WTF - #033 - Shaun Wilson - Founder of Bondi Sands
Update: 2025-07-08
Description
In this episode, Marty and Shura sit down with Shaun Wilson - Founder of Bondi Sands to talk about building a beauty brand that went from local shelves to global scale.They go deep on the salon-standard formula that set them apart, the TikTok trend that reignited an old product, and the learning curve that came with scaling - including the time their tan came out green. From humble beginnings in a Melbourne pharmacy to a reported $450M sale in 2023, Shaun breaks down the moments that mattered most - and the mindset it took to keep showing up through every setback.This one’s about product, patience, and the power of knowing your market better than anyone else.
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