How to Turn Procrastination Into a Powerful Tool for Business Growth

Update: 2025-09-30

Description

In this transformative episode of The Real Women Real Business Podcast, Shauna Lynn reframes procrastination not as a personal flaw but as a message from your subconscious. With relatable stories and practical insights, Shauna Lynn shares how to recognize when procrastination signals a skill gap, a need for processing time, or a mismatch with your true priorities.

Listeners will gain powerful strategies to shift from frustration to clarity. From creating SOPs that simplify overwhelming tasks, to using energy-aware scheduling and the Pomodoro method, to setting up an “idea parking lot” that keeps shiny distractions from derailing your progress, Shauna Lynn delivers actionable tools that any entrepreneur can apply immediately. She also reveals how “productive procrastination” can fuel creativity and why tuning into these signals can help you grow as both a leader and a CEO.

If you’ve ever wondered how to turn wasted time into your business’s hidden advantage, this conversation will change the way you see your daily habits. Tune in, reflect on your own patterns, and share this episode with a friend who could use a fresh perspective on procrastination.

Timestamps:

(00:00 ) - (04:20 ) - Shauna Lynn Simon reframes procrastination as a subconscious message, not a character flaw
(04:21 ) - (12:45 ) - Three types of procrastination signals and how to recognize their meaning
(12:46 ) - (22:10 ) - Practical solutions like SOPs, audits, and batching to make tough tasks manageable
(22:11 ) - (34:30 ) - Time management strategies including Pomodoro, the two-minute rule, and energy-aware scheduling
(34:31 ) - (48:00 ) - Turning procrastination into productive pauses, red flags to watch for, and reclaiming lost revenue