Claim OwnershipWTF - WITH THE FOX
Subscribed: 5Played: 235
Subscribe
© WHITEFOX Real Estate
Description
Join the conversation with Marty Fox, the charismatic CEO of WHITEFOX Real Estate, in 'WITH THE FOX' (WTF) alongside co-host and WHITEFOX Content & Media Manager Shura Taft, each episode, Marty brings together an eclectic mix of guests from industry titans to creative mavericks, sharing insights that span the spectrum of business, culture, and beyond. Engage with the stories that shape our world, the innovations that disrupt it, and the people who inspire it. Tune in to 'WITH THE FOX' and be part of a journey as Marty ignites curiosity and celebrates the multifaceted nature of our lives.
40 Episodes
Reverse
In this episode, Marty sits down with Rebecca Judd - presenter, brand builder, and co-host of Vain-ish, the beauty podcast that’s anything but surface-level. From red carpets to real estate, raising four kids to raising the bar, Bec unpacks the rhythm of a life built on saying yes to what excites her. They talk creative control, learning on the fly, and why being busy only works when it’s on your terms. She opens up about life behind the scenes - working into the night, juggling expectations, and the confidence that comes with backing yourself, plus how a school-gate conversation became a platform for something bigger. This one’s about energy, execution, and trusting the version of success that feels most like you.
In this episode, Marty and Shura sit down with Clint Stanaway - host of Weekend Today, Nova 100 breakfast co-host, and the man with a mic at some of sport’s biggest moments.From late-night bulletins to post-match chaos, Clint unpacks what it takes to stay calm on live TV, why interviewing players after a win is one of the toughest gigs, and how a last-minute kick with Cristiano Ronaldo became a career highlight. They talk newsroom culture, media pivots, and the pressure of being the first voice after a grand final, gold medal, or breaking news.He shares the moments that still give him chills, the unpredictability of live crosses, and why tennis players can be the trickiest interviews of all, plus how years in sport shaped his transition to mainstream media and morning radio.This one’s about pressure, pace, and keeping perspective, from centre court to the newsroom floor.
In this episode, Marty and Shura sits down with Sarah Davidson - lawyer-turned-founder, author, and the voice behind Seize the Yay, to trace the journey from piano competitions and perfectionism to purpose led business and personal growth.Raised in a cross cultural household with high expectations and even higher standards, Sarah shares how her early years shaped a deep work ethic, a fear of failure, and a constant push for achievement. But it wasn’t until a health crisis forced her to slow down that she began to question what success really looked like.From launching Matcha Maiden with no business background to navigating burnout, identity shifts, and creative evolution, Sarah unpacks the tension between ambition and alignment - and why learning to let go was her biggest breakthrough.This one’s about upbringing, unlearning, and building a life that actually feels good to live.
In this episode, Marty and Shura sit down with Grant Smillie - DJ, ARIA Award winner, restaurateur, and the creative force behind some of the most iconic venues in Melbourne and LA. From club nights that defined a generation to rooftops that changed West Hollywood licensing laws, Grant unpacks the early days of flyer hustle, the strategy behind the scenes, and the moment 'Flaunt It' became Australia’s highest selling single. They talk music as moodboard, why lighting trumps influencer culture, and how he brought the rooftop scene to LA before it was even a thing. He shares the wild launch of EP & LP, the vision behind Ponyfish Island, and the five month sprint to build Marmont at Crown - plus what it takes to create energy people remember, and the difference between good ideas and the ones that actually stick. This one’s about adaptability, execution, and building with instinct - from soundtracks to spaces to full scale hospitality brands. One idea at a time and a career that never missed the beat.
In this episode, Marty flies to New York City to sit down with Ryan Serhant - CEO, author, educator, and star of Million Dollar Listing and Owning Manhattan.They dive into the early grind - from Craigslist ads and hand modelling to $400M in personal sales - and the childhood that shaped Ryan’s unmatched presence. He opens up about rejection, reinvention, and the pressure of leading with his name on the door.They talk building brand with intention, expanding with conviction, and the weight of scaling something you can’t walk away from. From the lessons of Broadway to the business of brokerage, Ryan unpacks why emotional intelligence outlasts ego - and why leadership starts with being the broker’s broker.From Manhattan to Melbourne, this one’s about work ethic, brand clarity, and the power of turning pressure into profile.One New York trip. One global conversation.
