The Real Women Real Business Podcast

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kirsten Graham, CEO of Six Figure Business Coaching, to dismantle the "solo CEO" myth that holds so many women back. Kirsten shares how true growth only happens when you stop trying to do it all and start spending your time where it counts most.From outsourced bookkeeping that helps you understand your profit margins to done-with-you lead funnels that actually convert, Kirsten reveals how strategic delegation can multiply your income and give you your time back. But this isn’t just about saving time; it’s about building a business that actually works for you. With humor, real-life examples, and practical insights, Kirsten walks listeners through how to know when to delegate, how to find the right support, and what to look for in a VA or team member, plus why SOPs are the unsung heroes of scale.Whether you’re overwhelmed by tasks or hesitant to let go of control, this episode will leave you inspired to lead with confidence and clarity. Tune in for an honest conversation that might change how you run your business.Timestamps:(00:02) - (04:15) - Meet Kirsten Graham and explore how delegating transformed her multiple businesses(07:45) - (11:58) - Why doing your own bookkeeping is costing you time, money, and energy(15:20) - (20:10) - The power of lead magnets, landing pages, and affordable tech support(27:45) - (32:55) - Overcoming the mindset of “I can do it better myself” and letting go of perfection(40:03) - (44:44) - How to find the right VA, avoid common hiring mistakes, and build strong support systems Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastKirsten Graham:Learn More About Kirsten: https://sixfigurebusinesscoaching.com/Double Your Income with a Marketing VA: https://outsourcingforbosses.com/Follow Kirsten on Facebook: https://www.facebook.com/SixFigureBusinessCoachingFollow Kirsten on Instagram: https://www.instagram.com/sfbizcoaching/Follow Kirsten on YouTube: https://www.youtube.com/@sixfigurebusinesscoachingFollow Kirsten on LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/About Kirsten Graham:Kirsten understands that time is the most valuable asset for business owners. That’s why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income.

What if your team stopped waiting to be told what to do - and started leading with you?In this power-packed episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by Hall of Fame speaker and business growth expert Meridith Elliot Powell to explore what it truly takes to lead in a world defined by rapid change. If you’re tired of shouldering the full weight of your business while your team merely ticks off tasks, this episode offers a blueprint for genuine change.Meridith breaks down how to stop being the bottleneck in your business and start building a team that takes initiative, thinks critically, and drives results without constant hand-holding. She shares her simple but powerful Ask for Change system that shifts your team out of task mode and into solution mode - without sacrificing quality or control. If you’re ready to lead a team that moves the business forward with you (instead of waiting on you), this conversation will change how you lead forever.Timestamps:(00:02) - (04:15) - Meet Meridith Elliot Powell and her journey from reactive leadership to entrepreneurial teams(04:16) - (12:30) - Why leaders must embrace uncertainty as an opportunity instead of resisting change(12:31) - (22:10) - Moving from hero leadership to transformational leadership and empowering teams(22:11) - (34:45) - The Ask for Change system and practical tools to rewire team thinking(34:46) - (47:20) - Building consistency, spotting progress, and the one big takeaway for entrepreneurs.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn:https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastMeridith Elliot Powell:Learn More About Meridith Elliot Powell: https://www.meridithelliottpowell.com/meeting-planners/Follow Meridith on Facebook: https://www.facebook.com/MeridithElliotPowell/Follow Meridith on YouTube: https://www.youtube.com/user/meridithepowellFollow Meridith on LinkedIn: http://linkedin.com/in/meridithelliottpowellFollow Meridith on Instagram: https://www.instagram.com/powellmeridithelliott/About Meridith Elliot Powell:Meridith Elliott Powell is a Hall of Fame Speaker, award-winning author, and business growth strategist known for transforming uncertainty into a competitive advantage. Her high-energy, engaging programs are packed with actionable insights, empowering audiences to take bold steps toward success. With deep expertise in sales, leadership, and navigating change, Meridith equips leaders and sales professionals to embrace disruption, build resilience, and achieve exponential growth.

In this powerful episode of The Real Women, Real Business Podcast, Shauna Lynn explores why many entrepreneurs only take action after facing painful setbacks and how to shift into a more proactive approach to leadership. Through relatable stories (including a jaw-dropping cockroach incident in a staged home) and hard-won lessons, Shauna Lynn reveals the hidden costs of procrastination, underpricing, weak boundaries, and neglected systems.Listeners will gain clarity on how to set contracts and policies that act as true boundary-setting tools, why pricing for sustainability (not survival) transforms your energy and income, and how small, consistent actions today can protect your future self from burnout and regret. With her trademark mix of honesty and encouragement, Shauna Lynn challenges entrepreneurs to stop learning everything the hard way and instead build habits, systems, and support networks that make business not just profitable but genuinely enjoyable.Tune in to hear how you can stop waiting for the “cockroaches” in your business before making the changes you already know you need. Share this episode with a fellow entrepreneur who could use a reminder that prevention is always easier than repair.Timestamps:(00:00 - 02:30) - Why We Only Change After a Crisis(02:31 - 09:10) - Contracts, Cockroaches, and Costly Lessons(09:11 - 17:45) - Boundaries, Pricing, and Avoiding Burnout(17:46 - 25:50) - Systems, Delegation, and Building Smarter Habits(25:51 - 32:00) - Choosing Prevention Over Pain in BusinessResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp #71, "Manifest Big, Move Boldly, and Rewire Your Mind for Abundance with Victoria Gallagher": https://www.aboutshaunalynn.com/rwrb-podcast-episodes/manifest-bigPractical Law Of Attraction: https://amzn.to/4nl8Bw1

