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The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.
With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.
Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.
351 Episodes
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🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this episode, Katy Ursta shares essential storytelling secrets for personal branding, emphasizing the importance of connecting with audiences through relatable narratives. She discusses the concept of nano stories, the significance of showing rather than telling, and the effectiveness of anchor (staple) stories. Katy also highlights the need for strong hooks and calls to action, wh...
🎙️ Episode Summary: Thank you for making Direct Sales Done Right a top 5 podcast for network marketers! In this episode, Katy Ursta introduces a 4 part Personal Branding Bootcamp aimed at helping direct sellers enhance their visibility and messaging. She shares three key branding hacks that can significantly improve engagement and sales, emphasizing the importance of being more than just a billboard for a company. The conversation covers practical strategies for optimizing social ...
🎙️ Episode Summary: Download the (re)Rise Confidently Workbook here! In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a transformative year filled with challenges and growth. She shares her journey from hardship to joy, drawing parallels with the biblical story of Job. Katy discusses the importance of mindset, vision, and taking actionable steps towards personal and professional goals. She emphasizes the significance of believing in the process and using personal...
🎙️ Episode Summary: The Story to Sell Cohort is Open: Sign up here! In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the common pitfalls in direct sales, particularly the tendency to become a "walking billboard" for products rather than establishing a personal brand. She emphasizes the importance of personal messaging, building connections, and showcasing unique experiences to enhance sales effectiveness. Katy provides actionable insights and questions for listener...
THANK YOU!! We are number 5 in all of direct sales podcasts!!! 🎙️ Episode Summary: Story to Sell Cohort: Sign up here! In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons learned from mistakes made in her business. She discusses the importance of patience, unique messaging, and overcoming fear, while also emphasizing the need for personal reflection and spiritual guidance. Katy shares her experiences with the Story to Sell cohort and encourages listeners...
THANK YOU!! We are number 5 in all of direct sales podcasts!!! 🎙️ Episode Summary: Story to Sell Cohort: Save your seat here! In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a year of significant personal and professional changes. She shares her gratitude for the podcast's success and discusses the importance of storytelling in personal branding. Katy outlines three key successful strategies she implemented during challenging times. She emphasizes the impo...
🎙️ Episode Summary: To get on the Story to Sell Waitlist, click here! In this episode, Katy Ursta reflects on her 11-year cancerversary and shares how her battle with stage four Hodgkin's Lymphoma transformed her life and business. She emphasizes the importance of storytelling in marketing, encouraging listeners to find and share their own stories to connect with others. Katy discusses how her experience with cancer led to the creation of the "Every Sweat Matters" movement, which not only mot...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of storytelling in business, particularly in direct sales. She introduces the V3 framework, which consists of Vision, Voice, and Vulnerability, as essential elements for creating meaningful connections with audiences. Katy emphasizes that while tools like AI can assist in content creation, they cannot replace the human element of storytelling and shows you how to use this framework ...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of personal storytelling in content creation, especially during the back-to-school season. She shares insights on how to connect with audiences through relatable experiences and offers practical content ideas that blend personal anecdotes with marketing strategies. The episode emphasizes the significance of brand awareness, engagement, and sales content, providing listeners with act...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right, Katy identifies three common challenges that hinder content success: hiding behind information instead of sharing transformation, using copycat content that lacks personal voice, and relying on trends without a clear strategy. She introduces the V3 framework as a guide for effective storytelling and invites listeners to join her Story to Sell cohort for deeper learning. Story to Sell Cohort: https://services.katyursta.com/off...
🎙️ Episode Summary: In this episode, Katy Ursta emphasizes the importance of storytelling in marketing, particularly in direct sales. She discusses how effective storytelling can create a deeper connection with the audience and shares specific techniques for crafting engaging story hooks. Katy provides examples of various hooks that can resonate with different audiences, highlighting the significance of vulnerability and relatability in building trust. The Story to Sell Cohort is LIVE: h...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta emphasizes the critical role of storytelling in direct sales. She discusses common pitfalls that direct sellers face, such as focusing on facts rather than emotions, and the importance of authenticity in connecting with potential customers. Katy provides actionable insights on how to improve storytelling techniques to enhance engagement and drive sales, encouraging listeners to make small adjustments for si...
🎙️ Episode Summary: Katy Ursta delves into the art of story marketing, emphasizing the importance of personal storytelling in building a brand and connecting with an audience. She shares insights from her experiences and highlights how effective storytelling can transform marketing strategies. Katy encourages listeners to dig deep into their own stories, bridging the gap between their past and present to create impactful narratives that resonate with others. Katy offers 3 key questions every ...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, I’m opening up about something that’s been really present in my life lately—change. From personal shifts to business pivots, I’ve been on a bit of an emotional rollercoaster, and I wanted to bring you along for a real, honest conversation about what that actually feels like. If you’ve ever found yourself clinging to comfort but also craving something more, this episode is for you. You’re not alone in the hard stuff, a...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal journey through transitions and changes in her life, reflecting on the emotional rollercoaster that comes with navigating these shifts. She emphasizes the importance of embracing uncertainty, taking risks, and having faith in the process. Katy encourages listeners to recognize that they are not alone in their struggles and that it's okay to seek safety while also being open to new opport...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the theme of resistance, particularly in the context of personal growth and business. The episode encourages listeners to confront their fears and take the first step towards their goals, reminding them that peace comes from action rather than avoidance. ✨ What You’ll Learn in This Episode: Resistance often hides behind logic and excuses.Avoidance is exhausting and counterproductive.Naming our res...
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of maintaining cohesion between personal relationships and business success. She highlights the concept of the 'quiet drift' in relationships, particularly for ambitious women, and shares five signs that indicate a relationship may be drifting. ✨ What You’ll Learn in This Episode: Cohesion at home is essential for business success.Ambitious women can still value and appreciate their...
Register Here & save $5 for the the LiveWorkshop: "5 Hidden Intimacy Killers Most Marriages Face - Hosted by Tony and Alisa DiLorenzo" on June 25th, 2025 at 8pm EST 🎙️ Episode Summary: In this episode, Katy Ursta shares her personal journey of striving for goals and the lessons learned from her family, particularly her children's perspective on success and failure. She emphasizes the importance of detaching self-worth from outcomes, modeling resilience for future generations, ...
🎙️ Episode Summary: In this raw and relatable episode, Katy shares an unexpectedly powerful lesson from her own life—starting with a missing earbud case and leading into a deeper realization about how confidence is earned, not gifted. If you've ever broken a promise to yourself and felt your confidence take a hit, this one’s for you. Tune in for a story that will challenge you to stop overthinking, start committing, and lead with integrity—even in the messy middle. You’ll walk away wit...
In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth. She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definitions of success, ultimately guiding them towards a more fulfilling and authentic life. What ...
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Highly recommend for anyone in Direct Sales/Mlm/Network Marketing! Great energy, passion, and content!
this was an amazing listen ! I am soooooo new to podcasts...... I am a subscriber now 😀
You ladies rock. I took a ton of notes - really appreciate it💗 I am going to write out my answers to these questions and find my Ashlee"s