In this episode, Marty and Shura sit down with Shaun Wilson - Founder of Bondi Sands to talk about building a beauty brand that went from local shelves to global scale.They go deep on the salon-standard formula that set them apart, the TikTok trend that reignited an old product, and the learning curve that came with scaling - including the time their tan came out green. From humble beginnings in a Melbourne pharmacy to a reported $450M sale in 2023, Shaun breaks down the moments that mattered most - and the mindset it took to keep showing up through every setback.This one’s about product, patience, and the power of knowing your market better than anyone else.
In this episode, Marty and Shura sit down with Mitch Jones - Creative Director and Founder of Made For, the design practice behind every WHITEFOX office. Known for crafting high-functioning, considered workspaces, Made For creates environments that fuel performance and reflect the businesses they’re built for. They go behind Mitch’s early days in car sales - custom plates, helium balloons, and sealing deals before the paperwork and unpack the energy he felt being around business owners. That energy became the blueprint. From fast turnarounds to full-scale spatial transformations, Mitch shares the mindset that built his brand and the momentum that still drives it.An episode about creative instinct, functional design - and building something that keeps you in the room with the people who inspire you.
In this episode, Marty and Shura sit down with Jess Hatzis - co-founder of Frank Body and Willow & Blake.They go behind the $5K startup story that turned coffee scrubs into a cult skincare brand, the tone of voice that rewrote the rules, and the moment Ariana Grande name-dropped Frank Body in Elle Japan, sending the site into meltdown. Jess unpacks how a cheeky, irreverent voice stood out in a market that had gone stale - and why nailing that personality was the reason they scaled.They also dive into the early days of WHITEFOX - and how Willow & Blake helped shape its bold, polished and matter of fact tone of voice, creating the foundation the brand still builds on today.From creative conviction to viral moments, from tone-led strategy to long-term impact - this is the story of a brand that didn’t follow trends, it set them
In this episode, Marty sits down with Jack Henderson - founder of Henderson Advocacy, a national buyer’s agency that’s rewritten the playbook on scale, content, and conviction.What started as a one man operation in 2021 is now a business buying over 40 homes a month with 120 staff behind it - but the path wasn’t linear. Jack opens up about the media storm that hit just three years in, the 30% drop in revenue that followed, and the personal toll as his partner faced a cancer diagnosis at the same time.They dive into the decision to restructure, how brand clarity became his moat, and why he never pulled back on ad spend - even in the hardest year of his life. From paid acquisition to personal resilience, ultramarathons to owning the narrative, this one’s about showing up, rebuilding stronger, and doing business on your terms.One story. One strategy. And a brand that didn’t flinch - even when everything else did.
THE DEAL: In this episode, Marty and Shura sit down with the powerhouse behind brands like Vegemite, Red Bull, Nutrient Water, and Cocobella. With a background in communications and crisis management, Jules opens up about the day the iSnack 2.0 announcement went live - and how, within hours, her phone lit up with 50 missed calls. What started as a historic moment for Vegemite quickly became a full-blown PR firestorm - and she was at the centre of it.They unpack the mechanics behind shaping global brands in the early 2000s, why positioning matters more than promotion, and how she helped elevate Cocobella into a cultural staple - including the unsponsored moment Drake posted their chocolate coconut water to his story, sending waves without a dollar spent. Now, she’s co-founder and director of Vacation Vibes - a sexual wellness brand redefining the conversation around intimacy and taking its place in pharmacy aisles, boutiques, and the broader beauty space.This is the story of someone who’s been behind the scenes of Australia’s biggest household names - and is still rewriting the rules of what brand success really looks like.
In this episode, Marty and Shura sit down with Erin Deering - who went from building Triangl into a global phenomenon, to an attempted retirement in her 30s. She opens up about what really happens after the exit: the loss of identity, the aimless days, and the drive to feel useful again - and how that journey led to DEERING.They dive into the politics play she never saw coming, the rituals that keep her grounded, and why work is still the thing that lights her up - not just as a founder, but as a mother of four. Vulnerable, sharp, and unapologetically honest.