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Dr. Anne Dranitsaris, a psychotherapist, leadership coach, and author of the upcoming book Not Broken, Just Delayed. Together, they challenge long-held ideas about codependency, reframing it not as a disorder but as a developmental delay that keeps entrepreneurs, especially women, stuck in survival mode instead of thriving. Anne shares how self-protective patterns like people-pleasing, undercharging, and avoiding conflict often show up in entrepreneurship. She explains why so many women settle for “just enough” and how this mindset limits both growth and fulfillment. Through her unique lens, listeners are invited to rethink boundaries, entitlement, and negotiation - not as selfish acts, but as essential steps toward stepping fully into their authentic power. This conversation is equal parts inspiring and practical, offering listeners fresh ways to shift their thinking and begin rewiring long-standing habits. Tune in for eye-opening insights, journal-worthy prompts, and a transformative reframe that could change the way you lead your business and your life. If this episode resonates, don’t keep it to yourself - share it with someone who needs to hear it today.Timestamps:(00:02) - (04:15) - Meet Anne Dranitsaris and her codependency reframe(04:16) - (15:40) - People pleasing and undercharging in business(15:41) - (27:05) - The trap of the “just enough” mindset(27:06) - (41:22) - Boundaries, entitlement, and negotiation(41:23) - (55:10) - Shifting from fear to potentialResources:Set up a free Coaching Assessment Call with Shauna Lynn: AboutShaunaLynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastAnne DranitsarisLearn more about Anne: https://annedranitsaris.com/Read Not Broken, Just Delayed (available Oct 15, 2025): https://amzn.to/45VUcyx  (affiliate link)Follow Anne on Facebook: https://www.facebook.com/people/Anne-Dranitsaris-PhD-Author/61563895542900/Instagram: https://www.instagram.com/anne_dranitsaris_author/Youtube: https://www.youtube.com/@DranitsarisHilliardLinkedIn: https://www.linkedin.com/in/annedranitsaris/Read More Books By Anne: https://www.amazon.ca/stores/Anne-Dranitsaris/author/B00DW3WHKS?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=trueAbout Anne Dranitsaris:Anne Dranitsaris, Ph.D. – Author, Psychotherapist, and Developmental Expert.Anne Dranitsaris, Ph.D., is a psychotherapist, leadership coach, and author who has spent over four decades helping people break free from the self-protective patterns that keep them stuck. Drawing from neuroscience, Jungian psychology, and attachment theory, she guides individuals and organizations to move beyond codependency, Imposter Syndrome, and people-pleasing to live from their Authentic Self.Her new book, Not Broken, Just Delayed, reframes codependency as a developmental delay rather than a disorder—showing readers how the survival strategies that once kept them safe now hold them back. With compassion and clarity, Anne offers a roadmap for healing that empowers people to stop abandoning themselves, reclaim their emotional needs, and step into the lives they were meant to lead.

In this inspiring episode of the Real Women, Real Business Podcast, Shauna Lynn sits down with Gabrielle Tongol, also known as Gabs, whose accidental journey from fitness coach to CEO of Assist-Her Agency is anything but typical. What began as a side hustle in college turned into a multi-six-figure agency helping overwhelmed entrepreneurs reclaim their time, mental energy, and vision for growth. Gabrielle shares candid lessons from her early days juggling roles, the moment she realized she had to step into her identity as a CEO fully, and how building a team was the key to sustainable impact.Listeners will gain powerful insights into redefining leadership, navigating mindset blocks around delegation, and structuring businesses that work for life, not the other way around. Gabrielle’s approach to scalable support, team culture, and honest self-reflection offers a refreshing take on what it really takes to grow without burning out.If you're building something meaningful and feeling stretched too thin, this episode is your invitation to build better. Share it with a fellow accidental CEO. Timestamps:(00:02) - (02:30) - Meet Gabrielle Tongol: From fitness coach to agency CEO(07:15) - (09:00) - The moment she embraced being a CEO(18:42) - (21:10) - Building a team and letting go of control(31:45) - (34:00) - What entrepreneurs really want: freedom and sustainability(47:20) - (49:00) - The one mindset shift that changes everything Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcast Gabrielle Tongol:Learn more about Gabrielle: https://assistheragency.com/Follow Gabrielle on Instagram: https://www.instagram.com/agencybygabs/?hl=enFollow Assist Her Agency on Instagram: https://www.instagram.com/assistheragency/?hl=enFollow Gabrielle on TikTok: https://www.tiktok.com/@assistheragencyThe 5 W's of Delegation: https://assistheragency.com/freebiedelegation-gabsCheck out the SOP Guide: https://assistheragency.com/freebiesops-gabsFor the ClickUp lovers, we're hosting a FREE live event in September on the 10 ClickUp Mistakes You're Making & How To Fix Them: https://gabrielle-tongol.mykajabi.com/10mistakes_gabs About Gabrielle Tongol:Gabrielle Tongol, known online as Gabs, has been a self-employed entrepreneur since 2014 - evolving from fitness coach to influencer, and now CEO and founder of Assist-Her Agency. She leads a powerhouse team that supports overwhelmed entrepreneurs in reclaiming their time and mental real estate, all while blending personal branding with sustainable, values-driven business growth. With over a decade of experience, Gabs now mentors aspiring agency owners and leads her team with heart, proving that building a thriving business doesn’t have to come at the cost of your well-being.

