Second in Command: The Chief Behind the Chief with Cameron Herold

What happens when a company builds its growth strategy around reviving forgotten small towns instead of chasing the next big metro?In this episode our co-host, Lindsay Smith, sits down with Nick Murphy, COO of Optomi Professional Services, a 100% US based technology firm operating through two brands: Optomi, which delivers high-end IT staffing, and Provalis, which brings IT and business process consulting to centers of excellence in rural America.He built his career across investment banking, a decade at The Home Depot, and a senior finance role at Ibotta before joining Optomi in 2023 and being appointed COO in December 2025.Together they get into the exact criteria Provalis uses before betting on a town, how one Wall Street Journal feature turned into a wave of national press, and why Nick says his people are the closest thing his company has to inventory.Listen now.Sponsored by:Cadre AI - If you are ready to turn AI into real growth for your business rather than just more tools visit Cadre AI to discover how their team helps companies increase revenue, improve profitability, and implement AI that truly delivers results: https://www.cadreai.com/cooTimestamped Highlights0:00 — Staying Close to the Business0:44 — Nick Murphy Introduction6:25 — "Business Partners First, Finance Partners Second"10:41 — Wall Street Journal Feature12:10 — "A Company of Firsts"13:25 — Untapped Talent in Rural America15:56 — Revitalizing Main Street20:08 — Paying 100% of Benefits29:43 — Most Exciting Career Moment33:08 — "Executive Amnesia" and the CEO Relationship34:15 — Challenging the CEO40:05 — "If I'm the Bottleneck, We've Got a Busted Process"41:50 — AI as a Growth Vector46:16 — Childhood Dream: School Bus DriverAbout the GuestNick Murphy is COO of Optomi Professional Services, where he oversees both the Optomi staffing brand and the Provalis managed services brand. He built his career across investment banking with SunTrust Robinson Humphrey, nearly a decade at The Home Depot spanning finance, merchandising, e-commerce, and marketing, and a senior finance role at Ibotta. He joined Optomi in 2023, built out FP&A, marketing, PR, and enterprise strategy, and was appointed COO in December 2025.Mentioned ResourcesSunTrust Robinson Humphrey The Home Depot IbottaWall Street JournalFox BusinessNews NationNewsweek cooalliance.com/freebookAbout the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug, Stop Branding, Start Experiencing, and helps leadership teams use experience as a competitive growth lever.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance – The World's Leading Community for Seconds in CommandGet Cameron's book: Second in Command, Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

What does it take to sit at the right hand of three different CEOs, back to back, and make each partnership work?In this Fan Favorite episode, Cameron Herold sits down with Laurie Aaron, former Chief of Staff at AT&T and now founder of Arron Coaching, LLC, to revisit one of the show's most clarifying conversations on a role almost nobody truly understands.Laurie's path is rare: 30 years inside AT&T and three successive CEOs gave her a front-row seat to how the chief of staff role must reinvent itself with every leader. She breaks down what separates a chief of staff from a COO and an executive assistant, and why the best ones prevent problems the CEO never even sees.Whether you're wondering if you need a chief of staff, or wondering if you already are one, this conversation demystifies the role end to end. Listen now.Sponsored by:AMP - a practical, proven methodology that helps teams move from trying to do more with AI to achieving more because of it, replacing fragmented experimentation with real AI Operations capability. Through personalized training, strategy, and hands-on support, teams get a clear path to build momentum and embed AI into daily work. Learn more here.Timestamped Highlights00:00 Why the Chief of Staff Role Is So Misunderstood02:10 The Origins: From the Military to the Corporate World04:30 What Every Effective Chief of Staff Has in Common07:15 Chief of Staff vs. COO: Where the Roles Diverge10:05 My Right Hand and My Left Hand: Chief of Staff vs. Executive Assistant13:40 How Title Inflation Diluted the Role16:20 What Chiefs of Staff Are Actually Paid19:00 Writing Who Has Your Back?21:30 Can Any C-Suite Leader Have a Chief of Staff?24:15 Where the Best Chiefs of Staff Really Come From27:00 Why You Should Look Internally First30:10 Building the Interview Squad33:45 How Trust Gets Built Between a CEO and Their Chief36:20 The Handshake Meeting: Setting the Vows39:50 Knowing When and How to Challenge a CEO43:00 Coaching CEOs and Chiefs of Staff as a Team45:30 Speak Yourself Into the Room: Laurie's Advice to Her Younger SelfAbout the GuestLaurie Aaron built her expertise on the chief of staff role over 30 years at AT&T, where she served as chief of staff to three different CEOs in succession. She is now the founder and CEO of Arron Coaching, LLC, a trusted advisor and executive coach to C-Suite leaders and chiefs of staff, and the author of Who Has Your Back?: A Leader's Guide to Getting the Support You Need by the Chief of Staff You Deserve.Mentioned ResourcesWho Has Your Back?Hit The Ground RunningAT&TThe Misunderstood Role of the COOcooalliance.com/freebookImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance – The World's Leading Community for Seconds in CommandGet Cameron's book: Second in Command, Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

