Jenny shares real stories from her own farm (like how one small equipment investment saved 40+ hours of labor) and how focusing on fewer, more profitable outlets has created compounding results. By the end, you’ll have clear questions to guide your own audit and practical fixes you can apply this season to scale with more ease and less stress.Sign up for our free training: www.trademarkfarmer.com/profit  Join the Waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlist   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

What happens when a simple New Year’s resolution turns into a thriving flower farm? In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Lee Anne of Whiffle & Hum Flower Farm to talk about her journey from wanting fresh flowers on her kitchen table to managing multiple acres of production. Lee Anne shares the gritty reality of transforming an old hay field into flower beds, balancing the grower and CEO roles, and how hiring the right help transformed her business. One of the biggest breakthroughs for Lee Anne came from learning her true costs through the Six Figure Flower Farming course. That shift gave her the confidence to make smarter business decisions... whether selling at farmers markets, booking weddings, hosting workshops, or setting up her farm stand. Together, Jenny and Lee Anne dig into why knowing your numbers, building simple systems, and narrowing your crop list to what actually sells can make the difference between burnout and a profitable flower farm. If you’ve ever wondered how to juggle the growing side of farming with the business side (or if you need encouragement to track your expenses and sales!) you won’t want to miss this conversation.Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlistDoors open November 4th, 2025!Learn more about Le Anne and Whiffle & Hum Flower Farm:Check out their website: whiffleandhumfarm.comFollow them on Instagram: @whiffleandhum Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Starting a flower farm is no small feat, and the truth is, most of us walk into it with more questions than answers. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks opens up about the real reasons her flower farm didn’t fail—lessons learned through years of scrappy problem-solving, tough setbacks, and a whole lot of resilience. From running lean with used equipment and prioritizing cashflow, to hiring the right help, tracking numbers, and staying curious about marketing, she shares the practices that built a business designed to last. If you’re a flower farmer (or dreaming of becoming one!) you’ll hear why perseverance, listening to customers, and building a strong mindset are just as important as planting and harvesting. What you do need is grit, smart decisions, and the willingness to learn from every season. Tune in to discover the strategies that can keep your farm thriving for years to come. Join the Waitlist for the Six Figure Flower Farming Course!Doors open in November: https://www.trademarkfarmer.com/waitlistDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Running a flower farm is not for the faint of heart! In this episode, Jenny sits down with Shannon and Lynds from The Dirt on Flowers to talk about the grit, resilience, and mindset it takes to keep showing up year after year. Between unpredictable weather, endless to-do lists, and the pressure of running a profitable business, flower farming can feel like an emotional rollercoaster. Yet through it all, Shannon and Lynds share why they’ve stayed the course for nearly a decade... and how the challenges have shaped them into stronger farmers and floral entrepreneurs in the process! Success in flower farming isn’t about perfection, it’s about persistence, grit, and finding your own reasons to keep going.Check out the Dirt on Flowers PodcastFind their website: thedirtonflowers.comListen to the Podcast: Apple Podcasts - SpotifyFollow them on instagram: @dirtonflowersLearn about DirtCon: https://www.thedirtonflowers.com/dirtconDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Building a profitable flower farm doesn’t happen overnight. It comes with plenty of mistakes, pivots, and surprising realizations along the way. In this episode, Jenny Marks is  sharing six lessons that shaped her journey to growing a multiple six-figure farm, from why you can’t do it all alone to the mindset shifts that made scaling possible. You’ll hear how she moved past perfectionism, why relationships matter more than fancy branding, and the reason profit is far more important than flashy revenue numbers. Whether you’re just starting your flower farming journey or working to refine your sales outlets, these lessons will help you avoid some of the hardest mistakes she made and grow a business that truly supports your life.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Running a flower farm means you’re already wearing a dozen hats... but is your website pulling its weight too? In this episode of the Six Figure Flower Farming Podcast, Jenny walks through five simple tweaks that will turn your website from a digital business card into a money-making machine. From adding clear “buy now” buttons on every page to optimizing for mobile and collecting emails, these strategies are designed to help customers say “yes” without hesitation. You don’t need a huge budget or fancy redesign to make your site work smarter for you. These easy updates can boost sales, grow your customer list, and build trust with every visitor. Tune in and discover how your website can generate income for your flower farm, even while you’re out harvesting in the field!  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Running a flower farm takes grit, creativity, and the right tools to make the work sustainable. In this episode, Jenny Marks dives into the equipment that has saved her countless hours and spared her body from burnout. From affordable used tractors to must-have implements, irrigation systems, and simple game changers like hose reels and rolling racks, she breaks down which investments actually deliver the biggest return in time and money. Whether you’re growing on a quarter acre or managing a larger farm, these tools can transform the way you work. Helping you prepare beds faster, move heavy loads with ease, and keep your farm running smoothly season after season. Tune in to hear Jenny’s real-world experience with more than a dozen tools and pieces of equipment she wouldn’t farm without, plus tips on how to evaluate ROI before making your next big purchase.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global market. With over 200 years of combined grower experience distilled into one book, this guide covers harvest stages, bunch sizes, vase life, packing, shipping, and more. Jenny and Diane dig into why professional standards matter for small-scale growers, how collaboration can elevate the cut flower industry, and ways farmers can use this book to train teams, refine their crop mix, and extend their seasons. This conversation offers a wealth of insights for flower farmers looking to grow smarter, sell better, and keep your customers coming back.Find Diane & Floral Standards online:Check Diane's Farm: Jellomoldfarm.comPurchase Diane's book, Floral Standards: swgm.coop/book  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

