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Check out the various NACMA episodes created by different Committee's serving the NACMA membership.
68 Episodes
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It's been four months since Name, Image and Likeness came into effect in collegiate athletics. Hear from our panel of experts on what we've learned so far, how NIL is redefining roles within intercollegiate athletic departments and where we’re headed next in this new frontier.
Jordan Looby (Assistant AD- Marketing Strategy & Fan Experience, University of Maryland) joins Markeisha Everett (Assistant AD of Marketing, University of Pittsburgh) to discuss how their team put together their submission for this year’s award.
Markeisha Everett (Assistant AD of Marketing, University of Pittsburgh) and SuperFan Co-Founder and COO, Kayla Mount, discuss marketing changes during COVID-19 and how SuperFan is shifting during this time.
Emily McMillan and Scott Peace of the Power 5 Mentality Podcast discuss the NACMA 3 Pillars (Fan Development, Brand Management, Revenue Generation) and more with Bradley Associate AD for Marketing and Tickets, Nathan Bramwell.
The 2018-19 NACMA “Best Of” Community & PR Gold Winners (Arizona and UNC-Pembroke) both had winning submissions for football theme night events, that celebrated nationally recognized heritage nights. Thomas Harris (Arizona) sat down with Ben Chulick (Arizona) and Grace Moore (UNC-Pembroke), to discuss their events and what advice they had for departments thinking about hosting similar events.
Listen in while the members of the Rider University athletic department discuss marketing, fan engagement, broadcast & digital media preparation for the MAAC Conference tournament in Atlantic City, NJ.
Hear from Tyler Jones, deputy AD at Cleveland State University and his career path that took him to Cleveland State. Jamaal Walton, associate athletic director at College of Charleston takes the lead on this insightful conversation.
A conversation with Ole Miss Men’s Basketball Coach Kermit Davis and Ole Miss Women’s Basketball Coach Yolett McPhee-McCuin.
This episode of the NACMA Podcast addresses best practices for motivating and challenging your marketing/external teams throughout the year. The University of Maryland’s Carrie Blankenship and Leah Beasley of Mississippi State discuss ways to keep staff morale high, while producing high quality marketing content throughout even the busiest times of the year.
This Podcast offers a behind the scenes look at the NACMA Strategic Plan. Boston College’s Jamie DiLoreto hosts and interviews NACMA Past-President Joni Smoller of Kansas State, and NACMA President Ayo Taylor-Dixon from the University of Minnesota.
A focused conversation on how MMR partners and athletics marketing teams can align, communicate, and collaborate to reach shared goals. From sales season launch to mid-year check-ins, this episode highlights practical strategies, common challenges, and ways both sides can work together to maximize revenue, elevate the fan experience, and strengthen the athletics brand.
This discussion takes a deep dive into Influencer Branding at institutions and how to leverage opportunities for our student-athletes while maintaining the branding standards for our department.
Matt Lavery, Associate AD for Marketing and Fan Engagement at Coastal Carolina, will dive into a topic that many departments are wrestling with: the divorce of marketing and fan experience. We’ll explore how different athletics departments are structuring — or restructuring — their teams, what’s driving the shift, and how these models are impacting revenue, collaboration and the in-venue experience. Matt is joined by co-hosts, Sam DeMuzio from Mississippi State and Ashley Terry from Maryland. Today’s guests bring first-hand insight from two departments who have already lived this transition: Jake Stocker, Director of Game Presentation and Fan Experience at Michigan and Jordan Looby, Associate AD of Marketing and Revenue Strategy at Maryland. They’ll walk us through when and why their programs split these units, what’s worked, what hasn’t and what’s next as college athletics continues to evolve.
We’re taking you behind the scenes to show you how new sport-specific logos come to life to elevate the brand and generate incremental revenue. Hear from Lori Burens from the University of Pittsburgh, Suzette McQueen from Kent State University, and Scott Howell from CLC as they break down the creative process, marketing & brand strategy, and execution of new sport-specific logo launches.
This interview is with former NACMA board member Tyler Jones, Deputy AD, Chief Strategy Officer and General Manager at the University of Virginia focused on transferable skills between his experiences in marketing, revenue generation, NIL and player management.
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