Most operators never learn to fight autopilot, the quiet enemy of excellence.In this episode, Lindsay Smith sits down with Mike Fedorov, COO of Applied AI Labs. With 26 years in operations and supply chain, as a former Accenture Director and Mars operations leader, Mike built his reputation staying on-site, in the detail, close to where the work breaks.He shares his philosophy that a COO's first job is to keep the lights on, and the second is to keep them on better, explaining why flat structures are replacing layers of management, how AI works best as a coordination layer, and the defining power of mentorship in his career.Sponsored by:STS Capital Partners - Your expert guides on the journey to an Extraordinary Exit™. To learn more about STS Capital Partners and how they achieve maximum value by Selling to Strategics™, complete the inquiry form here: https://stscapital.com/coo-alliance/Timestemped Highlights00:00 The Future of Flat Organizational Structures01:44 What Applied AI Labs Does02:38 The COO's Real Job: Keep the Lights On, and Better05:11 A COO Who Watches Two Operations at Once08:08 Scaling After Excelling: The Contractor Approach09:18 Why Flat Structures Are Replacing Layers of Management11:01 What Big Companies Get Right About Operations12:45 Nimbleness vs. Routine: Autopilot as the Enemy of Excellence16:06 How AI Actually Helps Operations: The Coordination Layer18:44 AI as a Copilot, Not a Replacement20:06 AI in Recruiting: What Works and What Fails27:34 Defining Moments: The Power of Mentorship30:52 How to Find and Structure Mentorship38:55 What's Next for Applied AI Labs43:55 Personal Growth: Knowing What You Don't KnowAbout the guestMike has 26 years of experience in operations and supply chain, as a former Accenture Director and, before that, leading operations planning and execution for Mars. He has run and turned around operations for some of the most complex and demanding companies in the world, and has saved major clients that were ready to walk. He leads engagements the way he has always worked: on-site, in the detail, close to the people who know where the work breaks. Operators trust Mike because he has done their job.Mentioned ResourcesMarsAccentureAbout the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug, Stop Branding, Start Experiencing, and helps leadership teams use experience as a competitive growth lever.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance – The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command, Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