If your to-do list seems to grow faster than you can cross things off, and every task feels equally urgent, you’re not alone. In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon speaks directly to entrepreneurs buried under endless to-do lists and constant urgent demands. She shares her simple yet powerful decision-making filter designed to cut through the noise, reduce overwhelm, and refocus your time on what truly fuels your business and your life.Shauna Lynn unpacks why so many business owners fall into the “accidental CEO” trap, working harder but seeing little progress, and how decision fatigue and reactive habits are keeping you stuck. She reveals the two critical questions that can immediately clarify where your time is best spent, plus she shares her PowerPlay filter that helps you confidently choose what to keep, delegate, or eliminate.If you’re ready to stop spinning your wheels, protect your energy, and focus on work that drives revenue and joy, this episode will give you the clarity and tools to start today. Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastLearn more about The Real Women Real Business Mastery Program: https://www.aboutshaunalynn.com/rwrbRead 'Who Not How' by Dan Sullivan and Dr. Benjamin Hardy:

What if you stopped waiting until you felt “ready”... and just built the business anyway? Shauna Lynn welcomes Amanda Kaufman, founder of The Coaches Plaza and host of The Amanda Kaufman Show. With over $2 million in revenue and a mission to help coaches scale without social media burnout, Amanda shares what really happens behind the glossy success stories.From starting her business with just eight names to quitting her corporate job in four months, Amanda reveals how necessity, direct outreach, and imperfect action fueled her growth. She challenges common myths around profitability, marketing, and visibility, offering a bold yet practical approach to building a sustainable coaching business.Her philosophy? Wealth loves time, but success loves speed.Listeners will gain insight into the mindset shifts, sales clarity, and workflow systems that separate dabblers from leaders. Amanda also shares her unique take on vanity metrics, profitability, and how to grow a brand that aligns with your values.This episode is packed with truth bombs, tangible advice, and permission to do it your way, just faster. Timestamps:(00:01) - (00:02) - Meet Amanda Kaufman(04:15) - (04:16) - Building a business from just 8 names(12:40) - (12:41) - Sales vs. marketing: the real difference(28:05) - (28:06) - What it really means to scale sustainably(41:55) - (41:56) - Final advice: do what matters to you Resources:Set up a free Coaching Assessment call with Shauna Lynn: AboutShaunaLynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast Amanda Kaufman:Learn more about Amanda Kaufman: https://thecoachesplaza.com/home?_atid=LpNr6o6Al5JLM97Og8gcr04f9CxQPMGet your Coaching Message Assessment Scorecard: score.thecoachesplaza.comFollow Amanda on Facebook: https://www.facebook.com/ChatwithAmandaKaufman/Follow Amanda on Instagram: https://www.instagram.com/theamandakaufmanWatch Amanda on Youtube: https://www.youtube.com/@theamandakaufmanshowFollow Amanda on TikTok: https://www.tiktok.com/@thecoachesplazaFollow Amanda on LinkedIn: https://www.linkedin.com/in/amandackaufman/About Amanda Kaufman:Amanda is the founder of The Coach's Plaza and has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world.With over 18 years of business consulting experience, Amanda Kaufman shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.

