Doctor Branding Podcast

In this episode I'm guiding you through several use cases to demonstrate how to use your logo effectively so your brand is recognised quickly and easily over 4 situations your brand will potentially appear to a customer with its logo. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

In this week’s episode I’m exploring whether AI can actually create “better” branding if we as humans do not first understand what better means and looks like from experience, skill and taste. I’m arguing that AI is a powerful tool for speed, exploration and efficiency but not a replacement for strategy, taste or creative judgment. It highlights the risks of relying on AI without clear direction, shares practical ways it can assist in idea generation and mockups, and reinforces that meaningful, effective branding still comes from human experience, nuance and intentional decision-making, with AI best used as a support tool rather than the driver. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Here are 5 things every real estate agency brand can do this year to attract new clients in your community that your competitor down the road probably hasn’t done. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

I’ve been saying for a bit over a year now, ‘do better branding’ and realised in that time I’ve never properly articulated what I mean by that and what is better branding, actually? So let me show you what better branding can look like for businesses that recognise the value of developing a brand. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Most small businesses don't even consider developing a brand, let alone a strategy, but if developing a brand is one of your goals for 2026, don't skip the strategy to develop it and this is the episode that explains why. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

In this episode I’m talking about why a brand is more than a logo, to echo the millions of times a branding or marketing person has said this into a void. In the hopes it will be a shot in the arm that many small business owners need to see branding as more than just the visual icon that represents their business and go a bit deeper in the same ways that big brands do. Because it is achievable to be a big brand, at least in terms of perception like I’ve said in content before.We all know what a logo is. We all know a business needs one. It’s the first thing we likely see from a brand to know it’s that particular brand. And it’s the first thing that we all lose our minds over when a well-known brand changes their branding and their logo now looks different. But what else is involved when developing better branding, that'll have you asking for more? Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

In the final episode of Doctor Branding this year, we're finishing on a festive note to find out whether Coca-Cola really did invent Santa, and if there's a branding-related take away to learn from. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

For many of us, landing a job can be a tough gig and in some workplaces they need over-the-top qualifications, while others only offer unpaid roles to juniors. So should you take that chance? Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

When things get busy, sometime we don't have the capacity to help everyone that comes our way, so what can be done when smaller jobs aren't the work you can take on right now? Let's treat this. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Are we focused on the right kinds of customers or their needs to attract them and make them think of us when needed? Are we too niche or too broad? Let's look at targeting for better brand success. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

For some designers, working with clients isn't their schtick. Good news is there are plenty of other ways to make a living as a designer, especially in branding, without client work. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

This can be a struggle for many brands to be the go-to brand people think of. So let's lay out some ways for brands to be more easily remembered and thought of when needed by customers. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

There's this trite saying going around in design/branding circles that higher-paying clients are easy to work with and lower-paying clients are hard to work with. Let's put this misconception to rest. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

It has grown bigger and bigger in the last decade to the point it's not just one day anymore. And with every other retailer doing Black Friday sales, does it mean you need to as well? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Many branding designers are now adopting an RGB-first approach to brand colour selection, but is that the optimal process of choosing brand colours? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

One of the harder decisions to make in branding is crossing the brand architecture bridge, to decide if you should have one brand or multiple brands for different offerings. Let's prescribe a solution. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

A few months back, Doctor Frank put together a document called The Brand Map, to map out all the pieces of building a brand and where they fit. So let's better navigate this map. To download the Brand Map PDF, head to http://bit.ly/3wXJFow. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

We've covered many bases of branding and what the Doctor has prescribed others to do, but what is the Doctor's process for developing a brand with his clients? Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

No matter which is harder, both require consistent attention, detail and longevity in mind. So let's see what the people think and diagnose which might be the harder effort to put in when growing a brand.Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

It might be a question that is like asking how long is a piece of string? But let's break down how a logo can be costed and the reasons why some cost more than others, especially for a small business. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe