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Direct Sales Done Right

Author: Katy Ursta

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The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.


With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.


Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

406 Episodes
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🎙️ Episode Summary: What if a tiny messaging shift could lead to a big breakthrough on social media? In this episode, Katy Ursta shares how a simple 1% tweak to her messaging helped generate 824k views, 1,100 new followers, and 100+ leads—all through organic reach! She breaks down why speaking directly to your ideal client’s current season of life matters and how refreshing content that already works can be more effective than starting from scratch. Katy also shares an update on the pod...
🎙️ Episode Summary: What if the skills you already have could open the door to your next big opportunity? In this week’s episode, Katy Ursta dives into the power of skill stacking and how combining your existing strengths in new ways can increase your value, create fresh opportunities, and help you grow beyond what you thought was possible. Through personal stories and practical strategies, Katy shares how to recognize the skills you may be overlooking and turn them into your next compe...
🎙️ Episode Summary: In this milestone episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons that come from showing up, evolving, and embracing the discomfort of change. She shares why being willing to start over, try new things, and become a beginner again is essential to continued growth—not just in business, but in life. Because sometimes, the next level of success starts with being brave enough to do things differently. 💡 Episode Highlights & Time Sta...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares a candid update on what it looks like to build beyond direct sales while navigating a major season of personal and business change. This episode is about the messy middle - letting go of old systems, testing new channels, and learning how to make decisions based on revenue, energy, and long-term fit. In this episode, Katy breaks down seven clunky areas in her business, from stepping back from s...
🎙️ Episode Summary: What happens when the business model you built your success around no longer feels like the right fit? In this episode of the Direct Sales Done Right Podcast, Katy Ursta continues her candid conversation about building beyond direct sales, exploring the questions around identity, business model fit, energy, audience, and what it really means to make a change. Through her own experience and a real-world creator example, Katy shares what can happen when your brand beco...
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