In this new episode, Shauna Lynn sits down with Stacey Brown Randall, author of 'Generating Business Referrals Without Asking', to reframe everything you think you know about building a referral-based business. After her first business failed, Stacey knew she had to approach client acquisition differently. What she created was more than a strategy; it was a complete reimagining of how relationships drive revenue.Stacey shares how she turned a personal need into a science-backed framework that has helped thousands of entrepreneurs generate consistent, high-quality referrals without resorting to awkward asks, manipulative tactics, or gimmicks. She breaks down the often-misunderstood psychology behind referrals, explains why they don’t belong under prospecting or marketing, and offers a powerful new lens: the “three-legged stool” of sales. Listeners will learn how to nurture referral sources through intentional, meaningful touchpoints and why a handwritten thank-you note might be the highest ROI move you make this year.Whether your business is new or scaling, this episode will challenge you to think deeper, show up better, and build something truly sustainable by putting people first.Timestamps:(00:02) - (01:30) - Introduction; Meet Stacey Brown Randall and her contrarian approach to referrals(04:10) - (08:15) - From business failure to breakthrough; How Stacey built a second, sustainable business(15:45) - (20:10) - The science of referrals; Why relationships matter more than tactics(31:00) - (36:45) - The truth about referral sources; How to identify and nurture them(49:10) - (52:00) - Where to start today; Stacey’s simple, high-impact first stepResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastLearn more about LuAnn Nigara: https://luannnigara.com/Stacey Brown Randall:Learn more about Stacey: https://staceybrownrandall.com/Follow Stacey on Facebook: https://www.facebook.com/StaceyBrownRandallFollow Stacey on Instagram: https://www.instagram.com/staceybrownrandall/Follow Stacey on YouTube: https://www.youtube.com/@referralswithoutaskingFind Stacey on LinkedIn: https://www.linkedin.com/in/staceybrandall/Generating Business Referrals Without Asking by Stacey Brown Randall: https://amzn.to/3IwDwWvAbout Stacey Brown Randall:Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, author of the forthcoming book The Referable Client Experience (October 2025), and host of the Roadmap to Referrals podcast.Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more.She received her Master’s in Organizational Communication and is married with three kids.

What if you stopped settling for “just enough” and started building a business and a life that’s bigger, bolder, and unapologetically yours? In this episode, Shauna Lynn opens up about the invisible barriers holding women back from scaling their businesses beyond boutique-level success. Drawing from personal experience and eye-opening statistics, Shauna Lynn explores why women often limit themselves to comfort zones, the hidden worthiness gap many don’t even realize they have, and how deeply ingrained money mindsets shape pricing decisions and growth potential. But this conversation isn’t just about naming the problem; it’s about action. Shauna Lynn shares real-world examples from top companies that prove working smarter, not harder, is possible. Plus, she introduces three mindset exercises designed to help you rewrite your relationship with wealth and start envisioning the leader you want to become. If you’re ready to shift from surviving to thriving, without sacrificing your values... this episode offers clarity, inspiration, and practical tools to help you get there.Timestamps:(05:15) – Why women-owned businesses stay small and the invisible barriers keeping them there(11:42) – The “enough” mindset and how it quietly limits your business growth and income(21:09) – Real-world examples of companies thriving with premium pricing and working less(34:30) – How to raise your prices and optimize without overwhelming yourself or your clients(47:56) – Three money mindset exercises to help women entrepreneurs start dreaming biggerResources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastTake The Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquizRead Two Second Lean by Paul Akers: https://amzn.to/3GJL4o8

What if growing your business wasn’t about chasing leads or perfecting your elevator pitch... but simply being more human? In this inspiring episode of The Real Women Real Business Podcast, Shauna Lynn sits down with business relationship strategist Melissa Snow, founder of Powerful Women Rising, to reimagine everything you thought you knew about networking. After scaling two businesses, Melissa discovered that the most effective path to growth isn’t through rigid funnels or aggressive tactics - it's through authentic, intentional relationships. Melissa shares her bold philosophy of “networking like a human, not a salesy weirdo,” breaking down how to connect in ways that feel natural, not transactional. She challenges common misconceptions about networking, offers thoughtful strategies for introverts and anxious entrepreneurs, and even introduces a unique planner to help you network with purpose. From grocery store conversations to finding your “fishing pole friend,” Melissa offers a refreshing take that will have you rethinking your next connection. If you’ve ever dreaded networking, this episode will leave you ready to show up, start small, and do it scared - because the best business connections come from being yourself. Don’t forget to share this one with a fellow entrepreneur who needs a new way forward. Time Tags:(00:01) - (00:02) - Introduction; Get to know Melissa(00:06) - (00:12) - What Networking Really Means(00:18) - (00:24) - How to Network Without Feeling Salesy(00:31) - (00:37) - Finding the Right Networking Format for You(00:42) - (00:49) - Intentional Networking and Measurable Impact Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastMelissa Snow:Learn more about Melissa: https://powerfulwomenrising.com/Get your Networking Planner here: https://powerfulwomenrising.com/planner/Follow Melissa on Facebook: https://www.facebook.com/powerfulwomenrisingcommunityFollow Melissa on Instagram: https://www.instagram.com/powerfulwomenrisingFollow Melissa on YouTube: https://www.youtube.com/@powerfulwomenrisingFollow Melissa on LinkedIn: https://www.linkedin.com/in/powerfulwomenrising/ About Melissa: Melissa Snow is a Business Relationship Strategist dedicated to empowering women to thrive in entrepreneurship. After establishing and growing two successful businesses, she founded the Powerful Women Rising Community, which provides women with the strategy, connections and resources they need for real business growth. Melissa is also a speaker and trainer on a mission to revolutionize networking, promoting authenticity and genuine connections over “salesy weirdo” tactics. She is the host of the popular Powerful Women Rising podcast and lives in Colorado with two dogs, a cat and any number of foster kittens. She loves iced coffee, Taylor Swift, and buying books she’ll never read.