In this episode, Marty and Shura sit down with Nick Russian - a name that shaped Melbourne’s social scene and redefined what it means to be in the business of people. They cover the hustle behind the doors of Eve, the brand-building behind Bar Bambi, and how staying relevant means more than staying visible. This one’s about family, friendship, and playing the long game, even when the crowd’s looking for the next thing. One reputation. One reset. And the power of backing yourself when no one’s watching. Note: This podcast was recorded last year and there are slight sound inconsistencies due to technical issues. We’ve cleaned as much as possible, so the stories live on.
In this episode, Marty and Jesse sit down to unpack what it really looks like to turn things around. From self doubt to standout results, Jesse shares how 2025 became the year everything shifted and why that change had to start within. After a breakthrough year, Jesse opens up on the internal battles that almost held him back and the mindset shift that pushed him forward. It’s honest, raw, and a reminder that no result happens without real reflection. One shift. One choice. And one of the most remarkable turnarounds Marty has seen in nearly two decades of running a business
Marty and Shura sit down with Tom Steinfort, one of Australia's most respected journalists and current Channel 9 nightly news anchor. From his early days in Melbourne to reporting from North Korea, courtrooms with Oscar Pistorius, and interviewing President Zelensky, Tom shares unforgettable moments from his incredible career. We delve into his journey to becoming Channel 9's trusted news anchor, the challenges of live TV, and how he balances delivering heavy news with his natural, relatable style. It’s a very candid chat about journalism, resilience, and the stories that have shaped his remarkable life
In this episode, Marty and Shura go behind the scenes of a milestone moment, one that started with a soft no and ended with Marty’s biggest yes yet. From late night calls and early flights, to the launch of WHITEFOX Projects and a national expansion roadmap. This one’s about instinct, grit, and relentless belief. They dive into the power of partnerships, the art of saying “not yet,” and how the team behind the brand is as important as the brand itself. One sold out development. One strategy. And a vision built brick by brick - with no shortcuts.
In this episode, Marty and Shura sit down with Bruce Keebaugh - Founder and Director of The Big Group to unpack 35 years of business, family, and the beauty of building something with your person. From growing one of Australia’s most iconic hospitality brands to navigating reality TV and raising resilient kids, Bruce shares the secret to a lasting partnership and why the relationship always comes first. One marriage. One business. One chicken sandwich recipe that still steals the show. A conversation on love, legacy, and what it really takes to stay in it for the long game.
In this episode, Marty sits down with Aidan Anderson, Founder of The Local Project to reveal the brand’s fourth pillar “On the Market”, a new vertical of The Local Project and a curated destination exclusively for architecturally designed and prestige homes. After nearly a decade of interest from real estate agents, developers and buyers alike, Aidan knew it was time. Because as he puts it, when there’s opportunity - you jump on it. Two creative founders. One forward-thinking conversation and the future of luxury property content as we know it.
Dylan Francis joins Marty Fox to talk all things real estate, reputation, and what it takes to be a true leader. From early mornings and relentless work ethic to building one of Melbourne’s most respected teams, Dylan’s story is about consistency, character, and staying true to your roots.
One of the AFL’s toughest players joins Marty and Shura to talk through how he took himself from a quiet kid from Warrnambool to over 300 games of league football. Currently an AFL commentator and media personality, he’s also taken his talents to the Entry Group where he helps guide the company as they educate the next wave of real estate stars and help agents work with conveyancers. Listen as he shares his insights into mindset, dedication and focus-led performance.
Join Marty Fox as he sits down with real estate agent Jesse Raeburn, a down-to-earth family man who's carved his own path. From his early days as a tradie to finding his true calling in real estate, Jesse shares his remarkable journey. Hear about his time on The Block, the challenges he's overcome, and his ventures beyond the day job. Jesse's infectious energy and authenticity shine through, making this an engaging and inspiring listen.
Comments
Download from Google Play
Download from App Store
United States