How do you walk into a company of nearly 800 people as its first-ever president and win over the ones who wanted your job?We are bringing this one back because it keeps landing with second-in-command leaders. Cameron sits down with Sameer Kazi, the first president in ActiveCampaign's history, who joined a fast-growing company of nearly 800 people and had to earn trust from day one.Sameer traces his path from employee 200 at ExactTarget through the Salesforce acquisition, KKR, Bessemer, and running Cheetah Digital, then unpacks how he split responsibilities with the CEO, why he brings non-finance leaders close to the numbers, and how he decides with incomplete information.If you are stepping into a senior seat or scaling a business without losing its edge, this one is worth the revisit. Listen now.Sponsored by:This episode is brought to you by our Silver Sponsor, Next Level Growth.They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.Complete the assessment here to get started - nextlevelgrowth.com/cooassessmentTimestamped Highlights02:35 Employee 200 at a "tiny little company" called ExactTarget03:15 Filing an S-1 in 2008, right as the markets fell apart03:50 Why the growth never actually slowed down05:37 The years between Salesforce and ActiveCampaign08:50 Walking into KKR and asking, "Barbarians at the Gate?"10:38 The boardroom lesson from a business with declining growth12:38 What an MBA is actually good for13:38 Reading Salesforce's income statement before SaaS was cool14:48 The 54% lever that only works while growth holds15:52 Quitting his job to raise money with twins on the way16:32 Why ActiveCampaign came looking for him19:23 Why the role was never about empire building21:46 Winning over the people who wanted his seat25:11 How you know when you know enough to decide26:24 What ActiveCampaign really does34:47 Why every non-finance leader should learn the numbers37:25 The advice he would give his 21-year-old selfAbout the GuestSameer Kazi was serving as President of ActiveCampaign at the time of this recording, the first person to hold that title in the company's history, reporting to founder and CEO Jason VandeBoom. A veteran SaaS operator, he was an early executive at ExactTarget (employee 200) through its acquisition by Salesforce and ran EMEA operations from London. He later served as interim CEO of Simply Measured and CEO of Cheetah Digital, and worked alongside investors including KKR and Bessemer. He holds an MBA and describes himself as a sleeves-rolled-up, sweat-the-details operator. Sameer is now the Chief Executive Officer at Pantheon Platform.🔗 LinkedInMentioned ResourcesActiveCampaignSalesforce, formerly ExactTargetSimply Measured - acquired by Sprout SocialCheetah Digital - now MarigoldKKRBessemer Venture PartnersExperianSilversmith Capital PartnersTrueCiscoZapier1-800-GOT-JUNKImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World's Leading Community for Seconds in CommandGet Cameron's book: Second in Command: Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it is your first listen or a revisit, there is timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored by:This episode is brought to you by our Silver Sponsor, Next Level Growth.They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

What does it really take to turn a single-family ranch into a thriving, multi-stream meat company that families and top chefs trust?In this episode, Lindsay Smith sits down with Conner Hackett, General Manager of Stemple Creek Ranch, to unpack how a small California ranch grew into a multichannel meat company without ever cutting corners.Conner shares why culture and purpose matter more than technical skill, how one ranch became farmers markets, direct-to-consumer, events, and ranch stays, and what it actually takes to build a resilient local food system that keeps the dollars pointed back at the people on the ground.If you lead operations and want a real playbook for scaling with legacy and integrity intact, this conversation delivers. Listen now.Sponsored by:Genius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.Learn more: https://www.geniusnetwork.com/Timestamped Highlights00:17 - How a fifth-generation rancher ended up leading a meat company01:14 - Why he walked away from a finance internship at Merrill Lynch03:14 - What it is really like to join a company whose culture is already built04:28 - The complex work of turning whole animals into a real business07:11 - The hidden hurdle most small producers underestimate09:49 - Why the meat company only works if it serves the rancher first10:52 - How Stemple Creek builds fierce loyalty one customer at a time15:27 - What actually happens behind the booth at a world-class farmers market24:04 - The most defining moment: getting the whole team under one roof26:16 - Wearing every hat as GM, and the surprise he did not expect30:01 - Why the why matters more than the technical skill set31:52 - The weight of legacy, and the moment it flipped for him37:50 - The direct-to-consumer bet that could define the next chapterAbout the GuestConner Hackett is the General Manager of Stemple Creek Ranch, a fourth-generation family ranch near Tomales, California that raises grass-fed beef and lamb and has grown into a multichannel meat company. A fifth-generation rancher himself, Conner came up in agriculture, worked in the Bay Area meat and restaurant world, and founded his own consulting business before joining Stemple Creek, where he now leads finance, marketing, and operations for the meat enterprise.🔗 LinkedIn | WebsiteMentioned ResourcesIntegrate ConsultingMerrill LynchLeopold Conservation AwardAbout the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug, Stop Branding, Start Experiencing, and helps leadership teams use experience as a competitive growth lever.🔗 Connect with Lindsay on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World's Leading Community for Seconds in CommandGet Cameron's book: Second in Command, Unleash the Power of Your COO BookClaim your FREE copy: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored by:Genius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.Learn more: https://www.geniusnetwork.com/