Are your beliefs quietly sabotaging your business success? In this episode of the Real Women Real Business Podcast, Shauna Lynn welcomes hypnotherapist and bestselling author Victoria Gallagher, also known as the “Law of Attraction Hypnotist.” With over two decades of experience helping entrepreneurs shift their subconscious money blocks, Victoria brings a grounded, practical approach to manifestation and mindset work. This isn’t just about vision boards and affirmations; it’s about rewiring your beliefs at the deepest level so your actions finally align with your goals.Together, they explore how childhood conditioning around money still shapes your business decisions today, why clarity is the most overlooked but critical step in success, and how the brain’s “internal algorithm” (the reticular activating system) can be retrained to filter in opportunity instead of lack. Victoria shares simple, actionable strategies, like changing just one phrase, that can begin to shift everything.This episode is your permission slip to want more, earn more, and take aligned, unapologetic action. Tune in and then send it to the woman in your life who needs it just as much.Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastThe Gap and The Gain By Dan Sullivan (affiliate link):Victoria Gallagher:Learn more about Victoria Gallagher: https://victoriamgallagher.com/Practical Law Of Attraction by Victoria Gallagher (affiliate link): https://amzn.to/4nl8Bw1Follow Victoria on Facebook: https://www.facebook.com/victoria.gallagherFollow Victoria on Youtube: https://www.youtube.com/channel/UCNwOKQXsy4UyxNugpMbj9DwFollow Victoria on Instagram: https://www.instagram.com/victoriamgallagher/Follow Victoria on TikTok: https://www.tiktok.com/@victoriamgallagherGet the My Believe app: https://believehypnosis.app/About Victoria Gallagher:Victoria Gallagher is a worldwide leader in Hypnotherapy, a best-selling author, international speaker, life success coach, and renowned authority on the Law of Attraction. She has dedicated her life to empowering people all over the world to successfully live a life of liberty, aligned with their dreams, through her effective meditative recordings and online courses.As a tireless personal growth enthusiast herself, Victoria hosts the popular Law of Attraction show, The Power of Your Mind podcast, featuring industry experts. The Power of Your Mind is a self-help podcast helping listeners unleash the power of their mind.Victoria Gallagher shares over 20 years of wisdom and techniques in hypnotherapy, Law of Attraction, visualization, NLP, meditation, personal growth, positive affirmations, and other effective methods to help listeners tap into the incredible power that resides in their mind and become the best version of themselves.

Are you working harder than ever but still not seeing it reflected in your bank account? In this episode, Shauna Lynn pulls back the curtain on why so many women entrepreneurs are stuck in a cycle of undercharging, overworking, and feeling burnt out. With years of experience coaching business owners through pricing pitfalls, Shauna Lynn shares the real reason your revenue might be rising while your profits stay flat - and what to do about it.Through personal stories, hard-earned insights, and clear examples, she challenges the employee mindset that many carry into entrepreneurship and offers a fresh, empowering perspective on what it really means to charge your worth. Listeners will come away with practical strategies to shift from trading time for money to pricing based on value, how to respond when a client says “that’s a lot,” and why discounting could be doing more harm than good. Shauna Lynn’s message is clear: confident pricing is not just about numbers - it’s about stepping fully into your expertise.If you're tired of being overbooked and underpaid, this episode will change the way you run your business. Share it with a fellow entrepreneur who needs to hear the truth about pricing.Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcast

In this episode of the Real Women Real Business podcast, Shauna Lynn sits down with Linda Leary, founder and president of Fishe, a women's fishing apparel brand that’s transforming the industry. Linda shares her unexpected journey from navigating ice roads in Alaska to creating a nationally recognized brand that empowers women in the outdoors.From her early passion for fly fishing to the realization that women deserved better apparel for their outdoor adventures, Linda’s story highlights the power of following your passion and the importance of creating space for women in male-dominated industries. She discusses the challenges she faced, such as navigating the world of manufacturing and securing funding for women entrepreneurs, and how she overcame them with resilience, creativity, and a strong network of collaborators.Linda’s advice for aspiring female entrepreneurs is to focus on what you can do, break through the barriers, and embrace the opportunities that come with stepping out of your comfort zone. Tune in to hear how Linda has built a brand that not only provides functional, stylish apparel but also fosters a supportive community for women in the fishing world.Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastFishe:Shop Fishe Apparel - Receive 15% off your next order with the code RWRB150FF: https://fishewear.com/?srsltid=AfmBOopWfdZqL_DeYd1Uefve0HCI5f5VNn3LyODx4nAy4aCo_OuqMihRFollow Fishe on Facebook: https://www.facebook.com/fishewear/Follow Fishe on Instagram: https://www.instagram.com/fishewear/?hl=enFollow Fishe on LinkedIn: https://www.linkedin.com/company/fishe-llc/About Linda Leary:Linda Leary is the founder and visionary behind Fishe, a women’s fishing apparel brand born out of her passion for the outdoors and her drive to make the angling world more inclusive. Before launching Fishe, Linda built a successful career in trucking logistics, and you might even recognize her from the History Channel’s reality TV series, Ice Road Truckers. After selling her trucking business over a decade ago, she took a bold leap into a totally different world: fishing apparel.Despite it being a field still largely dominated by men, she saw a clear opportunity to create bold, functional, and comfortable gear designed by women, for women. After years of hustle and heart, Fishe has grown from a startup in Anchorage, Alaska, to a nationally recognized brand known for its colorful, nature-inspired prints and commitment to empowering women to get outside and feel good doing so. Linda’s entrepreneurial spirit, dedication to community, and advocacy for women in the outdoors continue to inspire a new generation of anglers. When she’s not running the business or testing new gear on the water, Linda can be found planning women’s events through her other company, Women’s Fly Fishing, mentoring other women business owners, fishing with her friends in exotic places, or playing with her cute little granddaughter.