 In this episode of the Six Figure Flower Farming Podcast, Jenny walks through the three core stages of a flower farming business: the Hustler Stage, the Entrepreneur Stage, and the CEO Stage. From harvesting in the dark with a headlamp to hiring your first team member, each stage comes with its own challenges, bottlenecks, and growth opportunities. You’ll learn how to recognize where you are, what’s keeping you stuck, and the next steps you can take to build a more profitable, sustainable business. Jenny breaks it all down with real stories, practical strategies, and the kind of tough love every flower farmer needs. If you're overwhelmed, underpaid, or unsure how to grow without burning out, this episode will give you the clarity and momentum to move forward, with less guesswork and more confidence.Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlistDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

When I first started flower farming, I was squeezing it in before and after my full-time government job—waking up early, working late, and cramming weekends with harvesting, bouquet making, and markets. So if you’re currently balancing a day job while trying to build your dream flower business? I see you, and I made this episode just for you. Today, I’m diving into six practical tips that helped me grow my farm without burning out. We’re talking about choosing sales outlets that fit your current schedule, simplifying your crop plan to save time and sanity, and using commute time for business growth. I’ll also share why scheduling time off first might be the most strategic thing you can do for your long-term success—and the surprising way outsourcing can help you grow faster, even on a budget. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

What happens when a vegetable grower discovers dahlias? For Jenny Marks of Trademarks Flower Farm, it was the beginning of an entirely new chapter—one filled with vibrant blooms, profitable systems, and a whole lot of mindset shifts. Originally aired on the Backyard Bouquet Podcast, this republished episode takes you behind the scenes of Jenny’s flower farming journey, from throwing hay bales as a kid to building a six-figure business with intention. This conversation covers the full arc of growing a profitable flower farm—how to niche down, how to price with confidence, and how to stop undervaluing your work just because you’re new. Jenny and host Jennifer of the Flowering Farmhouse talk about choosing joy and profitability, learning to let go of control, and why growing flowers is so much more than just “playing with pretty things.” There’s also a healthy dose of tough love about grit, burnout, and the kind of resilience that only farming can teach you. Huge thanks to Jennifer and the Backyard Bouquet Podcast for having me on as a guest and for creating such a welcoming space for real conversations about flower farming. If you haven’t listened to her show yet, it’s full of honest insights, grower spotlights, and practical tips for running a flower farm. You're going to love it!Check out the Backyard Bouquet Podcast:Listen to the show: Backyard Bouquet PodcastFollow the Backyard Bouquet Podcast on Instagram: @thebackyardbouquetpodcast  Follow Jennifer Gulizia on Instagram: @thefloweringfarmhouseDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com ​

If you want big, healthy blooms and strong spring sales, you’ve got to start planning now!! In this episode, Jenny explains how fall planting decisions—like ordering plugs, prepping beds, and choosing the right crops—can make or break your spring success. She shares her favorite early bloomers (hello snapdragons, campanula, and ranunculus), explains the timing pitfalls that trip up even experienced growers, and offers a behind-the-scenes look at what her own planning process looks like this time of year. Upcoming LIVE Workshop: Profitable Spring Flowers (August 12, 2025) Ready to drastically increase your early spring profits? Join Jenny LIVE on Zoom for the Profitable Spring Flowers workshop on August 12, 2025. This training is all about mastering early spring crops—especially ranunculus—and dialing in your plug timing, tunnel techniques, and sales planning. You’ll get a downloadable workbook with grow sheets, crop planning + more, the full recording, and the chance to ask Jenny anything during live Q&A.  👉 Register at trademarkfarmer.com/spring before registration closes August 11!

Raising a family while growing a thriving flower farm isn’t easy—but Becky Sadlowski of Rooted Flowers proves it’s absolutely possible. In this episode, Jenny sits down with Becky to talk about her journey from selling veggies at a roadside stand to managing a full-scale cut flower business with eight high tunnels, a small team, and three young kids by her side. They dive into how she bootstrapped her farm while working full-time as a dental hygienist, and how she ultimately secured land and an FSA loan through nothing but grit and flower sales. If you're wondering whether it's possible to balance parenting and flower farming (or if you’re trying to figure out how to involve your kids more in the business), Becky’s story is full of practical tips and mindset shifts that’ll leave you inspired and energized. Whether you're just getting started or looking to refine your systems, this conversation is a powerful reminder that success doesn't have to come at the expense of family. Find Becky & Rooted Flowers Online:Rooted Flowers WebsiteFacebookInstagramYouTubeDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of growing a six-figure farm, this one’s for you. Jenny breaks down the three key departments every flower farm has: Operations, Fulfillment, and Marketing & Sales, and shares how hiring strategically in these areas changed everything. From first-time hires to understanding the difference between direct and indirect revenue-generating roles, Jenny’s biggest regret might just be the key to unlocking your farm’s next level.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

The dreaded July flower gap... it hits just as spring blooms fade and summer crops lag behind. In this episode of the Six Figure Flower Farming Podcast, Jenny shares how she keeps flowers (and cash flow) steady during one of the trickiest stretches of the season. From perennials like yarrow and baptisia to early successions of snapdragons and sunflowers, she breaks down the crops that reliably bridge the gap. You'll also hear how bouquet strategy shifts during this time, and why consistency matters more than perfection. This episode is full of practical tips to keep your production, sales, and sanity on track.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​