In this high-energy episode, Shauna Lynn is joined by Kimberly Spencer, a high-performance coach, TEDx speaker, and Amazon best-selling author, to explore what it really takes to build visibility that drives results. From Hollywood screenwriting to Pilates to scaling a coaching business while raising a family, Kimberly shares the twists, pivots, and wake-up calls that shaped her bold approach to storytelling and communication. Together, they challenge the myths of instant fame, dissect the difference between vanity PR and strategic podcasting, and offer practical guidance for showing up with presence and power.Listeners will walk away with a fresh perspective on visibility, a deeper appreciation for the stories they're not telling yet, and the courage to treat every platform, especially podcasts, as a relationship, not a transaction.This is the episode to play when you’re ready to speak up, stand out, and lead with more intention. Pass it along to a woman in business who needs that reminder, too.Timestamps:(00:00) - (08:39) Meet Kimberly: From screenwriting and Pilates to podcasting and coaching(08:40) - (19:14) Visibility that converts: Why podcast guesting outperforms big PR(19:15) - (33:01) Energy and presence: How to prepare for powerful interviews(33:02) - (51:46) Storytelling, shame, and sustainable growth as a woman in business(51:47) - (01:02:14) Building connection, leading with truth, and turning interviews into opportunity Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastLearn more about Communications Queen Podcast: https://www.communicationqueens.com/ Crown YourselfLearn more about Kimberly: https://www.crownyourself.com/Follow Kimberly on Facebook: https://www.facebook.com/crownyourselfnowFollow Kimberly on Instagram: https://www.instagram.com/crownyourself.now/Follow Kimberly on Youtube: https://www.youtube.com/c/crownyourselfFollow Kimberly on X: https://x.com/i/flow/login?redirect_after_login=%2FcrownyounowRead 'Make Every Podcast Want You': https://www.communicationqueens.com/bookBe a guest on Communication Queen Podcast: https://bit.ly/get-on-communication-queen-podcast

In this episode, Shauna Lynn speaks directly to the passion-driven entrepreneur who’s become the accidental CEO. She guides listeners through the quiet but costly shift from doing the work to leading the business, and what happens when that shift is ignored. With a mix of personal insight and real-world client stories, Shauna Lynn shares four essential mindset changes that help founders step into true leadership without sacrificing what they love most about their craft.This episode challenges listeners to rethink perfection, let go of control, and create mental space for strategic thinking. Shauna Lynn also introduces her Power Play Profit Filter, a practical decision-making tool designed to bring clarity and direction to growing businesses.If you’ve ever felt torn between your creative work and the demands of running a business, this conversation offers a new path forward. Tune in for actionable guidance and an invitation to grow without losing your sense of identity in the process. Know someone who needs this? Share it with them. Timestamps:(02:15) – What it means to be an “accidental CEO” and why it matters(06:05) – How staying in doer mode keeps your business stuck(14:20) – The first mindset shift: stepping into leadership without losing your passion(30:10) – Why real growth requires rest, space, and strategic thinking(44:28) – Letting go of control: how to delegate without losing your standards Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastTake The Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquiz

If you've ever felt tongue-tied in a big meeting, uncertain in a sales call, or frustrated that your message just isn't landing, this episode will flip the script. Dr. Laura Sicola joins the conversation to share how small shifts in how you speak can lead to big changes in how you're received. You'll discover how to step into a room with presence, communicate your value with clarity, and build real trust—whether you're leading a team or closing a deal.Expect practical takeaways you can use right away - from better ways to introduce yourself, to questions that spark real understanding, to strategies for handling pricing conversations with calm authority. Whether you're growing a business or growing into your voice, this episode will help you move from second-guessing to leading with impact. Tune in and learn how to speak so people not only listen, but remember.Timestamps:(00:01) – Meet Dr. Laura Sicola(02:45) – Why word choice shapes your confidence and credibility(11:30) – The 3 C’s of vocal executive presence: Command, Connect, Close(24:10) – How to communicate clearly with your team (without being harsh)(36:55) – Tips for pricing conversations and stating your value confidentlyResources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastLaura Sicola, Inc:Learn more about Dr. Laura Sicola: https://laurasicola.com/Speaking To Influence: Mastering Your Leadership Voice: https://amzn.to/3SXtQpI (Affiliate Link)Read Chapters 1 and 2 for FREE here: https://chapters1and2.speakingtoinfluence.com/Watch Dr. Laura Sicola's Ted Talk: https://www.youtube.com/watch?v=02EJ1IdC6tEFollow Dr. Laura Sicola on Facebook: https://www.facebook.com/drlaurasicola/Follow Dr. Laura Sicola on Instagram: https://www.instagram.com/drlaurasicola/Listen to Dr. Laura Sicola's Podcast: https://www.youtube.com/playlist?list=PLkQFc_5bDzVcv0FEBv2iKALig1kUqcQB9Follow Dr. Laura Sicola on LinkedIn: https://www.linkedin.com/in/drlaurasicola/Follow Laura Sicola, Inc. on LinkedIn: https://www.linkedin.com/company/laurasicola-inc/About Dr. Laura Sicola:Dr.Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the Global Top 1% podcast, Speaking to Influence: Communication Secrets of the C Suite, and the podcast ALPHA WHISPERERS: Genesis. Her mission is to transform executives into confident, inspiring leaders. A cognitive linguist by background, she has trained and coached executives at Fortune 500 companies and non-profit leaders from around the world. Laura’s TEDXTalk, “Want to Sound Like a Leader Start by Saying Your Name Right, ”has nearly 7 million views.

In this energizing episode, Shauna Lynn Simon sits down with Jazzy Luchini, a powerhouse virtual assistant and coach helping entrepreneurs build sustainable, aligned businesses with the proper support.Jazzy sheds light on what a virtual assistant really brings to the table: not just task management, but strategic partnership, mindset support, and a true sense of collaboration. She shares her journey of building a business rooted in passion and boundaries, while helping her clients scale easily and confidently.You’ll hear why waiting until you're overwhelmed is the wrong time to seek help, how working with a VA creates space for real growth, and how she empowers other VAs to lead with purpose, not hustle. This conversation is a wake-up call to stop doing it all and start building the support system you truly need.Ready to reclaim your time, energy, and vision? Tune in now - your business bestie might just be one decision away.Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.Timestamps:- (00:00 - 00:05) - Meet Jazzy Luchini- (00:06 - 05:30) - Why Every CEO Needs a Business Bestie- (05:31 - 12:45) - Building True Partnerships, Not Just Task Lists- (12:46 - 20:10) - The Signs You’re Ready for Real Support- (20:11 - 28:00) - How Jazzy Scaled Her VA Business and Helps Others Do the SameResources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastThe Jazzy Va:Learn more about Jazzy: https://thejazzyva.com/Follow Jazzy on Instagram: https://www.instagram.com/thejazzyva/Follow Jazzy on Tiktok: https://www.tiktok.com/@thejazzyvaThe Magnetic and Messy Podcast: https://www.youtube.com/@jazzymagneticmessySuccessful Virtual Assistant Academy: https://thejazzyva.thrivecart.com/sva-course-only/About Jazzy:Jazzy Luchini is an entrepreneur, sought-after virtual assistant, and VA coach helping speakers and coaches scale with PR, outreach, and marketing. After building a fully booked-out virtual assistant business, she now teaches aspiring VAs how to create freedom-based careers without burnout.Beyond strategy, Jazzy is passionate about mindset, soul work, and alignment, believing true success comes from integrating business with purpose. She empowers women in their 20s to step into their next-level selves - whether through entrepreneurship, self-improvement, or navigating big life shifts. She’s bringing spirituality and soul into the way she works, helping women live in an authentic, magnetic way

If you’ve ever felt stuck, scattered, or like you’re running your business on autopilot, this episode is your wake-up call. Shauna Lynn dives into how specific visualization methods - the same technique used by Olympic athletes and top-performing CEOs - can become your secret weapon for creating unstoppable momentum. You’ll learn how to use neuroscience-backed mental strategies to refocus your energy, reconnect with your goals, and start showing up like the business leader you know you're meant to be.Inside this episode, you’ll get a practical, no-fluff approach to visualizing your success in a way that actually impacts your results. From boosting motivation and confidence to making faster, more aligned decisions, you’ll leave with a powerful tool you can use daily to build belief, stay disciplined, and take intentional action. Whether you're scaling to new heights or just trying to fall back in love with your business, this episode will help you get out of your head and into your next level.Timestamps:(00:00–03:30) – Starting Where You Are(03:31–10:45) – The Science Behind Visualization(10:46–17:15) – Applying Visualization to Business Goals(17:16–24:00) – Creating a Daily Visualization Practice(24:01–31:45) – Turning Visualization into Aligned ActionResources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastThe Perfectionist's Guide To Losing Control by Katherine Morgan Schafler: https://amzn.to/4jUFltX (affiliate link)Check Out Michael Phelps: https://www.instagram.com/m_phelps00/?hl=enCheck Out Tiger Woods: https://www.instagram.com/tigerwoods/?hl=en

In this episode, Tamika Carlton shares how building genuine, human relationships - not automation, not algorithms - is the most powerful growth tool in business and in life. She breaks down how simple acts of intentional connection, like a thoughtful DM or a genuine compliment, can open doors to trust, collaboration, and impact. You’ll hear how Tamika’s creative approach to outreach, including her “Friend in My Head” video series, has sparked meaningful connections with people all over the world, without ever feeling salesy or scripted.Listeners will walk away with a mindset shift around what it actually takes to grow a community, attract aligned clients, and show up more fully as yourself. This is a conversation about leading with authenticity, creating reciprocal value, and remembering that behind every brand, handle, or email is a real person. Whether you’re craving deeper friendships, better client relationships, or more ease in your networking, this episode will challenge you to lead with heart, not hustle.  Timestamps:00:03:45 – Why Digital Connection Isn’t Enough Anymore00:08:12 – How a Simple Voice Memo Sparked Real Growth00:15:06 – Relationship First, Strategy Second: What Actually Works00:22:30 – The Happiness Gap and Why We Need Each Other00:36:20 – Shoot Your Shot: The One Relationship Away Mindset Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastEpisode #12, Mastering the Business of Interior Design Entrepreneurship with Claire Jefford: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/mastering-the-business-of-interior-design-entrepreneurship Tamika Carlton Collective:Learn more about Tamika: https://tamikacarlton.com/Join Tamika's Community (Receive 90% Off using the code REALWOMEN): https://www.patreon.com/TamikaCarltonFollow Tamika on Facebook: https://www.facebook.com/tamika.carlton.1/Follow Tamika on Instagram: https://www.instagram.com/tamika_carltonjbp/Follow Tamika on Youtube: https://www.youtube.com/@TheRealConnect_TamikaCarltonAbout Tamika:Tamika Carlton is a powerhouse entrepreneur, relationship expert, and the visionary behind The Real Connect Podcast. She is on a mission to transform the way people build meaningful connections. With a bold goal of growing Real Connect to 1 million members, Tamika is determined to shatter the statistic that only 14% of people are truly happy.She has discovered that quality relationships, both platonic and romantic, are the key to unlocking happiness, increasing income, and improving overall health. As the CEO and Founder of Couples Experience, she is changing lives through inclusive and luxurious retreats and a thriving community dedicated to strengthening connections.Tamika’s expertise and influence have earned her features on The Oprah Winfrey Show, Black Enterprise, The Hello Seven Podcast, The Success Journey Podcast, Authority Magazine, and more. She recently shared her deeply personal journey of almost losing her husband to an unexpected health crisis—a moment that forced her to confront the weight of being "the strong one" and the lasting impact of PTSD. This experience deepened her understanding of pain, vulnerability, and the universal need for genuine connection, fueling her passion to help others cultivate relationships that truly matter.

What does it really take to go from shutdown to a thriving national franchise?In this episode, Shauna Lynn sits down with Amber Briggle, the accidental CEO behind Soma Massage Therapy and now the founder of a rapidly growing franchise model that’s shaking up the wellness industry. After losing nearly everything during the COVID-19 shutdown, Amber didn’t just rebuild - she reinvented, expanding her once home-based practice into a million-dollar, multi-location brand poised for national growth.You’ll hear how she leads with compassion, redefines industry norms (hint: no tipping required), and builds wealth by putting people first. This episode is packed with real talk about scaling through crisis, leading a mission-driven team, and turning hard-won lessons into a replicable, sustainable business model.If you’ve ever wondered how to build something bigger from the ashes - or how to franchise a business the right way - this one’s for you.Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastSoma Massage Therapy:Learn More About Soma Massage Therapy: https://mysomamassage.com/Follow Soma Massage Therapy on Facebook: https://www.facebook.com/somadentonFollow Soma Massage Therapy on Instagram: https://www.instagram.com/mysomamassage/Follow Soma Massage Therapy on Youtube: https://www.youtube.com/channel/UCWEx4h8Hns6PW8vVTjMwswgAbout Ammber:Amber Briggle is the CEO of B-Well Enterprises, and the founder and owner of Soma Massage Therapy: a multi-award-winning business and the nation's most exciting new franchise opportunity! Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic!) a thriving massage therapy business and a promising new franchise brand.Amber graduated massage school in 2004, moved around the world, and finally settled in the Dallas area in 2009. Within a short time, she had more massage clients than her hands could handle in a day, and she was regularly booked for weeks, if not months, in advance. For a while, Amber would refer those clients to other therapists in the area who had more availability in their schedules, but it wasn’t long before she realized that business would be more reliable and stable by referring those clients to another therapist “in house” instead. And an idea, and eventually a business, was born.